---
title: 'Lead Product Designer, Growth at Perplexity'
canonical: 'https://feeny.ai/job/lead-product-designer-growth-perplexity-san-francisco-ppqra31ataz1'
type: 'job'
last_seen: '2026-09-13'
---

# Lead Product Designer, Growth at Perplexity

- **Company:** [Perplexity](https://feeny.ai/companies/perplexity)
- **Location:** San Francisco, CA
- **Compensation:** $180k–$300k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/perplexity/74a5eaeb-0a4b-412b-ac3a-ad73403b3fb7

## Job description

Perplexity is looking for an experienced Lead Product Designer to own design for Growth. You'll shape the experiences that bring Perplexity to as many people as possible — making software that feels like the future but can be understood and used by anyone in the world today.

Growth design has its own craft and nuance. You'll own the highest-leverage moments in the user journey: first-run onboarding and activation, consumer acquisition surfaces, conversion and upsell flows, paywalls and pricing, and the retention loops that turn first-time users into daily ones. This is design where a few pixels or a single step can move real numbers, so you'll pair a high craft bar with rigorous experimentation — shipping constantly and letting real data guide the work.

You care about clarity, craft, details, and delight as much as you care about growth and impact. This role is deeply cross-functional: you'll partner closely with our Growth and Product Marketing teams to align on positioning, messaging, and funnel strategy, and you care about everything it takes to make a product great: product, interaction, brand, growth, copywriting, engineering, and marketing.

## What you'll do

- Lead product design for Growth across the full funnel — acquisition, onboarding, activation, conversion, upsells, and retention
- Design first-run and onboarding experiences that get users to value as fast as possible
- Craft consumer acquisition and activation surfaces, and conversion/upsell flows including paywalls, pricing, and plan comparison
- Partner closely with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy
- Design and run experiments, using data and real usage to drive decisions and measure impact
- Ship features that balance well-established UI paradigms with novel applications of AI
- Think about how to go from 0→1 but also how to make your decisions scale well
- Contribute to process so we're always shipping changes you're proud of, as often as possible
- Partner with brand design to ensure our growth surfaces are not only effective but memorable

## What we're looking for

- Experience designing consumer or prosumer products, with a strong track record in growth design
- Deep understanding of growth nuances: onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention
- A data-informed approach — fluent in experimentation, funnels, and metrics, and comfortable learning from usage
- Experience partnering with Growth, Product Marketing, and cross-functional teams on messaging and funnel strategy
- Comfortable thinking about both 0→1 product design and large-scale optimization
- Excellent visual, UI, and interaction skills
- An excellent communicator with team members and users
- You care about shipping great software more than anything else
- 5+ years of industry experience

## Nice to have

- Comfort prototyping or coding your ideas
- Some of our design team writes production code — we welcome existing skills or interest in coding with React or SwiftUI

## About Perplexity

## Company Overview
- **One-liner**: Perplexity builds an AI-powered answer engine that delivers accurate, real-time answers to any question, serving curious minds and professionals who demand precision and speed.
- **Entity Type**: Private (total funding $1.7B across 16 rounds)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2022
- **Founders**: Aravind Srinivas, Denis Yarats, Johnny Ho, Andy Konwinski

## Core Business
- **Primary industry**: AI-powered search and knowledge retrieval, Software Development
- **Target customers**: B2C (general users), B2B (enterprise API customers), and power users seeking reliable information
- **Mission**: “AI for people who expect more – more accuracy, more agency, more signal, less noise.”

## Products & Services
- **Perplexity AI (Free Tier)**: Real-time conversational search engine that synthesizes web results with citations, accessible via web and mobile app. *Type*: SaaS
- **Perplexity Pro**: Subscription offering enhanced features such as advanced AI models, multimodal search, and increased usage limits. *Type*: SaaS (subscription)
- **Perplexity API Platform**: Enables developers to integrate Perplexity’s search and reasoning capabilities into their own applications. *Type*: API
- **Perplexity Browser Extension**: Brings AI-powered search directly into the browser for quick answers without leaving the page. *Type*: Browser extension

## Market Standing
- **Valuation/Market Cap**: Not publicly available in provided sources (prior reports indicate ~$9B valuation as of 2024, but not confirmed in this data set)
- **Key Metric**: Total funding $1.7B (16 rounds); annual revenue ~$50M (LinkedIn estimate)
- **Notable Investors/Partners**: Not explicitly listed in provided search results; widely known investors include IVP, NEA, Jeff Bezos, and others (not sourced here)
- **Growth Signals**: Headcount grew 11.3% YoY to 1,152 employees; operates in 54 countries; LinkedIn followers grew 131.8% yearly to >1.6M; active hiring across 48+ open roles including AI Research, Engineering, and Go-to-Market teams

## Competitive Advantages
- **Real-time, cited answers**: Unlike traditional chatbots, Perplexity grounds answers in live web results with transparent sources, building trust and accuracy.
- **Multimodal and agentic capabilities**: Continuously pushes frontier research (e.g., query-aware context compression, agents for knowledge work) that differentiates from generic LLM interfaces.
- **Vertical integration from research to product**: In-house AI research team tackles open problems unique to Perplexity’s scale, enabling fast iteration on novel methods.
- **Strong brand and user base**: Rapid consumer adoption with millions of monthly active users and high engagement.

## Strategic Focus
- **Pushing the frontier of search**: Evolving from retrieval services to code generation, agents, and full autonomy in knowledge work.
- **Expanding enterprise and API revenue**: Growing B2B footprint with API platform and enterprise solutions.
- **Global hiring and office expansion**: Offices in San Francisco, Palo Alto, New York, Austin, Washington D.C., London, Berlin, and Belgrade, with “4 days in office” hybrid model.
- **Investing in AI research**: Dedicated research division (Perplexity Research) exploring reasoning, agents, and systems to redefine how people navigate the internet.

## Why Work Here
- **Culture & Environment**: “Thoughtful support” culture with emphasis on craftsmanship, ownership, entrepreneurship, scholarship, and partnership. Hybrid schedule (4 days in-office) based on location.
- **Perks**: Daily catered meals (breakfast, lunch, dinner in office), office snacks, ride home program, commuter benefits, home office reimbursement, fitness classes, gym memberships.
- **Compensation & Benefits**: Competitive salary and equity packages; retirement plans with company match; flexible PTO; holiday shutdown between Christmas and New Year; 12 weeks paid bonding leave; comprehensive health, dental, and vision insurance.
- **Relocation & Visa Support**: Relocation assistance and visa/green card sponsorship for eligible roles. Partners with immigration firm to support the process.
- **Engineering Excellence**: “Technical assessment for relevant roles”; values hands-on contribution, broad skill sets, and merit-based evaluation. Frequent Tech Talks and exposure to greenfield AI research problems.

## Sources
1. [perplexity.ai/hub/careers](https://www.perplexity.ai/hub/careers)
2. [jobs.ashbyhq.com/perplexity](https://jobs.ashbyhq.com/perplexity)
3. [perplexity.ai](https://www.perplexity.ai/)
4. [linkedin.com/company/perplexity-ai](https://www.linkedin.com/company/perplexity-ai)
5. [research.perplexity.ai](https://research.perplexity.ai/)

## Other roles at Perplexity

- [Senior Cinematographer, Brand Studio](https://feeny.ai/job/senior-cinematographer-brand-studio-perplexity-san-francisco-2fyy35sdtdh1) — San Francisco, CA
- [Strategic Business Operations Lead, API](https://feeny.ai/job/strategic-business-operations-lead-api-perplexity-san-francisco-v9wgj13z5mkz) — San Francisco, CA
- [Technical Customer Success Manager, API](https://feeny.ai/job/technical-customer-success-manager-api-perplexity-san-francisco-8jsszbfvmpsm) — San Francisco, CA
- [Member of Technical Staff (Applied AI Engineer, Agent Capabilities)](https://feeny.ai/job/member-of-technical-staff-applied-ai-engineer-agent-capabilities-perplexity-san-47rx693z06xs) — San Francisco, CA
- [Enablement Specialist, Perplexity Computer](https://feeny.ai/job/enablement-specialist-perplexity-computer-perplexity-san-francisco-n096fr55k7gk) — San Francisco, CA
- [Member of Technical Staff (General Software Engineer, Infrastructure)](https://feeny.ai/job/member-of-technical-staff-general-software-engineer-infrastructure-perplexity-phdw5wsw1ys9) — San Francisco, CA
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- [Product Manager, SMB Growth](https://feeny.ai/job/product-manager-smb-growth-perplexity-new-york-kd2qx39ttej6) — New York, NY
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