---
title: 'Lead Counsel, Commercial and Marketing, APAC and Americas at Ōura'
canonical: 'https://feeny.ai/job/lead-counsel-commercial-and-marketing-apac-and-americas-oura-united-states-6fpx7519txz2'
type: 'job'
last_seen: '2026-11-09'
---

# Lead Counsel, Commercial and Marketing, APAC and Americas at Ōura

- **Company:** Ōura
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-09
- **Apply:** https://job-boards.greenhouse.io/oura/jobs/4476975009

## Job description

Our mission at ŌURA is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living [our values](https://ouraring.com/about-us) and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

Reporting to the Principal Counsel, Director of Commercial and Healthcare this role will serve as Lead Counsel, Commercial & Marketing for APAC and the Americas and be a key member of Oura’s Legal Team. The role will partner closely with the APAC and US Commercial, Sales, Partnerships, Retail and Marketing teams, along with other cross-functional leaders, to support Oura as the company grows and scales internationally.The ideal candidate is a seasoned commercial lawyer with substantial in-house and law firm experience advising on and negotiating complex B2B sales, strategic partnerships, data and technology licensing,  and retail and distribution arrangements across APAC. Beyond commercial transactions, the right candidate will have hands-on experience advising marketing teams on advertising, promotions and consumer-facing campaigns in Asia and ANZ, including markets with distinct regulatory regimes such as Singapore, Australia, Japan, South Korea and China. The successful candidate will bring strong judgment, credibility with senior stakeholders, and the ability to translate complex legal issues into clear, actionable guidance in a fast-paced, evolving environment

What You Will Do:

- Review, draft and negotiate complex commercial agreements as the lead lawyer supporting the APAC Commercial and Marketing functions, including enterprise and corporate sales agreements, B2B and channel partnerships, strategic alliances, co-marketing arrangements, and data sharing and licensing agreements.
- Structure and negotiate retail, distribution, reseller, marketplace and e-commerce agreements across APAC markets.
- Counsel and advise stakeholders on legal issues affecting APAC business, supporting alignment, efficiency and excellence in execution of commercial and marketing initiatives.
- Serve as a strategic thinker who helps shape company-wide risk strategy while driving key initiatives and applying a solutions-focused approach.
- Operate as a hands-on practitioner, comfortable managing high volumes of complex transactions.
- Build and refine internal transactional and marketing review processes, templates, playbooks and tools that can scale efficiently with company growth.
- Act as a trusted advisor to senior executives, providing clear, business-oriented judgment and actionable recommendations.
- Coordinate with US Legal, Privacy, Product and outside counsel in key APAC jurisdictions to deliver consistent global positions adapted to local law, and manage outside counsel where local qualification is required.

This is a remote role based in the US.

## What you'll bring

- 8+  years of combined law firm and in-house PQE, with at least 4 years supporting commercial transactions and marketing in a consumer products, consumer technology, digital health, or retail business.
- Qualified and admitted to practice in at least one major common law jurisdiction (e.g. US (any state), Singapore, Hong Kong, Australia or New Zealand). Admission in a US state and/or an APAC jurisdiction is preferred. Experience working with local counsel in non-common-law markets in Asia is expected.
- Working knowledge of competition law as it applies to distribution and retail arrangements across the US and APAC, including vertical agreements, selective distribution and resale price maintenance.
- Deep working knowledge of US and APAC consumer protection, advertising and e-commerce frameworks, with the ability to apply them pragmatically to business objectives.
- Exceptional drafting skills, with experience negotiating and preparing sophisticated sales, partnership, technology and data licensing, and distribution and retail agreements.
- Familiarity with APAC and US privacy and data protection regimes as they apply to marketing, partnerships and data sharing, including structuring data use rights and restrictions in commercial agreements.
- Proven ability to identify and mitigate legal and regulatory risk while enabling scalable, innovative go-to-market models across multiple markets.
- Strong judgment and comfort operating as a trusted advisor to senior business stakeholders in a fast-moving environment.
- Clear, practical communicator who can translate complex legal issues into actionable guidance.
- Excels at working in a fast-paced, dynamic environment, with a track record of efficient business support.

Nice to have:

- Fluency in an additional Asian language (e.g., Mandarin, Japanese, Korean, Hindi) is a plus.

## Benefits

At Ōura, we care about you and your well-being. Everyone here at Ōura has a ring of their own and we are continually looking to improve employee health.

What we offer:

- Competitive salary and equity packages
- Health, dental, vision insurance, and mental health resources
- An Ōura Ring of your own plus employee discounts for friends & family
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
- Paid sick leave and parental leave

Ōura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

Region 1 $236,000 - $270,000 Region 2 $212,000 - $242,000 Region 3 $191,000 - $218,000

A recruiter can determine your Region based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI).

ŌURA is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at ŌURA are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers! We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:

- Our jobs are listed only on the ŌURA Careers page and trusted job boards.
- We will never ask for personal information like ID or payment for equipment upfront.
- Official offers are sent through Docusign after a verbal offer, not via text or email.

Stay cautious and protect your personal details.

To all recruitment agencies: ŌURA does not accept agency resumes. Please do not forward resumes to our jobs alias, ŌURA employees, or any other organization's location. ŌURA is not responsible for any fees related to unsolicited resumes.

## About Ōura

## Company Overview
- **One-liner**: Ōura (Oura Health) makes a smart ring that tracks sleep, activity, stress, and women’s health, providing personalized insights to help people improve their overall well-being.
- **Entity Type**: Private (Series E, $900M round in 2025)
- **Headquarters**: San Francisco, California, United States (with major offices in Helsinki and Oulu, Finland)
- **Founded**: 2013
- **Founders**: Petteri Lahtela, Kari Kivelä, Markku Koskela

## Core Business
- **Primary industry**: Wellness and Fitness Services / Health Technology
- **Target customers**: B2C (individuals focused on sleep, fitness, stress, and longevity) and B2B (employer wellness programs, clinical research partners)
- **Mission or purpose**: “Empower every person to own their inner potential and make health a daily practice.”

## Products & Services
- **Oura Ring (Gen 3 / Horizon)**: A wearable smart ring that collects over 50 health metrics – heart rate, HRV, body temperature, SpO2, sleep stages, activity, and stress. Form factor is designed for 24/7 comfort.
- **Oura Membership**: A subscription service that unlocks personalized daily health insights, readiness scores, sleep analysis, guided programs (e.g., stress management, women’s health), and trend reports.
- **Oura for Business**: Employer wellness programs that leverage Oura Ring data to improve workforce health, reduce burnout, and support preventive care.

## Market Standing
- **Valuation/Market Cap**: $11 billion (set during the Series E round in 2025) – [getlatka.com](https://getlatka.com/companies/ouraring.com)
- **Key Metric**: Annual revenue of **$250M** (2025 estimate) – [linkedin.com](https://www.linkedin.com/company/oura)
- **Total Funding**: Conflicting reports – **$1.6B** per LinkedIn vs. **$1.2B** per Latka; both include the $900M Series E led by Fidelity in 2025. Prior investors include Lifeline Ventures, DFO Management, and others.
- **Notable Investors/Partners**: Fidelity (lead, Series E), Lifeline Ventures, DFO Management; partnerships include the NBA (COVID-19 monitoring), employer wellness programs, and research institutions.
- **Growth Signals**: 
  - 2.5 million rings sold as of December 2024 – [linkedin.com](https://www.linkedin.com/company/oura)
  - Headcount: 1,042 employees (+59.2% YoY) – [linkedin.com](https://www.linkedin.com/company/oura)
  - Active job postings: 124 (+85.1% YoY) – [linkedin.com](https://www.linkedin.com/company/oura)
  - Acquisitions in 2024-2025: Doublepoint (gesture recognition), Sparta Science (force plate tech), Veri (continuous glucose monitor integration), Proxy (digital identity) – [linkedin.com](https://www.linkedin.com/company/oura)

## Competitive Advantages
- **Form factor moat**: The only mass‑market smart ring with clinical‑grade accuracy, comfortable for 24/7 wear.
- **Data depth**: 50+ biometric metrics and proprietary algorithms for sleep, stress, and women’s health (including FDA‑cleared atrial fibrillation detection).
- **Brand and trust**: Featured in Time’s “100 Best Inventions,” endorsed by the NBA, and used by leading research institutions.
- **Integrated ecosystem**: Hardware + subscription + B2B platform creates recurring revenue and high switching costs.

## Strategic Focus
- **AI‑powered personalization**: Investing in machine learning to deliver hyper‑personalized health insights and coaching.
- **Women’s health expansion**: Dedicated product and research teams for menstrual health, pregnancy, and menopause.
- **Clinical and enterprise growth**: Pushing into clinical trials, employer wellness, and healthcare partnerships.
- **Hardware innovation**: Developing the world’s smallest smart ring (Oura Ring 4 / Horizon) and exploring gesture recognition (via Doublepoint acquisition).

## Why Work Here
- **Mission‑driven culture**: Employees are passionate about improving global health and well‑being.
- **Growth trajectory**: Rapidly scaling company (almost 60% headcount growth) with significant resources post‑Series E.
- **Work flexibility**: Hybrid roles in San Francisco, San Diego, Helsinki, and Oulu; many remote options available – [job-boards.greenhouse.io](http://job-boards.greenhouse.io/oura)
- **Engineering & science focus**: Strong R&D investment – 28% of employees are in technical roles, 5% in research.
- **Compensation**: Competitive salaries (e.g., Data Scientist ~$155K/yr, Staff Software Engineer ~€97K/mo in Finland) – [linkedin.com](https://www.linkedin.com/company/oura)
- **Employee sentiment**: Glassdoor‑style rating of 3.5/5 (116 reviews), with compensation rated 3.8/5 – [linkedin.com](https://www.linkedin.com/company/oura)
- **Notable perks**: Not explicitly listed, but the company emphasizes collaboration, impact, and a “privilege” to work on meaningful health technology.

## Sources
1. [ouraring.com](https://ouraring.com/) – Official product and company overview
2. [linkedin.com](https://www.linkedin.com/company/oura) – Company details, financials, headcount, acquisitions, and employee data
3. [getlatka.com](https://getlatka.com/companies/ouraring.com) – Valuation, funding rounds, and CEO info
4. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/oura) – Active job listings and office locations

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