---
title: 'Lead Product Marketing Manager - Verticals at Ramp'
canonical: 'https://feeny.ai/job/lead-product-marketing-manager-verticals-ramp-new-york-jnfge5j25esf'
type: 'job'
last_seen: '2026-09-10'
---

# Lead Product Marketing Manager - Verticals at Ramp

- **Company:** [Ramp](https://feeny.ai/companies/ramp)
- **Location:** New York, NY
- **Compensation:** $190k–$260k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-06
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/ramp/2e07fb9f-fefd-44a4-a6ef-235b4e567432

## Job description

## About Ramp

Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.

## About the role

Ramp already serves thousands of organizations in industries where financial operations work differently: construction companies that manage spend by job and cost code, nonprofits that report by fund and grant, and public-sector organizations accountable for every taxpayer dollar. We are hiring a Lead Product Marketing Manager, Verticals to turn those differences into a durable growth advantage. You will own Ramp's vertical GTM operating model, beginning with Construction / A&E and Nonprofits / Public Sector. You will decide where Ramp should invest, become the resident expert on how finance works in those markets, influence the product roadmap, and build the cross-product narratives and motions that help Ramp win. This is not a content-only, campaign-only, or sales-enablement role. You will own the full vertical business read: market choice, ICP, product readiness, positioning, pipeline, win rate, activation, adoption, attach, campaign performance, and the next product or GTM intervention.

## What you'll do

- Set the vertical portfolio strategy. Build the business cases, opportunity sizing, segmentation, and priority order that determine where Ramp invests and where it does not.
- Own the vertical business number. Define the scorecard for each priority vertical: pipeline, win rate, attach, workflow adoption, product activation, channel performance, and customer proof.
- Become the market expert. Understand the financial workflows, buying dynamics, regulatory requirements, technology ecosystems, and competitive landscape of each priority industry.
- Influence the product roadmap. Translate market evidence into clear product requirements and help Product distinguish table stakes from differentiators.
- Build industry-specific, cross-product narratives. Package Ramp's cards, expenses, accounts payable, procurement, banking, treasury, travel, and accounting automation around the jobs each vertical needs to get done.
- Own GTM strategy end to end. Define the ICP, audience, positioning, claims, proof, channel strategy, launch plan, sales motion, and adoption plan for each priority vertical.
- Lead market-facing programs. Represent Ramp in the industry through webinars, customer sessions, partner moments, field events, advisory groups, and executive conversations where domain credibility matters.
- Make Sales better at winning. Build workflow-based pitch narratives, sales plays, proof, competitive guidance, and demos that help sellers lead with the customer's industry problem instead of a list of Ramp products.
- Run the operating cadence. Bring Product, Growth, Sales, Marketing, Partnerships, and Finance into one readout: what is moving, what is stuck, what we learned, and what changes next.
- Build the customer and partner feedback loop. Develop trusted relationships with finance leaders, operators, ERP and implementation partners, associations, and sellers closest to the market.
- Create the verticalization playbook. Build a repeatable method for taking a vertical from market signal to product requirements, GTM package, measurable growth motion, and scaled investment.

## What you'll need

- 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or another strategic GTM function, including significant ownership of product or industry outcomes.
- Demonstrated experience building GTM strategy for a specific industry or workflow-heavy market. You should arrive with a strong point of view on verticalization.
- Deep familiarity with at least one of the following: Construction or A&E software, accounting and ERP workflows, nonprofits, public sector, procurement, accounts payable, or financial operations.
- A record of influencing product strategy using customer, competitive, market, and funnel evidence.
- Experience owning integrated B2B campaigns from audience definition and brief through execution, measurement, and iteration.
- Strong data literacy. You can interpret pipeline, conversion, win rate, attach, adoption, and channel performance and turn the findings into a decision.
- Exceptional written and verbal communication. You can produce a business case for executives, a product narrative for the market, and a sales play that works in a customer meeting.
- Proven ability to lead senior partners across Product, Growth, Sales, Partnerships, Communications, and Marketing without relying on formal authority.
- High agency and comfort with ambiguity. You build the first version, test it with customers, and improve it quickly.
- Fluency with AI tools as part of your everyday research, analysis, writing, and operating workflows.

## Nice to have

- Experience at a vertical SaaS company serving construction, accounting, nonprofits, government, or another operationally complex industry.
- Direct experience with construction ERPs or accounting platforms such as Sage, Trimble, Acumatica, Deltek, NetSuite, QuickBooks, or Intacct.
- Experience marketing a multi-product platform rather than a single point solution.
- Existing relationships with finance leaders, industry operators, implementation partners, associations, or technology partners in a priority vertical.
- Experience building a new PMM or industry-marketing function from the ground up.

Benefits available to all full-time Ramp employees (Global)

- Flexible PTO
- Centralized home-office equipment ordering
- Health and wellness stipend
- Budget for intra-office travel
- Weekly coffee stipend

United States

- 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
- One Medical annual membership
- 401(k), including employer match on contributions made while employed by Ramp
- Fertility HRA (up to $10,000 per year)
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
- Pet insurance
- In-office perks: lunch, snacks, drinks, and more
- Relocation expense coverage to NYC or SF (if needed)

Canada

- Group medical, dental, and vision coverage through Sun Life
- Life, AD&D, and disability coverage
- Fertility drug coverage (up to $4,000 lifetime)
- Group Retirement Plan with employer match (RRSP + DPSP)
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
- Employee Assistance Program and virtual care through Lumino Health

United Kingdom

- Private medical insurance through Freedom Elite
- Virtual GP and at-home care via eMed x Livi
- Workplace pension through Penfold, with salary sacrifice option
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay

Referral Instructions If you are being referred for the role, please contact that person to apply on your behalf.

Other notices Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Beware of recruiting scams: Ramp will only contact you through official @[Ramp.com](http://Ramp.com) email addresses and will never ask for payment or sensitive personal information during the hiring process.

[Ramp Applicant Privacy Notice](https://ramp.com/legal/applicant-privacy-notice)

## About Ramp

## Company Overview
- **One-liner**: Ramp is an all-in-one AI finance platform that combines corporate cards, expense management, bill payments, vendor management, and accounting automation to help businesses save time and money.
- **Entity Type**: Private (Series-stage not explicitly disclosed in sources; highly funded with notable investors)
- **Headquarters**: New York, NY, USA
- **Founded**: 2019
- **Founders**: Eric Glyman and Karim (last name not provided in sources)

## Core Business
- **Primary industry**: Financial technology (Fintech) – spend management and corporate cards
- **Target customers**: B2B – serves over 70,000 companies ranging from family farms and pizza shops to e‑commerce giants and space startups (Shopify, etc.)
- **Mission statement**: “Setting finance free to build healthier businesses.” (from [about page](https://next.ramp.com/about-us))

## Products & Services
- **Ramp Corporate Cards** – Physical and virtual cards with spend controls, real‑time tracking, and 30+ currency support.
- **Expense Management** – Automated receipt matching, approval workflows, and policy enforcement.
- **Bill Payments** – Automated bill pay, vendor management, and payment scheduling.
- **Accounting Automation** – Sync with 200+ integrations (QuickBooks, Xero, NetSuite) to close books faster.
- **Ramp Banking** – Business checking and savings accounts (via partnerships).
- **Ramp AI Agents** – 24/7 intelligent agents that automate financial tasks, negotiate bills, and detect savings opportunities.

(All products listed on [ramp.com](https://ramp.com/) and [about page](https://next.ramp.com/about-us))

## Market Standing
- **Valuation**: Not publicly disclosed. Ramp raised additional funding in June 2025 (per CNBC) but the amount was not specified in provided sources.
- **Key Metric**: Total funding not stated; however, Ramp enables over **$35B in purchases annually** and claims to have saved customers **$12B+** (from [about page](https://next.ramp.com/about-us)).
- **Notable Investors/Partners**: Sequoia, Greylock, Khosla Ventures, Founders Fund, Stripe, Goldman Sachs, Coatue, Redpoint, plus 100+ angel investors (from [Glassdoor](https://www.glassdoor.com/Overview/Working-at-Ramp-EI_IE4211228.11,15.htm)).
- **Growth Signals**:
  - Growing “10x faster than the median publicly traded SaaS company” ([careers page](https://ramp.com/careers))
  - Named #1 Most Innovative Company in North America by Fast Company (2024/2025)
  - Listed on CNBC Disruptor 50, Forbes Cloud 100, TIME’s 100 Most Influential Companies
  - Headcount: 1,001–5,000 employees (Glassdoor); currently 103 open roles in the US plus London ([jobs.ashbyhq.com](https://jobs.ashbyhq.com/ramp))

## Competitive Advantages
- **All‑in‑one platform**: Cards, expenses, bills, accounting, and banking in a single system – reducing tool sprawl.
- **AI‑powered automation**: Built‑in AI agents that work 24/7 to find savings, automate approvals, and reconcile transactions.
- **Speed of delivery**: “A simple solution that ships is better than a perfect one stuck on the cutting floor” – culture of rapid iteration.
- **Customer obsession**: “We win when customers win” – every product decision is customer‑driven.
- **Integrations**: 200+ native integrations with existing business tools (Slack, QuickBooks, NetSuite, etc.).

## Strategic Focus
- **AI agent expansion**: Ramp is investing heavily in autonomous AI agents that handle end‑to‑end finance tasks (CEO Eric Glyman in CNBC June 2025).
- **Global spend management**: Supporting 30+ currencies, international reimbursements, and expanding international operations.
- **Platform depth**: Moving beyond spend management into banking and embedded financial services.
- **Rapid scaling**: Continuing to hire “builders” across engineering, sales, marketing, product, and data.

## Why Work Here
- **Culture**: “Proud meritocracy” where titles are secondary; marketers code, PMs rewrite copy, devs build their own agents. Emphasizes ownership, speed, and “caring a lot.”
- **Perks & benefits** (from [careers page](https://ramp.com/careers)):
  - Competitive salary + equity
  - Medical, dental, and vision insurance; One Medical Membership
  - 401(k) with employer match
  - Flexible PTO, parental leave
  - Monthly wellness stipend, WFH stipend, transit benefits
  - Relocation support to NYC
  - Pet insurance
  - Pizza Fridays, daily dinner
- **Work environment**: Hybrid – some roles are hybrid (e.g., London role listed as hybrid). Based in NYC with a “team‑first” office culture (dinner every night, pizza Fridays).
- **Glassdoor rating**: 4.1/5 (176 reviews), 75% would recommend, 97% approve of CEO Eric Glyman (from [Glassdoor](https://www.glassdoor.com/Overview/Working-at-Ramp-EI_IE4211228.11,15.htm)).
- **Engineering culture**: Heavy emphasis on building internal tools and agents; engineers work on “hard problems” with autonomy; “If you have talent and drive we will back you like the Medici family backed Michelangelo.”

## Sources
1. [Ramp Careers Page](https://ramp.com/careers)
2. [Ramp Homepage](https://ramp.com/)
3. [Ramp About Us](https://next.ramp.com/about-us)
4. [Ramp Jobs on Ashby](https://jobs.ashbyhq.com/ramp)
5. [Ramp Glassdoor Profile](https://www.glassdoor.com/Overview/Working-at-Ramp-EI_IE4211228.11,15.htm)

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