---
title: 'Lead Brand Designer (Motion/Video) at Culture Amp'
canonical: 'https://feeny.ai/job/lead-brand-designer-motion-video-culture-amp-san-francisco-nchs43c6sqrs'
type: 'job'
last_seen: '2026-09-13'
---

# Lead Brand Designer (Motion/Video) at Culture Amp

- **Company:** Culture Amp
- **Location:** San Francisco, CA
- **Compensation:** $130k–$160k
- **Posted:** 2026-08-20
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/cultureamp/jobs/8129415

## Job description

We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together.

Join us on our mission to make a better world of work.

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit [cultureamp.com](http://cultureamp.com/).

Who are we looking for?

We’re looking for an experienced lead brand designer with a focus on motion and video work to join Culture Amp’s creative team within the marketing practice to drive the evolution of our brand and creative. You will work closely with cross functional marketing teams, to build impactful experiences across innovative marketing campaigns and brand building programs.

As a Lead Brand Designer, Motion & Video, you'll work within the Creative Studio team to drive the development of motion graphics, video, and animated content across high-volume, fast-turnaround campaigns and product launches, while staying grounded in brand systems and standards. This includes motion design for social content, digital campaigns, event experiences, and branded video, as well as supporting static design work, when needed. This is an opportunity to define how the Culture Amp brand moves and help us scale motion and video work in a purposeful way. You’ve already explored how AI workflows can help in these efforts and are ready to lead those conversations as well.

You are an experienced design generalist, who brings curiosity to everything you do. You know how to tell an engaging story and skilfully take stakeholders and collaborators on the journey with you. While the main focus will be on motion and video, we’re hoping to fill this role with someone who is equally comfortable bouncing between design that moves and design that is static. You’re equipped with strong conceptual skills and have what it takes to bring ideas to life through polished execution and continuous iteration and learning. A successful lead brand designer brings together innovative ideas, design thinking, craft and collaboration to drive successful projects and outcomes.

The Team

The Creative Studio is a small but integral part of Culture Amp and design is instrumental in creating memorable and impactful brand experiences, connecting our audiences with Culture Amp’s mission of creating a better world of work. This is an opportunity to be part of a highly cross-functional marketing team and have a measurable and meaningful impact on the company’s growth trajectory.

## What you'll need to be successful

- 7+ years of experience working as a designer with-in a marketing function client side, or equivalent agency experience. Experience working in a fast growth B2B business is highly desirable
- A portfolio that shows strong strategic thinking and creative concept development and execution for multi-channel marketing campaigns and examples of well crafted motion and video projects.
- An ability to translate complicated product visuals from static into GTM visualizations, translating complex ideas into marketable motion and video deliverables. You need to be familiar with UI/UX design in order to build animated screen interactions and bring product storytelling to life with motion.
- An ability to elevate a campaign or concept through the use of creative storytelling applied through the use of motion design and video editing.
- Digital design knowledge and an interest in driving creative technology and innovation to optimise and scale design processes, templatise production and improve efficiencies with-in creative workflows including mastery over AI workflows for imagery, video and motion.
- Experience working in partnership with marketers to deliver growth results across digital marketing channels at scale, including developing creative for global audiences and regional nuances
- Creative problem solving and critical thinking skills to connect and simplify complex ideas and evolving project requirements
- Excellent judgment in decision making, managing and communicating trade-offs when collaborating with multiple stakeholders
- Excellent organisation and communication skills with the ability to clearly articulate the ‘why’, and lead discussions around your process, explorations, and conclusions
- A growth mindset and drive to continually experiment with new ideas, develop and improve your skills
- Experience working with and guiding creative agency partnerships to deliver complex creative projects end-to-end.
- A passion for mentoring designers and growing design capability

Required technical skills and program competencies:

- 7+ years of motion graphics experience on video marketing , product launches and social video content
- Strong motion graphics skills in a deadline-driven environment
- Demonstrated proficiency with Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator) and 3D animation tools (e.g., Cinema 4D, Blender)
- Hands-on experience with AI-powered creative tools (e.g., Weavy, LTX Studio, Runway, or similar)
- Strong understanding of visual storytelling, composition, color, and typography
- Working knowledge of current industry-standard audio/video formats and codecs
- Experience contributing to or maintaining a large-scale design system with motion and animation components

## What you'll be doing

- Drive creative development and thoughtful brand exploration to deliver impactful creative and set new standards for brand and marketing design systems at Culture Amp with an emphasis on motion and video.
- Developing concepts, creative direction and brand application of integrated and paid campaigns and project delivery across digital and physical applications. Applications could include campaign identities, editorial content, social media assets, campaign videos, motion and experience design direction.
- Drive the development of systemizing motion and video work at scale.
- Partner with marketing functions (growth, regional, product, brand marketing) to contribute to cross-functional planning and strategy discussions.
- Collaborate with mixed creative disciplines; designers, illustrators, photographers, motion designers and video editors to art direct high quality creative and provide feedback and clear, on brand guidance
- Present a vision, concepts and solutions to stakeholders, communicate the impact of design in solving business problems, rationalize decisions and incorporate feedback
- Facilitate creative workshops and ideation sessions including the development of AI-assisted workflows using tools such as Claude, Weavy, Descript and any new AI powered creative tools
- Share ideas with your team and contribute to the growth and development of creative practice and design systems guidelines as the company scales

You are

- Highly collaborative and a creative thinker. You understand what it takes to bring a diverse group of people to together to bring new ideas to life
- Progress over perfection. You are someone who is comfortable taking initiative and operating in an exciting but at times ambiguous environment with tight deadlines
- A curious innovator. You’re motivated to drive your own development, experiment with new ideas, and continuously improve your skills.
- A team player. No task is too small and you are willing to step in and help the team no matter the scope of the task.

For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission

The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.

Base Salary Range (US) $130,000—$160,000 USD

## Perks & Benefits

At Culture Amp, our people are at the heart of our success. We offer competitive pay and a total rewards package designed to support you at work and in life. This includes:

- Equity through our Employee Share Option Program, so you can share in our long-term success
- Learning programs and coaching to help you thrive and grow
- Quarterly refresh days, an extended end-of-year break and a monthly allowance to support your wellbeing and lifestyle
- Inclusive parental leave from day one
- A MacBook and budget to set up your home workspace, enabling flexibility
- Five annual social impact days to to give back to causes that matter to you
- Medical insurance coverage for you and your family (Available for US & UK only)

Our rewards are designed to support different needs and life stages, recognising that what matters most can vary from person to person.

Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don’t meet every requirement, but your unique experience matters. If you’re interested in joining us, we strongly encourage you to apply and help us build a more diverse and impactful team.

Accommodations & Data Privacy

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy [here](https://www.cultureamp.com/privacy-policy) or contact privacy@cultureamp.com.

## About Culture Amp

## Company Overview
- **One-liner**: Culture Amp is the world’s leading employee experience platform that helps companies transform employee engagement, drive performance management, and develop high-performing teams using people science and AI.
- **Entity Type**: Private (backed by venture capital, $278.5M total funding)
- **Headquarters**: Richmond, Victoria, Australia
- **Founded**: 2010
- **Founders**: Didier Elzinga, Douglas English, Jon Williams, Rod Hamilton

## Core Business
- **Primary industry**: Human Resources Technology (HR Tech) / Employee Experience Software
- **Target customers**: B2B – serves HR teams, People leaders, and Executives across SMB to Enterprise (trusted by 6,000+ companies including Canva, Asana, Dolby, McDonald’s, and Nasdaq)
- **Mission**: To create a better world of work by empowering companies to build profitable, sustainable, and human-literate organizations through a culture-first approach.

## Products & Services
- **Employee Engagement Platform**: AI-powered surveys and analytics to measure and improve employee engagement, with recommendations from People Scientists.
- **Performance Management (Perform)**: Tools for goal setting, continuous feedback, development plans, and performance reviews to drive growth and accountability.
- **Development & Learning**: Competency tracking, development plans, and tools to help employees own their growth.
- **People Analytics & Data Stories**: Dashboards and data storytelling features that connect HR metrics to business outcomes.
- **AI Analysis & Recommendations**: Built-in AI that analyzes survey responses and suggests actionable next steps.
- **Integrations**: Seamless sync with major HRIS platforms (Workday, BambooHR, etc.) and other SaaS tools.

## Market Standing
- **Valuation/Total Funding**: $278.5M in total funding across 8 rounds (latest Series F in 2021)
- **Key Metric**: Annual revenue estimated at $101.0M; platform serves 25 million employees across 7,500+ companies
- **Notable Investors/Partners**: Backed by leading venture capital firms (including Felicis Ventures, Blackbird Ventures, and Index Ventures). Partners include major HRIS providers.
- **Growth Signals**: 
  - 6,000+ customers (up from 4,000+ in earlier years)
  - 70.5k+ questions answered, 594.3M+ surveys launched
  - Named one of Forbes’ top private cloud companies and Fast Company’s most innovative companies
  - Certified B Corp since 2023
  - Launched the Culture Amp Foundation in 2023 to extend its mission

## Competitive Advantages
- **People Science Moat**: The most comprehensive employee dataset in the world (25M+ employees) powers their AI and recommendations, creating a data network effect that competitors can’t easily replicate.
- **AI-First Platform**: Deep integration of AI for analysis and recommendations, reducing manual HR work.
- **B Corp Certification**: Differentiates as a mission-driven, ethical company committed to using business as a force for good.
- **Industry-Leading Security**: SOC II, ISO, and GDPR compliant, making it safe for large enterprises.
- **Strong Community**: The “Culture First Community” is the world’s largest HR network, creating a powerful ecosystem effect.

## Strategic Focus
- **AI & Automation**: Continuing to embed AI across the platform to replace manual tasks and provide predictive insights.
- **Global Expansion**: Growing presence in the US (Austin, San Francisco, Chicago, New York), UK (London), Germany (Berlin), and Australia (Melbourne, Sydney).
- **Enterprise Performance Management**: Accelerating adoption of their Perform module (40% faster implementation than competitors per G2).
- **Social Impact**: Deepening commitment through the Culture Amp Foundation and B Corp initiatives.

## Why Work Here
- **Culture-First Environment**: The company lives its own product—values-driven, with a focus on inclusion, kindness, and unlocking greatness.
- **Flexible Hybrid Model**: Employees work from eight global hubs with flexible hybrid roles (no rigid RTO mandates).
- **Great Benefits**: Parental & caregiving support from day one, quarterly refresh days, social impact days, mental wellbeing resources, and medical coverage (US & UK).
- **Engineering Excellence**: The engineering team is described as a “team sport” focused on solving complex problems, with a dedicated Engineering blog and a graduate program (CampUs).
- **Mission-Driven**: Employees are empowered to make a tangible impact on the world of work, with a strong sense of purpose.
- **Diversity & Inclusion**: Explicit encouragement for underrepresented candidates to apply; values include “Kind Humans” and “Unlocking Greatness.”
- **Global Community**: Join a team of 752 employees across 15 countries with a strong sense of belonging.

## Sources
1. [cultureamp.com](https://www.cultureamp.com/company)
2. [cultureamp.com](https://www.cultureamp.com/company/careers)
3. [cultureamp.com](https://www.cultureamp.com/)
4. [LinkedIn](https://www.linkedin.com/company/cultureamp)
5. [Greenhouse Careers Page](https://job-boards.greenhouse.io/cultureamp/jobs/7958998)

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