---
title: 'Lead Software Engineer - Performance Marketing at Voodoo'
canonical: 'https://feeny.ai/job/lead-software-engineer-performance-marketing-voodoo-paris-41gk3d1jpg8p'
type: 'job'
last_seen: '2026-09-22'
---

# Lead Software Engineer - Performance Marketing at Voodoo 

- **Company:** [Voodoo ](https://feeny.ai/companies/voodoo)
- **Location:** Paris, France
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-21
- **Last confirmed live:** 2026-09-22
- **Apply:** https://jobs.ashbyhq.com/voodoo/dfaa72ae-fbc0-4073-a0ee-b13fcab7d7df

## Job description

## About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

## Team

Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across various types of games and consumer apps.

## Role

Voodoo is looking for a Lead Software Engineer for our Playable Ads team as part of our Central Growth Team. In this role, you'll lead key initiatives developed by our playable ads team, while staying hands-on with production and driving innovation in our playable ad formats across games.

## Key tasks

- Lead and coach a small team of playable ads developers/strategists embedded within franchise-dedicated squads, ensuring high autonomy and strong performance
- Stay hands-on with playable ad production, contributing directly to the creation and iteration of high-quality playable creatives
- Oversee operational topics for the playable team, including workflows, tooling, and best practices
- Drive innovation in playable ad formats, constantly exploring new mechanics, interactions, and creative concepts to stay ahead of market trends
- Collaborate closely with the Growth Manager and creative strategists to align on priorities and franchise-level objectives
- Benchmark competitor playable ads and analyze performance data to improve production quality and effectiveness
- Act as a technical and/or strategic reference for the team, providing guidance on both development and marketing performance topics
- Support the rollout of playable ads across multiple game franchises, adapting formats to each title's creative strategy
- Contribute to defining and evolving the playable ads chapter's vision, standards, and processes

Profile

- 4+ years of experience in playable ad or game development
- Hands-on, maker mindset - you're comfortable getting into production yourself while also stepping back to coordinate
- Experience with relevant playable ads development tools or frameworks Unity (Luna), Cocos Creator or other relevant platforms
- Knowledge of object-oriented programming and web game development
- Hands-on experience with AI-assisted development (Claude Code, Codex, Cursor) and asset generation (Scenario, Flux, ElevenLabs)
- Solid understanding of mobile marketing performance metrics and creative testing
- Proven ability to mentor and coach peers
- You have entrepreneurial mindset and can adapt to a high-paced environment
- You can demonstrate excellent teamwork and collaboration skills
- You are fluent in English (fluency in French is a plus)

## Benefits

- Competitive salary upon experience
- Swile restaurant lunch voucher
- Gymlib sports subscription (100% taken in charge by us)
- Sidecare healthcare coverage for your family
- Child day care facilities (Les Petits Chaperons rouge)
- Wellness activities in our Paris office
- Creative hackathon
- Unlimited vacation policy
- Full stack desk and computer equipment upon your request
- Cooperate within a globally diverse team and a rich cross-cultural work environment

## About Voodoo 

## Company Overview
- **One-liner**: Voodoo is a global tech company that entertains the world through iconic mobile apps and games, empowering bold creators to turn their ideas into hits.
- **Entity Type**: Private (minority stakes from Tencent, Goldman Sachs, and Groupe Bruxelles Lambert)
- **Headquarters**: Paris, France
- **Founded**: 2013
- **Founders**: Alexandre Yazdi, Laurent Ritter

## Core Business
- **Primary industry/industries**: Mobile gaming, mobile apps, social platforms
- **Target customers**: B2C (mobile consumers worldwide)
- **Mission or purpose statement**: "Entertain the world through iconic apps and games" – Voodoo aims to empower bold creators and deliver engaging mobile experiences.

## Products & Services
- **Mob Control**: Hybrid-casual game that grossed nearly $100 million; started as hyper-casual and evolved post-launch.
- **Block Jam 3D**: Block-matching puzzle game; also crossed $100 million in revenue.
- **BeReal**: Photo-sharing social app acquired for €500 million in June 2024; 50 million users globally.
- **Wizz**: Social media platform launched in 2020; 1 million MAU in the US.
- **Publishing Platform**: Voodoo evaluates and publishes games from over 2,000 external studios, providing user acquisition, monetization, and product support.
- **Other notable titles**: Paper.io, Helix Jump, Hole.io, Aquapark.io, Snake vs Block, Baseball Boy.

## Market Standing
- **Valuation/Market Cap**: €1.7 billion (as of August 2021, per Groupe Bruxelles Lambert stake)
- **Key Metric**: Annual revenue of $670 million in 2024 (up from $570 million in 2023)
- **Notable Investors/Partners**: Tencent (minority stake, 2020), Goldman Sachs (minority stake), Groupe Bruxelles Lambert (16% stake, 2021)
- **Growth Signals**:
  - 8 billion total downloads, 150 million monthly active users
  - 20% revenue growth and strong profitability in 2024
  - Acquisition of BeReal for €500M to expand into social apps
  - Headcount grew from ~750 (2023) to 800+ (2024)
  - Opened offices in Singapore, Japan, Istanbul, and Montreal to support global expansion

## Competitive Advantages
- **Data-driven rapid prototyping**: Launches nearly one game per week, testing retention and playtime metrics to iterate quickly.
- **Massive scale and distribution**: 8 billion downloads and a network of 2,000+ external studios give Voodoo unmatched reach in mobile gaming.
- **Successful pivot**: Transitioned from hyper-casual to hybrid-casual games and apps, demonstrating adaptability to market changes.
- **Strong monetization**: In-app purchases and advertising revenue; Mob Control and Block Jam each generated nearly $100 million.

## Strategic Focus
- **Diversification beyond hyper-casual**: Investing in hybrid-casual games and social apps (BeReal, Wizz) to build resilient revenue streams.
- **Asia-Pacific expansion**: Leveraging Tencent partnership and new offices in Singapore and Japan.
- **Continued innovation**: Maintaining a high-velocity testing culture while scaling the publishing platform to attract more external developers.

## Why Work Here
- **Culture**: Values include speed, risk-taking, direct feedback, fighting bureaucracy, high standards, ownership, and long-term thinking. Described as fast-paced and focused on learning quickly.
- **Hiring process**: Aimed at completion within 30 days; includes recruiter conversation, case study/skill test, Q&A, and final interview with senior leadership.
- **Teams**: Growth, Engineering & Data, Gaming, Apps, Strategy & Operations, Corporate.
- **Work environment**: Global offices in Paris (HQ), Istanbul, Montreal, Singapore, and Japan. Remote/hybrid policy not explicitly stated, but roles are likely office-based in key hubs.
- **Notable perks**: Opportunity to work on products with billions of users; ownership mindset encouraged; flat hierarchies with direct feedback culture.

## Sources
1. [voodoo.io](https://voodoo.io/company)
2. [voodoo.io](https://voodoo.io/)
3. [voodoo.io](https://voodoo.io/careers)
4. [en.wikipedia.org](https://en.wikipedia.org/wiki/Voodoo_(company))
5. [linkedin.com](https://www.linkedin.com/company/voodoo.io)

## Other roles at Voodoo 

- [Senior iOS Engineer - Blitz](https://feeny.ai/job/senior-ios-engineer-blitz-voodoo-paris-3g1q9cbxcjh1) — Paris, France
- [Game Developer - Blitz](https://feeny.ai/job/game-developer-blitz-voodoo-paris-ja29z52c5gqr) — Paris, France
- [Software Engineer - Performance Marketing](https://feeny.ai/job/software-engineer-performance-marketing-voodoo-paris-6zyvcrczv50w) — Paris, France
- [Game Designer - Castle Busters](https://feeny.ai/job/game-designer-castle-busters-voodoo-paris-sq1wn48qee3b) — Paris, France
- [Product Manager - Paper.io 2](https://feeny.ai/job/product-manager-paper-io-2-voodoo-paris-bvet24t313p6) — Paris, France
- [Organic Growth Hacker - Paper.io 2](https://feeny.ai/job/organic-growth-hacker-paper-io-2-voodoo-paris-2gpa4e9dsnbd) — Paris, France
- [Publishing Manager - Vietnam](https://feeny.ai/job/publishing-manager-vietnam-voodoo-hanoi-xdcefa9ssjm7) — Hanoi, Vietnam
- [Senior Game Designer (Multiplayer Gameplay Modes) - Paper.io 2](https://feeny.ai/job/senior-game-designer-multiplayer-gameplay-modes-paper-io-2-voodoo-paris-fd7jmatxj91j) — Paris, France
- [Head of Growth](https://feeny.ai/job/head-of-growth-voodoo-raanana-5sw1976y8q91) — Raanana, Israel
- [Marketing Video Artist - Portfolio Games](https://feeny.ai/job/marketing-video-artist-portfolio-games-voodoo-paris-rscpgjm1nq0r) — Paris, France