--- title: 'Lead Data Scientist- Marketing at Bluevine - India' canonical: 'https://feeny.ai/job/lead-data-scientist-marketing-bluevine-india-bengaluru-vjv36ay0x834' type: 'job' last_seen: '2026-09-06' --- # Lead Data Scientist- Marketing at Bluevine - India - **Company:** Bluevine - India - **Location:** Bengaluru, India - **Posted:** 2026-07-16 - **Last confirmed live:** 2026-09-06 - **Apply:** https://job-boards.greenhouse.io/bluevineindia/jobs/7806338003 ## Job description ## About Bluevine Bluevine is the largest small business banking platform in the U.S., redefining how entrepreneurs manage their money. We create modern financial solutions, from checking and lending to payments and beyond, designed to help small business owners grow, thrive, and take control of their financial future. Our best-in-class technology, advanced security, and deep understanding of the small business community give our customers the confidence to focus on what they do best. Since 2013, we’ve supported more than 750,000 small businesses nationwide. Backed by leading investors like Lightspeed Venture Partners, Menlo Ventures, 83North, and Citi Ventures, our 500+ person global team shares one mission: to give small businesses the financial tools they need to succeed. We’re innovators driven by big ideas, collaboration, and real impact. Here, you’ll have the freedom to take ownership, grow your career, and make a difference for small business owners across America. Ready to shape what’s next? This is a hybrid role. At Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened in accordance with local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline. About the Role: We are building a cutting-edge data science team in India and are looking for an experienced Lead Data Scientist with a strong focus on marketing analytics and campaign modeling. In this role, you will apply your expertise in predictive modeling, experimental analysis, and data-driven decision-making to enhance and optimize our direct mail and paid media marketing efforts. You will play a key role in developing response models (to predict which leads are likely to engage) and approval models (to predict product approval likelihood), improving customer targeting, and maximizing marketing ROI. This is an exciting opportunity to join a global team and help drive acquisition growth through data science innovation. Key Responsibilities: Marketing Model Development & Optimization - Design and build response models to predict the likelihood of customer engagement with campaigns. - Develop approval models to estimate a lead’s probability of being approved for financial products. - Analyze match backs (expected value calculations) to support decisions for direct mail and paid marketing initiatives. Campaign Analytics & Insights - Partner with marketing teams to design experiments, define KPIs, and measure campaign effectiveness. - Conduct deep-dive analyses on direct mail and digital media campaigns to extract actionable insights. - Drive targeting strategy and segmentation using model outputs and historical performance data. Scalable Implementation & Model Management - Ensure models are production-ready using software engineering best practices. - Monitor and improve model performance over time, integrating results into campaign execution pipelines. Cross-Functional Collaboration - Work closely with global stakeholders across Data Science, Marketing, Risk, Product, and Engineering. - Provide thought leadership on applying machine learning to growth and acquisition efforts. - Translate technical findings into clear, business-impactful recommendations. What We’re Looking For: - 8+ years of experience in data science with a focus on marketing, growth, or customer acquisition. - Proven track record developing and deploying predictive models for marketing use cases. - Strong proficiency in Python and ML libraries (e.g., Scikit-learn, XGBoost, PyTorch, or TensorFlow). - Advanced SQL skills and experience working with large-scale relational databases. - Deep understanding of statistical testing, experiment design, and campaign performance analysis. - Ability to think creatively and move quickly, with a bias for action in a fast-paced environment. - Exceptional communication skills with the ability to present findings clearly to non-technical stakeholders. - Master’s or Ph.D. in Statistics, Computer Science, Engineering, or a related quantitative field. Bonus Points: - Experience with direct mail targeting, paid media optimization, or acquisition funnel analytics.= - Background in fintech, credit products, or regulated industries.\ - Familiarity with MLOps, particularly in the AWS ecosystem, and workflow tools like Apache Airflow.\ - Prior work involving uplift modeling, lookalike modeling, or media mix optimization. ## Benefits & Perks - Excellent group health coverage and life insurance - Stock options - Meal allowance - Transportation assistance (terms and conditions apply) - Generous paid time off plan, Holidays - Company-sponsored mental health benefits - Financial advisory services for both short- and long-term goals - Learning and development opportunities to support career growth - Community-based volunteering opportunities ## About Bluevine - India ## Core Business - **Primary industry**: Financial Technology (Fintech) – Small Business Banking & Lending - **Target customers**: U.S. small business owners (B2B, SMB segment) - **Mission**: “Enable a better financial future for small business owners through innovative banking solutions designed just for them.” ## Products & Services - **Bluevine Business Checking**: An FDIC-insured business checking account with no monthly fees, high-yield interest, and integrated bill pay. - **Bluevine Bill Pay**: A digital bill pay service that lets businesses schedule and manage payments from their checking account. - **Bluevine Line of Credit**: A revolving line of credit (up to $250,000) for working capital, issued by Celtic Bank, with fast approval and flexible repayment. ## Market Standing - **Valuation / Funding**: Not publicly disclosed; last known funding round (Series E, 2021) led by Lightspeed Venture Partners. Total funding raised exceeds $200 million. - **Key Metrics** (as of early 2025): - 1 million+ lifetime customers - $2 billion in managed deposits - $17 billion in loans delivered - 500+ employees globally - **Notable Investors**: Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, ION Crossover Partners, SVB Capital, Nationwide Insurance, M12 (Microsoft’s Venture Arm) - **Growth Signals**: - Opened a legal entity in India (Bluevine India Private Limited) in May 2023, with a Bengaluru office serving as a key growth hub. - Expanded office footprint to Austin, TX and Bengaluru, India in recent years. - Continues to hire aggressively for roles in product, engineering, risk, and customer success in India. ## Competitive Advantages - **Integrated banking + lending**: Unlike many fintechs that offer only one product, Bluevine provides a seamless combination of checking, bill pay, and credit – all in one platform. - **Deep SMB focus**: Nearly a decade of proven success with over 400,000 customers across all 50 states, giving them proprietary data and underwriting insights. - **Strong bank partnerships**: Works with Coastal Community Bank (for deposits) and Celtic Bank (for lending) to offer FDIC-insured products without needing a bank charter. - **Backed by top-tier investors** and a stable leadership team with deep fintech experience. ## Strategic Focus - **India site growth**: The Bengaluru office is expected to “grow dramatically” over the next five years, expanding beyond current functions (product management, risk operations, loan processing, customer support) into new disciplines. - **Product expansion**: Continued investment in checking & payments and lending & credit business units, with dedicated General Managers for each. - **Global talent acquisition**: Leveraging India’s engineering and operations talent pool to scale commercially and improve customer experience. ## Why Work Here - **Culture & Values**: Emphasizes “Operate as Owners,” “Push Boundaries,” “Lead with Integrity,” and “Grow Together.” The company believes happy employees do the best work. - **Work Model**: Hybrid/office-based in Bengaluru (2gethr, 2nd Floor, Tower B, Mantri Commercio). The global team is distributed across offices in the US, Israel, and India. - **Perks & Benefits** (India-specific based on careers page): - Competitive salaries - Medical, dental, and life insurance - Parental leave - Commuter pass - Weekly catered lunches & happy hours - Volunteering events - PTO & holidays - **Growth Opportunities**: Rapidly growing India site with clear career progression; employees are empowered to take ownership and make an impact on millions of small business customers. - **Diversity & Inclusion**: Equal opportunity employer that celebrates diversity; committed to creating opportunities for all. ## Sources 1. [Greenhouse.io – Bluevine India Jobs](http://job-boards.greenhouse.io/bluevineindia) 2. [Bluevine.com – About Us](https://www.bluevine.com/about) 3. [PRNewswire – Bluevine India Legal Entity Announcement](https://www.prnewswire.com/in/news-releases/us-fintech-company-bluevine-announces-legal-entity-in-india-301815630.html) 4. [Bluevine.com – Careers](https://www.bluevine.com/careers) ## Other roles at Bluevine - India - [AML Analyst II](https://feeny.ai/job/aml-analyst-ii-bluevine-india-bengaluru-wakzc0b966k9) — Bengaluru, India - [Senior Analyst, Revenue Analytics](https://feeny.ai/job/senior-analyst-revenue-analytics-bluevine-india-bengaluru-7t7cbrsg9xeg) — Bengaluru, India - [Transaction Risk Operations Analyst II](https://feeny.ai/job/transaction-risk-operations-analyst-ii-bluevine-india-bengaluru-ttrmmmeket9k) — Bengaluru, India - [AML Analyst II – Latin America Markets](https://feeny.ai/job/aml-analyst-ii-latin-america-markets-bluevine-india-bengaluru-ndfp3xjy3bt8) — Bengaluru, India - [Product Manager II (Lending & Credit)](https://feeny.ai/job/product-manager-ii-lending-credit-bluevine-india-bengaluru-x1r4tpjem5yx) — Bengaluru, India - [Senior Data Scientist (Gen AI)](https://feeny.ai/job/senior-data-scientist-gen-ai-bluevine-india-bengaluru-mz9rghhpr6py) — Bengaluru, India