---
title: 'Lead Technical Project Manager at MAP'
canonical: 'https://feeny.ai/job/lead-technical-project-manager-map-toronto-89r68nerqp06'
type: 'job'
last_seen: '2026-09-04'
---

# Lead Technical Project Manager at MAP

- **Company:** MAP
- **Location:** Toronto, Canada
- **Compensation:** $110k–$160k
- **Posted:** 2026-09-03
- **Last confirmed live:** 2026-09-04
- **Apply:** https://job-boards.greenhouse.io/map/jobs/8772641002

## Job description

## Who We Are

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

## About WPP

MAP is part of [WPP](https://urldefense.com/v3/__http:/wpp.com/__;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$), the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

We are seeking a Lead Technical Project Manager  to manage high-complexity, multi-faceted Adobe Martech and data projects characterized by higher levels of uncertainty and technical depth. In this role, you will act as a strategic and tactical linchpin solving complex client challenges, establishing project management best practices, driving practice standardization, and mentoring less senior TPMs.

What will your day look like?

As a Lead TPM, you will go beyond project execution: you will actively support leadership in managing business performance, foster long-term client relationships, drive innovation across projects and teams, and help grow the overall TPM practice at MAP.

Governance, Strategy & Process Optimization

- Risk & Change Management: Drive and own risk mitigation, scope management, and change control processes across complex technical projects.
- Standardization & Best Practices: Drive and own process standardization and optimization across teams and departments.
- Resource & Capacity Management: Ensure optimal utilization of technical resources.
- Process Acceleration: Implement strategies and tactics that produce faster turnaround times on feature delivery while maintaining high-quality standards.

Technical Leadership & Prioritization

- Multi-Project Leadership: Demonstrate the ability to lead multiple projects simultaneously, effectively managing competing priorities, cross-functional dependencies, and complex technical deliverables.
- Data & Architectural Guidance: Communicate with Architects, and technical leads to evaluate system architecture, data flows, technical debt, and sustainable delivery options within the Adobe ecosystem.
- Task Decomposition & Prioritization: Break down complex, undefined assignments into actionable, structured tasks. Lead prioritization based on relevancy, business impact, and ease of implementation.

Stakeholder Management & Practice Growth

- Stakeholder Alignment: Establish and nurture relationships with key internal and external stakeholders (Clients, Account Leaders, Vendors, and Executive Sponsors).
- Mentorship & Line Management: Supervise, guide, line-manage, and mentor TPMs and Senior TPMs.
- Client Pitches & Innovation: Inspire clients with new technical solutions and opportunities, leading reports, presentations, and technical pitch support for business development.

Who are you going to work with?

You will be the central driver collaborating closely across multi-disciplinary teams:

- Tech & Data Team (Adobe Architects, Developers, Data Insights Consultants, Data Scientists, and Application Consultants)
- Account Team & Project Managers (aligning on commercial, client, and scope expectations)
- Client Technical & Business Stakeholders (guiding technical strategy and delivery)
- Experience Teams (Strategists and Designers)
- Department Leads & TPM Practice

What do you bring to the table?

## Experience & Background

- 10 - 15 years of relevant experience as a Senior Technical Project Manager in similar roles focusing on the Adobe ecosystem (preferable focus on ACC, AEP, AJO, CJA, Target, Marketo).
- Previous line management experience, including coaching and developing team members, is highly desirable.
- Proven experience in successfully managing complex, large-scale projects involving technical and data integration within the Adobe ecosystem (preferable focus on ACC, AEP, AJO, CJA, Target, Marketo).
- Proven experience working with teams in different time-zones globally. Preferable working time is US East Coast.

Adobe Platform & Technical Expertise

- Deep subject matter expertise in leading Adobe enterprise platforms: Adobe Experience Platform (AEP), Adobe Campaign (ACC/AJO), Customer Journey Analytics (CJA), or Adobe Target / Analytics.
- Advanced conceptual and technical understanding of data modeling, service-oriented architectures, APIs, system integrations, and data privacy regulations.
- Expert knowledge of project development lifecycles and Agile frameworks (Scrum, Kanban) across multi-team configurations.

Client & Strategic Acumen

- Excellent stakeholder management and communication skills—capable of seamlessly translating complex technical language into business strategy for executive client teams.
- Ability to drive strategies on both a theoretical and technical level, with proven experience building client maturity models and data strategy roadmaps.

Certifications

- Adobe Certifications: Adobe Certified Expert / Business Practitioner (ACC BP), AEP / CJA Architect or Specialist, Adobe Workfront Certification
- Agile & PM: PSM II / CSM / PMP

A leader in personalized customer experiences

MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

## #LI-EMEA

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

- $110,000—$160,000 CAD

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our [Privacy policy](https://wt-map.com/privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.wundermanthompson.com/california-recruitment-privacy-notice).

## About MAP

## Company Overview
- **One-liner**: VML MAP is a global marketing consultancy and center of excellence specializing in marketing automation, personalization, loyalty, CRM, and Agentic AI at scale.
- **Entity Type**: Public (Subsidiary of VML, part of WPP plc – NYSE: WPP)
- **Headquarters**: Copenhagen, Denmark
- **Founded**: Not publicly available (transitioned from Wunderman Thompson MAP to VML MAP as of January 1, 2024)
- **Founders**: Not publicly available (the MAP unit evolved within WPP)

## Core Business
- **Primary industry/industries**: Marketing Technology (MarTech), Advertising Technology (AdTech), CRM, Data & AI Consulting, Content & Creative Services
- **Target customers**: B2B, enterprise and global brands across retail, entertainment, beauty, home furnishings, and more
- **Mission or purpose statement**: “Humanize the connection between brands and consumers through data-driven, personalized content across all channels.”

## Products & Services
- **Marketing Automation & Personalization**: Advisory, strategy, and implementation of platforms (Adobe, Salesforce, Braze) to deliver omnichannel, one-to-one experiences.
- **Data & AI**: Data architecture, analytics, AI-driven segmentation, and predictive modeling to power CRM and marketing programs.
- **Content & Creative**: Creative production, copywriting, and content supply chain optimization for personalized campaigns.
- **Identity & 1:1 Paid Media**: First-party data activation, audience targeting, and paid media integration.
- **Technology & Platform**: Adobe Experience Cloud, Salesforce Marketing Cloud, and custom platform architecture and engineering.
- **Operating Models & Processes**: Marketing operations design, governance, and transformation to enable scalability.
- **Loyalty Programs**: Design and execution of loyalty and retention programs driven by CRM and analytics.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (operates as a division of VML/WPP)
- **Key Metric**: 
  - **Annual Revenue**: Not publicly available
  - **Total Employees**: ~795 (+3.6% YoY) [linkedin.com](https://www.linkedin.com/company/vml-map)
- **Notable Investors/Partners**: VML (parent), WPP (parent), Adobe, Salesforce, Braze, Snowflake, Marketo, Shopify, Google Cloud Platform
- **Growth Signals**:
  - Active job postings up **530% YoY** (82 open roles) [builtin.com](https://builtin.com/company/vml-map)
  - Expanded from 5 European markets to 19 markets for a global entertainment client [vml-map.com](https://www.vml-map.com/)
  - Helped a major beauty retailer transform CRM personalization and omnichannel experience
  - Reduced marketing spend by 20% for a global home furnishings retailer while boosting marketing effect by 20% [vml-map.com](https://www.vml-map.com/)
  - Increased purchase frequency and spend by 20% in 20 months for a mobility client

## Competitive Advantages
- **Deep MarTech specialization**: One of the world’s largest dedicated centers of excellence for marketing automation, personalization, and CRM – not a generalist agency.
- **Platform partnerships**: Strategic relationships with all major marketing clouds (Adobe, Salesforce, Braze) enable deep technical expertise.
- **Consultancy + Agency hybrid**: Combines strategic consulting rigor with creative and execution capabilities (described as “the brain of a consultancy, the heart of an agency”).
- **Global but integrated**: 14 fully integrated offices across North/Central America, Europe, and Asia; operates as “one team, multiple locations” with consistent methodologies.
- **Agentic AI focus**: Early investment in Agentic AI for marketing (as featured in their services) positions them at the forefront of the next MarTech wave.

## Strategic Focus
- **Current priorities**: Scaling personalization and loyalty for global brands; operationalizing AI (Agentic AI) to automate and enhance marketing decisions; expanding first-party data capabilities for paid media; deepening Adobe and Salesforce ecosystem expertise.
- **Growth direction**: Winning larger enterprise transformation programs, expanding geographic footprint (particularly APAC and Americas), and integrating creative and data services under one roof.

## Why Work Here
- **Culture**: Diverse, global team representing over 55 nationalities; emphasis on belonging, authenticity, and inclusion. Employees describe a “connected community” across 26,000+ VML staff worldwide.
- **Work model**: Remote-friendly with a “Remote Workspace” designation on job postings; many roles are fully remote, while some offices (e.g., Austin, TX) have in-office expectations for certain positions. The company operates as “one team, multiple locations.”
- **Engineering & tech culture**: Heavy focus on Adobe (AEP, Campaign, AJO, CJA), Salesforce Marketing Cloud, and modern data stacks (Snowflake, Kubernetes, Terraform, Python). Engineers work on client-facing implementations and are encouraged to stay current with certifications and training.
- **Perks & development**: Access to VML’s “Catalyst Academy” for learning and career growth; bespoke career development platforms; emphasis on “Authentic Personal Brand” coaching; resources for mental and physical well-being.
- **Career growth**: Rapid hiring – 82 open roles across technology, data, strategy, operations, and creative. Many senior and director-level positions available, suggesting internal mobility and expansion.

## Sources
1. [vml-map.com](https://www.vml-map.com/) – Company website (services, case studies, transformation)
2. [linkedin.com](https://www.linkedin.com/company/vml-map) – LinkedIn profile (employees, headcount growth, offices, tech stack)
3. [builtin.com](https://builtin.com/company/vml-map) – Built In company overview (culture, jobs, perks)
4. [builtin.com](https://builtin.com/company/vml-map/jobs) – Built In jobs page (open roles, career fair, job descriptions)
5. [vml.com](https://www.vml.com/careers) – VML careers page (culture, Catalyst Academy, benefits)

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