---
title: 'Lead Brand Designer at Betr'
canonical: 'https://feeny.ai/job/lead-brand-designer-betr-miami-sanejaekgk95'
type: 'job'
last_seen: '2026-10-31'
---

# Lead Brand Designer at Betr

- **Company:** Betr
- **Location:** Miami, FL
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-10-31
- **Apply:** https://jobs.lever.co/betr/9907c519-d596-426b-bccf-8d4b7e4cbdf2

## Job description

Founded in 2022 by Joey Levy and Jake Paul, Betr has built the world's first real money gaming Super App.  The Betr Super App currently consists of Picks, Social Sportsbook ,Social Casino, and Arcade - and will soon include Prediction Markets alongside other new products. Betr has one million paying users and is one of the fastest growing companies in the industry.

Betr is also the world's most followed real money gaming brand on social media.

We’re hiring a Lead Brand Designer to join a small, fast-moving creative team and shape how Betr looks, sounds, and feels everywhere it shows up.This is a hands-on IC role with a lot of creative latitude. You’ll partner closely with the VP of Design across brand and product systems, campaigns, and work that moves culture. The brand is still early, so your work will leave a lasting mark on it.

While this role is Miami-preferred, we are open to candidates from all locations and are focused on finding the best overall fit for the position.

What You'll Do:

- Strengthen Betr’s brand identity, evolve it as the company grows, and protect it over time.
- Drive design concepts end to end, from art direction to final execution, across brand, campaign, and marketing.
- Be a strategic design voice, working directly with product, marketing, and leadership.
- Find where Betr’s design can get better. When you see an opportunity, make the case and build it.
- Work with product design on in-app graphics (icons, illustrations, promo assets) and branded moments.
- Manage contract designers on overflow projects.
- Help grow an in-house brand team.

About You:

- 6–8 years of design experience at leading brands, studios, or agencies.

- An exceptional portfolio that shows both your eye and your execution.

- Great taste. This matters more than anything else on this list.

- Confidence working independently and making your own calls.

- The same level of care on a small asset as on a major campaign.

- Experience across print and digital; product design experience is a big plus.

- Willingness to switch between art director, strategist, and designer as the work demands.

- A strong sense of what’s happening in art, culture, and design.

- Comfort with ambiguity and a startup pace where things get figured out along the way.

- Fluency in Figma and Adobe Creative Suite; motion skills are a strong plus.

Nice to Have:

- Experience leading freelance or contract designers.

- Experience creating or reshaping a brand identity from scratch, ideally in-house or at a startup.

- Interest or background in sports, betting, prediction markets, or other regulated industries.

Not for Everyone:

- Our calendar follows live sports, so expect some nights, weekends, and high-pressure moments.

- If you work best with clearly defined lanes, heavy process, or close direction, this probably isn’t the right fit.

Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply

Thank you for your interest in Betr. We look forward to reviewing your application.

## About Betr

## Company Overview
- **One-liner**: Betr is building the world's first real money gaming super app, offering picks, social sportsbook, social casino, and arcade games in a single platform.
- **Entity Type**: Private (Total funding of $120M across 6 rounds)
- **Headquarters**: Miami, Florida, United States
- **Founded**: 2022
- **Founders**: Joey Levy and Jake Paul

## Core Business
- **Primary industry**: Real Money Gaming / Sports Betting / Spectator Sports
- **Target customers**: B2C, primarily casual sports fans and gamers looking for simplified, low-entry-barrier betting experiences
- **Mission or purpose statement**: To build the world's first real money gaming super app that caters to the casual sports fan and gamer, capturing more of the under-penetrated online gaming addressable market.

## Products & Services
- **Betr Picks**: Fantasy pick’em product where users pick more or less on favorite player stats, with potential payouts up to 10,000x. Launched September 2023.
- **Betr Social Sportsbook**: Social sports betting platform for making winning picks across major leagues.
- **Betr Social Casino**: Slot and table games where users can play for fun and redeem real cash prizes.
- **Betr Arcade**: Skill-based mobile games played for cash against real opponents.
- **Prediction Markets**: An upcoming product for making predictions on sports and more.
- **Betr Media**: One of the fastest-growing sports gaming media brands in the U.S., supporting user acquisition and retention.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Total funding of $120M across 6 rounds. Annual revenue of approximately $4.4M.
- **Notable Investors**: Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, FinSight Ventures, Florida Funders, Harmony Partners, 8vc, and others.
- **Growth Signals**: 
  - Employees: 103 (+8.6% YoY), with 125 listed on external job boards, indicating continued hiring.
  - Users have already won over $250M on the platform.
  - Expanded product portfolio from Picks (2023) to include Sportsbook, Casino, Arcade, and soon Prediction Markets.
  - Reached 65% of the U.S. population with launch of Group Mode and Betr Sportsbook in late 2024.
  - Acquired Ascent Capital Management, LLC (May 2026) and FansUnite Entertainment Inc's Chameleon Platform (2023) to vertically integrate tech.

## Competitive Advantages
- **First-mover in “super app” gaming**: Uniquely combines picks, social sportsbook, social casino, arcade, and prediction markets in a single app—something few competitors offer.
- **Simplified user interface**: Built for the casual fan, not just hardcore bettors, enabling a wider addressable market.
- **Powerful media engine**: Betr Media (including high-profile shows like "Talk Tuah with Haliey Welch") drives low-cost user acquisition and brand loyalty.
- **Celebrity co-founder**: Jake Paul’s massive social following provides organic marketing reach and cultural relevance.
- **Vertically integrated tech**: Acquisitions like the Chameleon platform allow Betr to own its player account management, sports betting engine, and casino management software.

## Strategic Focus
- **Super app expansion**: Continuing to add new verticals (Prediction Markets next) to create a single, sticky gaming ecosystem.
- **Geographic expansion**: Targeting new U.S. states and international markets (currently also operating in South Africa).
- **Media-driven growth**: Scaling Betr Media to drive low-cost user acquisition and retention.
- **Casino and arcade growth**: Recently hiring a Head of Games (2025) and Casino VIP Hosts, signaling aggressive bets on the casino vertical.

## Why Work Here
- **Remote-friendly culture**: 64% of roles are remote; fully remote positions available for both US and international talent (Philippines, Canada, UK/EU, West Coast).
- **High-growth environment**: Young company (founded 2022) in a massive addressable market, with growing headcount and new product launches.
- **Diverse, distributed team**: Workforce across 10 countries (US, Canada, Romania, Philippines, Costa Rica, and more), offering a global perspective.
- **Strong tech stack**: Modern engineering tools including React, Kotlin, TypeScript, Python, PHP, Kubernetes, Docker, Kafka, PostgreSQL, MongoDB, and AWS services.
- **Employer rating**: 4.2/5.0 on employee reviews, with notably high work-life balance (4.3) and culture (3.8).
- **Career mobility**: Active job postings across engineering, operations, legal/compliance, VIP management, and casino roles.
- **Notable perks**: Equity (as a VC-backed startup), opportunity to shape early product decisions, and exposure to multiple gaming verticals.

## Sources
1. [linkedin.com/company/betr](https://linkedin.com/company/betr)
2. [betr.app/about](https://www.betr.app/about)
3. [craft.co/betr-app](https://craft.co/betr-app)
4. [jobera.com/employer/betr](https://jobera.com/employer/betr)
5. [jobs.lever.co/betr](https://jobs.lever.co/betr)

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