---
title: 'Lead of Product at Welltech'
canonical: 'https://feeny.ai/job/lead-of-product-welltech-cyprus-hzwj73wtyhxp'
type: 'job'
last_seen: '2026-09-10'
---

# Lead of Product at Welltech

- **Company:** Welltech
- **Location:** Cyprus
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-26
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/welltech/47f36076-cb1f-4f51-82d8-a2d70aa94372

## Job description

Who Are We? Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.

We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started.

## What We're Looking For

How would you like to shape the product experience behind a portfolio of apps already generating hundreds of millions in ARR, growing 100% year over year — in one of the world's largest categories that still remains wide open? You'll have real cross-functional authority to shape the experience across Welltech's app portfolio — YogaGo, Muscle Booster, WalkFit — as we relaunch all three on a new, shared tech stack, building the foundational capabilities (onboarding, personalization, content discovery, and more) right, once, in a way that lets every app experiment and innovate faster than it could alone. Reporting to the CPO, you will own product development for the shared capabilities that power all of Welltech's apps — from the first moment someone opens the app, through the identity, personalization, and content systems that shape everything they do next. You will be responsible for both large step-change product innovation and continued, high-velocity incremental feature development, helping deliver real value to millions of users. Our culture encourages collaboration, transparency, passion, innovation, and having fun through continuous self-improvement, learning, and actively sharing feedback to constantly improve performance. You will move fast and are used to driving yourself and your teams in a quickly changing environment. You will challenge the norms and address innovation at pace and at scale. You will be comfortable with ambiguity, prototyping your own ideas — AI-assisted where it helps — before handing them to engineering to build for real, and you'll address challenges in a systematic, proactive manner to find solutions that increase customer value and happiness.

Key Responsibilities:

- Own the moment that matters most — the onboarding and activation experience across YogaGo, Muscle Booster, and WalkFit — as all three relaunch on a brand-new shared tech stack. You're not inheriting legacy decisions; you're making them.
- Build it once, make it great everywhere — define how shared capabilities like welcome experience, content discovery, and personalization get built as reusable foundations, not duplicated three separate times across three separate teams.
- Turn hunches into proof — design and run experiments focused on activation (getting people to their first workout) and reactivation (winning back the ones who drifted away). You'll always know what's actually working, not just what feels right.
- Reimagine how content gets discovered — push beyond long-form-only browsing into modular, quick-access experiences that meet users where they are, not where the content library assumes they'll be.
- Grow a team that grows with you — manage and mentor a small product team, and build the kind of day-to-day partnership with marketing and engineering leadership that makes big ideas actually ship.
- Prototype before you pitch — build working prototypes yourself, AI-assisted where it helps, so ideas get tested in

Required skills:

- A proven track record building and scaling direct-to-consumer, mobile-first products — ideally somewhere that lived and died by retention, not just downloads
- Real experience working alongside performance marketing — you understand what it's brilliant at, and exactly where product has to pick up the slack
- A track record of shipping features that measurably moved activation, engagement, or retention — not just shipped, but proven
- Sharp communication and stakeholder instincts — you can bring marketing and engineering into the same room and actually get alignment
- Comfortable enough with AI tools to turn a rough idea into something tangible on your own — you don't need to wait for engineering to know if a concept has legs
- A background forged in scale-up or startup environments, where you're energized by speed, experimentation, and metrics — not slowed down by them

Candidate journey: ⭕️ Recruiter call --> ⭕️ Meet the Hiring Manager--> ⭕️ Business Case --> Panel Presentation

Check out some of our products Muscle Booster — [https://musclebooster.welltech.com/](https://musclebooster.welltech.com) Yoga-Go — [https://yogago.welltech.com/](https://yogago.welltech.com) WalkFit - [https://walkfit.welltech.com/](https://walkfit.welltech.com)

## About Welltech

## Company Overview
- **One-liner**: Welltech is a global mobile app developer creating engaging fitness and wellness solutions to help millions of users build healthy habits.
- **Entity Type**: Private (Bootstrapped/Founder-backed)
- **Headquarters**: Limassol, Cyprus
- **Founded**: 2015
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Wellness and Fitness Services (Mobile Apps)
- **Target customers**: B2C; individuals seeking fitness, yoga, walking, and general wellness guidance (beginners and intermediate users)
- **Mission/purpose statement**: "Move everybody to start and stay well for life."

## Products & Services
- **[Muscle Booster]**: A fitness app focused on strength training and muscle building, offering personalized workout plans. (SaaS/Mobile App)
- **[Yoga-Go]**: A yoga app designed for beginners and intermediate practitioners, providing guided sessions and routines. (SaaS/Mobile App)
- **[WalkFit]**: A walking and running app that encourages daily activity with structured plans and tracking. (SaaS/Mobile App)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Over 220 million total app installs
- **Notable Investors/Partners**: Not publicly available (appears bootstrapped or funded by founders)
- **Growth Signals**: 700+ employees (up from ~609 in mid-2025, indicating ~15% headcount growth), operates across 5 European hubs (Cyprus, Poland, Spain, Ukraine, UK), expanding product portfolio with 3 core apps.

## Competitive Advantages
- **Scale & Reach**: With 220M+ installs, Welltech has a massive, proven user acquisition engine.
- **Product Portfolio Diversification**: Covers multiple facets of fitness (strength, yoga, walking) under one roof, allowing cross-promotion and user retention.
- **Data-Driven Personalization**: Heavy emphasis on using data to understand users and improve their experience, creating sticky, habit-forming products.
- **Strong Talent Network**: Employs a highly skilled workforce with a significant engineering (19%) and product (8%) talent base, attracting talent from top companies like Glovo, Playrix, and Deloitte.

## Strategic Focus
- **Product Expansion & Innovation**: Continuously improving existing apps and exploring new wellness solutions to be an "ultimate wellness partner."
- **User-Centric Growth**: Focus on turning "small choices into lasting, joyful habits" through data-driven product iterations.
- **Global Talent Acquisition**: Building a diverse, distributed team across Europe to fuel innovation and scale operations.

## Why Work Here
- **Mission-Driven Work**: Employees directly impact the health and wellness of millions of users globally.
- **Flexibility**: Offers both fully remote and hybrid work options depending on location and role. Relocation assistance is available for certain positions.
- **Strong Culture & Perks**: Comprehensive benefits include company-covered health insurance for employee and family, mental healthcare access, annual wellness/sports budget, individual L&D budget, foreign language lessons, paid time off (vacation, sick, maternity/paternity, compassionate, training days), and gifts for special moments.
- **Global & Diverse Team**: 700+ employees from over 25 nationalities across 5 European hubs. The culture emphasizes growth, collaboration, and "well-making."
- **Career Development**: Dedicated L&D budget, language learning platform, and support for internal mobility.

## Sources
1. [welltech.com](https://welltech.com/about-us/)
2. [welltech.com](https://welltech.com/)
3. [welltech.com](https://welltech.com/career/)
4. [LinkedIn - Welltech](https://cy.linkedin.com/company/welltech22)

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