---
title: 'Lead QA Engineer, AI Automation at Hasbro'
canonical: 'https://feeny.ai/job/lead-qa-engineer-ai-automation-hasbro-boston-rxc9kf0sgng2'
type: 'job'
last_seen: '2026-10-29'
---

# Lead QA Engineer, AI Automation at Hasbro

- **Company:** Hasbro
- **Location:** Boston, MA
- **Compensation:** $125k–$187k
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-10-29
- **Apply:** https://job-boards.greenhouse.io/hasbro/jobs/4450231009

## Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

QMO is responsible for the quality benchmark that every Hasbro project adheres to — covering requirements through closure — across AI, automation, manual, performance, security, and compatibility testing. The team is transitioning from manual and legacy scripted automation to AI-enhanced testing, involving a move to Playwright and embracing Tosca's agentic AI features.

We're hiring a Lead QA Engineer to lead our transition to AI-enhanced test automation. This is a technical leadership role without formal direct reports. You will develop the automation strategy and directly guide the daily automation and AI efforts of our offshore vendor team. You will advise the technical aspects of our Selenium-to-Playwright migration, the integration of Tosca's AI/agentic features, and test coverage across SAP, P2M, and Hasbro CLM(which is migrating to AWS). We seek someone highly skilled to help build the future of our QA processes!

## Key Responsibilities

- Develop and lead the technical strategy for AI-enhanced test automation. This reduces dependence on manually written scripts by adopting AI and agentic automation methods, such as Tosca's agentic AI capabilities.
- Lead the migration of automation suites from Selenium to Playwright, including framework architecture and standard methodologies.
- Manage the daily automation and AI-related activities of our offshore vendor team, determining priorities and evaluating output quality — without formal people-management responsibility.
- Take ownership for test case management and regression/defect tracking methods in qTest, ensuring they grow alongside the team's automation-first approach.
- Collaborate with SAP and P2M functional teams to integrate automation coverage into their release cycles.
- Support QA needs for Hasbro CLM through its migration to AWS, including planning test coverage on the new platform.
- Translate business and QA strategy into concrete implementation plans — proactively identifying risk and next steps rather than completing a fixed task list.
- Provide updates on automation progress, potential risks, and suggestions to QA leadership.

Required Qualifications

- 6+ years of QA automation experience, including demonstrated lead-level ownership of automation strategy.
- Practical experience with Tricentis Tosca, including building, structuring and maintaining automation scripts
- Solid practical experience with Playwright, including firsthand involvement in transitioning automation suites from Selenium.
- Demonstrated experience applying AI-augmented automation approaches to reduce manual script authoring — not just traditional record-and-playback or hand-coded scripting.
- Experience with qTest for managing test cases and tracking regression/defects.
- Testing background across SAP and P2M platforms.
- Practical understanding of or direct experience with AWS services.
- Experience directing or closely coordinating the work of an offshore vendor QA/automation team.
- Proven capability to convert business and test strategy into a detailed action plan, instead of merely finishing assigned tasks — showing solid responsibility and discernment.

## Preferred Qualifications (Nice to Have)

- Experience with NeoLoad or a comparable performance testing tool.
- Familiarity with Azure (SharePoint Framework, Azure Functions) — Hasbro CLM's current platform ahead of its AWS migration.
- Exposure to RMS and CSP platforms.
- CI/CD pipeline experience (e.g., GitHub Actions, Azure DevOps, Jenkins).
- Scripting/programming proficiency in Selenium, JavaScript/TypeScript or Python.
- Experience with security and/or compatibility testing.
- Familiarity with Power BI or similar reporting/dashboard tools.
- Effective communication abilities, including confidence in updating senior leadership on status and suggestions.

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator. The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range $124,800—$187,300 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks

Please review our [Applicant Privacy Notice](https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639167001791388387%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QzsYnPcynaB0OC2yYMSHab2TyW8jOlZQWyr87FBwDt8%3D&reserved=0) to learn how we collect, use, and protect your personal information in connection with the application process.

## About Hasbro

## Company Overview
- **One-liner**: Hasbro is a leading game, intellectual property, and toy company that delivers play experiences through physical and digital games, toys, licensed products, and entertainment.
- **Entity Type**: Public (NYSE: HAS)
- **Headquarters**: Pawtucket, Rhode Island, USA
- **Founded**: 1923 (incorporated in 1926)
- **Founders**: Henry Hassenfeld, Hillel Hassenfeld

## Core Business
- **Primary Industries**: Toys, Games, Intellectual Property (IP) Licensing, Digital Gaming, Entertainment
- **Target Customers**: B2C (kids, families, fans of all ages); B2B (retail partners, licensors, entertainment studios)
- **Mission Statement**: "Create joy and community through the magic of play."

## Products & Services
- **MAGIC: THE GATHERING**: Collectible card game and digital platform (Magic: The Gathering Arena) — both physical and digital.
- **DUNGEONS & DRAGONS**: Tabletop roleplaying game with digital tools (D&D Beyond).
- **MONOPOLY & HASBRO GAMES**: Classic board games and family game night staples.
- **NERF**: Blaster toys and active play products.
- **TRANSFORMERS**: Action figures, media franchise, and licensed merchandise.
- **PLAY-DOH**: Modeling compound and creative play sets.
- **PEPPA PIG**: Preschool toy line and media brand.
- **BEYBLADE**: Spinning top toys and competitive play system.
- **Hasbro Pulse & Secret Lair**: Direct-to-consumer platforms for exclusive collectibles and fan-focused drops.
- **Digital Licensing**: Partnerships for mobile games like *Monopoly Go!* (Scopely) and other video game adaptations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources – check financial sites for current market cap.
- **Key Metric**: Annual revenue of $5.0 billion (FY 2023); record performance in Wizards of the Coast segment in FY 2025.
- **Notable Partners**: Scopely (*Monopoly Go!*), Marvel, and other major IP licensors.
- **Growth Signals**: Record year for MAGIC: THE GATHERING (Final Fantasy set was best-selling of all time); operational excellence program delivered ~$800M in gross cost savings; continued expansion in digital licensing and aging-up consumer strategy.

## Competitive Advantages
- **Iconic Brand Portfolio**: Owns and controls deeply loved brands like MAGIC, D&D, MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG – spanning multiple generations and play categories.
- **Franchise-First Approach**: Unlocks value across physical toys, digital games, licensed consumer products, location-based entertainment, film, and TV.
- **Wizards of the Coast**: High-margin, high-growth segment with dedicated fan communities and recurring digital revenue (Magic: The Gathering Arena, D&D Beyond).
- **100+ Year Legacy**: Deep retail relationships, supply chain excellence, and trusted brand equity worldwide.
- **Diversified Revenue Streams**: Balanced between owned brands, partner brands, direct-to-consumer, and licensing – reducing reliance on any single product category.

## Strategic Focus
- **"Playing to Win" Strategy** (launched 2025):
  - **Anytime is Playtime**: Expand play occasions and distribution points.
  - **Aging Up**: Target consumers aged 13+ who are gaining purchase share.
  - **Everyone Plays**: Capture new demographics and under-indexed markets.
  - **Digital and Direct**: Invest in video games, digital technology, and direct-to-consumer channels.
  - **Partner Scale**: Leverage partners’ investments to extend brand reach.
- **Operational Excellence**: Ongoing cost-savings program targeting $1.0 billion in gross savings; process modernization across IT, supply chain, and HR.
- **AI & Emerging Tech**: Embracing AI-enabled entertainment and product innovation.
- **Sustainability & CSR**: Recognized as a JUST Capital Industry Leader (2025), 100 Best Corporate Citizens (3BL Media), and Civic 50 honoree.

## Why Work Here
- **Culture**: Creative, innovative, and inclusive – described as "legendary play starts with bold ideas." Emphasis on curiosity, lifelong learning, and "playing with purpose."
- **Work-Life Balance**: Half-day Fridays all year round; generous paid vacation and holidays.
- **Benefits**:
  - Medical, Dental, and Prescription coverage
  - Health Savings Account (HSA)
  - Retirement Savings Plan with generous company match and annual company contribution
  - Paid Parental Leave
  - Tuition Reimbursement
  - Life, Accident, and Disability Insurance
  - Pet Insurance and Identity Theft Protection
  - Onsite Fitness Center (at headquarters)
  - Learning & Development opportunities, clear goal-setting
- **Remote/Hybrid Policy**: Flexible work arrangements are part of the total rewards package (exact policy not detailed in provided sources; likely hybrid for most roles).
- **Global Presence**: Offices in Pawtucket (HQ), Providence, Los Angeles, Miami, Renton (Wizards of the Coast), plus 40+ countries – opportunities for domestic and international mobility.
- **Early Career**: Robust student programs and internship opportunities to shape the next generation of talent.
- **Impact**: Work on beloved brands that create joy and community; CSR programs embedded in the business.

## Sources
1. [Hasbro About Page (Corporate)](https://jobs.hasbro.com/content/About-Hasbro/)
2. [Hasbro 10-K FY2025 (SEC Filing)](https://newsroom.hasbro.com/static-files/30601d9c-1e19-47af-a62e-0de43d437ba9)
3. [Hasbro 2025 Corporate Fact Sheet](https://assets-us-01.kc-usercontent.com/500e0a65-283d-00ef-33b2-7f1f20488fe2/d66b7984-a04c-4f8c-aa86-d1c7854654aa/2025%20Corp%20Fact%20Sheet%2002.17.2025.pdf)
4. [Hasbro Careers Page](https://jobs.hasbro.com/)
5. [Hasbro Jobs & Internships (Greenhouse)](https://job-boards.greenhouse.io/hasbro)

## Other roles at Hasbro

- [Sr Coordinator](https://feeny.ai/job/sr-coordinator-hasbro-london-x6yrc9wcxepd) — London, United Kingdom
- [Assoc Brand Manager](https://feeny.ai/job/assoc-brand-manager-hasbro-london-98hjfvkdqw43) — London, United Kingdom
- [Global Brand Manager-Star Wars](https://feeny.ai/job/global-brand-manager-star-wars-hasbro-boston-jg7pn3f7t6na) — Boston, MA
- [Retail Merchandiser - Oklahoma City (North)](https://feeny.ai/job/retail-merchandiser-oklahoma-city-north-hasbro-oklahoma-p51dfqjwyrhd) — Oklahoma
- [2027 Summer Finance Internships](https://feeny.ai/job/2027-summer-finance-internships-hasbro-boston-pp0j31ycz5mt) — Boston, MA / Renton, WA
- [Health & Safety Specialist](https://feeny.ai/job/health-safety-specialist-hasbro-boston-t75sjca2xm72) — Boston, MA
- [2027 Spring Project Management Co-op (Jan - July 2027)](https://feeny.ai/job/2027-spring-project-management-co-op-jan-july-2027-hasbro-boston-5hph8pajtck4) — Boston, MA
- [Supplier Performance Manager](https://feeny.ai/job/supplier-performance-manager-hasbro-hong-kong-m3c4p817kywm) — Hong Kong
- [Principal Business Intelligence Engineer](https://feeny.ai/job/principal-business-intelligence-engineer-hasbro-renton-4nveq7h1hnhq) — Renton, WA
- [Associate Manager, Franchise Business D&D](https://feeny.ai/job/associate-manager-franchise-business-d-d-hasbro-renton-bq718t8fp77w) — Renton, WA