---
title: 'Lead Product Manager at Snappy'
canonical: 'https://feeny.ai/job/lead-product-manager-snappy-tel-aviv-f6e9f6zw6gfs'
type: 'job'
last_seen: '2026-09-10'
---

# Lead Product Manager at Snappy

- **Company:** Snappy
- **Location:** Tel Aviv, Israel
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-01-29
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/snappy/d2fb3514-a044-4268-a0e6-7a2d1ac864ba

## Job description

Snappy is an all-in-one gifting platform, harnessing the power of experience and delight to connect people worldwide. We help organizations send fun, meaningful, and memorable gifts to their employees and customers. Our 10,000+ customers include leading organizations such as Microsoft, Amazon, Walmart, and Salesforce, and more than 50% of the Fortune 100. Snappy is looking for a Lead Product Manager, Swag to join our Tel Aviv product team and take end-to-end ownership of our Swag product line - one of Snappy’s most strategic and fastest-growing product lines. This is a senior individual contributor role with broad ownership, high autonomy, and significant business impact. In this role, you will define and drive the product strategy for physical merchandise and branded swag across the entire lifecycle: supplier onboarding, catalog quality, pricing, customization, logistics, sender and recipient experience, and internal operational tooling. You will work at the intersection of user experience, marketplace, supply chain, personalization, and generative AI, helping Snappy scale a best-in-class Swag experience for enterprise customers.

You will

- Own the Swag product strategy end-to-end, defining the vision, roadmap, and success metrics for Snappy’s physical gifting and merchandise offering.
- Drive the use of generative AI across the Swag domain - including the design journey, personalization, recommendations, quality control, content generation, and internal automation.
- Lead the evolution of Snappy’s Swag marketplace, including supplier tooling, catalog quality, pricing, inventory signals, customization flows, and fulfillment experiences.
- Partner closely with R&D to design scalable, flexible product solutions that balance customer experience, operational efficiency, and supplier realities.
- Measure success through a rigorous approach to data and analytics, continuously iterating to improve conversion, satisfaction, margin, and scalability.
- Work directly with Operations, Go-to-Market, and Marketing to support enterprise deals, unlock new use cases, and ensure seamless execution.
- Deeply understand customer needs through research, data analysis, and direct customer engagement, translating insights into high-impact product decisions.
- Define clear product requirements and narratives, from PRDs to interactive prototypes that align stakeholders and accelerate execution.
- Act as a senior product leader and thought partner to our Swag business lead, raising the bar for product thinking, craft, and decision-making across the organization.

You have

- 5+ years of product management experience, with ownership of complex, cross-functional product areas.
- Proven experience building products in marketplaces, e-commerce, supply-chain-adjacent, or operationally complex domains.
- Strong product instincts combined with analytical rigor and comfort working with data.
- Demonstrated experience (or strong intuition) for applying generative AI to real-world product problems.
- Excellent communication skills in Hebrew and English, with the ability to influence and align diverse stakeholders.
- Comfortable operating as a senior IC: setting direction independently, going deep into details, and owning outcomes.
- Technical fluency and strong collaboration skills with engineering and data teams.

## About Snappy

## Company Overview
- **One-liner**: Snappy is a corporate gifting platform that combines fun, personalized gifting experiences with advanced technology to help businesses show appreciation to employees, clients, and partners at scale.
- **Entity Type**: Private (Series D)
- **Headquarters**: New York City, NY, USA (with an office in Tel Aviv, Israel)
- **Founded**: 2015
- **Founders**: Hani Goldstein (CEO) and Dvir Cohen (CTO)

## Core Business
- **Primary industry**: Corporate Gifting / Employee Engagement / Customer Loyalty
- **Target customers**: B2B – primarily mid-market and enterprise companies (56% of Fortune 100 are customers)
- **Mission**: Spread smiles across the world – making it easy for companies to show appreciation in a thoughtful, memorable way.

## Products & Services
- **Snappy Gifting Platform**: A SaaS platform that allows senders to choose from curated gift collections (physical gifts, gift cards, experiences, swag) and send them individually or in bulk. Includes automated tracking, reporting, HRIS integrations, and global shipping.
- **Snappy Experiences**: Curated experiences (e.g., travel, sports memorabilia, activities) as gift options.
- **Swag Stores & Kits**: Branded merchandise stores and multi-item swag kits with no inventory required.
- **Snappy API & Integrations**: Enterprise-ready APIs and integrations (e.g., HRIS, CRM, partner systems) to embed gifting into existing workflows.
- **AI Personalization (via Covver acquisition, 2025)**: AI-powered personalization to match recipients with the perfect gift.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Total Funding – Series D (amount undisclosed in available sources; prior rounds include $70M Series D in 2021 led by Insight Partners per external reports)
- **Notable Investors/Partners**: Insight Partners (lead Series D), with partnerships including Make-A-Wish and GetChange.io for charitable donations.
- **Growth Signals**:
  - Over 6 million gifts sent (and counting)
  - 7,000+ customers served
  - 500,000+ five-star reviews
  - 56% of Fortune 100 companies are customers
  - Acquired Covver in 2025 to add AI personalization
  - Recognized as one of Fortune’s Best Small & Medium Workplaces and “Best Workplace in Tech”

## Competitive Advantages
- **Enterprise scale**: Deep integration with existing HR and CRM systems; trusted by a majority of Fortune 100 companies.
- **Curated experience**: Recipients choose their own gift from a curated selection, reducing guesswork and increasing satisfaction.
- **AI-driven personalization**: The 2025 Covver acquisition brings machine learning to match gifts to individual preferences.
- **Global fulfillment**: Handles sourcing, inventory, and delivery worldwide.
- **Strong brand and culture**: High NPS (500k+ 5-star reviews) and multiple workplace awards.

## Strategic Focus
- **AI-powered personalization**: Deepening AI capabilities to make gifting even more relevant and impactful.
- **Global expansion**: Continuing to serve a global customer base from offices in NYC and Tel Aviv.
- **Employee engagement & retention**: Helping companies embed gratitude into everyday culture through automated recognition and rewards.
- **Customer loyalty**: Expanding use cases beyond employee gifting to client appreciation and partner rewards.

## Why Work Here
- **Culture**: Recognized as one of Fortune’s Best Small & Medium Workplaces and Great Place to Work certified (99% of employees say it’s a great place to work). Values include “Build Together,” “Dream Big,” “Pursue Excellence,” and “Delight Customers.”
- **Remote/Hybrid**: Global team with offices in New York City and Tel Aviv; team members live all over the world.
- **Perks & Benefits**: Employee Resource Groups (ERGs), partnership with Make-A-Wish (raised over $1M for charity), and a strong emphasis on appreciation and gratitude internally.
- **Engineering Culture**: R&D and Product teams are core to the company; the tech stack includes APIs, integrations, and AI. The company encourages bold thinking, continuous improvement, and psychological safety.

## Sources
1. [snappy.com/careers](https://www.snappy.com/careers)
2. [snappy.com/about-us](https://www.snappy.com/about-us)
3. [snappy.com](https://www.snappy.com/)
4. [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7022716)

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