--- title: 'Lead Generation Marketer, Institutional at Blue Cube Services' canonical: 'https://feeny.ai/job/lead-generation-marketer-institutional-blue-cube-services-philippines-2afmqmbnekkm' type: 'job' last_seen: '2026-09-09' --- # Lead Generation Marketer, Institutional at Blue Cube Services - **Company:** Blue Cube Services - **Location:** Philippines - **Posted:** 2026-05-21 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/bluecubeservices/jobs/7948523 ## Job description ## Role Overview We are hiring a Lead Generation Marketer to drive qualified new leads into our institutional business. This person will design, run, and measure creative campaigns across our full institutional product surface, partnering closely with sales to ensure every lead generated is one the team can credibly convert. ## Key Responsibilities Campaign strategy and execution - Design and run creative, multi-channel lead generation campaigns across our institutional product lines, including: - OTC trading - Liquidity provisioning - Token launch and distribution - Custody and staking - Digital asset treasuries - Asset management - Other emerging institutional offerings - Tailor messaging, channels, and offers to the specific buyer personas within each product line (traders, treasurers, CIOs, founders, allocators, etc.) - Build always-on lead generation engines alongside targeted, campaign-led pushes around launches and market moments Measurement and pipeline contribution - Define what a qualified lead looks like for each product line, in partnership with sales - Instrument campaigns end-to-end so every lead is tracked, attributed, and measurable from first touch through to sales acceptance and closed-won - Report on cost per lead, lead-to-MQL, MQL-to-SQL, and pipeline contribution by campaign, channel, and product - Continuously optimize spend, creative, and channel mix based on what is actually producing pipeline Sales partnership - Work hand in hand with the institutional sales team to align on target accounts, messaging, and lead quality - Build feedback loops with sales so campaigns are tuned to what is converting, not just what is generating volume - Support sales with collateral, sequences, and account-level campaigns where useful (ABM-style plays) Channel and tooling ownership - Run campaigns across paid (LinkedIn, search, programmatic), owned (email, webinars, gated content), and earned channels as appropriate - Own and operate the lead gen tech stack (CRM, marketing automation, attribution, enrichment) and keep data clean and reliable - Identify and test new channels, formats, and creative approaches, especially AI-assisted workflows that can scale output ## Requirements - 4–5 years of demonstrable experience generating qualified B2B leads at scale, with clear examples of campaigns you have designed, run, and measured - Strong analytical mindset. Comfortable defining funnels, instrumenting attribution, and reporting on pipeline contribution rather than vanity metrics - Hands-on experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, or similar) and lead enrichment tooling - Proven ability to partner with sales teams in a complex, considered-purchase environment - Comfort operating autonomously, prioritising across multiple product lines, and shipping campaigns end-to-end - Strong written English and the ability to brief or produce campaign creative and copy - Familiarity with AI tooling for campaign ideation, copy, audience research, and workflow automation ## Nice to Have - Working knowledge of crypto, digital assets, or traditional capital markets and the institutional buyer landscape - Experience marketing to OTC desks, hedge funds, family offices, asset managers, corporate treasuries, or token issuers - ABM (account-based marketing) experience targeting named accounts - Experience running webinars, events, or research-led campaigns as lead generation vehicles - Comfort with paid LinkedIn, paid search, and programmatic B2B channels at a hands-on level What Success Looks Like in the First 6 Months - A defined, agreed lead qualification framework with sales for each major institutional product line - At least two flagship lead gen campaigns launched, measured, and iterated on - A clear, trusted dashboard of lead volume, cost per lead, and pipeline contribution by product and channel - Documented, repeatable campaign playbooks the wider marketing team can build on ## About Blue Cube Services ## Company Overview - **One-liner**: The world's leading experts in providing customer success and user operations support to global fintech and cryptocurrency partners. - **Entity Type**: Private (funding stage not publicly available) - **Headquarters**: Not publicly available – job postings list locations in the Philippines (Manila/Makati) and remote roles globally. - **Founded**: Not publicly available - **Founders**: Not publicly available ## Core Business - Primary industry/industries: Fintech & cryptocurrency support services, including compliance, KYC, fraud prevention, and customer operations. - Target customers: B2B – fintech platforms, payment providers, and crypto exchanges. - Mission/purpose: Empower global fintech and crypto partners with expert user operations and customer success. ## Products & Services - **Customer Success & User Operations**: End-to-end support, onboarding, and KYC management for digital asset platforms. - **Compliance & Risk Services**: AML/KYC due diligence, Travel Rule monitoring, fraud analysis, and ongoing due diligence. - **Engineering & Product Development**: In-house engineering teams (Front-End, Back-End, Mobile, Security) building and maintaining the internal tools and client-facing interfaces used by the company. ## Market Standing - **Valuation / Market Cap**: Not disclosed - **Key Metric**: Not publicly available – no revenue or funding reported. Job openings suggest steady growth. - **Notable Investors/Partners**: Not publicly available – likely serves leading digital assets platforms (unnamed in job descriptions). - **Growth Signals**: Active hiring for numerous roles (12+ open positions as of mid-2026), including Engineering, Compliance, Finance, and People teams. Roles span multiple locations and are often remote. ## Competitive Advantages - Deep specialization in fintech and cryptocurrency support – positions itself as a “world’s leading expert.” - Integrated service offering covering compliance, operations, and engineering. - Compensation paid in cryptocurrency, aligning with the crypto-native client base. ## Strategic Focus - Scaling distributed teams to support a rapidly evolving crypto ecosystem. - Continuous improvement of compliance and KYC processes for global financial partners. - Building robust internal engineering capabilities to support product iteration. ## Why Work Here - **Remote-first culture** – many roles are fully remote (Philippines-based or global). - **Compensation in cryptocurrency** – unique perk for crypto enthusiasts. - **High-growth environment** – opportunities for progression for high performers. - **Engineering culture** – teams work with modern tech stacks (React/Redux, Swift, Python, etc.) and tackle “interesting problems in the crypto space.” - **Diversity & inclusion** – emphasis on diverse, distributed teams and candid feedback. ## Sources 1. [Greenhouse](http://job-boards.greenhouse.io/bluecubeservices) – Company overview and job listings 2. [Greenhouse – Banking Operation Associate](https://job-boards.greenhouse.io/bluecubeservices/jobs/7972327) – Role summary and responsibilities 3. [Greenhouse – Front-End Engineer](https://job-boards.greenhouse.io/bluecubeservices/jobs/7882828) – Engineering culture and tech stack 4. [Greenhouse – iOS Engineer](https://job-boards.greenhouse.io/bluecubeservices/jobs/7672075) – Compensation and remote policy 5. [RemoteOtter](https://remoteotter.com/company/blue-cube-services) – Contractor roles and company description ## Other roles at Blue Cube Services - [KYB and Onboarding Operations Specialist](https://feeny.ai/job/kyb-and-onboarding-operations-specialist-blue-cube-services-philippines-n3bt35j0wrfg) — Philippines - [Wealth & Lending Marketing Specialist](https://feeny.ai/job/wealth-lending-marketing-specialist-blue-cube-services-philippines-e4y1cy4f93wb) — Philippines - [SAR Analyst](https://feeny.ai/job/sar-analyst-blue-cube-services-philippines-bjn9jgvmhmta) — Philippines - [KYC Senior Lead](https://feeny.ai/job/kyc-senior-lead-blue-cube-services-philippines-dkfk63ambr0x) — Philippines - [Partnership & Co-Marketing Specialist](https://feeny.ai/job/partnership-co-marketing-specialist-blue-cube-services-philippines-jjfyn86mexnh) — Philippines - [Affiliate Marketing Specialist](https://feeny.ai/job/affiliate-marketing-specialist-blue-cube-services-philippines-97pyhm89snne) — Philippines - [Growth Marketer, Perpetual Futres & Prediction Markets](https://feeny.ai/job/growth-marketer-perpetual-futres-prediction-markets-blue-cube-services-0wxq2nm5kcp1) — Philippines - [Data Analyst (Marketing)](https://feeny.ai/job/data-analyst-marketing-blue-cube-services-philippines-ywtjq424ahpv) — Philippines