---
title: 'Lead BI Developer at Launch Potato'
canonical: 'https://feeny.ai/job/lead-bi-developer-launch-potato-los-angeles-bw2bfrraf0rj'
type: 'job'
last_seen: '2026-10-12'
---

# Lead BI Developer at Launch Potato

- **Company:** Launch Potato
- **Location:** Los Angeles, CA / Portland, OR / San Diego, CA / Seattle, WA
- **Work type:** remote
- **Posted:** 2026-10-08
- **Last confirmed live:** 2026-10-12
- **Apply:** https://job-boards.greenhouse.io/launch2/jobs/6220182004

## Job description

WHO ARE WE?

[Launch Potato](https://launchpotato.com/careers?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-back-to-careers) is the discovery and conversion company. We reach tens of millions of people every month through our brands, including [FinanceBuzz](https://financebuzz.com/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand), [All About Cookies](https://allaboutcookies.org/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand), and [OnlyInYourState](https://www.onlyinyourstate.com/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand). We turn that attention into real outcomes for our partners, some of the world's leading companies.

Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.

WHY JOIN US?

You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

BASE SALARY: $120,000 to $150,000 per year, paid semi-monthly

## MUST HAVE:

- Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models
- Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate
- Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session
- Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts
- Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder

EXPERIENCE: Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. The strongest candidates have owned reporting end-to-end, from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business.

## YOUR ROLE

Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners.

You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with insights they aren't currently seeing. This is NOT a role for someone who wants to build dashboards and hand them off, it's for someone who cares deeply about whether the work they build gets used, understood, and acted on.

Outcomes (Performance Expectations)

- 30 Days in: Actively engaged with stakeholders to audit what reporting the team is consuming and why, i.e. identifying discrepancies, redundancies, and inconsistencies across existing dashboards and beginning to develop a roadmap to standardize reporting across your verticals.
- 60 Days in: Bridging business context and data understanding by being able to articulate how assigned verticals make money and what the key performance levers are. Actively improving dashboard standardization while executing on ad hoc requests with accuracy and business context.
- 90 Days in: Dashboard standardization is in execution and a clear roadmap exists for how trusted data sources will be developed to improve the efficiency of data consumption. LookML structure is understood well enough to begin making changes with full awareness of downstream impacts. Working relationships with Yield, Paid Media, and Account Management are established.
- 6 Months in: Trust is built with the business team through education, best practices, and a standardized reporting suite that enables confident self-service analytics. Proactive retrospective analyses are being delivered across experiments, creatives, offers, seasonality, and CAC performance. Strong understanding of the full funnel metrics that support each team.
- Year 1: Trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard. Reporting standardization is complete, retrospective analysis is a consistent output, and the business team views you as a go-to analytical partner who recommends action, not just reports findings.

Competencies

- Analytical Rigor: Asks the hard questions and traces discrepancies to the source before drawing conclusions.
- Reporting Ownership: Engages stakeholders to understand how reporting is used before building, i.e. creates dashboards that are adopted, not just delivered.
- Business Acumen: Invests in understanding the business by asking the right questions before pulling the data.
- Communication: Asks enough upfront to make sure the answer lands with the right context for the right audience.
- Proactive Ownership: Surfaces problems early, engages before being asked, and drives work forward with a clear point of view.
- Collaboration: Builds trust by asking genuine questions and showing they care about what stakeholders need, not just what they asked for.
- Curiosity & Growth: Asks more than most and is driven to grow from technical executor into analytical partner over time.

## TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments. Want to accelerate your career? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

## About Launch Potato

## Company Overview
- **One-liner**: Launch Potato is a bootstrapped, profitable digital media company that owns and operates a portfolio of brands and technologies designed to connect consumers with new products and services.
- **Entity Type**: Private (Bootstrapped, no external investment)
- **Headquarters**: Delray Beach, Florida, United States
- **Founded**: 2014
- **Founders**: Not publicly listed, but described as a group of young, ambitious entrepreneurs. The CTO is Ryan Van Horn.

## Core Business
- **Primary industry/industries**: Digital Media, Advertising Services, Performance Marketing, Content Publishing
- **Target customers**: B2B (advertisers and brands looking for customer acquisition) and B2C (consumers discovering products and services through their content brands).
- **Mission or purpose statement**: To connect consumers with the world’s leading brands through data-driven content and technology. The company describes itself as "The Discovery and Conversion Company."

## Products & Services
- **Content & Media Brands**: A portfolio of owned-and-operated digital properties that attract over 30M+ monthly visitors. Key brands include:
    - **FinanceBuzz**: Personal finance content and product recommendations.
    - **All About Cookies**: Digital privacy and security advice.
    - **OnlyInYourState**: Travel and lifestyle content focused on U.S. states (acquired in July 2025).
- **Technology & Marketing Platform**: A proprietary technology stack for audience development, engagement, viral distribution, and monetization. This includes data pipelines, A/B testing (over 10,000 variations tested), and conversion optimization tools that connect advertisers to consumers.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (bootstrapped, no external investment).
- **Key Metric**: Annual Revenue of approximately **$41.5 million** (as of latest data).
- **Notable Investors/Partners**: No external investors (bootstrapped). Partners are the world's leading brands and advertisers they connect with consumers.
- **Growth Signals**: 
    - Reaches over 30 million monthly active users across its portfolio.
    - Has grown several digital properties to over 10 million active monthly users.
    - Acquired the travel publication "Only In Your State" in July 2025.
    - Named the 3rd Fastest-Growing Technology Company in South Florida (2021) and #4 (2024).
    - Tripled the size of its team in recent years.
    - Named an Inc. Magazine Best Workplace.

## Competitive Advantages
- **Bootstrapped & Profitable**: The company is self-funded and profitable, allowing for long-term strategic thinking and reinvestment without external pressure.
- **Proprietary Tech & Data**: A sophisticated, in-house technology stack focused on data science, A/B testing, and conversion optimization gives them a competitive edge in performance marketing.
- **Diversified Portfolio**: A portfolio of strong, independent content brands (FinanceBuzz, All About Cookies, OnlyInYourState) across different verticals reduces risk and provides multiple traffic and revenue streams.
- **Remote-First Culture**: A proven, globally distributed team operating across 15+ countries, allowing them to hire top talent regardless of location.

## Strategic Focus
- **Portfolio Growth & Acquisition**: Actively acquiring and scaling new digital media brands, as evidenced by the recent acquisition of OnlyInYourState.
- **Technology & Data Science**: Continuing to invest in and enhance its proprietary technology stack, data pipelines, and machine learning capabilities to improve audience targeting, content personalization, and conversion rates.
- **Audience Expansion**: Growing the reach of its existing brands (30M+ monthly visitors) and entering new content verticals to capture more consumer attention.
- **Engineering Excellence**: Building scalable web applications, large-scale data pipelines, and front-end libraries to support rapid experimentation and growth.

## Why Work Here
- **Culture**: Described as a high-growth, high-performance culture with a focus on ownership, speed, and measurable impact. Core values include "Focus and Win," "Better Every Day," "Stronger Together," and "Embrace Change."
- **Remote/Hybrid Policy**: **Remote-first**. The company was an early advocate for remote work and has a global team across 15+ countries. They also have a headquarters office in downtown Delray Beach, Florida, which is dog-friendly and steps from the beach.
- **Engineering Culture**: Engineers work with a modern tech stack (Python, Django, VueJS/Nuxt, GraphQL, PostgreSQL, AWS, Docker, RabbitMQ, Celery) and are encouraged to solve complex problems at scale. They have a strong emphasis on data science and A/B testing.
- **Notable Perks**: Flexible work environment and vacation policy, unlimited monitors and standup desks, a stocked kitchen with healthy drinks and snacks, and a dog-friendly office. The company emphasizes employee well-being and mental health.

## Sources
1. [launchpotato.com](https://launchpotato.com/about)
2. [launchpotato.com](https://launchpotato.com/careers)
3. [linkedin.com](https://www.linkedin.com/company/launchpotato)
4. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/launch2)

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