---
title: 'Lead Product Designer, Growth at Magic Eden'
canonical: 'https://feeny.ai/job/lead-product-designer-growth-magic-eden-australia-4py4xs6xp73t'
type: 'job'
last_seen: '2026-09-16'
---

# Lead Product Designer, Growth at Magic Eden

- **Company:** Magic Eden
- **Location:** Australia
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-16
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.ashbyhq.com/magiceden/ae3d6863-aa22-4f06-8067-6b509e0b3513

## Job description

Our story Magic Eden became one of the fastest companies in history to reach unicorn status, just 9 months after launch, by out-operating the legacy players in NFTs on Solana and Bitcoin. Now we're doing it for iGaming. Dicey is our next frontier: a high-performance, real-time sports betting and casino platform built on blockchain as a payment rail. We're not building another operator, we're rewriting the rules of the game.

## About the role

We're building the most fun crypto-native casino and sportsbook on the market, and we're looking for a Lead Product Designer to own the experiences that get players in the door, keep them coming back, and make them feel taken care of. This is a growth role, not a surface-polish role: you'll design onboarding, first-deposit flows, rewards and progression, challenges and races, and lifecycle messaging, the moments where a player either forms a habit or churns. You'll be measured on player behavior, not on how the mocks look, though the mocks should be beautiful too. You should find gambling genuinely interesting, not just the UI of it: the psychology of anticipation, near-misses, streaks, progression, and loss aversion. You understand why a well-designed reward schedule feels good and a badly-designed one feels predatory, and you have a point of view on the difference. You should also be AI-native in a way that shows, not Figma's AI features, but things you've actually built: working prototypes instead of static mocks, tools that do real work, side projects that only exist because AI made them possible. This is a hands-on lead role: you'll raise the bar for design across the product and mentor other designers, while still being the best individual contributor in the room. Applicants must submit a portfolio, along with one thing you've built with AI and a few sentences on what you learned making it.

## What You'll Do

- Own the growth surfaces end-to-end. Signup, deposit, onboarding, first-session experience, rewards, tiers, challenges, races, lifecycle and re-engagement, concept through shipped pixels.
- Design behavior, not screens. Frame the player problem, form a hypothesis about what will change behavior, design the intervention, then look at whether it worked.
- Design for experimentation. Build variants meant to be tested, partner with data science on readouts, and kill your own work when the numbers say so.
- Prototype with AI, fast. Get to something clickable and real in hours, so decisions are made on artifacts instead of arguments.
- Hold the line on quality and fairness. Push for reward and retention mechanics that build long-term player trust rather than extracting from players who can't afford it.
- Elevate the craft. Grow the design system, raise the bar with feedback, and mentor designers as the team scales.
- Partner across the company. Work day to day with product, engineering, data science, VIP/BD, and lifecycle, and influence roadmap and strategy, not just execution.

## What You Bring

- 7+ years in product design on consumer products, with at least one stretch inside a hyper-growth startup where you can point to impact you personally drove.
- A growth track record. You've moved a real metric, activation, conversion, retention, monetization, and can walk through the hypothesis, the design, the result, and what you'd do differently.
- Genuine passion for iGaming. Casino, sportsbook, or poker, professionally or as a player. You should have opinions about which products do it well and why.
- Behavioral psychology fluency. Reward schedules, variable reinforcement, progression and status systems, framing and loss aversion, applied in real product work, not quoted from a book.
- Demonstrated AI-native building. Prototypes, tools, agents, or workflows you've built yourself. You have a view on where AI helps in the design process and where it currently falls apart.
- Exceptional craft. Modern, distinctive UI with real polish. Mastery of Figma plus whatever prototyping stack gets you to a working thing fastest.
- Crypto enthusiasm. Comfort with crypto and Web3 mechanics, and interest in what they unlock for gaming.
- A builder's temperament. High autonomy, high ambiguity tolerance, low ego, fast.
- Sharp communication. You can defend a design decision to leadership, give feedback that makes other designers better, and build consensus without watering the work down.

## What You Get

- A fast-paced and collaborative environment
- Competitive compensation and equity package
- Flexible PTO
- Remote-first company

## About Magic Eden

## Company Overview
- **One-liner**: Magic Eden is a leading cross-chain NFT marketplace and on-chain trading platform evolving into a crypto entertainment ecosystem.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2021
- **Founders**: Jack Lu (CEO), Sidney Zhang (CTO), Zhuoxun Yin (COO), and Zhuojie Zhou (Chief Engineer)

## Core Business
- Primary industry/industries: Blockchain, NFT Marketplace, Crypto Entertainment
- Target customers: B2C (NFT collectors, traders, and gamers in the Web3 community)
- Mission or purpose statement: To build the best place to trade and create onchain — fast, intuitive, and ready for wherever the space goes next.

## Products & Services
- **Magic Eden NFT Marketplace**: A cross-chain platform for minting, buying, selling, and collecting NFTs across Solana, Ethereum, Bitcoin, and Polygon. Known for being the #1 marketplace on Bitcoin and a dominant force on Solana. Type: Web3 Platform.
- **Magic Eden Wallet**: A self-custodial cross-chain wallet (now in export-only mode as of April 2026, being delisted) for managing digital assets. Type: Crypto Wallet (discontinued).
- **Slingshot Finance**: A mobile trading app acquired in April 2025, enabling users to trade 8M+ tokens across multiple chains without bridging. Type: DeFi Aggregator / Mobile App.
- **$ME Token Ecosystem**: A native token powering the platform’s shared economy, with 15% of all platform revenue directly injected into the token ecosystem as of February 2026. Type: Crypto Token / Incentive Layer.
- **Dicey Casino Platform**: A new iGaming and sportsbook platform launched under the Magic Eden umbrella, representing a strategic pivot into crypto entertainment and gaming. Type: iGaming Platform.

## Market Standing
- **Valuation/Market Cap**: $1.6 billion (as of June 21, 2022 — Series B) [tracxn.com]
- **Key Metric**: Total Funding of $215M (including a $45M Initial Coin Offering in 2023) or Annual Revenue of $75M [linkedin.com]
- **Notable Investors/Partners**: Greylock, Electric Capital, Paradigm, Sequoia Capital, Alameda Research [tracxn.com, sequoiacap.com]
- **Growth Signals**: Acquired Slingshot Finance in April 2025; launched Dicey iGaming platform; pivoted to focus on Solana after discontinuing Ethereum and Bitcoin NFT support (early 2026); 133 employees as of May 2026 [tracxn.com]; active job postings in iGaming, sportsbook, and product roles.

## Competitive Advantages
- **First-Mover on Solana**: Established dominance on the Solana blockchain early, creating strong network effects and brand recognition among Solana NFT collectors.
- **Cross-Chain & Multi-Asset Strategy**: Unlike pure-play NFT marketplaces, Magic Eden is expanding into token trading (via Slingshot) and iGaming (Dicey), creating a diversified crypto entertainment ecosystem.
- **Strong Brand & Community**: Ranked #2 among 1,219 active competitors globally, with a loyal user base and high-profile investors [tracxn.com].
- **Revenue Sharing with $ME Holders**: A unique tokenomics model where 15% of platform revenue is injected into the $ME ecosystem, aligning user incentives with platform growth.

## Strategic Focus
- **Pivot to Crypto Entertainment**: Magic Eden is explicitly moving beyond NFTs to become a "Crypto Entertainment ecosystem," uniting collectibles, games, and digital experiences under the $ME token economy.
- **Focus on Solana**: After ending support for Ethereum and Bitcoin NFTs (early 2026), the company is doubling down on its Solana roots, suggesting a strategic refocus on its core blockchain.
- **iGaming & Sportsbook Expansion**: The launch of Dicey and active job postings for "Head of Finance, Dicey," "Senior Counsel, iGaming & Sportsbook," and "VIP Manager - iGaming" signal a major push into regulated online gambling.
- **Mobile & DeFi Integration**: The Slingshot acquisition provides a mobile-first trading platform, bridging NFTs, tokens, and potentially gaming assets in one app.

## Why Work Here
- **Culture**: Magic Eden is a fast-paced, high-growth startup at the intersection of crypto, gaming, and entertainment. The culture is driven by a "Crypto Native" ethos, with a focus on innovation and rapid iteration.
- **Remote/Hybrid Policy**: The company operates in 17 countries, including the US, Australia, Canada, Hong Kong, and Singapore, suggesting a highly distributed and remote-friendly workforce. The headquarters is in San Francisco.
- **Notable Perks or Engineering Culture**: Engineering is a core focus (26 technical staff out of 133 total) [linkedin.com]. The company hires top talent from Coinbase, Binance, Meta, Google, and OpenSea, indicating a high-caliber engineering and product team. The pivot into iGaming and the $ME token economy offers employees exposure to cutting-edge blockchain economics and regulated gaming.
- **Growth Trajectory**: Despite a pivot that involved scaling down the NFT marketplace, the company is actively building new revenue streams (Dicey, Slingshot) and has a clear, ambitious vision. The 4.7% monthly headcount growth rate and active job postings suggest a company in rebuilding/expansion mode [linkedin.com].

## Sources
1. [magiceden.io](https://magiceden.io/about)
2. [tracxn.com](https://tracxn.com/d/companies/magiceden/__fxBrHJQDUrgnIPnuxkO_X83xX31Bh-VgRYAjpcFKXqo)
3. [linkedin.com](https://www.linkedin.com/company/magic-eden)
4. [sequoiacap.com](https://sequoiacap.com/companies/magic-eden/)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/magiceden)

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