--- title: 'Lead, Growth (leadership, organic + paid) | Amsterdam Hybrid at Workwize' canonical: 'https://feeny.ai/job/lead-growth-leadership-organic-paid-amsterdam-hybrid-workwize-amsterdam-ha3waxctc541' type: 'job' last_seen: '2026-09-15' --- # Lead, Growth (leadership, organic + paid) | Amsterdam Hybrid at Workwize - **Company:** Workwize - **Location:** Amsterdam, Netherlands - **Posted:** 2026-08-18 - **Last confirmed live:** 2026-09-15 - **Apply:** https://job-boards.eu.greenhouse.io/workwize/jobs/4942036101 ## Job description At Workwize, we’re helping IT teams to easily equip their remote and global teams with all necessary IT equipment. Our automated SaaS platform simplifies hardware deployment, management, and retrieval with fast, reliable deliveries in 100+ countries. With 50.000 users and 120.000 devices under management, we’re solving hybrid work challenges like laptop deliveries, returns and equipment tracking, allowing IT teams to focus less on manual hassles and more on strategic initiatives. Join our team to help shape the future of global collaboration. At Workwize, your work will make a real impact in building smarter, more connected workplaces worldwide. LinkedIn has also recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands! ## About the Role Workwize has built a demand generation engine and proven the market is there. The next phase needs a different kind of owner: one who doubles down on what works, cuts what doesn’t, and turns a working engine into compounding, predictable pipeline. The Demand Generation Lead owns paid and organic end to end, and is measured at the revenue pipeline level, not the lead level. The market is growing and our ambition is to lead it by setting the standard others follow. This person has already done this inside a company that scaled from roughly €10M to €60M+ ARR, so working across multiple channels, segments and messages at once is familiar ground rather than a first attempt. Within 12 months they have a full funnel engine running across diverse channels, segments and messages, with continuous optimisation built into how the team operates by default, a team they hired and can stand behind, and a clear before and after story with attribution they can put in front of the board. This person is the reason demand becomes something Workwize can forecast rather than hope for. ## Key Responsibilities - Own paid and organic channels end to end, and own the number they produce: SQL output and Stage 2 pipeline contribution, not lead volume. - Diagnose the engine honestly in the first month: what is running, what it costs, what it returns across every channel, segment and message. - Ship quick wins immediately. Not a plan for quick wins, actual changes already live while the longer term structure is being built. - Audit website performance end to end, including landing pages, conversion optimisation and site structure, and turn it into actionable steps that lift both traffic volume and high quality lead flow. - Maintain the 10% month over month growth in Stage 2 pipeline value already running on paid and organic, while building the segmentation and testing structure underneath it. - Build a testing and experimentation cadence across paid and organic with hypotheses, owners and review dates, replacing ad hoc campaigns. - Launch new channels and messaging tracks, get real data out of them, and make scale or kill decisions on evidence rather than instinct. - Work with Product Marketing to make sure every ICP segment is addressed accurately across channels and campaigns, and keep Sales and CSM close rather than at arm’s length. - Assess the existing paid specialist and content resources against the bar this role sets, and make at least one hiring or team upgrade decision they can defend. - Build and lead the team that runs the engine, with optimisation treated as a weekly discipline rather than a project that ships once. Required Skills & Experience - Has operated at this scale. Has run demand generation inside a company that scaled from roughly €10M ARR to €60M or more, where multi segment, multi channel, multi message work was the norm. - Full funnel thinker. Connects every channel decision to Stage 2 pipeline and revenue, not just top of funnel volume. - Structured experimenter. Runs tests with a real hypothesis and a review date, and kills what does not work fast. - Bias to action. Builds and ships alongside diagnosis, and does not wait for a finished strategy document before doing anything. - Continuous optimiser. Treats optimisation as an ongoing discipline built into every week, not a one time project that gets shipped and forgotten. - Decides on data. Makes scale and kill calls on evidence, and moves without waiting for certainty. - Cross functional operator. Works naturally with Sales, CSM, Product Marketing and Brand, and does not build in a silo. - Talent evaluator. Has hired specialists before and can tell the difference between someone who executes and someone who just sounds good in an interview. - Owns paid and organic personally. Deep enough in both to challenge an agency, rebuild a campaign or fix a landing page when that is the fastest path. Workwize Offers - Competitive salary, bonus structure and equity package. - Flexible hybrid work environment. - Top-notch tools and equipment provided. - Vibrant, entrepreneurial culture with opportunities for growth. - Off-sites and multi-yearly team bonding events. - Team lunches and surprise events to keep things fun. - Pension scheme. - Classpass corporate membership. ## Our Team Becoming part of Workwize means making an impact. We make sure that we will contribute to the change in the way of working. For us it is also important that we make an impact on our employees, that they feel challenged and ease. We consist of a rapid growing and ambitious team with all different backgrounds. Entrepreneurs, Operational specialists, Developers, Sales gurus you can find them all at Workwize and are always on the look-out for the next original ideas to reach more consumers and create the best value for our customers. We are looking forward to meeting you and discover if there is a match with the Workwize team! ## About Workwize ## Company Overview - **One-liner**: Workwize provides a SaaS platform that automates global IT hardware procurement, deployment, management, retrieval, and disposal for distributed workforces. - **Entity Type**: Private (Scale-up) - **Headquarters**: Amsterdam, Netherlands - **Founded**: 2021 - **Founders**: Michiel Meyer (CEO), Sebastiaan Scholten, Victor Dik (CCO) ## Core Business - **Primary industry**: IT Asset Management / IT Hardware Lifecycle Management / SaaS - **Target customers**: B2B, mid-market to enterprise companies with global, hybrid, or remote workforces; specifically IT, Procurement, HR, and Finance teams. - **Mission statement**: "Unlock Boundless Opportunities for a Global Workforce." ## Products & Services - **Workwize Platform (SaaS)**: A single platform for managing the entire IT hardware lifecycle. Integrates with major HRIS (Workday, BambooHR), MDM (Jamf, Intune), ITSM (ServiceNow, Jira), and Slack/Teams. - **Procurement**: Source and store devices locally in 120 countries to lower lead times and shipping costs. - **Deployment**: Ship pre-configured devices to employees worldwide for uninterrupted work. - **Management**: Track every asset from purchase to disposition in one dashboard with complete visibility and control. - **Retrieval**: Automated offboarding workflows with real-time notifications and structured escalation to achieve retrieval rates up to 96%. - **Disposal**: Safely resell, recycle, or dispose of wiped devices while maintaining an audit-ready paper trail. ## Market Standing - **Valuation**: Not publicly disclosed - **Key Metric**: Total Funding - $1.4M (as stated on website, likely seed/early stage). The company serves 25,000+ users and manages 100,000+ devices worldwide. - **Notable Investors/Partners**: Not explicitly named in provided data; integrates with major tools (Workday, BambooHR, Jamf, Intune, ServiceNow, Jira). - **Growth Signals**: Recognized as a **LinkedIn Top 10 Startup in the Netherlands (2025)** and listed by **Deloitte as #6 in the 50 fastest-growing Dutch tech companies**. They operate in 120 countries and have 40+ nationalities on staff. ## Competitive Advantages - **Global, Unified Platform**: Replaces the need to coordinate 10+ vendors across regions with one platform handling procurement, shipping, compliance, tracking, retrievals, and disposal. - **Local Compliance & Warehousing**: Operates in 120 countries with local warehousing, including complex regions like Turkey, Brazil, India, and UAE, handling customs and regulations. - **Deep Integrations**: Integrates with 80+ HRIS, MDM, IDP, and ITSM tools, creating a strong ecosystem lock-in. - **Proven ROI**: Claims customers save 20-40% on costs and IT managers save 80,000+ hours by automating workflows. ## Strategic Focus - **Global Expansion**: Continues to scale its local warehousing and logistics network to support distributed workforces in new and complex markets. - **Product Automation**: Deepening automated workflows for offboarding, compliance, and device lifecycle management to reduce manual coordination for IT teams. - **Customer Acquisition**: Targeting mid-market and enterprise companies that are scaling global hiring and need a single solution for IT hardware logistics. ## Why Work Here - **Culture**: Described as open, collaborative, innovative, and inclusive with a flat structure where ideas move fast. The team is diverse (40+ nationalities) and English is the working language. - **Work Policy**: Flexible working arrangements including hybrid and fully remote options depending on the role. Employees can work from anywhere for up to four weeks per year. - **Perks**: Home office budget, MacBook provided, vacation policies tailored to your region, monthly team events in Amsterdam. - **Growth**: Described as a fast-growing scale-up with plenty of room for personal growth and ownership. The company is a LinkedIn Top 10 Startup and a Deloitte Fast 50 company. - **Visa Support**: A recognized sponsor in the Netherlands; visa sponsorships are evaluated on a case-by-case basis. - **Location**: Centrally located headquarters in Amsterdam with scenic canal views. ## Sources 1. [goworkwize.com](https://www.goworkwize.com/) 2. [goworkwize.com/careers](https://www.goworkwize.com/careers) 3. [goworkwize.com/about](https://www.goworkwize.com/about) 4. [Greenhouse Job Board](http://job-boards.eu.greenhouse.io/workwize) 5. 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