---
title: 'Lead Internal Communications Manager at Thumbtack'
canonical: 'https://feeny.ai/job/lead-internal-communications-manager-thumbtack-ontario-nyty0xy432mb'
type: 'job'
last_seen: '2026-09-10'
---

# Lead Internal Communications Manager at Thumbtack

- **Company:** Thumbtack
- **Location:** Ontario, Canada
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-10
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/thumbtack/097b6d6d-3f94-4ef0-84c9-4c7e631d7b54

## Job description

Thumbtack helps millions of people confidently care for their homes. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.

## About the Employee Communications Team

We shape how it feels to work at Thumbtack. The Employee Communications team sits at the intersection of culture, communication, and brand. We translate Thumbtack's mission and strategy into meaningful moments for employees and candidates alike. By bringing together internal communications and employer brand storytelling, we ensure our values are not just articulated, but experienced. From leadership messaging and key company moments to recruitment marketing campaigns, we create a cohesive narrative that resonates from a candidate's first interaction through every stage of the employee experience, reinforcing who we are and what we stand for along the way.

## About the role

As Lead Internal Communications Manager, you'll serve as a senior strategist and thought leader on internal communications. You'll own the development and execution of high-impact strategies that span internal communications, employer brand, and executive messaging, driving alignment across the organization and shaping how Thumbtack's story is told. This is a high-visibility role that requires both strategic vision and hands-on execution. You'll independently lead multi-year communications initiatives, manage complex stakeholder relationships end-to-end, and serve as a trusted partner to senior leaders and cross-functional teams, influencing decisions at the highest levels of the organization.

## What you’ll do

- Develop and execute global internal communications strategies that connect business priorities to clear, consistent messaging across teams and audiences.
- Drive long-term, high-impact communications initiatives from strategy through execution, establishing communications frameworks and best practices that improve consistency, effectiveness, and organizational alignment.
- Advise senior leaders on communications strategy, shaping executive messaging and employee narratives through high-stakes, high-visibility, and sensitive business moments.
- Establish success metrics for communications programs, evaluate effectiveness, and use insights to continuously improve communications strategy and employee engagement.
- Shape executive and enterprise communications, including all-hands presentations, AMA materials, leadership updates, and company announcements, ensuring every communication aligns with business priorities, audience needs, and Thumbtack's narrative.
- Influence cross-functional partners at all levels, driving strategic alignment and advancing key initiatives in partnership with leaders across Brand & Communications, Marketing, People, Engineering, Product, and other business functions.
- Leverage AI to accelerate research, drafting, synthesis, and iteration while applying exceptional editorial judgment to ensure quality, accuracy, and audience fit.

In order to be successful, you must bring

- 8+ years of experience in internal or executive communications.
- A proven track record of independently leading enterprise communications strategies that shape business priorities, influence executive stakeholders, and drive measurable organizational impact.
- Success leading communications for company-wide moments such as all-hands meetings, AMAs, executive announcements, reorganizations, and culture initiatives.
- Exceptional written and verbal communication skills, with the ability to translate complex business topics into clear, compelling narratives that inform, inspire, and align diverse audiences.
- Strong executive presence with a demonstrated ability to advise senior leaders on messaging, narrative development, organizational change, and employee communications strategy.
- Ability to establish scalable communications programs, operating models, and best practices, using data-driven insights and measurement to continuously improve effectiveness, team performance, and organizational impact.
- Exceptional editorial judgment, including the ability to thoughtfully integrate AI into communications workflows while maintaining accountability for every final deliverable.

Expected salary ranges

- For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $163,200 - $211,200.

Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com. For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our [Job Applicant Privacy Policy](https://www.thumbtack.com/job-applicant-privacy-policy). We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. [Check out our blueprint on how to spot the fakes.](https://careers.thumbtack.com/recruiting-scams)

## About Thumbtack

## Company Overview
- **One-liner**: Thumbtack is a technology platform that connects homeowners with local service professionals for home repairs, maintenance, and improvements, while providing AI-powered tools and guidance.
- **Entity Type**: Private (Series E, $774.4M total funding)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2008
- **Founders**: Marco Zappacosta, Jonathan Swanson, Sander Daniels

## Core Business
- **Primary industry/industries**: Home Services Marketplace, Software Development
- **Target customers**: B2C (homeowners) and B2B (local service professionals, SMBs)
- **Mission or purpose statement**: To help millions of people confidently care for and improve their homes, while empowering local professionals to turn their talents into thriving businesses.

## Products & Services
- **Thumbtack Platform**: A mobile app and website where homeowners can find, compare, and book local pros for home services across 500+ project categories. Includes personalized guidance, AI tools, and a best-in-class hiring experience.
- **Pro Tools**: A suite of business management tools for the 300,000+ local service businesses on the platform, helping them find profitable jobs, manage bookings, and grow their operations.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (last reported valuation of $1.7B in 2021 per secondary market data)
- **Key Metric**: Annual Revenue of $300M (LinkedIn estimate); Total Funding of $774.4M
- **Notable Investors/Partners**: Sequoia Capital, Tiger Global Management, Javelin Venture Partners, Baillie Gifford, CapitalG
- **Growth Signals**: Over 12 million 5-star projects completed; 90 million+ projects started on the platform; 1,109 employees (+17.2% YoY); operates in 13 countries; acquired Setter (2020); the home services industry is less than 10% penetrated online, representing a $600B market opportunity.

## Competitive Advantages
- **Scale and Trust**: With over 12 million 5-star reviews and 300,000+ pros, Thumbtack has built a trusted, nationwide network that is difficult for new entrants to replicate.
- **Data and AI Moat**: The company is investing heavily in AI-native tools (e.g., AI-powered Marketing Analytics Agent) to improve matching, personalization, and operational efficiency for both homeowners and pros.
- **Dual-Sided Network Effects**: More homeowners attract more pros, and better pro tools attract more homeowners, creating a self-reinforcing growth loop.

## Strategic Focus
- **AI-First Transformation**: Thumbtack is rethinking workflows across the company, reducing repetitive tasks, and exploring how AI can improve day-to-day operations for both employees and users.
- **Expanding the "Home Care" Ecosystem**: Moving beyond a simple marketplace to become a comprehensive home care platform that provides guidance, AI tools, and a seamless hiring experience.
- **Virtual-First Talent Strategy**: Building a distributed workforce across the U.S., Canada, and the Philippines to access top talent while maintaining in-person connection through offsites and events.

## Why Work Here
- **Culture**: 94% of employees rate Thumbtack a great place to work. The company emphasizes a "virtual-first, not virtual-only" model, offering flexibility with opportunities for in-person connection.
- **Benefits**: $1,000 USD remote work support stipend (paid semi-annually), professional coaching via BetterUp, mental health resources from Modern Health and Therify, 12 weeks paid parental leave for all parents (birthing parents get 8 additional weeks), generous fertility benefits, flexible PTO, and 18 companywide holidays including a week-long end-of-year shutdown.
- **Engineering Culture**: Strong focus on data and AI, with engineers working at the intersection of these fields to solve real business problems. The company is "nimble enough to ensure your work is making an impact."
- **Remote Policy**: Virtual-first, with the ability to work from anywhere in the United States, Ontario/British Columbia (Canada), or the Philippines.
- **Employee Rating**: 4.1/5.0 on LinkedIn (682 reviews), with high marks for Work-Life Balance (4.2) and Culture (4.0).

## Sources
1. [thumbtack.com](https://www.thumbtack.com/about)
2. [careers.thumbtack.com](https://careers.thumbtack.com/)
3. [linkedin.com](https://www.linkedin.com/company/thumbtack-inc.)
4. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/thumbtack)
5. [careers.thumbtack.com/jobs](https://careers.thumbtack.com/jobs)

## Other roles at Thumbtack

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