---
title: 'Lead Field Marketing Specialist - Business Development at VTEX'
canonical: 'https://feeny.ai/job/lead-field-marketing-specialist-business-development-vtex-manhattan-5gfsyb2d5f34'
type: 'job'
last_seen: '2026-09-06'
---

# Lead Field Marketing Specialist - Business Development at VTEX

- **Company:** VTEX
- **Location:** Manhattan, NY
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/vtex/jobs/6180140004

## Job description

Connecting enterprise teams to scalable commerce solutions

Focused on enterprise engagement and digital transformation initiatives

## About the Field Marketing Team

The Field Marketing team is responsible for creating predictable, scalable pipeline and accelerating revenue growth by turning market awareness into qualified opportunities. The team drives integrated campaigns, account-based programs, outbound prospecting initiatives, and full-funnel execution in close partnership with Sales. Success in this function is measured by the ability to create meaningful sales conversations, generate qualified meetings, meet quarterly  opportunity quota, and consistently contribute to pipeline growth.

## The Role

As a Lead Field Marketing Specialist - Business Development, you will be responsible for creating qualified pipeline through strategic outbound prospecting, business relationship development, and high-impact follow-up across target accounts. This is a true hunter role focused on opening doors, building momentum within accounts, and creating sales opportunities through a combination of modern outbound tactics and traditional relationship-building skills.

The ideal candidate brings strong outbound sales experience, is confident working across multiple ICPs and verticals, has a solid understanding of the ecommerce and digital commerce industry, and understands how to build a book of business over time.This person knows how to generate traction through cold outreach, thoughtful persistence, account research, referrals, event networking, and strong follow-up discipline. They are highly accountable, metrics-driven, and bring a proven track record of meeting and exceeding KPI expectations. The right person for this role has an outgoing, go-getter personality, thrives in the trenches, and knows how to turn hustle, persistence, and strong business relationship instincts into pipeline.

This role will also support event-related business development efforts and must be comfortable traveling locally and nationally for trade shows, field events, meetings, and prospect engagement.

## What You’ll Do

Outbound Pipeline Creation

- Own outbound prospecting efforts across target accounts, segments, ICPs, and verticals to generate qualified sales opportunities.
- Build account penetration strategies that identify key stakeholders, buying groups, whitespace, and business needs within named accounts.
- Execute high-quality outbound outreach across phone, email, LinkedIn, events, referrals, and other channels to create meaningful sales conversations.
- Personalize messaging based on business context, market signals, vertical challenges, role-specific pain points, and account research.
- Build momentum within accounts through consistent follow-up, relationship development, and strategic persistence.
- Monitor market momentum across target accounts and engage at the right time with the right persona based on buying signals, business changes, account activity, and market movement.

Business Relationship Development

- Establish early-stage relationships with the right personas within target accounts and develop trust through relevant, informed outreach.
- Support the development of a strong book of business by creating and nurturing connections across target accounts over time.
- Represent the company effectively as a first point of contact and create a strong impression with prospects across all touchpoints.
- Identify opportunities to expand engagement within accounts by building relationships across multiple stakeholders and functions.

Inbound and Marketing Follow-Up

- Qualify high-value inbound leads, campaign responses, and event-generated contacts with speed, judgment, and commercial focus.
- Prioritize follow-up based on fit, urgency, buying signals, and opportunity potential.
- Book discovery meetings for Account Executives and ensure a strong handoff with clear notes, business context, and recommended next steps.
- Distinguish between low-intent engagement and real pipeline opportunity, focusing effort where conversion potential is strongest.

Events and Market Presence

- Support local and national event efforts through pre-event outreach, on-site prospect engagement, and post-event follow-up.
- Use events as a pipeline-generation opportunity to build relationships, uncover opportunities, and move prospects into active sales conversations.
- Travel as needed for trade shows, customer meetings, field events, and other business development initiatives (30-40% travel expected in this role, both local and national).

Operational Discipline and Market Feedback

- Maintain strong CRM hygiene, including accurate activity tracking, lead and account updates, disposition notes, meeting outcomes, and account intelligence.
- Track performance against KPIs and contribute to a disciplined, measurable pipeline development process.
- Share market feedback, prospect insights, objections, and competitive intelligence to help strengthen messaging and targeting.
- Contribute to improving outreach strategies, talk tracks, sequencing, and account engagement best practices.

Required Qualifications

- 5+ years of experience in business development, outbound sales, inside sales, or pipeline generation in a B2B environment.
- Proven, documented track record of meeting or exceeding KPIs related to outbound activity, meeting generation, pipeline creation, and conversion performance.
- Strong outbound prospecting experience with the ability to create opportunities from scratch, not simply respond to inbound leads.
- Experience working across multiple ICPs, buyer personas, and industry verticals.
- Demonstrated business relationship development skills and the ability to build a book of business over time.
- Strong written and verbal communication skills, with confidence across phone, email, LinkedIn, video, and live conversations.
- High level of organization, follow-up discipline, and CRM accountability.
- Comfortable operating in a metrics-driven environment with clear expectations and performance visibility.
- Willingness to travel locally and nationally in support of events, meetings, and business development initiatives.

## Preferred Qualifications

- Experience supporting field marketing, event follow-up, and account-based pipeline generation.
- Familiarity with Salesforce, HubSpot, LinkedIn Sales Navigator, sequencing tools, and intent or data platforms.
- Experience prospecting into ecommerce, SaaS, technology, or digital transformation-related environments.
- Experience engaging mid-market and enterprise accounts.
- Familiarity with Salesforce, HubSpot, LinkedIn Sales Navigator, sequencing tools, intent or data platforms, experience with AI-first go-to-market environments and comfort leveraging AI to improve research

What Success Looks Like

- Consistently generating qualified meetings and pipeline through outbound prospecting.
- Building momentum within target accounts and developing relationships across multiple stakeholders.
- Meeting or exceeding activity, conversion, and pipeline KPIs.
- Creating a strong partnership with Sales, Marketing, and RevOps through disciplined execution and clear feedback loops.
- Representing the company with professionalism, urgency, and strong commercial instincts across every prospect touchpoint.

## Why This Role Matters

This role sits at the center of pipeline creation. It is not simply about lead response. It is about creating opportunity, opening doors, and helping turn market presence into real business. The person in this role will play a critical part in helping the organization penetrate target accounts, support event strategy, and create qualified conversations that contribute directly to growth.

## About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).

Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit [www.vtex.com](https://www.vtex.com).

At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.

## About VTEX

## Company Overview
- **One-liner**: VTEX provides an AI-native commerce platform that enables enterprise brands and retailers to orchestrate B2C, B2B, marketplace, and omnichannel operations from a single unified suite.
- **Entity Type**: Public (NYSE: VTEX)
- **Headquarters**: Rio de Janeiro, Brazil (with major offices in New York, Miami, Mexico City, Bogotá, and São Paulo)
- **Founded**: 2000
- **Founders**: Geraldo Thomaz Jr. and Marcio Kumruian

## Core Business
- Primary industry/industries: E-commerce Software, Digital Commerce Platforms, Retail Technology, AI-Powered Customer Experience
- Target customers: Enterprise B2C, B2B, D2C, and Marketplace retailers; global brands; mid-market and large retailers
- Mission or purpose statement: "Create the future of commerce" by powering the commerce transformation and enabling organizations to modernize their tech stack with an AI-native operating system.

## Products & Services
- **VTEX Commerce Platform**: A unified, AI-native suite for D2C, B2C, B2B, and Marketplace commerce, including order management, omnichannel operations, and global commerce capabilities (multi-region, multi-language, multi-currency).
- **VTEX CX Platform (formerly Weni)**: An AI-native customer service and conversational commerce platform, acquired from Weni.ai. Includes autonomous AI agents for customer support, guided purchasing, and real-time assistance across channels.
- **Agentic WhatsApp Store**: Enables conversational commerce directly within WhatsApp, allowing customers to discover products, get personalized recommendations, and complete purchases without leaving the chat.
- **AI Search & Recommendations**: Context-aware search and real-time personalized recommendations to drive conversions and revenue per visit.
- **VTEX Ads Platform**: An AI-optimized retail media network that allows brands to run sponsored campaigns directly on storefronts, turning existing traffic into incremental revenue.
- **CMS with GenAI**: Content management with generative AI for faster campaign creation, personalized messaging, and SEO improvement.
- **Data Insights Agent**: AI-powered analytics that transform complex commerce data into actionable decisions, predicting trends and guiding strategy in real time.

## Market Standing
- **Valuation/Market Cap**: As of mid-2026, VTEX has a market capitalization of approximately $2.5–$3 billion (fluctuates with market conditions). The company processes over **$15B+ in GMV annually**.
- **Key Metric**: Public company with reported quarterly earnings. In FY 2025, VTEX reported annual revenue of approximately $300M+ (exact figures available in SEC filings). Total funding raised pre-IPO was approximately $365M.
- **Notable Investors/Partners**: Key institutional investors include SoftBank, Goldman Sachs, and others. Partners include major global brands like Carrefour, Colgate, Sony, Stanley Black & Decker, and Whirlpool. The company has 3,500+ enterprise customers and supports 3,100+ active online stores across 44 countries.
- **Growth Signals**: Strong headcount growth (1,300+ employees globally, up from ~1,000 in 2023), 38 operating locations worldwide, a 4.3 Glassdoor rating, and continuous expansion through acquisitions (e.g., Weni.ai in 2025). The company is aggressively investing in AI-native features and conversational commerce.

## Competitive Advantages
- **AI-Native Platform**: Unlike many legacy commerce platforms that bolt on AI, VTEX embeds AI across every layer of the platform (search, recommendations, customer service, ads, content, data insights), creating a unified, intelligent commerce ecosystem.
- **Unified Commerce Suite**: Offers a single platform for B2C, B2B, D2C, marketplace, and omnichannel operations, reducing complexity and maintenance for enterprise customers.
- **Global Reach with Local Depth**: Serves 44 countries with localized capabilities (languages, currencies, regulations), a rare combination for a commerce platform.
- **Strong Enterprise Customer Base**: High-profile, sticky enterprise clients (Carrefour, Sony, Colgate, Whirlpool) create a strong moat through switching costs and deep integrations.
- **Acquisition of Weni.ai**: The 2025 acquisition of Weni.ai added a leading agentic CX platform, positioning VTEX at the forefront of conversational commerce and AI-powered customer service.

## Strategic Focus
- **AI-First Innovation**: Doubling down on autonomous AI agents (customer service, sales, data insights) to differentiate the platform and drive operational efficiency for clients.
- **Conversational Commerce**: Expanding capabilities in WhatsApp and other chat-based commerce channels to capture the growing trend of social and conversational selling.
- **Global Expansion**: Continuing to grow in Latin America (its stronghold) while expanding deeper into North America, Europe, and Asia.
- **Platform Ecosystem**: Building out the VTEX Ads and marketplace capabilities to create a network effect where more sellers and buyers attract each other, generating incremental revenue streams.
- **Enterprise Modernization**: Targeting CIOs and CTOs looking to replace legacy, fragmented commerce stacks with a modern, unified, AI-native solution.

## Why Work Here
- **Culture & Ratings**: VTEX has a strong Glassdoor rating of 4.3, indicating high employee satisfaction. The company describes its culture as one where "high performance is a mountain with no top" and emphasizes a "shared bold future."
- **Remote/Hybrid/Office**: The company has 38 operating locations worldwide and supports a hybrid work model. Roles are available in major hubs (Rio de Janeiro, São Paulo, New York, Miami, Mexico City, Bogotá) and some remote positions.
- **Early Careers & Diversity**: VTEX has active early career programs (internships, student initiatives) and a dedicated "Programa de Diversidade" for inclusion of people with disabilities. They have a specific "Banco de Talentos Diversos" in Brazil.
- **Engineering & Tech Culture**: With 1,300+ employees and a tech-heavy focus (AI, cloud, SRE, frontend, backend), engineers work on cutting-edge commerce and AI problems at global scale. The company offers roles in Engineering, Product Management, Data, and Cloud infrastructure.
- **Impact & Scale**: Employees work on a platform that processes $15B+ in GMV annually and serves 3,500+ enterprise customers, offering a high-impact environment where work is visible and directly affects global commerce.

## Sources
1. [vtex.com](https://vtex.com/en-us)
2. [investors.vtex.com](https://www.investors.vtex.com/overview/default.aspx)
3. [careers.vtex.com](https://careers.vtex.com/)
4. [job-boards.greenhouse.io/vtex](http://job-boards.greenhouse.io/vtex)
5. [weni.ai](https://weni.ai/en)

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