---
title: 'Lead, Data Instrumentation & Growth Measurement at The Weather Company'
canonical: 'https://feeny.ai/job/lead-data-instrumentation-growth-measurement-the-weather-company-atlanta-xvw36rmm8hp0'
type: 'job'
last_seen: '2026-10-15'
---

# Lead, Data Instrumentation & Growth Measurement at The Weather Company

- **Company:** The Weather Company
- **Location:** Atlanta, GA
- **Posted:** 2026-09-28
- **Last confirmed live:** 2026-10-15
- **Apply:** https://job-boards.greenhouse.io/theweathercompany/jobs/5250354007

## Job description

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

AI is part of how we work:

Human judgment, expertise, and creativity remain essential and are amplified by AI. We expect everyone in this role to use AI thoughtfully and proactively to accelerate their performance, improve the quality of their work, and explore new possibilities. We are looking for people who are curious, adaptable, and excited to help shape an AI-enabled culture that delivers better outcomes for our customers and our company.

Job brief:

We are seeking a Lead of Data Instrumentation & Growth Measurement to serve as the connective tissue between Product (Web, iOS, Android) and Marketing (Lifecycle, Performance Marketing). In this role, you will eliminate data disparity, establish a unified enterprise event taxonomy, manage Server-Driven UI (SDUI) dynamic tracking schemes, and lead incrementality testing to ensure marketing spend is optimized.

You will also oversee performance marketing capabilities, configuring Server-Side Tagging (CAPI), Google Tag Manager (GTM), and a targeted GA4 conversion infrastructure. You will partner with product managers, developers, and specialized agency partners to overhaul our Amplitude environment and build transparent attribution pipelines.

The impact you'll make:

- Cross-Platform Instrumentation & Governance: Establish and enforce a unified event data dictionary across iOS, Android, and Web. Normalize properties, event names, and units (e.g., standardizing timestamps universally to UTC milliseconds). Partner with Product PMs and developers to review pull requests and audit release builds.
- Amplitude Remediation & Advanced GA4 Architecture: Collaborate with specialized analytics agency partners to overhaul our Amplitude tracking, fixing data gaps, misfires, and schema issues. Architect a highly custom, targeted GA4 conversion tracking model designed specifically to isolate key conversion events, passing data through BigQuery to AWS Redshift to bypass unnecessary cost while maintaining structural complexity.
- Incrementality Testing & Spend Optimization: Lead our incrementality and holdout testing strategy across paid channels (Google, Meta, Apple Search Ads). Leverage verified conversion events to measure true media lift and guide marketing budget optimization.
- Ad Tech, CAPI & Server-Side Tagging: Architect and deploy Server-Side Google Tag Manager (sGTM) and Meta/Ad Platform CAPIs to ensure resilient, privacy-forward conversion signals.
- Server-Driven UI (SDUI) Dynamic Tracking: Design JSON schemas that allow event capture logic, payload definitions, and tracking rules to be dynamically updated or toggled via backend responses without requiring app store updates.
- Data Observability & Auditing: Set up automated CI/CD linting rules, schema registries, and daily auditing scripts in Redshift/BigQuery to detect broken schemas, unmapped parameters, or missing properties in real time.

What you've accomplished:

- Experience: 5+ years of hands-on experience in data tracking governance, analytics strategy, technical product management, digital ad ops, or growth measurement.
- Incrementality & Attribution: Proven track record designing and executing incrementality tests, geo-lift experiments, or holdout tests to measure paid media effectiveness.
- Ad Tech & CAPI Depth: Hands-on expertise with Server-Side GTM, Meta CAPI, Google Ads, and Apple Search Ads signal configuration.
- Analytics Platforms: Advanced experience with Amplitude optimization, GTM container architecture, and complex, custom GA4/Firebase deployments.
- Agency Partner Management: Experience guiding external implementation agency partners (specializing in Google Marketing Platform, Amplitude, and ad-tech integration) to deliver technical roadmaps.
- Cross-Platform Data Capture: Experience managing mobile app instrumentation nuances (iOS vs. Android unit differences, background session logic, schema registries).
- Technical Rigor: Strong SQL capabilities (Redshift, BigQuery) for testing payload integrity and JSON Schema knowledge for SDUI tracking setup.

TWCo Benefits/Perks:

- Flexible Time Off program
- Hybrid work model
- Variety of medical insurance options including a $0 cost premium employee coverage
- Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
- Progressive family plan benefits
- An opportunity to work for a global and industry-leading technology company
- Impactful work in a collaborative environment

## About The Weather Company

## Company Overview
- **One-liner**: The Weather Company is a global leader in weather data, forecasting, and insights, providing scalable solutions for consumers, businesses, and governments through its portfolio of trusted brands and a robust API platform.
- **Entity Type**: Private (Subsidiary of IBM)
- **Headquarters**: Brookhaven, Georgia, United States (also major hubs in Andover, MA; Atlanta, GA; and New York, NY)
- **Founded**: 1982 (as The Weather Channel)
- **Founders**: John Coleman (co-founder of The Weather Channel)

## Core Business
- **Primary industry/industries**: Weather Data & Forecasting, Technology, Media, Advertising, Aviation
- **Target customers**: B2B (Aviation, Media, Advertising, Government/Defense) and B2C (Consumers via The Weather Channel, Weather Underground, Storm Radar)
- **Mission or purpose statement**: To instill confidence, drive decisions, and propel the world by putting science and technology to work. The company aims to "drive better, faster decisions for the millions of consumers, clients, and partners who rely on us every day."

## Products & Services
- **[The Weather Channel App & Website]**: The flagship consumer brand and the most downloaded weather app, available on iOS and Android across 178 countries and 83 languages. Provides hyper-local forecasts, severe weather alerts, and lifestyle content.
- **[Weather Underground]**: A community-driven weather platform that provides hyper-local data and forecasts from a network of personal weather stations.
- **[Storm Radar]**: A dedicated severe weather tracking app providing real-time, interactive radar and storm path predictions.
- **[Weather Data API]**: A robust, enterprise-grade API platform that allows businesses to integrate weather data into their applications, business processes, or custom models. Guarantees 99.9% uptime SLA.
- **[Aviation Weather Solutions (Pilotbrief)]**: Provides preflight and in-flight weather briefings, safety tools, and performance optimization data for the aviation industry. Originally pioneered dial-up aviation weather briefings.
- **[Media Solutions]**: Provides enterprise-class production tools, visualizations, and advanced weather data to television stations and broadcasters to create personalized content and cross-platform experiences.
- **[Advertising Solutions]**: A privacy-forward, contextual advertising platform that leverages weather as a signal to deliver predictive insights and more relevant, precise campaigns for marketers.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (privately held subsidiary of IBM). Estimated annual revenue of **$133.4M**.
- **Key Metric**: **~2.2 billion** weather forecasts produced each day for **2.2 billion** locations. The Weather Channel app has **3x more cumulative downloads** than its closest competitor.
- **Notable Investors/Partners**: IBM (parent company). Key partners include hundreds of global broadcasters and thousands of enterprise customers across aviation, media, and government.
- **Growth Signals**: Named the **#1 most trusted brand in the U.S.** (Morning Consult, 2025) and the **world's most accurate forecaster** (ForecastWatch, 2021-2024). The company is investing heavily in AI to power predictive insights for advertising and consumer products. Employs 523 people (-1.6% YoY).

## Competitive Advantages
- **Unmatched Accuracy & Trust**: Consistently ranked as the world's most accurate forecaster and a top 10 most trusted brand, creating a massive competitive moat in both consumer and enterprise markets.
- **Massive Data & Scale**: Processes data from billions of locations daily, with 89% of users opting in to share location data. This creates a unique, privacy-forward data asset for AI and advertising.
- **Patent Portfolio**: Holds dozens of patents for weather forecasting, data processing, and visualization technologies.
- **Deep Industry Integration**: Long-standing, mission-critical relationships in aviation (70% of air traffic delays are weather-related), media (the #1 reason people watch local news is weather), and government.

## Strategic Focus
- **AI-Powered Innovation**: Leveraging AI to enhance forecast accuracy, deliver predictive advertising insights, and improve consumer experiences.
- **Expanding Enterprise Solutions**: Growing the B2B side of the business, particularly in Aviation, Media, and Advertising, by offering more integrated, data-rich solutions.
- **Consumer Engagement**: Maintaining and growing the massive consumer user base (50M+ daily users) through continuous app innovation and personalization.
- **Climate Adaptation**: Positioning the company as a critical partner for businesses and governments navigating an increasingly volatile climate.

## Why Work Here
- **Mission-Driven Work**: Employees are driven by a purpose to help people and businesses make better decisions in the face of increasingly volatile weather. The culture is described as "curious, collaborative, and purpose-driven."
- **Strong Stability & Longevity**: Nearly half of employees have spent more than a decade at the company, indicating high retention and a stable work environment. Backed by IBM.
- **Flexibility & Perks**: Offers **partial remote work options** and a **Flexible Time Off (FTO) policy** with no limit on paid days off. Comprehensive benefits include $0 premium employee medical coverage, strong 401k match (no vesting), tuition reimbursement, and progressive family planning benefits (fertility treatments, adoption/surrogacy reimbursement, paid parental leave).
- **Cross-Functional Opportunities**: Roles span product design, technology, weather science, data & analytics, sales, marketing, and operations. Notable open roles include Senior Data Engineer, Staff Software Engineer (AI/Weather Science), and Cybersecurity Analyst.
- **Locations**: Major offices in Andover, MA; Atlanta, GA; and New York, NY.

## Sources
1. [weathercompany.com](https://www.weathercompany.com/careers/)
2. [weathercompany.com](https://www.weathercompany.com/)
3. [weathercompany.com](https://www.weathercompany.com/about-us/)
4. [weathercompany.com](https://www.weathercompany.com/leadership/)
5. [linkedin.com](https://www.linkedin.com/company/weather-company)

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