---
title: 'Lead Brand Designer at Novig'
canonical: 'https://feeny.ai/job/lead-brand-designer-novig-new-york-bb9xh65qzb1b'
type: 'job'
last_seen: '2026-09-09'
---

# Lead Brand Designer at Novig

- **Company:** Novig
- **Location:** New York, NY
- **Employment:** full-time
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/novig/1fcb616f-14a1-4acd-a7f3-e5db638a7935

## Job description

## LEAD BRAND DESIGNER

$160k – $200k • meaningful equity

## ABOUT NOVIG

Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.

With Novig recently becoming a CFTC-designated market — the fastest designation of its kind in US history— we're bringing the prediction market built for sports fans nationwide.

We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.

## ABOUT THE ROLE

We’re looking for a Senior Brand Designer to join our small, high-output creative team and help shape how Novig shows up in the world.

This is a hands-on IC role with real creative freedom — you’ll work directly with the Head of Creative across brand and product systems, campaign assets, and culture-moving work. This is a rare opportunity to help define a brand still young enough that your fingerprints will be on everything.

## WHAT YOU WILL DO

- Help solidify Novig's brand identity and evolve it as we scale. Then be its keeper.
- Own design concepts with real autonomy, from art direction through execution, across brand, campaign, and marketing work.
- Act as a strategic design lead. Partner directly with peers in product, marketing, and leadership.
- Look for places Novig's design can level up. If you spot an opportunity worth chasing, pitch it and go make it.
- Partner with product design to create graphics (icons, illustrations, promotional assets) and branded moments within the app.
- Direct contract designers on overflow work.

## WHAT YOU BRING

- 6-8 years of design experience at top brands, studios, or agencies.
- A world- class portfolio that showcases your eye and your craft.
- Impeccable taste. Probably the single most important thing.
- The confidence to operate with real autonomy.
- An obsession with craft that doesn’t discriminate by project size. The smallest deliverable gets the same care as the biggest campaign.
- Range across print and digital. Familiarity with product design is a big plus.
- Comfort wearing a lot of hats: art director, strategist, designer. Whatever the job needs.
- A finger on the pulse of art, culture, and design.
- Comfort with ambiguity. Startup pace means sometimes building the plane as we fly it.
- Fluency in Figma and Adobe Creative Suite; motion design experience is a strong plus.

## NICE TO HAVE

- Experience directing contract or freelance designers.
- Experience building or evolving a brand identity from the ground up, ideally at a startup or in-house team.
- Interest or experience in sports, betting, prediction markets, or other stigmatized/regulated categories.

WHY WORK HERE, IN THE WORDS OF THE PEOPLE WHO DO

“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”

“The people! They're smart, thoughtful, fun to work with and passionate about their craft.”

“I'm having the most fun I've had in my entire career.”

If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect.

## NOT FOR EVERYONE

- Our work is tied to live sports - that means potential nights, weekends, and pressure included.
- If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.

## COMPENSATION & BENEFITS

- $160k – $200k base, benchmarked at top-tier tech companies
- Meaningful equity for every employee, regardless of role
- 100% health premiums covered
- 99% dental & vision covered
- 401(k) with 4% company match
- HSA + $1,080 annual company contribution
- $50/monthly company contribution to employee transit
- $27/day lunch stipend when working from our NYC office
- $35/day dinner stipend when working from the NYC office after 6:30pm

## HOMEBASE

Union Square, NYC

## About Novig

## Company Overview
- **One-liner**: Novig is a commission-free, peer-to-peer sports prediction market that allows users to trade on sports outcomes against each other rather than against the house.
- **Entity Type**: Private (Series A; Y Combinator Summer 2022)
- **Headquarters**: New York, New York, USA
- **Founded**: 2021
- **Founders**: Jacob Fortinsky (CEO) and Kelechi Ukah (CTO)

## Core Business
- **Primary industry**: Sports prediction markets / sports trading (disrupting traditional sportsbooks)
- **Target customers**: B2C – sports fans and retail traders looking for fair, transparent betting alternatives
- **Mission**: “Create a faster, fairer future for traders and fans — free from hidden fees, house edges, and account limits.”

## Products & Services
- **[Novig Platform]**: A mobile and web app that enables peer-to-peer sports trading with zero commission. Users set their own odds, trade in real-time, and benefit from full market transparency. Available in 35+ U.S. states.

## Market Standing
- **Valuation**: Not publicly disclosed (private company)
- **Key Metric**: Over $105 million raised in total funding (including a $18M Series A announced in 2026)
- **Notable Investors/Partners**: Pantera Capital, Forerunner Ventures, Lux Capital, NFX, Y Combinator, Paul Graham, Joe Montana
- **Growth Signals**: 
  - Fastest growing sports prediction market in the U.S.
  - Received CFTC approval to operate as a regulated exchange
  - Team grew to 55 employees (~23 in product & engineering)
  - Available in 35+ states nationwide

## Competitive Advantages
- **Commission-free model**: No house edge or hidden fees; users trade directly with each other.
- **Peer-to-peer exchange**: Better pricing and transparency than traditional sportsbooks.
- **Regulatory edge**: CFTC-regulated, providing legitimacy and trust in a grey-market industry.
- **Backed by top-tier investors**: Deep war chest and network from Silicon Valley’s best.

## Strategic Focus
- Continue expanding into new states and product features.
- Drive user adoption by marketing the fairness and efficiency of prediction markets vs. sportsbooks.
- Build out engineering and operations teams to scale the platform and maintain reliability during high-traffic events.

## Why Work Here
- **High-growth, well-funded startup**: Over $105M raised with massive market opportunity in the expanding sports betting sector.
- **Impact & ownership**: Engineers and product teams directly shape a platform used by millions.
- **Engineering culture**: Modern tech stack (Rust, TypeScript, React Native, Node.js, Python, AWS, Kafka, GraphQL, Redis, PostgreSQL, Terraform, Docker).
- **Work model**: Hybrid in-office (NYC headquarters) with 4 days/week in-office expected; remote options available for select roles.
- **Benefits**: Competitive salary ($170K–$225K for L4 Backend Engineer), equity, comprehensive health coverage.
- **Values-driven**: “Challenge the House”, “Truth Over Ego”, “Move Fast, Think Long”, “Fans First, Always”.
- **Passionate team**: Sports fans building for sports fans.

## Sources
1. [Y Combinator – Novig](https://www.ycombinator.com/companies/novig)
2. [Novig Careers](https://novig.com/careers)
3. [Built In – Novig](http://www.builtin.com/company/novig)
4. [Novig Landing Careers](https://landing.novig.com/careers)

## Other roles at Novig

- [Chief Fan Officer](https://feeny.ai/job/chief-fan-officer-novig-remote-na05kpbcks9w)
- [Regulatory Chief of Staff](https://feeny.ai/job/regulatory-chief-of-staff-novig-new-york-jjb207zj8acc) — New York, NY
- [Software Engineer](https://feeny.ai/job/software-engineer-novig-new-york-q6ta0n6aq08f) — New York, NY
- [Fraud Specialist](https://feeny.ai/job/fraud-specialist-novig-new-york-2nwwfqze5mt4) — New York, NY
- [Head of Social](https://feeny.ai/job/head-of-social-novig-new-york-aaey5m7js0dq) — New York, NY
- [Finance Operations Associate](https://feeny.ai/job/finance-operations-associate-novig-new-york-gn12vhapqw8n) — New York, NY
- [Developer Relations Engineer](https://feeny.ai/job/developer-relations-engineer-novig-new-york-zjz7g7s64mzv) — New York, NY
- [Market Operations Specialist](https://feeny.ai/job/market-operations-specialist-novig-new-york-rmf923jgv8k4) — New York, NY
- [Performance Marketing Manager, Display & CTV](https://feeny.ai/job/performance-marketing-manager-display-ctv-novig-new-york-93hf60z6tm92) — New York, NY
- [Customer Experience Specialist (Seasonal)](https://feeny.ai/job/customer-experience-specialist-seasonal-novig-remote-tdztajabdkaz)