---
title: 'Lead Software Engineer (Editor) at ThriveCart'
canonical: 'https://feeny.ai/job/lead-software-engineer-editor-thrivecart-latin-america-deqt79m5ngd1'
type: 'job'
last_seen: '2026-10-12'
---

# Lead Software Engineer (Editor) at ThriveCart

- **Company:** ThriveCart
- **Location:** Latin America
- **Work type:** remote
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-10-12
- **Apply:** https://job-boards.greenhouse.io/thrivecart/jobs/5439520008

## Job description

## About ThriveCart

ThriveCart is a powerful platform used by over 50,000 people worldwide to generate over $5B in sales. Included within the ThriveCart platform is a learning management system (LMS), affiliate management, cart and checkout functionality, making it a top solution for creators, coaches, consultants, and other businesses.

We integrate with everything you use and have a simple, clean UI with numerous features that allow customers to build income from existing traffic and we are the highest-converting cart for online businesses. Our business is growing, profitable, and backed by LTV SaaS Growth Funds, and we are looking to expand our footprint amongst online businesses.

Location:

Remote (Europe / LATAM)

Job Overview:

We're building a best-in-class editor for ecommerce conversion, and we need someone to lead that team through it, not just staff it. This is a hybrid role: half technical team lead, half AI-native product thinker.

You won't just write code faster with AI tools. You'll understand how AI behaves inside a page builder — what it should generate, suggest, or automate for someone building a landing page or funnel to convert better — and you'll propose and build those features yourself. You'll also run the team: unblock engineers, make the calls when priorities conflict, and be the person who ships when no one else can.

This is not a hand-off role, and it's not a pure IC role either. You're accountable for the team's output and for your own.

What You'll Own:

- Technical direction for the editor, including how AI shows up inside the product (generation, layout suggestions, content assist, personalization — whatever we decide moves conversion)
- The team's delivery: sprint output, unblocking, code review quality, and stepping in to build when the team is stretched
- Incident response and production health for the editor
- Ramping and mentoring the rest of the team, including their AI tool usage

What You'll Do:

## Team Leadership & Delivery

- Own sprint planning, task breakdown, and prioritization for the Editor 2.0 team
- Unblock engineers daily — technical blockers, ambiguous requirements, cross-team dependencies
- Personally pick up critical-path work when the team is short-handed — this role carries load, it doesn't just delegate it
- Run point on code review standards and technical decisions for the team's scope

AI-Native Product Judgment

- Understand how AI features behave inside a visual page/funnel builder — not just "use
- Copilot to write code faster," but "what should an AI content-suggestion feature do when a merchant drops a new block into their page, and does it actually help them convert"
- Propose concrete features: what AI should generate, what it should leave alone, where it fails silently vs. loudly
- Push back on AI-feature ideas that sound good in a slide but won't survive contact with real page-building workflows or move conversion

Code Quality & Testing

- Write unit and integration tests as part of feature work, not as an afterthought
- Participate actively in code reviews — give thoughtful feedback, act on feedback you receive
- Identify edge cases and risks during planning, not after deployment

AI-Augmented Development

- Use AI coding tools daily — this is a baseline expectation, not a differentiator
- Set the standard for the team: what AI-assisted workflows actually save time vs. add cleanup work
- You understand everything you or the team ships — AI accelerates, it doesn't absolve you of the review

What You Bring To This Role:

Technical Environment

Primary stack: TypeScript/Node.js for the new system you'll build, and PHP 7.4/8+ with Laravel for the existing system you'll maintain during the transition. Infrastructure: MariaDB, Redis, AWS (EC2, RDS, CloudWatch, SQS, S3), Docker, GitHub Actions CI/CD

Must Haves

- 6+ years professional software engineering experience, with at least 1-2 years in a lead or de facto lead capacity — owned technical direction for a team, not just senior IC work
- Hands-on experience in PHY
- Hands-on experience building consumer-facing web products at scale — page builders, website/funnel editors, or similarly complex WYSIWYG/visual editing tools strongly preferred
- Demonstrated track record shipping AI-powered product features, not just using AI coding tools
- Experience working directly with a PM on roadmap and feature definition, not just executing tickets
- Comfortable being the primary escalation point for production issues on their product area

Success Metrics:

First 30 days

- Ships their first meaningful feature to production and is running point on the team's sprint cadence
- Has proposed at least one concrete AI-feature idea grounded in real conversion data, not just intuition

Ongoing / steady-state

- Team ships against roadmap without the lead becoming the single point of failure — work continues if they're out for a week
- At least one AI-native feature they drove goes from idea → shipped, with a measurable lift in conversion (or a clear, honest read on why it didn't move the number)
- Engineers on the team are visibly leveling up their own AI-assisted workflows because of this person's standards, not just their own output

What This Role Is Not

- Not a pure people-manager role — this person writes code and ships features
- Not a "prompt AI tools all day" role — the AI fluency is table stakes, the differentiator is product judgment about AI inside the product
- Not a role for someone who needs a fully-scoped ticket queue — they should be generating the roadmap items together with the product manager, not just executing them

Learn More About ThriveCart:

Our Values are:

- Commit to Excellence
- Find a Way
- Help Each Other
- Keep Growing
- Data First

Our team and product are growing rapidly- we achieved YoY growth of 64% from 2022-2023, and we’re just getting started. We believe in open communication, clear goal setting, and that people do best when they have a growth mindset and want to get things done. Our team comes from diverse backgrounds and companies like Shopify, Salesforce, and BigCommerce, and we are running like an independent SaaS company within a PE fund.

## About ThriveCart

## Company Overview
- **One-liner**: ThriveCart is a high-converting checkout, funnel, and affiliate management platform that helps online creators and businesses sell digital and physical products, courses, and subscriptions with built-in automations.
- **Entity Type**: Private (funded – $35M Series from LTV SaaS Growth Fund in 2023)
- **Headquarters**: New York City, New York, United States
- **Founded**: 2016
- **Founders**: Ismael Wrixen (CEO)

## Core Business
- **Primary industry**: SaaS (Sales & E‑commerce Infrastructure)
- **Target customers**: B2B, SMB, digital creators, course sellers, coaches, and online businesses of all sizes
- **Mission statement**: “Help creators sell more, simply” [thrivecart.com](https://thrivecart.com/company/about-us/)

## Products & Services
- **ThriveCart Standard**: Core checkout, funnel builder (upsells, downsells, bumps), affiliate management, and subscription management – all with 0% transaction fees.
- **ThriveCart Pro+**: Advanced features including multiple order bumps (↑30% AOV), A/B split testing, crypto payments, tax automation, UTM tracking, and business intelligence reporting.
- **Learn / Learn+**: Native Learning Management System (LMS) integrated with checkout for delivering courses and managing memberships.
- **ThrivePay Installments**: Card-linked Buy Now, Pay Later option (introduced 2026).
- **ThriveAI** (coming soon): AI‑powered marketing automation.
- **Thrive Academy** (coming soon): Educational platform for customers.
- **Acquired Products**: ConvertBox (exit‑intent popups), Piktochart (AI design studio), VBOUT (email, CRM & marketing automation), Stealth Seminar (webinar automation).

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed
- **Key Metric**: Over 75,000 businesses use ThriveCart; $8B+ in total payments processed (2024) [thrivecart.com](https://thrivecart.com/company/about-us/)
- **Notable Investors**: LTV SaaS Growth Fund (led $35M round in 2023)
- **Growth Signals**:
  - Named to Inc. 5000 list of fastest‑growing private companies (2023 & 2024)
  - Recognized by Financial Times as one of The Americas’ Fastest Growing Companies (2024)
  - 60% year‑over‑year headcount growth (51 employees as of mid‑2026) [linkedin.com](https://www.linkedin.com/company/thrivecart)
  - Four acquisitions in 2026 alone (Piktochart, VBOUT, Stealth Seminar, and ConvertBox earlier)

## Competitive Advantages
- **Zero transaction fees** on all sales – a powerful differentiator vs. competitors that charge per‑transaction.
- **All‑in‑one platform** combining checkout, funnels, affiliate management, LMS, email marketing, and webinars (via acquisitions).
- **Proven conversion lift**: Features like order bumps (↑30% AOV), one‑click upsells (↑118% AOV), and A/B testing are built‑in, not add‑ons.
- **Global reach**: Supports 100+ payment methods, multi‑currency, and tax automation out of the box.

## Strategic Focus
- **AI & Automation**: Launching ThriveAI and Thrive Academy to further automate marketing and upskill customers.
- **Platform expansion**: Integrating acquired products (VBOUT, Piktochart, Stealth Seminar) into a unified revenue infrastructure.
- **Payments innovation**: ThrivePay Installments and continued support for crypto and alternative payment methods.
- **Enterprise readiness**: Hiring Enterprise SDRs and building Pro+ features for larger merchants.

## Why Work Here
- **Culture**: Described as a “tight‑knit crew of designers, developers, marketers, and support pros who care deeply about helping creators and entrepreneurs win” [thrivecart.com](https://thrivecart.com/company/about-us/)
- **Remote / Hybrid**: Engineering roles are fully remote (Brazil, Mexico, UK, Philippines); Community & Brand Manager role is hybrid in London. Distributed team across 21 countries.
- **Growth trajectory**: Profitable, well‑funded, and rapidly growing – employees can expect exposure to high‑impact projects and acquisitions.
- **Values‑driven**: Focus on customer success, simplicity, and continuous innovation.
- **Perks**: 24/7 world‑class customer support for users; internal perks not detailed but typical for a growth‑stage SaaS (likely includes equity, flexible PTO, remote stipends).

## Sources
1. [ThriveCart About Us](https://thrivecart.com/company/about-us/)
2. [ThriveCart Homepage](https://thrivecart.com/)
3. [LinkedIn Company Profile](https://www.linkedin.com/company/thrivecart)
4. [Greenhouse Jobs Board](https://job-boards.greenhouse.io/thrivecart)

## Other roles at ThriveCart

- [AI Product Designer](https://feeny.ai/job/ai-product-designer-thrivecart-remote-x2bk7bkfd7we)
- [Software Engineer](https://feeny.ai/job/software-engineer-thrivecart-latin-america-jwbhxabcfe9t) — Latin America
- [Software Engineer](https://feeny.ai/job/software-engineer-thrivecart-latin-america-43a4x9ymewyt) — Latin America
- [Digital Marketing Specialist - Piktochart](https://feeny.ai/job/digital-marketing-specialist-piktochart-thrivecart-london-kjj2td3qxnxm) — London, United Kingdom
- [Quality Assurance Engineer](https://feeny.ai/job/quality-assurance-engineer-thrivecart-latin-america-1gffbvdmqwa3) — Latin America
- [Product Manager – Payments](https://feeny.ai/job/product-manager-payments-thrivecart-remote-0v29gy5hh8dw)
- [Sales Development Representative (SDR) – ThriveCart](https://feeny.ai/job/sales-development-representative-sdr-thrivecart-thrivecart-united-states-36dwj73q8h1f) — United States
- [CRM Manager](https://feeny.ai/job/crm-manager-thrivecart-london-vjhdzzzqk7v6) — London, United Kingdom