--- title: 'Lead of Growth Analytics at Welltech' canonical: 'https://feeny.ai/job/lead-of-growth-analytics-welltech-cyprus-y0csfyfdmh3p' type: 'job' last_seen: '2026-09-24' --- # Lead of Growth Analytics at Welltech - **Company:** Welltech - **Location:** Cyprus - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-09-21 - **Last confirmed live:** 2026-09-24 - **Apply:** https://jobs.ashbyhq.com/welltech/bd861f6e-41f6-4937-9a56-15632e270dab ## Job description Who Are We? Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing. We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously. With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting We are looking for a Lead of Growth Analytics to own the end-to-end experimentation engine, pricing mechanics, and app funnel optimization. In this role, you will lead a dedicated team of analysts, working at the intersection of product monetization, user acquisition, and decision science. You will establish rigorous experimentation frameworks (including A/B/N testing, pricing elasticity, and statistical validation), leverage modern experimentation platforms like EPPO, and integrate AI-augmented workflows to maximize overall growth and customer lifetime value. Main Responsibilities - Team Leadership & Strategy: Build, mentor, and direct a high-performing growth analytics team. Cultivate an environment that supports data-driven decision-making with a bias for action and clear accountability. - App Funnel & Conversion Optimization: Own the analytics for onboarding flows and paywalls. Identify conversion bottlenecks and turn user behavior data into high-impact growth hypotheses. - Pricing & Monetization Experiments: Design, execute, and analyze pricing experiments (tariffs, localized pricing, paywall variants, and upsell offers) to optimize conversion rates and average revenue per user (ARPU). - Experimentation Framework & Tooling: Establish standardized experimentation methodologies across the company. Define sample sizes, guardrail metrics, and statistical boundaries (sequential testing, Bayesian vs. Frequentist approaches). - AI & Workflow Automation: Implement AI tools and LLM-assisted workflows within the analytics process to accelerate exploratory data analysis, reporting, and automated anomaly detection. - Executive Reporting & Insights: Synthesize complex experiment outcomes into actionable recommendations for C-suite, Product, and Marketing leaders. Required Skills and Experience - Leadership: Proven, successful managerial experience leading growth or product analytics teams in digital or mobile app environments. - Funnel & Pricing Analytics: Deep hands-on experience with app funnel analysis, paywalls, onboarding optimization, and pricing mechanics for B2C subscription or freemium products. - Experimentation Expertise: Strong mastery of A/B testing methodologies, statistical hypothesis testing, variance reduction (CUPED), and experimental design. - Technical & SQL Proficiency: Strong hands-on SQL skills to query, model, and verify data independently; familiarity with Python or R is a plus. - Data Stack & Tools: Experience working with modern product analytics platforms (e.g., Amplitude, Looker, Tableau) and experimentation tools. - AI Literacy: Active user of AI/GenAI tools (e.g., ChatGPT, Claude, Cursor) to automate daily analytics tasks and streamline research workflows. - Communication: Exceptional ability to translate complex statistical outcomes into clear commercial insights for cross-functional stakeholders. ## Nice to Have - Eppo Platform Experience: Direct experience with EPPO or similar modern feature-flagging and automated experimentation platforms. - Ad Tech & Signal Knowledge: Familiarity with conversion APIs (Meta CAPI, Google Enhanced Conversions), server-side tracking, and MMPs (AppsFlyer/Adjust). - Incrementality & Causal Inference: Knowledge of geo-lift tests, holdout groups, and causal inference methods (Synthetic Controls, CausalImpact).Subscription Business Models: Experience in high-growth mobile subscription apps (Health & Fitness, Utility, EdTech). Candidate journey: ⭕️ Recruiter call ➔ ⭕️ Meet the hiring manager ➔ ⭕️ Meet the future stakeholders Check out some of our products Muscle Booster —https://musclebooster.fitness/ Yoga-Go —https://yoga-go.io/ WalkFit -http://walkfit.pro ## About Welltech ## Company Overview - **One-liner**: Welltech is a global mobile app developer creating engaging fitness and wellness solutions to help millions of users build healthy habits. - **Entity Type**: Private (Bootstrapped/Founder-backed) - **Headquarters**: Limassol, Cyprus - **Founded**: 2015 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Wellness and Fitness Services (Mobile Apps) - **Target customers**: B2C; individuals seeking fitness, yoga, walking, and general wellness guidance (beginners and intermediate users) - **Mission/purpose statement**: "Move everybody to start and stay well for life." ## Products & Services - **[Muscle Booster]**: A fitness app focused on strength training and muscle building, offering personalized workout plans. (SaaS/Mobile App) - **[Yoga-Go]**: A yoga app designed for beginners and intermediate practitioners, providing guided sessions and routines. (SaaS/Mobile App) - **[WalkFit]**: A walking and running app that encourages daily activity with structured plans and tracking. (SaaS/Mobile App) ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Over 220 million total app installs - **Notable Investors/Partners**: Not publicly available (appears bootstrapped or funded by founders) - **Growth Signals**: 700+ employees (up from ~609 in mid-2025, indicating ~15% headcount growth), operates across 5 European hubs (Cyprus, Poland, Spain, Ukraine, UK), expanding product portfolio with 3 core apps. ## Competitive Advantages - **Scale & Reach**: With 220M+ installs, Welltech has a massive, proven user acquisition engine. - **Product Portfolio Diversification**: Covers multiple facets of fitness (strength, yoga, walking) under one roof, allowing cross-promotion and user retention. - **Data-Driven Personalization**: Heavy emphasis on using data to understand users and improve their experience, creating sticky, habit-forming products. - **Strong Talent Network**: Employs a highly skilled workforce with a significant engineering (19%) and product (8%) talent base, attracting talent from top companies like Glovo, Playrix, and Deloitte. ## Strategic Focus - **Product Expansion & Innovation**: Continuously improving existing apps and exploring new wellness solutions to be an "ultimate wellness partner." - **User-Centric Growth**: Focus on turning "small choices into lasting, joyful habits" through data-driven product iterations. - **Global Talent Acquisition**: Building a diverse, distributed team across Europe to fuel innovation and scale operations. ## Why Work Here - **Mission-Driven Work**: Employees directly impact the health and wellness of millions of users globally. - **Flexibility**: Offers both fully remote and hybrid work options depending on location and role. Relocation assistance is available for certain positions. - **Strong Culture & Perks**: Comprehensive benefits include company-covered health insurance for employee and family, mental healthcare access, annual wellness/sports budget, individual L&D budget, foreign language lessons, paid time off (vacation, sick, maternity/paternity, compassionate, training days), and gifts for special moments. - **Global & Diverse Team**: 700+ employees from over 25 nationalities across 5 European hubs. The culture emphasizes growth, collaboration, and "well-making." - **Career Development**: Dedicated L&D budget, language learning platform, and support for internal mobility. ## Sources 1. [welltech.com](https://welltech.com/about-us/) 2. [welltech.com](https://welltech.com/) 3. [welltech.com](https://welltech.com/career/) 4. 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