---
title: 'Lead Marketing Analyst, Performance Marketing at Runna'
canonical: 'https://feeny.ai/job/lead-marketing-analyst-performance-marketing-runna-london-9aw9pnyecbzc'
type: 'job'
last_seen: '2026-10-18'
---

# Lead Marketing Analyst, Performance Marketing at Runna

- **Company:** Runna
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-16
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.ashbyhq.com/runna/d7454c4b-36c6-425f-be1f-8a7a236f449d

## Job description

We're putting together a talented team to build the #1 training platform for Runners We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon. We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the iPhone app of the year, reflecting the innovation and impact of what we’ve built & in 2025 we were acquired by [Strava](https://www.strava.com/about?hl=en-GB)! Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join. 🚀

## About This Role

You'll be the analytics lead for Runna's Performance Marketing function, bringing rigor and strategic insight to paid media, acquisition, and marketing-led initiatives. Working closely with growth marketing, strategy, and finance, you'll define the right metrics, build measurement frameworks, and turn data into decisions that shape how millions of athletes experience Runna.

We follow a flexible hybrid model that translates to more than half of your time on-site – 3 days per week in Runna's office based in London, UK.

The Team You'll Join The Marketing Analytics team powers the decisions that drive both Strava and Runna's user and subscription growth and retention. We sit at the intersection of data and strategy, partnering across marketing, product, and finance to accelerate learning, make data-informed decisions, and define data-inspired solutions that fuel both Strava and Runna's growth.

## What You'll Do

- Own the analytics and measurement strategy for Runna Performance Marketing, including defining KPIs, building measurement frameworks, and translating outputs into actionable recommendations for key stakeholders, with additional support for other marketing areas such as Lifecycle and Organic Marketing where needed
- Build high-quality marketing attribution models, using your paid media expertise as the foundation the team uses for campaign strategy
- Leverage MMM, MTA, Incrementality Testing and other tools to measure the impact of spend distribution across business units, geos and channels, and surface new platforms for testing
- Maintain up-to-date awareness of paid media industry trends and best practices, including evolving privacy requirements and tracking standards and apply them to our attribution and measurement approach.
- Partner with performance marketers to design and evaluate experiments across marketing channels and geos, ensuring rigorous incrementality measurement
- Design and deliver dashboards that make key insights intuitive and accessible
- Work with stakeholders across the business to turn open-ended questions into technical solutions

## What You'll Bring to the Team

- Substantial experience (5+ years) in marketing data analytics or analytics engineering, with a track record of building high-quality, reusable data models and BI dashboards for varied stakeholders
- Advanced SQL skills, including building complex, scalable queries across marketing platforms (e.g. Apple Ads, Google Ads, Meta, AppsFlyer) and data warehouses (ideally Snowflake)
- Experience designing and evaluating experiments, including incrementality testing and A/B methodologies
- Strong Python skills for data cleansing, transformation, and analysis
- A track record of translating complex technical findings into clear recommendations for both technical and non-technical stakeholders
- Experience coaching or mentoring more junior analysts and helping set technical standards for a team

Bonus points if you have:

- Relevant Degree: A degree in a related field such as Computer Science, Mathematics/Statistics, or Data Science is great to have.
- Continuous Integration/Continuous Deployment: Knowledge of CI/CD best practices and experience with methodologies and tooling, such as GitHub actions, is beneficial but not required.
- Fitness: Experience with fitness data (e.g. heart rate data, FIT files) or even a general interest in fitness will be beneficial for understanding the domain.

## Compensation & Benefits

We're offering a salary of £76,500 - £92,700, plus participation in Strava's long-term incentive (stock) programs.

We're also committed to continually evolving our benefits to support you as we grow. Here is a brief overview of what we currently offer in the UK 🇬🇧

- 🏢 Flexible working – we typically spend 3 days a week together in our Vauxhall office
- 🏝️ 25 days holiday, plus bank holidays
- 📱 Free Runna & Strava subscriptions for you and 3 of your friends (get ready to be your friends' fave person or save them for holiday presents!)
- 🧘 [Headspace membership](https://www.headspace.com/)
- 💸 Money every year to spend on gear, events and the gym!
- 🏥 Private health insurance with Bupa and workplace pension scheme
- 💖 [Modern Health](https://www.modernhealth.com/) is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress
- 🥕 [Carrot fertility support](https://www.get-carrot.com/): this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process

Please see more info on our benefits here: [Benefits at Runna](https://www.notion.so/Benefits-at-Runna-197bbd1a44858056a068d897bce297f3?pvs=21)

Our Interview Process Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:

- Initial application and HackerRank Assessment (20 mins)
- Screening call with Talent team (30 minute video call)
- Interview with the Hiring Manager (30 minute video call)
- SQL Take-Home Test (max 2-3 hours to complete, and discussed on a call with a couple members of the team)
- Analytics Case Study Interview (Performance Marketing) (60 minute video call)
- Meet the team (2x 30 minute in-person chats with more members of the team)

Please let us know if there's anything we can do to better accommodate you throughout the interview process. This can range from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process, so please speak to your Talent Partner!

How to Apply: Please apply through[this link](https://jobs.ashbyhq.com/runna) (this will take you to our Ashby career hub). Please note, we are unable to accept any applications outside of Ashby. If you have any questions regarding the status of your application, please email careers@runna.com Still have questions or want to know more? Check out our [Careers Page](https://www.notion.so/Careers-at-Runna-8d9ba4280e70489aad1fad2b1a2aaf47?pvs=21) ✨ 🌎 We’re unfortunately unable to sponsor for this role

## About Runna

## Company Overview
- **One-liner**: Runna is an AI-powered, personalized running coaching app that provides tailored training plans for runners of all levels, from first 5k to ultramarathon.
- **Entity Type**: Private (acquired by Strava in April 2025; previously venture-backed with ~$10.7M in funding)
- **Headquarters**: London, United Kingdom (with a secondary office in Boston, Massachusetts)
- **Founded**: 2021 (LinkedIn lists 2020)
- **Founders**: Dom Maskell (CEO) and Ben Parker (Head Coach)

## Core Business
- **Primary industry**: Health, Wellness & Fitness (running coaching & training technology)
- **Target customers**: B2C – everyday runners (beginners to advanced), in over 180 countries
- **Mission statement**: "Make running training effective, enjoyable and easy for everyone." [runna.com](https://www.runna.com/)

## Products & Services
- **Runna App** (iOS & Android): A subscription-based mobile app that offers personalized training plans built by the “Runna Engine” – an AI that combines coach-led programming with user data. Includes strength training, mobility routines, injury-prevention support, 24/7 live chat coaching, and device syncing (Garmin, Apple Watch, etc.). Priced at $19.99/month or $119.99/year with a free week trial. [runna.com](https://www.runna.com/)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (acquired by Strava in April 2025 for an undisclosed amount)
- **Key Metric**: Total funding of $10,678,992 across seed rounds. Annual revenue not disclosed. [linkedin.com](https://www.linkedin.com/company/runna)
- **Notable Investors/Partners**: Eka Ventures, JamJar Investments, Venrex, Creator Ventures. Partners include Parkrun, Cancer Research UK, Garmin, Great Run, HYROX, JustGiving. [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna)
- **Growth Signals**:
  - Acquired by Strava in April 2025; both apps remain separate with Strava investing in team and product growth. [runna.com](https://www.runna.com/strava-acquires-runna)
  - 58.3% headcount growth YoY (to 179 employees as of mid-2026). [linkedin.com](https://www.linkedin.com/company/runna)
  - Finalist for Apple’s iPhone App of the Year in 2024.
  - 64,663 LinkedIn followers; 76,000+ App Store ratings with a 4.9 average. [runna.com](https://www.runna.com/)
  - Active in 9 countries with a growing Boston office.

## Competitive Advantages
- **Personalized AI coaching**: The “Runna Engine” adapts plans in real-time based on user performance, goals, and feedback – replacing generic PDF plans or expensive human coaches.
- **Holistic support**: Combines running plans with strength, mobility, injury prevention, and nutrition guidance in one app.
- **High user satisfaction**: 4.9 / 5 on the App Store from 76,000+ ratings, and 4.9 / 5 on Glassdoor (31 reviews, 100% recommend). [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna)
- **Strava backing**: Post-acquisition, Runna gains access to Strava’s 150+ million user community, resources, and API ecosystem.

## Strategic Focus
- **Product acceleration**: Strava’s investment is aimed at growing the Runna engineering team and speeding up product development. [runna.com](https://www.runna.com/strava-acquires-runna)
- **Global expansion**: Continuing to serve runners in 180+ countries, with a growing engineering presence in Boston.
- **Integration depth**: Strengthening the connection between Runna and Strava while keeping the apps independent, enhancing data sync and social features.
- **Talent acquisition**: 17 active job postings (as of mid-2026), with a 41.7% increase in job postings year-over-year. [linkedin.com](https://www.linkedin.com/company/runna)

## Why Work Here
- **Culture**: Glassdoor score of 4.9 – employees consistently describe the culture as “kind, inclusive, and genuinely supportive,” with flat structure and high ownership. 100% of reviewers recommend Runna. [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna)
- **Work model**: Flexi-hybrid – typically 3 days per week in the Vauxhall (London) office or Boston (Harvard Square) office. Casual dress (gym/running outfits are the norm). [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna) Also confirmed in job postings: [jobs.ashbyhq.com/runna](https://jobs.ashbyhq.com/runna/9aa42107-6ea4-46be-9bbe-94c930f4b1e0)
- **Benefits** (partial list):
  - Private health insurance (Bupa)
  - Up to 20 weeks fully paid parental leave (16 weeks for secondary caregivers)
  - Strava equity for all employees
  - Smartwatch upon passing probation
  - Paid hour each week to run/exercise during work hours
  - 25 days holiday + bank holidays
  - Workout Wednesdays (exercise + free team lunch)
  - Bi-weekly team runs and regular social events
  - Cash allowance for sports gear and event entries
  - Salary reviews every 6 months
  - Workplace pension scheme
  - Access to Headspace and Modern Health mental wellness platform. [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna)
- **Engineering culture**: Strong tech stack (Docker, Kubernetes, React, Python, Snowflake, dbt, Terraform, etc.), emphasis on ownership and impact. Active hiring for Senior Software Engineers and a Director of Growth Product.

## Sources
1. [linkedin.com](https://www.linkedin.com/company/runna)
2. [runna.com](https://www.runna.com/)
3. [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna)
4. [runna.com (Strava acquisition)](https://www.runna.com/strava-acquires-runna)
5. [jobs.ashbyhq.com/runna](https://jobs.ashbyhq.com/runna/9aa42107-6ea4-46be-9bbe-94c930f4b1e0)

## Other roles at Runna

- [Senior Modelling Engineer I](https://feeny.ai/job/senior-modelling-engineer-i-runna-london-218gkxgmy9pc) — London, United Kingdom
- [Senior Product Designer I](https://feeny.ai/job/senior-product-designer-i-runna-london-wx6m5023qt69) — London, United Kingdom
- [Senior Software Engineer I (Growth)](https://feeny.ai/job/senior-software-engineer-i-growth-runna-london-b0zf63jjzp4s) — London, United Kingdom
- [Senior Director of Product](https://feeny.ai/job/senior-director-of-product-runna-london-ag4k5e26948d) — London, United Kingdom
- [Staff Software Engineer (Full Stack)](https://feeny.ai/job/staff-software-engineer-full-stack-runna-london-qm11wqhrvfg5) — London, United Kingdom
- [Senior Manager, Product Design](https://feeny.ai/job/senior-manager-product-design-runna-london-ddn2j72fvg48) — London, United Kingdom
- [Engineering Manager (Full-Stack)](https://feeny.ai/job/engineering-manager-full-stack-runna-london-2kc8hd6wdxkv) — London, United Kingdom
- [Senior Software Engineer I (Full-Stack)](https://feeny.ai/job/senior-software-engineer-i-full-stack-runna-london-eyz9q1ed9hcf) — London, United Kingdom
- [Senior Software Engineer II (Full-Stack)](https://feeny.ai/job/senior-software-engineer-ii-full-stack-runna-london-pqcn79f0nv88) — London, United Kingdom