---
title: 'Lead Product Manager, Marketplace AdTech at Sidecar Health'
canonical: 'https://feeny.ai/job/lead-product-manager-marketplace-adtech-sidecar-health-remote-gafkps4wp12z'
type: 'job'
last_seen: '2026-11-12'
---

# Lead Product Manager, Marketplace AdTech at Sidecar Health

- **Company:** Sidecar Health
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-12
- **Apply:** https://job-boards.greenhouse.io/sidecarhealth/jobs/6240909004

## Job description

Sidecar Health is redefining health insurance. Our mission is to make excellent healthcare affordable and attainable for everyone. We know that to accomplish this lofty mission, we need driven people who will make things happen.

The passionate people who make up Sidecar Health’s team come from all over, with backgrounds as tech leaders, policy makers, healthcare professionals, and beyond. And they all have one thing in common—the desire to fix a broken system and make it more personalized, affordable, and transparent.

If you want to use your talents to transform healthcare in the United States, come join us!

**Must reside in California, Washington or Oregon for consideration, This position is not eligible for visa sponsorship or transfers.*

## About the Role

As Lead Product Manager, you will own that platform end to end: how providers claim and manage their profile, confirm and maintain their prices, get discovered by members, and invest in promotion to reach more of them. The best-in-class provider experience is our wedge. Get providers in the door, and the flywheel starts: better provider data and prices create a better member experience, which grows membership, which makes visibility more valuable to providers.

You bring a builder's mindset and a marketplace instinct, and you are comfortable evangelizing the vision to providers, partners, and executives. You can hold a two-sided strategy in your head while getting into the details of onboarding flows, pricing data, and campaign tools.

## What You'll Do

- Own strategy and roadmap for the provider platform, taking it from MVP to a commercial-grade, self-serve product
- Profile: Define the provider profile as the system of record for a provider's presence: claiming and verification, practices and providers, services and pricing, and ongoing data upkeep. Give providers a real reason, not just a mechanism, to correct and enrich vendor-sourced data
- Ads: Design the provider promotion product from scratch, including campaign creation, placements, budgets, pricing models, reporting, and billing, and take it from display to monetization
- Define advertiser and placement policy with Legal and Compliance, and keep paid placement transparent to members and consistent with price transparency and provider choice
- Define marketplace health metrics across supply (participation rate, profile completeness, price freshness, cost per claimed listing, ad adoption) and demand (search credibility, price-return rate, member conversion)
- Drive provider acquisition and activation, working with Provider Strategy and Marketing on both outreach and in-product growth levers
- Partner with Member Product, Search, Data, and Engineering to connect provider profile, pricing, and ad data to what members see in the app
- Make build vs. buy decisions for ad serving, billing, identity verification, and data vendors, with clear tradeoff reasoning
- Navigate HIPAA, advertising, and price transparency requirements and turn them into buildable requirements
- Write rigorous PRDs and sequence a heavily interdependent roadmap with Engineering, Design, and executive stakeholders
- Lead a cross-functional pod and help grow the product team

## What You'll Bring

- 8+ years of product management experience, including leading products or other PMs
- Strong preference: owned a two-sided marketplace or business-facing platform, with hands-on experience in seller or supplier onboarding, profile or listing products, and discovery
- Preferred: built advertising or monetization products (self-serve campaign tools, sponsored listings, billing, measurement)
- Nice to have: healthcare, health insurance, or another regulated domain; we are equally interested in strong marketplace PMs from other complex domains
- Experience taking a product from MVP to commercial grade, including self-serve experiences, billing, and support
- A flywheel mindset: you can articulate how each side of a marketplace pulls the other, and define the metrics that prove it is spinning
- Demonstrated ability to define marketplace metrics and run experiments
- Strong sense of design and UX for data-dense, business-facing workflows
- Proficiency in SQL for independent data analysis
- Experience partnering with engineering on build vs. buy vs. integrate decisions, including vendor evaluation
- Ability to manage many interdependent workstreams and communicate sequencing tradeoffs to engineering, operations, and executive stakeholders
- Startup or 0-to-1 builder experience is a strong plus
- Bachelor's or Master's degree in a related field, or equivalent practical experience

## What You'll Get

- Competitive salary, bonus opportunity, and equity package
- Comprehensive Medical, Dental, and Vision benefits
- A 401k retirement plan
- Paid vacation and company holidays
- Opportunity to make an impact at a rapidly growing mission-driven company transforming healthcare in the U.S.

In taking a market-based approach to compensation, base pay may vary depending on location. Additionally, base pay may vary considerably depending on job-related skills and experience. The current expected salary range for this position is: $200,000 - $220,000.

Sidecar Health is an Equal Opportunity employer committed to building a diverse team. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Sidecar Health is an Equal Opportunity employer committed to building a diverse team. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

## About Sidecar Health

## Company Overview
- **One-liner**: Sidecar Health is a health insurance company that provides ACA-compliant, employer-sponsored major medical plans with transparent pricing and no provider networks.
- **Entity Type**: Private (Series D)
- **Headquarters**: Manhattan Beach, California, USA
- **Founded**: 2018
- **Founders**: Patrick Quigley (CEO) and Veronica Osetinsky (COO)

## Core Business
- **Primary industry**: Health Insurance / Healthcare Technology
- **Target customers**: B2B — Large employers (fully insured and self-funded/ASO groups); previously served individuals
- **Mission**: To make quality healthcare affordable and accessible for all by bringing price transparency and consumer choice to health insurance

## Products & Services
- **Sidecar Health Employer Plans**: ACA-compliant major medical coverage for large employers. The model provides members with transparent, upfront pricing on care, allows them to shop for services, and shares savings when they choose lower-cost providers. Members keep 50% of the difference between the plan’s typical local cost and what they actually spend. The company covers members in 46 states and partners with employers across 50 industries. Plans are available as fully insured and administrative services only (ASO) for self-funded employers. [sidecarhealth.com](https://www.sidecarhealth.com/)

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric – Total Funding**: $328M (across 4 rounds)
- **Annual Revenue**: $50M (estimated, per LinkedIn data) [linkedin.com](https://www.linkedin.com/company/sidecarhealth)
- **Notable Investors**: Koch Disruptive Technologies (led Series D), Drive Capital (led Series C), Cathay Innovation (led Series B), GreatPoint Ventures, Morpheus Ventures [linkedin.com](https://www.linkedin.com/company/sidecarhealth)
- **Notable Advisors/Board Members**: Anne Wojcicki (CEO & Co-Founder, 23andMe), Andrew Liveris (President, Brisbane 2032 Olympic Committee), The Honorable David J. Shulkin, M.D. (Former Secretary of Veterans Affairs), Adam Stavisky (Former Walmart SVP, US Benefits) [sidecarhealth.com](https://www.sidecarhealth.com/about-us)
- **Growth Signals**: Headcount grew 18.7% YoY to 202 employees; active job postings surged 466.7% monthly and 1600% quarterly; expanded large group employer plans from Ohio to Georgia (2023) and Florida (2024); launched ASO capabilities for self-funded national employers in 2025. [linkedin.com](https://www.linkedin.com/company/sidecarhealth)

## Competitive Advantages
- **No provider networks**: Members can see any doctor or use any facility, removing the limitations of traditional narrow networks.
- **Transparent pricing engine**: The company shows guaranteed, local costs for care upfront, enabling members to shop and compare.
- **Shared savings model**: A behavioral economics approach that incentivizes members to be cost-conscious, which the company claims lowers overall costs for the entire group.
- **Carrier ownership**: Sidecar Health established its own insurance carrier (Sidecar Health Insurance Company) in 2021, allowing it to underwrite its own products and control the full insurance stack.
- **High claims approval rate**: The company reports approving over 99% of claims. [linkedin.com](https://www.linkedin.com/company/sidecarhealth)

## Strategic Focus
- **Shift to employer market**: After proving the model with individual plans, the company pivoted exclusively to employer-sponsored coverage, targeting large national employers.
- **Geographic expansion**: After launching in Ohio, the company expanded to Georgia and Florida, with a stated goal of covering members in 46 states.
- **Product breadth**: Offering both fully insured and ASO (self-funded) plans to capture different segments of the large employer market.
- **AI investment**: Actively hiring a Lead Product Manager, AI, signaling an investment in AI-powered capabilities. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/sidecarhealth)

## Why Work Here
- **Mission-driven work**: The company is explicitly focused on fixing a broken healthcare system, which attracts talent from tech, policy, and healthcare backgrounds.
- **Remote-first culture**: All current open positions (engineering, product, marketing, sales, member care) are listed as remote. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/sidecarhealth)
- **Strong ratings**: 4.2/5.0 on LinkedIn (117 reviews), with Culture rated 4.4 and Career rated 4.1. [linkedin.com](https://www.linkedin.com/company/sidecarhealth)
- **Growth trajectory**: With a recent $165M Series D, rapid job posting growth, and a headcount expansion of nearly 19% YoY, the company is in a scaling phase — offering advancement opportunities.
- **Diverse team composition**: Team members come from backgrounds as tech leaders, policymakers, and healthcare professionals. The company is an Equal Opportunity employer. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/sidecarhealth)
- **Open roles (as of mid-2026)**: 17 active job postings including Senior Software Engineer (Backend/Full Stack), VP of Marketing, VP of Strategic Accounts, Director of Account Management, Lead Product Manager (AI), and more. [linkedin.com](https://www.linkedin.com/company/sidecarhealth)

## Sources
1. [sidecarhealth.com - About Us](https://www.sidecarhealth.com/about-us)
2. [sidecarhealth.com - Homepage](https://www.sidecarhealth.com/)
3. [job-boards.greenhouse.io - Sidecar Health Careers](https://job-boards.greenhouse.io/sidecarhealth)
4. [linkedin.com - Sidecar Health Company Profile](https://www.linkedin.com/company/sidecarhealth)

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