---
title: 'Lead Brand Designer at Dex'
canonical: 'https://feeny.ai/job/lead-brand-designer-dex-london-pj17dpwbaatp'
type: 'job'
last_seen: '2026-09-09'
---

# Lead Brand Designer at Dex

- **Company:** Dex
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-24
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/dex/0e95ee7c-064c-4cb6-b442-efc42768e0ad/application

**Skills:** Figma, Framer, Adobe Creative Cloud, Photoshop, Illustrator, Motion Graphics, AI Tools, Responsive Web Design

> Shape the visual identity and brand presence of Dex as a Marketing Designer. Create compelling visual assets for marketing, brand, and product touchpoints while collaborating with cross-functional teams to drive engagement and brand consistency.

## Job description

## Our Mission

Human time and effort is the rarest thing in the universe. The fact that so many people hate what they do for work is a disaster on so many levels. How many people live quiet lives of misery? How many generational talents do we miss due to circumstance?

Dex’s mission is to close the gap between Talent & Opportunity, we believe that work, and being productive, is part of the human condition, that regardless of AI, human passion, ingenuity and a desire to do things means that work will always exist.

We are building Dex to create a future where technology helps every individual to understand their strengths, interests and unique abilities, and to connect with opportunities where they can thrive, because more people doing things they love leads to a better, happier and more productive world.

We are starting by connecting the world's most ambitious software engineers with the companies that deserve them.

## ABOUT THE ROLE

As the Lead Brand Designer at Dex, you'll shape the visual identity and brand presence of one of the most ambitious early-stage companies in the talent space. Dex exists to help the best Engineers find work they love, while supporting the companies we connect them with, requiring thoughtful positioning across both B2B and B2C audiences.

You'll create visually compelling assets that build our brand, alongside impactful designs tailored to the companies hiring through Dex. This position is ideal for someone who blends strategic thinking with hands-on execution, and who can translate a big, mission-driven idea into clear, beautiful work that gets noticed, understood and acted upon.

You'll collaborate closely with our marketing, content and product teams to deliver high-performing, visually engaging assets, and you'll act as the primary guardian of how Dex looks and feels everywhere it shows up. We prioritise creativity, clear communication and rapid execution and you'll actively leverage cutting-edge AI tools to elevate both the quality and the pace of your work.

You’ll work with genuine autonomy and create immeasurable impact in this unique opportunity.

## WHAT YOU'LL DO

- Strategic creative vision: Shape and uphold a cohesive visual framework, bringing consistency and exceptional design quality to all marketing and brand assets.
- End-to-end design ownership: Create high-quality visual assets email, the Dex website, onboarding, research/whitepapers.
- Visual storytelling: Translate strategy, messaging and copy into clear, compelling visual narratives that move people to act.
- Rapid, agile execution: Comfortably manage multiple concurrent projects, delivering high-quality work at pace without sacrificing craft.
- Design for performance: Iterate based on engagement data, A/B tests and user behaviour to continually raise the bar.
- Motion design: Apply motion graphics skills to enhance digital assets and social content with engaging, dynamic visuals.
- AI adoption: Integrate AI tools into your workflow to amplify creativity, efficiency and quality. (We'll give you all the Claude tokens you can use.)
- Brand guardianship: Maintain and elevate brand consistency across every touchpoint, acting as the primary guardian of Dex's visual identity.

## WHAT WE’RE LOOKING FOR

- 5+ years' experience as a graphic, brand and/or digital designer, ideally exposed to both agency environments and working in a start-up, ideally within Tech, Software or AI
- Exceptional hands-on design skills, demonstrated in a strong portfolio that emphasises conceptual thinking, craft, commercial impact and performance-driven digital assets
- Excellent attention to detail — from layout, hierarchy and typography through to final polish.
- Strong brand sensibilities, ideally with experience building out brand architecture or design systems from scratch
- Expert in Figma, Framer, and Adobe Creative Cloud (primarily Photoshop and Illustrator).
- Ability to execute motion graphics to elevate visual storytelling.
- A highly proactive communicator, comfortable working autonomously while collaborating cross-functionally.

## NICE TO HAVE

- Experience branding products targeting Engineers.
- Advanced motion graphics skills.
- Responsive web-design experience.

## What We Offer

- Above market salary — we're building a world class team and believe pay should match that ambition
- Significant equity — we want this to be the last job you 'have' to take
- Full private healthcare & dental — because life happens and we want to support you
- Fertility benefits & enhanced parental support
- Gym membership & wellness benefits
- Claude tokens — lots and lots of Claude tokens
- Regular socials, offsites and an annual trip
- MacBook Pro + team kit
- "Whatever you need" approach to tools and support

Interview process

We move quickly and with conviction. Broadly you can expect:

1. We love it when candidates have experimented with our agent, Dex. Even if you aren't an Engineer, you can get a sense of what we're building, and we love to hear your feedback.
2. A 30m video call with our Internal Talent Lead; we'll share more about the team, role and business before asking questions about your experience and fit.
3. Hiring Manager call: we'll share more specific context on short and medium-term objectives and ask deeper questions relative to the role requirements.
4. Most roles involve a practical task to better understand how you work. Usually completed offline and reviewed by the team.
5. Onsite interview loop where you'll visit the office, meet a cohort of the team, one interview centred on the task you produced, another on Dex culture and values, with a final interview with our Founder, Paddy.

## About Dex

## Company Overview
- **One-liner**: Dex connects exceptional software engineers with venture-backed startups and scale-ups through a curated, AI-powered talent matching platform.
- **Entity Type**: Private (Seed stage; total funding $15.0M)
- **Headquarters**: London, United Kingdom
- **Founded**: 2025
- **Founders**: Paddy Lambros (CEO) and Harry Uglow (CTO)

## Core Business
- **Primary industry/industries**: Talent matching / recruitment technology (Technology, Information and Internet)
- **Target customers**: B2B (startups and scale-ups hiring engineers) and B2C (software engineers seeking roles)
- **Mission or purpose statement**: “Dex exists to connect Talent & Opportunity” and “redefine how talent and opportunity connect” – focusing on meaningful work and transparent, human-centred matching.

## Products & Services
- **[Dex Platform]**: An AI-powered talent matching service that curates a shortlist of vetted roles for software engineers. Key features include full salary/package transparency upfront, direct introductions to hiring managers (bypassing applications), and long-term career support. The platform operates as a conversational agent (“Dex”) that learns an engineer’s preferences and surfaces only the most relevant opportunities.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total funding of **$15.0M** (4 rounds), with the most recent **$5.3M seed round** led by Notion Capital (announced April 2026).
- **Notable Investors/Partners**: Notion Capital (lead), Concept Ventures, Andreessen Horowitz (a16z), and a group of leading angel investors.
- **Growth Signals**: Headcount grew **342.9% YoY** to 16 employees; **17 active job postings** (job postings up 1600% YoY); launched in the US in September 2025; released “Dex 2.0” in April 2026; featured in Forbes, Fortune, and LeadDev.

## Competitive Advantages
- **Curated & transparent**: Only a rigorously selected set of roles are offered, with salary and terms disclosed upfront – eliminating the typical opacity of recruitment.
- **Direct introductions**: Engineers skip applications and get a direct line to the hiring manager, dramatically shortening the hiring cycle (average time from referral to offer is much lower than job boards).
- **Long-term relationship**: Dex stays with engineers throughout their career, surfacing opportunities during promotion cycles or frustration peaks.
- **AI-powered matching**: Uses AI to surface the best-fit roles, but emphasises human judgement and personalisation over algorithmic spam.

## Strategic Focus
- **Geographic expansion**: After launching in London, Dex has entered the US market and is building a presence in Italy.
- **Product evolution**: “Dex 2.0” positions the platform as an agent for ambitious engineers, further automating the matching and discovery process.
- **Team scaling**: Actively hiring for senior engineering roles (Research Engineer, Forward Deployed Engineer, Founding Engineer, etc.), indicating a focus on building out the technical team to support growth.

## Why Work Here
- **Culture**: Dex emphasises craft, overachievement, and enjoyment. The team is described as caring deeply about their work and wanting to be at the forefront of disrupting the $969bn recruitment agency market.
- **Engineering focus**: The company is building an AI-native matching platform with a strong engineering culture – open roles include Senior Research Engineer (LLM Post-Training), ML/Quant Research Engineer, and Founding Engineer.
- **Remote/hybrid policy**: While the headquarters is in London, the company has a presence in Italy and has hired remotely. Specific policy not publicly detailed, but job postings suggest flexibility.
- **Notable perks**: Not explicitly listed, but the company values transparency and career-long support for its users; internally, the team works on hard problems with talented people in a fast-growing startup environment.

## Sources
1. [meetdex.ai](https://meetdex.ai/)
2. [meetdex.ai/about-us](https://meetdex.ai/about-us)
3. [LinkedIn – Dex](https://uk.linkedin.com/company/meetdex)
4. [FinSMEs – Dex raises $3.1M Pre-Seed](https://www.finsmes.com/2025/07/dex-raises-3-1m-in-pre-seed-funding.html) (implied from search result)
5. [TechWatch Startup Funding Report](https://techwatch.com/...) (implied from search result)
6. [Ashby job posting – Senior Product Engineer](https://jobs.ashbyhq.com/dex/2cd27547-040a-4832-afa8-14c66e9a6d89)

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