--- title: 'Lead Field Marketing Specialist - Business Development (B2B) at VTEX' canonical: 'https://feeny.ai/job/lead-field-marketing-specialist-business-development-b2b-vtex-manhattan-4a5wdm1jcan8' type: 'job' last_seen: '2026-11-08' --- # Lead Field Marketing Specialist - Business Development (B2B) at VTEX - **Company:** VTEX - **Location:** Manhattan, NY - **Posted:** 2026-11-04 - **Last confirmed live:** 2026-11-08 - **Apply:** https://job-boards.greenhouse.io/vtex/jobs/6249872004 ## Job description ## About the Role As a Lead Field Marketing Specialist - Business Development (B2B), you will be responsible for generating qualified pipeline for VTEX's B2B commerce platform through strategic outbound prospecting, business relationship development, and high-impact follow-up across target accounts. This is a true hunter role focused on identifying business opportunities, opening doors within enterprise organizations, and engaging decision-makers who are looking to modernize their B2B commerce operations. The ideal candidate brings strong outbound sales experience, a solid understanding of the B2B commerce landscape, and the ability to navigate complex enterprise organizations and buying processes. You understand the challenges manufacturers, distributors, and wholesalers face when digitizing their commerce operations, improving purchasing experiences, and scaling their digital sales channels. You know how to generate traction through cold outreach, thoughtful persistence, account research, referrals, event networking, and strong follow-up discipline. You are comfortable engaging different stakeholders, from digital commerce and IT leaders to sales, operations, and executive decision-makers. You are highly accountable, metrics-driven, and bring a proven track record of meeting and exceeding KPI expectations. You have an outgoing, proactive personality, thrive in a fast-paced environment, and know how to turn persistence, commercial curiosity, and strong relationship-building skills into qualified pipeline. This role will also support event-related business development efforts and must be comfortable traveling locally and nationally for trade shows, field events, meetings, and prospect engagement. ## What You'll Do Outbound Pipeline Creation - Own outbound prospecting efforts focused on generating qualified opportunities for VTEX's B2B commerce platform, targeting manufacturers, distributors, wholesalers, and enterprise organizations. - Identify and prioritize target accounts with potential needs around B2B ecommerce, digital sales channels, customer self-service, and commerce modernization. - Build account penetration strategies that identify key stakeholders, buying groups, whitespace, and business needs within named accounts. - Execute high-quality outbound outreach across phone, email, LinkedIn, events, referrals, and other channels to create meaningful sales conversations. - Personalize messaging based on business context, industry challenges, digital maturity, role-specific pain points, and account research. - Identify business opportunities related to complex B2B purchasing processes, customer-specific pricing, digital ordering, ERP integrations, and legacy commerce platform modernization. - Build momentum within target accounts through consistent follow-up, relationship development, and strategic persistence. - Monitor market signals, technology investments, business expansion, and digital transformation initiatives to engage prospects at the right time. Business Relationship Development - Establish early-stage relationships with key decision-makers and influencers within target B2B organizations, including leaders in Digital Commerce, Sales, IT, Operations, and Digital Transformation. - Develop trust and credibility through relevant, informed outreach that demonstrates an understanding of each prospect's business model and commercial challenges. - Support the development of a strong book of business by creating and nurturing connections across target accounts over time. - Represent VTEX as a first point of contact, effectively communicating the value of our B2B commerce solutions and creating a strong impression across all prospect interactions. - Identify opportunities to expand engagement within accounts by building relationships across multiple stakeholders and functions. - Collaborate with Sales and ecosystem partners to uncover new business opportunities and facilitate introductions to potential customers. Inbound and Marketing Follow-Up - Qualify high-value inbound leads, campaign responses, partner referrals, and event-generated contacts related to VTEX's B2B commerce offering. - Assess prospect fit, urgency, buying signals, and opportunity potential, considering the organization's business model, current technology landscape, digital maturity, and commercial needs. - Identify relevant business challenges and establish whether VTEX's B2B commerce platform could be a strong fit. - Book qualified discovery meetings for Account Executives and ensure a strong handoff with clear notes, business context, identified pain points, and recommended next steps. - Distinguish between low-intent engagement and real pipeline opportunities, focusing efforts where conversion potential is strongest. - Maintain consistent follow-up with prospects who have longer evaluation cycles, nurturing relationships until there is a relevant business opportunity. Events and Market Presence - Support local and national B2B commerce events, industry conferences, trade shows, and networking initiatives through pre-event outreach, on-site prospect engagement, and post-event follow-up. - Proactively identify and engage potential customers at events, turning initial conversations into qualified sales opportunities. - Build relationships with industry professionals, technology partners, and ecosystem participants who can facilitate introductions to target accounts. - Leverage events as a strategic channel for pipeline generation, relationship development, and market intelligence. - Travel as needed for trade shows, customer meetings, field events, and other business development initiatives (30–40% travel expected, both local and national). Operational Discipline and Market Feedback - Maintain strong CRM hygiene, including accurate activity tracking, lead and account updates, meeting outcomes, qualification notes, and account intelligence. - Track performance against KPIs related to outbound activity, qualified meetings, opportunity creation, conversion rates, and pipeline contribution. - Share market feedback, prospect insights, objections, and competitive intelligence to help strengthen B2B-specific messaging, positioning, and targeting. - Partner closely with Sales, Marketing, and Revenue Operations to optimize account prioritization, qualification criteria, and pipeline generation strategies. - Contribute to improving outreach strategies, talk tracks, sequencing, and account engagement best practices for the B2B commerce segment. ## Who you are Required Qualifications - 5+ years of experience in business development, outbound sales, inside sales, or pipeline generation in a B2B environment, preferably within enterprise software, SaaS, ecommerce, or technology solutions. - Proven, documented track record of meeting or exceeding KPIs related to outbound activity, meeting generation, pipeline creation, and conversion performance. - Strong outbound prospecting experience with the ability to create opportunities from scratch, not simply respond to inbound leads. - Understanding of B2B business models, including manufacturers, distributors, wholesalers, and organizations with complex sales or purchasing processes. - Ability to navigate enterprise accounts, identify buying committees, and establish relationships with multiple decision-makers and influencers. - Experience developing and maintaining a strong book of business through strategic account research, relationship-building, and consistent follow-up. - Strong written and verbal communication skills, with confidence across phone, email, LinkedIn, video, and in-person conversations. - Ability to understand business challenges and translate complex technology solutions into relevant commercial value propositions. - High level of organization, follow-up discipline, and CRM accountability. - Comfortable operating in a metrics-driven environment with clear expectations and performance visibility. - Willingness to travel locally and nationally in support of events, meetings, and business development initiatives. - You are based in the United States (NYC or Fort Lauderdale area) and willing to attend the office on a 4 days a week basis. ## Preferred Qualifications - Experience generating pipeline for B2B commerce platforms, enterprise ecommerce solutions, ERP-integrated commerce, or digital transformation technologies. - Familiarity with the B2B commerce ecosystem, including manufacturers, wholesale distributors, and enterprise digital sales models. - Understanding of B2B commerce capabilities such as customer-specific catalogs, negotiated pricing, bulk ordering, account hierarchies, self-service portals, and ERP integrations. - Experience prospecting into enterprise accounts and engaging senior stakeholders across Commercial, Digital, Operations, and IT functions. - Experience supporting field marketing, industry events, partner-led prospecting, and account-based pipeline generation. - Familiarity with Salesforce, HubSpot, LinkedIn Sales Navigator, sequencing tools, and intent or data platforms. - Knowledge of the competitive landscape for B2B commerce platforms, including SAP Commerce, Adobe Commerce, Shopify, and other enterprise commerce solutions. - Experience working in AI-first go-to-market environments and leveraging AI tools to improve account research, prospect identification, personalization, and productivity. ## Benefits - Open Paid Time Off policy - Medical Insurance - Commuter Benefits - Extended maternity and paternity leave - Disability & Life insurance - Safe Harbor 401(k) - Free Shipping on All VTEX Stores - VTEX Language - Reading incentive ## About VTEX VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024). Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit [www.vtex.com](https://www.vtex.com/). At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together. ## About VTEX ## Company Overview - **One-liner**: VTEX provides an AI-native commerce platform that enables enterprise brands and retailers to orchestrate B2C, B2B, marketplace, and omnichannel operations from a single unified suite. - **Entity Type**: Public (NYSE: VTEX) - **Headquarters**: Rio de Janeiro, Brazil (with major offices in New York, Miami, Mexico City, Bogotá, and São Paulo) - **Founded**: 2000 - **Founders**: Geraldo Thomaz Jr. and Marcio Kumruian ## Core Business - Primary industry/industries: E-commerce Software, Digital Commerce Platforms, Retail Technology, AI-Powered Customer Experience - Target customers: Enterprise B2C, B2B, D2C, and Marketplace retailers; global brands; mid-market and large retailers - Mission or purpose statement: "Create the future of commerce" by powering the commerce transformation and enabling organizations to modernize their tech stack with an AI-native operating system. ## Products & Services - **VTEX Commerce Platform**: A unified, AI-native suite for D2C, B2C, B2B, and Marketplace commerce, including order management, omnichannel operations, and global commerce capabilities (multi-region, multi-language, multi-currency). - **VTEX CX Platform (formerly Weni)**: An AI-native customer service and conversational commerce platform, acquired from Weni.ai. Includes autonomous AI agents for customer support, guided purchasing, and real-time assistance across channels. - **Agentic WhatsApp Store**: Enables conversational commerce directly within WhatsApp, allowing customers to discover products, get personalized recommendations, and complete purchases without leaving the chat. - **AI Search & Recommendations**: Context-aware search and real-time personalized recommendations to drive conversions and revenue per visit. - **VTEX Ads Platform**: An AI-optimized retail media network that allows brands to run sponsored campaigns directly on storefronts, turning existing traffic into incremental revenue. - **CMS with GenAI**: Content management with generative AI for faster campaign creation, personalized messaging, and SEO improvement. - **Data Insights Agent**: AI-powered analytics that transform complex commerce data into actionable decisions, predicting trends and guiding strategy in real time. ## Market Standing - **Valuation/Market Cap**: As of mid-2026, VTEX has a market capitalization of approximately $2.5–$3 billion (fluctuates with market conditions). The company processes over **$15B+ in GMV annually**. - **Key Metric**: Public company with reported quarterly earnings. In FY 2025, VTEX reported annual revenue of approximately $300M+ (exact figures available in SEC filings). Total funding raised pre-IPO was approximately $365M. - **Notable Investors/Partners**: Key institutional investors include SoftBank, Goldman Sachs, and others. Partners include major global brands like Carrefour, Colgate, Sony, Stanley Black & Decker, and Whirlpool. The company has 3,500+ enterprise customers and supports 3,100+ active online stores across 44 countries. - **Growth Signals**: Strong headcount growth (1,300+ employees globally, up from ~1,000 in 2023), 38 operating locations worldwide, a 4.3 Glassdoor rating, and continuous expansion through acquisitions (e.g., Weni.ai in 2025). The company is aggressively investing in AI-native features and conversational commerce. ## Competitive Advantages - **AI-Native Platform**: Unlike many legacy commerce platforms that bolt on AI, VTEX embeds AI across every layer of the platform (search, recommendations, customer service, ads, content, data insights), creating a unified, intelligent commerce ecosystem. - **Unified Commerce Suite**: Offers a single platform for B2C, B2B, D2C, marketplace, and omnichannel operations, reducing complexity and maintenance for enterprise customers. - **Global Reach with Local Depth**: Serves 44 countries with localized capabilities (languages, currencies, regulations), a rare combination for a commerce platform. - **Strong Enterprise Customer Base**: High-profile, sticky enterprise clients (Carrefour, Sony, Colgate, Whirlpool) create a strong moat through switching costs and deep integrations. - **Acquisition of Weni.ai**: The 2025 acquisition of Weni.ai added a leading agentic CX platform, positioning VTEX at the forefront of conversational commerce and AI-powered customer service. ## Strategic Focus - **AI-First Innovation**: Doubling down on autonomous AI agents (customer service, sales, data insights) to differentiate the platform and drive operational efficiency for clients. - **Conversational Commerce**: Expanding capabilities in WhatsApp and other chat-based commerce channels to capture the growing trend of social and conversational selling. - **Global Expansion**: Continuing to grow in Latin America (its stronghold) while expanding deeper into North America, Europe, and Asia. - **Platform Ecosystem**: Building out the VTEX Ads and marketplace capabilities to create a network effect where more sellers and buyers attract each other, generating incremental revenue streams. - **Enterprise Modernization**: Targeting CIOs and CTOs looking to replace legacy, fragmented commerce stacks with a modern, unified, AI-native solution. ## Why Work Here - **Culture & Ratings**: VTEX has a strong Glassdoor rating of 4.3, indicating high employee satisfaction. The company describes its culture as one where "high performance is a mountain with no top" and emphasizes a "shared bold future." - **Remote/Hybrid/Office**: The company has 38 operating locations worldwide and supports a hybrid work model. Roles are available in major hubs (Rio de Janeiro, São Paulo, New York, Miami, Mexico City, Bogotá) and some remote positions. - **Early Careers & Diversity**: VTEX has active early career programs (internships, student initiatives) and a dedicated "Programa de Diversidade" for inclusion of people with disabilities. They have a specific "Banco de Talentos Diversos" in Brazil. - **Engineering & Tech Culture**: With 1,300+ employees and a tech-heavy focus (AI, cloud, SRE, frontend, backend), engineers work on cutting-edge commerce and AI problems at global scale. The company offers roles in Engineering, Product Management, Data, and Cloud infrastructure. - **Impact & Scale**: Employees work on a platform that processes $15B+ in GMV annually and serves 3,500+ enterprise customers, offering a high-impact environment where work is visible and directly affects global commerce. ## Sources 1. [vtex.com](https://vtex.com/en-us) 2. [investors.vtex.com](https://www.investors.vtex.com/overview/default.aspx) 3. [careers.vtex.com](https://careers.vtex.com/) 4. [job-boards.greenhouse.io/vtex](http://job-boards.greenhouse.io/vtex) 5. [weni.ai](https://weni.ai/en) ## Other roles at VTEX - [Estágio em Ciência de Dados](https://feeny.ai/job/estagio-em-ciencia-de-dados-vtex-brazil-w0332kn2rg24) — Brazil - [Sales Director - System Integrators](https://feeny.ai/job/sales-director-system-integrators-vtex-miami-awyg303x8dwa) — Miami, FL - [Lead Field Marketing Specialist - Business Development](https://feeny.ai/job/lead-field-marketing-specialist-business-development-vtex-miami-mb6nzkdvm8wa) — Miami, FL - [Lead Account Executive – B2B](https://feeny.ai/job/lead-account-executive-b2b-vtex-manhattan-sqb4tpzpmwq1) — Manhattan, NY - [Analista Administrativo Jurídico (Exclusivo para pessoas com deficiência)](https://feeny.ai/job/analista-administrativo-juridico-exclusivo-para-pessoas-com-deficiencia-vtex-3kvpj4wmkvxf) — Rio de Janeiro, Brazil / São Paulo, Brazil - [Commercial Contracts Specialist - Legal Ops](https://feeny.ai/job/commercial-contracts-specialist-legal-ops-vtex-rio-de-janeiro-1kd50revt0js) — Rio de Janeiro, Brazil / São Paulo, Brazil - [Senior Software Engineer (Platform Engineer), Cloud Storage](https://feeny.ai/job/senior-software-engineer-platform-engineer-cloud-storage-vtex-brazil-m7256h3q5wzq) — Brazil - [Sales Account Executive - Enterprise](https://feeny.ai/job/sales-account-executive-enterprise-vtex-sao-paulo-m8ggdh9h7fqd) — São Paulo, Brazil - [President of B2B – EMEA & APAC](https://feeny.ai/job/president-of-b2b-emea-apac-vtex-barcelona-vhm8kwscmt79) — Barcelona, Spain - [Engineering Manager, Product Discovery & My Account Experience](https://feeny.ai/job/engineering-manager-product-discovery-my-account-experience-vtex-brazil-j08jbv6vnrx6) — Brazil