---
title: 'Lead Product Marketing Manager at Neon'
canonical: 'https://feeny.ai/job/lead-product-marketing-manager-neon-new-york-re2f8wpqz7c1'
type: 'job'
last_seen: '2026-09-07'
---

# Lead Product Marketing Manager at Neon

- **Company:** Neon
- **Location:** New York, NY
- **Compensation:** $180k–$210k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-06-26
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/neon/ceeecef6-dce4-4d8f-aea9-c2ffb87c7a91/application

**Skills:** Enterprise B2B SaaS, Fintech, Payments, Product Marketing, Competitive Analysis, Sales Enablement, Go-to-Market Execution, Positioning, Messaging, Writing, Gaming industry experience, MoR, Payment processing, E-commerce infrastructure, High-volume content production

> As the first Product Marketing hire, you will build Neon's GTM foundation from scratch, owning positioning, messaging, sales enablement, and go-to-market execution for enterprise B2B SaaS and fintech products.

## Job description

## ABOUT NEON

Neon is a global payments and e-commerce platform designed to help game publishers earn more money and independence from app stores. We believe commerce should be open and transparent: clear decisions, actionable insights, and aligned incentives. Founded by payments, fintech and gaming veterans, Neon focuses on product and partnership excellence: we share the playbook, co-pilot decisions, and abstract away risk and complexity for our customers. We’re replacing old-school, black-box relics with clear, modern, and developer-centric infrastructure.

As an early team member, you’ll have the opportunity to shape and scale Neon’s product and culture, making a direct impact on our growth and success. You’ll join a collaborative, diverse team from world-class companies like Apple, Affirm, Unity, and Visa, backed by renowned VC's including Thrive, a16z, Griffin Gaming, Ribbit, and Renegade. If you want to build disruptive technology, challenge the status quo, and help game creators thrive on their own terms, read on.

## ABOUT THE ROLE

We are looking for a Lead Product Marketing Manager (PMM) who can own product marketing end-to-end: positioning, messaging, sales enablement, competitive intelligence, and go-to-market execution. As our first Product Marketing hire, you will step into a high-leverage, solo function with the mandate to build Neon’s GTM foundation from scratch. You will serve as the foundational pillar of our marketing engine, shaping how the market perceives our core products.The core challenge is translating a genuinely complex product into messaging that lands with business-side stakeholders at game publishers & studios.

This role is right for someone who has done enterprise B2B product marketing at a fintech or SaaS company, has strong instincts for positioning in a category where most buyers do not fully understand what they are buying, and wants to build something from scratch rather than inherit a playbook.

## WHAT YOU'LL DO

## POSITIONING AND MESSAGING

- Own Neon's core narrative: why MoR is the right model for publishers, how we compare to app stores and self-managed payments, and what we do differently versus competitors
- Develop audience-specific messaging for publisher BD, finance, and product stakeholders.
- Translate complex product capabilities (MoR, loyalty, tax) into clear, credible value propositions that do not require a payments background to understand.

## SALES ENABLEMENT

- Build and maintain the core sales collateral: pitch decks, one-pagers, competitive battle cards, and objection-handling guides.
- Create materials for publisher onboarding that explain what Neon owns (tax, chargebacks, compliance) and what the publisher owns.
- Run enablement sessions with the sales and CS team when new products or market coverage launches.

## GO-TO-MARKET EXECUTION

- Own GTM for new product launches and major market expansions. Define the audience, message, channel, and success metric.
- Lead co-marketing and launch announcements with publishing partners.
- Develop thought leadership content that positions Neon as the authority on direct monetization for game publishers.

## COMPETITIVE AND MARKET INTELLIGENCE

- Maintain a current view of the competitive landscape: competitors, app store fee structures, and emerging direct-to-consumer tooling.
- Synthesize publisher feedback and market signals into positioning updates and product roadmap input.
- Track regulatory and industry trends (app store legislation, tax rule changes) that affect Neon's positioning.

## CROSS-FUNCTIONAL COLLABORATION

- Partner closely with Product to understand roadmap priorities and translate them into external messaging.
- Work with Sales and Customer Success to build feedback loops between market signals and product direction.
- Influence roadmap prioritization based on competitive gaps and publisher feedback.

## WHAT YOU'LL BRING

- 7+ years in product marketing, with at least 3 years in enterprise B2B SaaS, fintech, or payments. Gaming industry experience is a strong plus.
- Demonstrated ability to position a technically complex product to non-technical buyers.
- Strong writing. You can write a one-pager, a LinkedIn post, and a pitch deck that all sound like they came from the same company.
- Comfort with regulatory and compliance nuance. You do not need to be a lawyer, but you need to be able to explain concepts like MoR liability, chargeback ownership, and tax remittance without either oversimplifying or scaring buyers away.
- Competitive analysis depth. You know how to run a rigorous teardown and turn it into actionable sales collateral.
- Bias toward execution. You move quickly, produce work, and iterate rather than waiting for perfect information.
- Prior experience in a founding or lead PMM role where you built the function rather than inherited it.

## BONUS POINTS

- Experience marketing to game publishers, studios, or developer platforms.
- Background in MoR, payment processing, or e-commerce infrastructure.
- Experience producing high-volume content (newsletters, LinkedIn series, blog) as part of a GTM motion.
- Familiarity with the competitive dynamics between app stores and direct-to-consumer monetization.

## About Neon

## Company Overview
- **One-liner**: Neon is a global payments and e-commerce platform that enables game publishers to sell directly to players, reducing reliance on app stores and increasing margins.
- **Entity Type**: Private (Venture‑backed; total funding $14M as of November 2024) [[linkedin.com](https://www.linkedin.com/company/neoncommerce)]
- **Headquarters**: San Francisco, CA, USA (with a second office in New York, NY) [[linkedin.com](https://www.linkedin.com/company/neoncommerce)]
- **Founded**: 2022 [[linkedin.com](https://www.linkedin.com/company/neoncommerce)]
- **Founders**: Not publicly available (the company was founded by payments and fintech veterans, but individual names are not disclosed in public sources) [[neonpay.com](https://www.neonpay.com/company)]

## Core Business
- **Industry**: Payments & e‑commerce infrastructure, specifically for the gaming industry.
- **Target Customers**: B2B – game publishers and developers (mobile, PC, browser games).
- **Mission**: “Commerce should be open” – giving publishers more visibility, control, and better outcomes than app‑store channels. [[neonpay.com](https://www.neonpay.com/company)]

## Products & Services
- **Neon Shop** (Hosted Storefront) – A turnkey webstore that publishers can launch in 1–5 days. Fully managed, PCI‑compliant, with automated tax, fraud, and currency conversion. [[neonpay.com](https://www.neonpay.com/)]
- **Neon Checkout** – Flexible checkout integration (hosted, embedded, or direct via API). Supports Apple Pay, Google Pay, and local payment methods. [[docs.neonpay.com](https://docs.neonpay.com/docs/product-overview)]
- **Neon Console** – Analytics, subscription management, reporting, and configuration dashboard. Provides revenue insights, conversion tracking, and player activity metrics. [[docs.neonpay.com](https://docs.neonpay.com/docs/product-overview)]
- **Merchant of Record (MoR)** – Neon handles the full payment lifecycle: processing, regional coverage, tax compliance, fraud protection, security, and player support. [[docs.neonpay.com](https://docs.neonpay.com/docs/product-overview)]

## Market Standing
- **Valuation**: Not disclosed.
- **Key Metric**: Total funding of $14M (Venture Round, November 2024). [[linkedin.com](https://www.linkedin.com/company/neoncommerce)]
- **Notable Investors**: Thrive Capital, a16z Games, Griffin Gaming Partners, Ribbit Capital, Renegade Partners, SciFi VC. [[builtin.com](https://builtin.com/company/neon-2)] [[linkedin.com](https://www.linkedin.com/company/neoncommerce)]
- **Growth Signals**: Web traffic grew +689% year‑over‑year (182K monthly visits). Payment acceptance rate exceeds 94%. 100% coverage of the top 50 mobile game markets. The company reports 40 employees (per LinkedIn, though BuiltIn lists 18 – discrepancy may reflect recent growth). [[linkedin.com](https://www.linkedin.com/company/neoncommerce)] [[neonpay.com](https://www.neonpay.com/)]

## Competitive Advantages
- **Global Reach & Compliance**: Automated tax, fraud, and regulatory compliance across every market served – a significant moat for cross‑border gaming payments. [[neonpay.com](https://www.neonpay.com/)]
- **Predictable Pricing**: All‑in pricing with no variable fees or add‑ons, allowing publishers to “increase profit by up to 22%.” [[neonpay.com](https://www.neonpay.com/)]
- **Developer‑Centric Infrastructure**: Full API control, data exports, programmatic theming, and a modern tech stack (TypeScript, React, Terraform, Snowflake). [[neonpay.com](https://www.neonpay.com/)]
- **High Acceptance Rate**: 94%+ global payment acceptance rate, outperforming generic payment gateways. [[neonpay.com](https://www.neonpay.com/)]

## Strategic Focus
- **Direct‑to‑Consumer (DTC) Shift**: Accelerate the gaming industry’s move away from app‑store oligopolies. Neon aims to help every game creator become an enduring brand by owning the sales relationship. [[builtin.com](https://builtin.com/company/neon-2)]
- **Product Expansion**: Continuing to build out subscription APIs, advanced analytics, and deeper platform integrations (Unity, LiveOps, etc.). [[docs.neonpay.com](https://docs.neonpay.com/docs/product-overview)]
- **Global Scalability**: Adding support for additional markets, currencies, and local payment methods while maintaining 99.9% uptime. [[neonpay.com](https://www.neonpay.com/)]

## Why Work Here
- **Culture**: Values include “Be like water” (adaptability) and “Velocity is our guiding star” (speed and focus). The team is described as collaborative, diverse, and lean. [[neonpay.com](https://www.neonpay.com/company)] [[builtin.com](https://builtin.com/company/neon-2)]
- **Work Model**: Offices in San Francisco (HQ) and New York. Most roles are in‑office, with some remote positions available (e.g., certain engineering and product roles). [[builtin.com](https://builtin.com/company/neon-2)] [[linkedin.com](https://www.linkedin.com/company/neoncommerce)]
- **Notable Perks**: Backed by top‑tier VCs (a16z, Thrive), strong engineering culture with exposure to fintech and gaming at scale. Team comes from Apple, Affirm, Unity, and Visa. [[linkedin.com](https://www.linkedin.com/company/neoncommerce)]
- **Open Roles**: As of July 2025, 10+ active job postings including Software Engineer, Lead PM for Developer Experience, Payment Operations Analyst, and Lead Product Marketing Manager. [[linkedin.com](https://www.linkedin.com/company/neoncommerce)]

## Sources
1. [neonpay.com – Homepage](https://www.neonpay.com/)
2. [neonpay.com – About/Company](https://www.neonpay.com/company)
3. [builtin.com – Neon Profile](https://builtin.com/company/neon-2)
4. [linkedin.com – Neon Company Page](https://www.linkedin.com/company/neoncommerce)
5. [docs.neonpay.com – Product Overview](https://docs.neonpay.com/docs/product-overview)

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