--- title: 'Lead Product Manager - GenAI at Envato' canonical: 'https://feeny.ai/job/lead-product-manager-genai-envato-australia-b9edrxeft6tt' type: 'job' last_seen: '2026-10-14' --- # Lead Product Manager - GenAI at Envato - **Company:** Envato - **Location:** Australia &, New Zealand - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-10-05 - **Last confirmed live:** 2026-10-14 - **Apply:** https://jobs.lever.co/envato-2/d2d63604-0f57-41ac-9886-04d11c7e9f09 ## Job description Help shape what creative work with AI looks like next. Generative AI is changing how creative work gets made. Not just the tools people use, but how they riff from an idea to something finished. At Envato, we’re building for that shift. We already help millions of creative professionals find the assets and tools they need to create. Now we’re bringing generative AI deeper into that experience, helping customers generate, edit and customise content as part of their everyday workflows. We’re looking for a Lead Product Manager, GenAI to help lead where that goes next. This is a role for someone who is genuinely into this space. You’re using the tools, trying new models, following what’s changing and forming opinions about what is genuinely useful versus what is mostly hype. And you want the opportunity to turn that curiosity into products used by creative professionals around the world. ## What you’ll do You’ll own the strategy for Envato’s customer facing GenAI experiences, identifying where AI can meaningfully improve creative workflows and taking opportunities from early signals through discovery, launch and iteration. You’ll spend time understanding how creative professionals actually work, experiment with emerging models and tools yourself, and build a strong point of view about where Envato can create something distinctive. We want someone who likes making ideas tangible too. That could mean using AI to prototype a concept, vibe coding something quickly or getting hands on with a model to understand what it can really do. From there, you’ll work closely with Design and Engineering to turn the strongest opportunities into products that balance creative quality and usability with model performance, speed, scale and cost. ## What we’re actually looking for You’re an experienced product leader who has owned strategy and roadmaps for customer facing digital products. You have deep, hands on fluency in generative AI and generative media. You understand models, APIs and emerging capabilities well enough to work closely with technical teams, and you’re already using AI in your own product work. You also understand creative people and creative work. Our customers are designers, filmmakers, editors and creators. They care about quality and have a high bar for the tools they use. You need the judgement to understand the difference between an AI output that is technically impressive and one that is genuinely useful in finished professional work. You’re commercially minded, comfortable using customer insight, data and experimentation to make decisions, and confident connecting product choices to adoption, retention, revenue and cost. And you can lead through influence. This is a senior individual contributor role working globally across Product, Design, Engineering, external partners and senior leaders, including Executives. You’ll need to communicate clearly, bring people with you and be comfortable making calls when there isn’t an obvious answer. Why Envato? Because there aren’t many roles where you get to work at the intersection of creative professionals, generative AI and a global product already used at scale. We’re not interested in adding AI somewhere because we can. We want to work out where it genuinely makes creative work better. And there is still a lot to figure out. That’s the interesting part. Life at Envato Great work can happen from anywhere and we believe in giving our people the flexibility to make work and life work for them. We're remote first globally, with the option to apply to work from another location for up to three months a year. You'll also get home office and team connection budgets, learning support and study leave, wellbeing benefits, two days of volunteer leave and generous paid parental leave. You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024. A few things before you apply We know great people don't always tick every box, particularly those from neurodiverse and underrepresented backgrounds. We value different perspectives and lived experiences, so if the role excites you, we'd love to hear from you. We're big believers in using AI to work smarter, and that includes how we hire. We may use AI tools to help support our recruitment process, but they don't replace human judgement. Our people always make the final hiring decisions. By submitting your application, you agree to our Privacy Policy. We encourage you to read it before applying to understand how we collect, use and handle your personal information. #LI-Remote ## About Envato ## Company Overview - **One-liner**: Envato is a creative technology company that provides an all-in-one subscription platform combining the world’s broadest range of stock assets with purpose-built AI tools for creative professionals. - **Entity Type**: Private (subsidiary of Shutterstock Group, which is publicly traded) - **Headquarters**: Melbourne, Victoria, Australia (with an office in Guadalajara, Mexico) - **Founded**: 2006 - **Founders**: Collis Ta’eed (co-founder, former CEO; stepped down in 2020) ## Core Business - **Primary industry/industries**: Creative technology, digital assets, stock media, AI-powered creative tools - **Target customers**: B2B and B2C – creative professionals, designers, marketers, video editors, agencies, and enterprises - **Mission or purpose statement**: Empowering creatives to thrive by providing unlimited creative resources and AI tools with a lifetime commercial license, so they can create more, worry less, and show the world their talent. ## Products & Services - **[Envato (formerly Envato Elements)](https://elements.envato.com)** – A subscription‑based platform offering unlimited downloads of 29+ million premium creative assets (videos, music, sound effects, graphics, templates, fonts, 3D assets, photos, presentation templates, add‑ons) plus a full suite of generative AI tools (image, video, music, voiceover, graphics, mockup, sound effect generators). Available in three tiers: Core, Plus, and Ultimate (with AI credits). Enterprise plans also available. - **[Envato Market](https://market.envato.com)** – A set of pay‑per‑item marketplaces (ThemeForest, AudioJungle, GraphicRiver, etc.) for buying individual digital assets such as WordPress themes, plugins, audio, graphics, photos, and 3D print files. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (acquired by Shutterstock in mid‑2024; terms not disclosed) - **Key Metric**: Annual revenue of $186M (LinkedIn, 2026 estimate); community earnings have exceeded $1.3 billion since founding - **Notable Investors/Partners**: Part of the Shutterstock group; previously bootstrapped; partners include a global community of over 27 million creatives - **Growth Signals**: Headcount of 1,374 employees (down 5% YoY); distributed across 82 countries; continues to invest heavily in AI tooling and subscription model; launched new tiered pricing (Core, Plus, Ultimate) in February 2026 ## Competitive Advantages - **Unmatched asset library**: 29+ million premium assets across all media types, with new content added daily by a global creator community - **Integrated AI suite**: Purpose‑built generative AI tools (image, video, music, voice, etc.) powered by cutting‑edge models, all available within one subscription - **Lifetime commercial license**: All assets (including AI‑generated ones) come with a perpetual commercial license, even after cancellation – a strong differentiator for professionals - **Scale and trust**: Nearly two decades of operation, $1.3B+ paid to creators, and a large, loyal subscriber base ## Strategic Focus - **AI‑first product development**: Deepening the integration of generative AI into every creative workflow, with regular model updates and new tools - **Subscription growth**: Driving adoption of tiered plans (Core, Plus, Ultimate) to match different user needs, from occasional stock users to heavy AI adopters - **Enterprise expansion**: Tailored solutions for large teams, including SSO, custom licensing, broadcasting rights, and dedicated account management - **Global reach**: Continuing to serve a remote‑first workforce across 82 countries and expanding into new markets (e.g., Mexico office) ## Why Work Here - **Remote‑first culture**: Home‑office based with a presence in 82 countries; permanent remote roles available (e.g., Mexico‑based positions) - **Work‑life balance & compensation**: Employee reviews on LinkedIn rate Work‑Life 4.2/5.0 and Compensation 4.3/5.0; overall culture rated 3.8/5.0 - **Career growth & perks**: Diverse teams, purpose‑driven environment, and opportunities to work on cutting‑edge AI products; perks include a lifetime commercial license for all assets - **Engineering culture**: Emphasis on impact, creativity, and innovation – the company describes itself as “driven by our purpose and values” ## Sources 1. [elements.envato.com](https://elements.envato.com/about) 2. [jobs.lever.co](https://jobs.lever.co/envato-2) 3. [linkedin.com](https://linkedin.com/company/envato) 4. [elements.envato.com](https://elements.envato.com/learn/the-story-of-envato) 5. [elements.envato.com](https://elements.envato.com/llm-info) ## Other roles at Envato - [Creator Marketing Lead](https://feeny.ai/job/creator-marketing-lead-envato-australia-pj1nrkyhfbkb) — Australia &, New Zealand - [Senior Brand Lead](https://feeny.ai/job/senior-brand-lead-envato-australia-4p118cahrnkt) — Australia &, New Zealand - [Product Designer -- Visual Craft & AI](https://feeny.ai/job/product-designer-visual-craft-ai-envato-australia-09sh6h12gnv2) — Australia &, New Zealand - [Product Designer - Visual Craft & AI](https://feeny.ai/job/product-designer-visual-craft-ai-envato-australia-4c3vejeeweec) — Australia &, New Zealand - [Senior Product Manager](https://feeny.ai/job/senior-product-manager-envato-australia-1qy7qy533zvj) — Australia &, New Zealand - [Senior Product Manager - GenAI](https://feeny.ai/job/senior-product-manager-genai-envato-australia-ywrhk3m2c2c0) — Australia &, New Zealand