---
title: 'Lead Creator, Brand Social at Ladder'
canonical: 'https://feeny.ai/job/lead-creator-brand-social-ladder-austin-gdk1m047g202'
type: 'job'
last_seen: '2026-09-08'
---

# Lead Creator, Brand Social at Ladder

- **Company:** Ladder
- **Location:** Austin, TX
- **Employment:** full-time
- **Posted:** 2026-08-05
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/ladder/55bd5bfb-94f0-4ad7-a660-2ebe3ae77dfc

## Job description

Ladder is hiring the face and voice of brand social for the world's best fitness app. Not a spokesperson reading someone else's script — a creator with a real point of view, a body of work that speaks for itself, and the aura to hold an audience's attention.

You will be the personality our audience looks to for series education, product updates and a behind-the-scenes glimpse of day-to-day life at Ladder. The work is to make training on Ladder genuinely compelling, as well as be a spokeperson for new series, product updates and newly-released features. You'll concept it, shoot it, edit it, and publish it, sometimes in the same day. You’ll also be on set with coaches, helping them with their content, sharing the screen in the BTS, interviewing and talking with them too. Think TV-host for the Gen-Z social generation.

Most creators are building their own brand. This role is not that. Your creative output is focused on Ladder — our channels, our audience, our coaches and our celebrity partners. You'll have resources and reach that independent creators rarely get access to, and a team invested in making your work better. In return, we need your full focus. If you're looking for a role that supports a personal channel or leaves room for other brand partnerships, this isn't the right fit.

Report to: VP, Brand & Creative

What You'll Do:

- Serve as the recurring on-camera face of Ladder across Instagram, TikTok, and YouTube
- Own content end to end — concept, shoot, edit, publish — at the pace the platforms require
- Build and star in repeatable series that give an audience a reason to return, rather than one-off posts that disappear
- Translate real fitness expertise into content that holds attention: make progressive overload, program design, and training psychology land with people who have never encountered those ideas
- Create alongside our coaches and celebrity partners, and draw the best possible performance out of them on camera
- Read performance data closely and let it shape what you make next
- Partner with our Senior Manager, Brand Social and the wider creative team on the direction of the channel

## Requirements

- Located in Austin, TX
- A real body of work — an audience you built yourself, with content you personally appeared in, wrote, shot, and edited
- On-camera presence that reads as a person, not a presenter. Articulate, genuinely funny, and comfortable carrying a piece on your own
- Expert-level iPhone production and CapCut editing. You can take an idea to a finished cut without a crew or a post house
- Deep, hands-on fitness knowledge with genuine strength training experience — you can speak credibly about programming because you have actually done it
- A sharp instinct for cultural trends and for how formats differ across platforms
- Willingness to be Ladder's creator exclusively. This is a full-time commitment to our brand, not a salary layered beneath a personal brand or competing partnerships
- A collaborative, no-ego approach to feedback and iteration

## Why Ladder

We’re building the world’s best fitness business. We are a small team of no-ego experts that think in first-principles. We don’t follow the lead of our competitors, we lead the industry with our innovation, and you’ll be a major part of shaping that innovation to keep Ladder at the forefront of fitness and culture!

Our creative team is insanely talented, producing the best creative in fitness, all while doing bits and having fun. We are the hardest working and most fun team in the industry.

If you’re an A+ player that brings your absolute best, that thrives taking big swings and executing at a high-level, this is the place for you. This is not a role where you will be micromanaged - we expect you to be the best and have the freedom and resources to be creative and make great work!

## ABOUT LADDER

joinladder.com http://joinladder.com

instagram.com/joinladder http://instagram.com/joinladder

Ladder Benefits

- The best team in fitness
- Access to the sickest private gym in Austin
- Incredible marketing campaigns with the world’s most expert coaches, and top celebrities, alike
- Equity in Ladder
- Access to Company Insurance (Health, Dental, Vision)
- Company-wide events
- Unlimited PTO
- New Company Computer
- Free Ladder membership, Ladder swag, etc.!

## About Ladder

## Company Overview
- **One-liner**: Ladder provides a strength training app that delivers daily workout plans programmed by expert coaches, featuring in-ear coaching, video demonstrations, and precise pacing.
- **Entity Type**: Private (Series B & Debt Financing)
- **Headquarters**: Austin, Texas, USA (also has an office in Palo Alto, California)
- **Founded**: 2015
- **Founders**: Alex Karsos (Co-Founder) and Tom Digan (Co-Founder & President)

## Core Business
- **Primary industry/industries**: Health, Wellness & Fitness; Healthtech
- **Target customers**: B2C – busy, motivated individuals who prioritize fitness and want a structured strength training plan they can follow from home, the gym, or outdoors.
- **Mission or purpose statement**: To provide the world’s best strength training plan from the world’s best coaches, every single day, so users can workout more consistently, get stronger, and never have to plan their workouts again.

## Products & Services
- **Ladder App (SaaS/Mobile App)**: The core product is a mobile fitness application available on iOS (and likely Android). It offers a library of training "teams" (e.g., Elevate, Forged, Limitless, Project Alpha), each led by a specific expert coach. Key features include daily workout programming, in-ear coaching, video demonstrations, precise workout pacing, integrated rep and weight tracking, and nutrition logging. The app integrates with Spotify and Apple Music to manage workout audio. It offers a 7-day free trial without requiring a credit card, with paid subscription plans (PRO Monthly and PRO Annual) for full access.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding of **$135.5M** across 6 rounds, including a $12M Series A (led by Tapestry VC & LivWell Ventures), a $15M Series B (led by ADvantage & Point72 Ventures), and a $90M Debt Financing round (led by General Catalyst).
- **Notable Investors/Partners**: General Catalyst, Tapestry VC, LivWell Ventures, ADvantage, Point72 Ventures.
- **Growth Signals**: Significant financial backing, a recent $90M debt facility, strong headcount growth (+30.4% YoY to 44 employees), and a growing web presence (+43.7% yearly traffic growth to ~360k monthly visits). The company is actively hiring for a Senior iOS Engineer role, indicating continued product investment.

## Competitive Advantages
- **Expert-Led Programming**: Differentiates from generic workout apps by offering structured, progressive training plans created by world-renowned strength coaches, not algorithms.
- **Integrated Coaching & Tech**: Combines the expertise of a personal coach (in-ear coaching, feedback) with the convenience of a tech platform (automated pacing, tracking, and planning).
- **User Experience Focus**: The app is "built for busy people," eliminating the need for users to plan workouts. Features like automatic music volume ducking during coaching cues and seamless playlist integration show a focus on a premium user experience.
- **"No Plan" Value Prop**: The core value proposition is removing the friction and decision fatigue of planning workouts, which is a strong moat for a time-pressed target audience.

## Strategic Focus
- **Scaling the Product & Engineering Team**: The active recruitment of a Senior iOS Engineer suggests a focus on maturing the mobile app, improving performance, and building out a more modular design system.
- **Expanding User Base**: Continued investment in marketing and a growing web presence point towards a strategy of acquiring new subscribers.
- **Leveraging Capital for Growth**: The substantial funding, particularly the $90M debt round, is likely being used to fuel aggressive growth, product development, and market expansion.
- **Deepening the Platform**: Features like integrated nutrition tracking and detailed progress analytics suggest a move toward becoming a more comprehensive health and fitness ecosystem.

## Why Work Here
- **Culture & Mission**: Work at a mission-driven company focused on helping people improve their health and fitness. The company culture is described as dedicated to results and expert coaching.
- **Growth Trajectory**: With significant funding and clear growth signals, Ladder offers the opportunity to join a company in a high-growth phase, which can lead to rapid career development and impact.
- **Compensation & Benefits**: Offers competitive compensation, company equity, 401(K), health/dental/vision insurance, Flexible Spending Account (FSA), life and disability insurance, generous parental leave, and family medical leave [builtin.com](https://builtin.com/company/ladder-joinladdercom).
- **Work Environment**: The company has two offices (Palo Alto and Austin) and operates on an **in-office** model for many roles, including the Senior iOS Engineer position. They provide commuter benefits and free snacks/drinks.
- **Engineering Focus**: The company is looking for an experienced iOS engineer to own features end-to-end, work with designers, and contribute to a design system—indicating a strong, collaborative engineering culture that values code quality and user experience.

## Sources
1. [Ladder Website](https://www.joinladder.com/)
2. [Built In Company Profile](https://builtin.com/company/ladder-joinladdercom)
3. [Built In Jobs Page](https://builtin.com/company/ladder-joinladdercom/jobs)
4. [LinkedIn Company Profile](https://www.linkedin.com/company/joinladder)
5. [Breezy HR Careers Page](https://ladder.breezy.hr/)

## Other roles at Ladder

- [Team Manager | Female-Led Gym Programs](https://feeny.ai/job/team-manager-female-led-gym-programs-ladder-united-states-819h9wwg0n64) — United States
- [Team Manager | Female-Led Home Programs](https://feeny.ai/job/team-manager-female-led-home-programs-ladder-united-states-hrwgjdnbhcvs) — United States
- [Senior Manager, Brand Social](https://feeny.ai/job/senior-manager-brand-social-ladder-austin-sqvb08t7je94) — Austin, TX