---
title: 'Lead Sr. Business System Analyst at Zeta Global'
canonical: 'https://feeny.ai/job/lead-sr-business-system-analyst-zeta-global-colorado-40kct1t7gqb7'
type: 'job'
last_seen: '2026-09-10'
---

# Lead Sr. Business System Analyst at Zeta Global

- **Company:** Zeta Global
- **Location:** Colorado, United States
- **Work type:** remote
- **Posted:** 2026-07-20
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/zetaglobal/jobs/6119719004

## Job description

## WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to [www.zetaglobal.com](https://www.zetaglobal.com).

## The Role

The Lead Senior Business Systems Analyst (BSA) leads the definition of the solution for new client implementations or larger projects on an existing implementation.   The BSA must be able to understand the client’s business requirements and map those to our technology.  Then document and help communicate that vision to the client and to internal execution teams.

Candidates should have a strong grasp of database architecture, data modeling, Interface development and system integration using real-time web-services. He or she should also have a solid understanding of CRM, CDP, email and database marketing concepts.

Responsibilities:

Lead project scoping:

- Gather and define project requirements
- Understand client workflows and business goals
- Elicit and comprehend use cases
- Learn existing technical and data infrastructure
- Conduct gap analysis between application and stated customer requirements
- Set expectations

Think strategically to define solution recommendation:

- Collaborate with Architects and Developers
- Estimate project impact (resources / hours)
- Document recommended solution
- Support client team with presentation and review process

Maintain Documentation:

- Draft requirements documents/functional specifications
- Update changes throughout the project lifecycle
- Author and manage tickets for internal communication

Contribute to successful execution and QA:

- Serve as internal SME on the solution
- Collaborate with development, QA and production support teams through project lifecycle
- Proactively identify and address project risks
- Support QA and UAT to ensure requirements are met

Other responsibilities:

- Become a product expert
- Manage multiple competing priorities through effective organization and communication
- Recommend and institute best practice and methodology and tools
- Provide guidance to client success team on technical capabilities, staffing and infrastructure needs

Qualifications:

- Management experience of similar roles
- Experience contributing to project documentation including Business requirements documentation, specifications, SOWs, LOE’s, etc
- Ability to understand and represent the needs of the end user in a software development environment
- Strong consultative and advisory skills.
- Excellent written and verbal communications.
- Strong MS Office skills (Word, Excel, PowerPoint).
- Ability to acknowledge marketing and strategic needs to assess and recommend technical requirements.
- Ability to communicate complex technical concepts to technical and non-technical audiences.
- Subject matter expert thought leader (supports organization’s processes and procedures and can implement a new product or major modifications from start to finish).
- Web-services experience with RESTful APIs desired
- 5+ years of experience with software implementation from requirement through design, development, and user acceptance
- Bachelor's Degree or higher in technology-related field or relevant experience in implementing software.
- 4+ year's experience using Snowflake

## BENEFITS & PERKS

- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

## SALARY RANGE

The salary range for this role is $150,000 - $160,000, depending on location and experience.

## PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

## #LI-DD1

## About Zeta Global

## Company Overview
- **One-liner**: Zeta Global is an AI-powered marketing cloud platform that unifies identity, intelligence, and omnichannel activation to help enterprise brands acquire, grow, and retain customers.
- **Entity Type**: Public (NYSE: ZETA)
- **Headquarters**: New York, NY, USA
- **Founded**: 2007
- **Founders**: David A. Steinberg and John Sculley (former Apple CEO and Pepsi President)

## Core Business
- Primary industry/industries: Marketing technology (MarTech), Advertising technology (AdTech), Artificial Intelligence
- Target customers: Enterprise brands and scaled enterprises (defined as customers generating at least $100,000 in trailing twelve-month revenue); over 450 such customers across diverse verticals
- Mission or purpose statement: "Accelerate Brand Growth" by enabling brands to build repeatable and scalable programs that drive higher ROI on marketing investments

## Products & Services
- **Zeta Marketing Platform (ZMP)**: The core omnichannel marketing platform that leverages proprietary AI and trillions of consumer signals. It unifies identity, intelligence, and activation into a single platform, enabling personalized experiences across email, social media, web, SMS, connected TV, video, and more.
- **Athena by Zeta™**: An agentic AI solution that puts AI at the center of every marketing decision, enabling automated workflows, spend optimization, and scaling of impact across the customer journey.
- **Data & Analytics**: A proprietary opt-in database of unique global identifiers, providing deterministic attribution, real-time intent data, and interest/intent audiences for precise targeting and measurable outcomes.

## Market Standing
- **Valuation/Market Cap**: Publicly traded on NYSE; market cap fluctuates (latest data not specified in search results)
- **Key Metric**: Over 450 scaled enterprise customers; over 1,700 employees globally (as of investor relations page), with recent headcount exceeding 2,000 (as of life-at-Zeta page)
- **Notable Investors/Partners**: Co-founded by John Sculley (former Apple CEO); recent strategic partnership announced with Palantir (June 2026) to build unified data and AI infrastructure for marketing
- **Growth Signals**: Strategic partnership with Palantir; launch of Athena by Zeta™ for agencies; consistent expansion of enterprise customer base; global office presence across 12+ locations

## Competitive Advantages
- **Proprietary Identity Data**: One of the industry’s largest proprietary opt-in databases, providing a unique foundation for deterministic attribution and real-time intent targeting.
- **Unified Platform**: Combines identity, intelligence, and activation into a single platform, eliminating the need for multiple point solutions and vendor silos—directly addressing a key pain point for CMOs.
- **AI-First Approach**: Leverages advanced AI and agentic AI (Athena) to automate and optimize marketing workflows, making sophisticated marketing simple and scalable.
- **Founding Leadership**: Co-founded by a former Apple CEO, bringing deep industry credibility and strategic vision.

## Strategic Focus
- **AI and Automation**: Deepening investment in agentic AI (Athena by Zeta) to automate marketing decisions and workflows, reducing manual effort for marketers.
- **Partnership Ecosystem**: Expanding strategic partnerships (e.g., Palantir) to build unified data and AI infrastructure, opening new capabilities for enterprise clients.
- **Agency Channel**: Bringing Athena by Zeta to agencies, extending the platform’s reach beyond direct enterprise customers.
- **Global Expansion**: Maintaining and growing a global footprint with offices in the US, India, Europe, and South America to serve multinational clients.

## Why Work Here
- **Culture & Values**: Emphasizes "Achieving the Impossible™" with virtues like "Curiosity Beats Certainty," "Fearless Exploration," "Always Learning," and "Humanize." The culture is described as collaborative, innovative, and supportive of individual growth.
- **Diversity & Inclusion**: Active Employee Resource Groups (ERGs) for LGBTQIA+, women, Hispanic/Latinx, Asian & Pacific Islander, Black community, neurodiverse employees, and sustainability-focused groups.
- **Work Policy**: Offers hybrid and remote work options, with in-office events and virtual engagement. Specific policies vary by role and location.
- **Benefits**: Competitive pay equity, 401k with company match, Employee Stock Purchase Plan, flexible time off, generous parental leave, wellness programs (Caravan app, gym discounts), commuter benefits, and adoption assistance. In the US, includes medical, dental, vision, STD/LTD, life insurance. EMEA offices offer pensions, work-from-home allowances, and lunch vouchers.
- **Career Growth**: Emphasizes "Always Learning" as a core virtue, with opportunities for mentorship, cross-functional collaboration, and internal mobility. Hiring process includes a first chat with Talent, team interviews, and an onboarding program designed for connection.
- **Global Presence**: Opportunity to work in major hubs like New York, San Francisco, Los Angeles, Nashville, London, Paris, Prague, Hyderabad, Bangalore, and more.

## Sources
1. [Zeta Global Official Site](https://zetaglobal.com/)
2. [Zeta Global - Our Story and Mission](https://zetaglobal.com/about/our-story/)
3. [Zeta Global - Benefits and Hiring](https://zetaglobal.com/about/benefits-and-hiring/)
4. [Zeta Global - Investor Relations](https://investors.zetaglobal.com/overview/default.aspx)
5. [Zeta Global - Life at Zeta](https://zetaglobal.com/about/life-at-zeta/)
6. [Zeta Global - Careers Page (Greenhouse)](https://job-boards.greenhouse.io/zetaglobal)

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