---
title: 'Legal Counsel at Bynder'
canonical: 'https://feeny.ai/job/legal-counsel-bynder-amsterdam-qsqr5hr1045s'
type: 'job'
last_seen: '2026-10-18'
---

# Legal Counsel at Bynder

- **Company:** Bynder
- **Location:** Amsterdam, Netherlands
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-01
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.ashbyhq.com/bynder/568c9f10-93fb-4636-a1b6-15e2d598628a

## Job description

At Bynder, we don’t just store creative assets; we enable brands to deliver exceptional content experiences that drive business impact. In an era of exploding content volume and complexity, the world’s most iconic brands, including Spotify, Campari, and Lacoste, trust Bynder as their single source of truth for creative content. Our industry-leading DAM platform serves as the strategic engine for brand governance and control. We are leading the shift from management to AI-powered content orchestration. By integrating human-led, customizable AI Agents directly into our enterprise-grade infrastructure, we enable brands to augment their workforce and intelligently automate high-effort workflows without sacrificing brand integrity. We turn creative content into intelligent assets that accelerate personalization and drive measurable business outcomes. Ready to grow your career by helping the world’s leading brands deliver exceptional content experiences? Join our global team of 600+ ‘Byndies’ and help 4,000+ organizations work smarter with their content. Explore this opportunity and apply now to join our team.

As the Commercial Legal Counsel (EMEA), you will be supporting the legal team in our EMEA operations. This role requires a hands-on mindset and the ability to drive commercial success while ensuring robust legal protection in our fastest-growing region. You will be part of a dynamic and innovation driven legal team, composed of two Senior Legal Counsels in the US and two Senior Legal Counsels and one Senior Paralegal in EMEA, reporting to the Senior Commercial Legal Counsel EMEA who is based in Amsterdam. You will be expected to make an impact in a rapidly scaling SaaS environment by:

- Enabling business growth while safeguarding Bynder's interests and compliance.
- Leveraging legal AI technology to drive efficiency and excellence.

## What you will do

- Commercial Negotiation: negotiate SaaS commercial contracts for the Sales Team, balancing commercial needs with legal interests.
- Procurement: participate in negotiations for vendor agreements to secure favorable terms and ensure compliance.
- Customer Success Counsel: Provide timely, practical legal guidance and collaborative support to the Customer Success Team to enhance customer relationships.
- Process Innovation: Streamline and enhance the legal team's processes, compliance framework, and best practices, proactively leveraging AI tools to boost operational effectiveness.
- Regulatory compliance: Monitor and anticipate legal developments in the SaaS and AI sectors, assisting with regulatory compliance across all EMEA jurisdictions.
- General legal advice: Provide legal advice across various business functions and strategic initiatives as needed.

What you will bring as a legal counsel

- Law degree from a highly regarded university, qualified to practice as in-house counsel in the EMEA region.
- 2-4 years of combined experience in a law firm and/or in-house legal department, experience in the SaaS industry is preferred but not required.
- Core Legal Mastery: Excellent knowledge of civil, commercial, and contract law.

## What you will bring as a colleague

- Negotiation & Communication: Native/fluent English (written and verbal) is required. Excellent drafting and negotiation skills.
- Legal Analysis: ability to analyze and take reasoned positions when reviewing legal risks and sharing legal advice.
- Technical Proficiency: experience working with artificial intelligence tools to enhance legal processes and productivity.
- Judgment: Proven ability to demonstrate sound, practical business judgment.
- Adaptability: Proven ability to thrive and maintain organizational excellence in a fast-paced, commercially oriented, and rapidly scaling technology company.
- Autonomy: demonstrate appropriate judgment calls based on internal standards and guidelines and prioritize deadlines.
- Bonus: Fluency in Dutch or additional European language skills.

Why you'll love Bynder! At Bynder, innovation is in our DNA. We've worked hard to build an environment that promotes creative thinking and self-initiative within a culture of fun. It’s common to find colleagues hanging out after work - if you believe in "be nice, work hard, have fun", you'll have an office full of friends.

What we have:

- Challenging and inspiring work environment
- Learning and Development budget
- Commuting budget
- Mental Health and Well-being Support
- Bynder Love "stipend”
- Unlimited vacation policy
- Volunteer Time Off
- Team and Company activities
- Complimentary Lunches and Snacks
- Offices in Amsterdam or Rotterdam

Our Commitment: Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences. At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective makes Bynder even better. At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves. Just as we are never finished innovating, Bynder’s dedication to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action. #LI-Hybrid #LI-LM1

## About Bynder

## Company Overview
- **One-liner**: Bynder provides an AI-powered digital asset management (DAM) platform that helps brands create, manage, and distribute their digital content at scale.
- **Entity Type**: Private (backed by venture capital; specific funding stage not publicly available)
- **Headquarters**: Amsterdam, Netherlands
- **Founded**: 2013
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Digital Asset Management (DAM) / Marketing Technology (MarTech)
- **Target customers**: B2B, primarily enterprise (20% of Fortune 500 companies are customers), also mid-market
- **Mission**: To inspire brands to thrive through exceptional content experiences

## Products & Services
- **[Bynder DAM Platform](https://www.bynder.com/en/)**: SaaS-based digital asset management system with 155+ integrations for managing, enriching, and distributing marketing content.
- **[AI Agents](https://www.bynder.com/en/)**: Human-led AI agents that automate enrichment, governance, compliance, and hyper-personalization of content.
- **[Asset Delivery](https://www.bynder.com/en/)**: System of record for digital content, enabling activation across upstream and downstream MarTech tools.
- **[Analytics](https://www.bynder.com/en/)**: Built-in analytics to track asset performance and usage.
- **[Face Recognition](https://www.bynder.com/en/)**: AI-powered feature to organize and find files using facial recognition (likely for people-centric assets).
- **Consulting & Support**: Professional services and customer success teams.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metrics**:
  - 1.7 million users across 4,000+ organizations
  - 600+ employees (“Byndies”)
  - 175 million+ digital assets managed (implied from homepage)
  - 155+ integrations
  - 40+ partners
- **Notable Customers**: Spotify, Puma, Five Guys, Icelandair (and 20% of Fortune 500)
- **Notable Investors/Partners**: Not specified in provided sources; partners include system integrators and technology vendors (40 partners mentioned)
- **Growth Signals**:
  - Named a leader in the strategy category and a customer favorite in *The Forrester Wave™: Digital Asset Management (DAM) Systems, Q1 2026*
  - Global expansion: offices in Amsterdam, Rotterdam, Barcelona, London, Düsseldorf, Boston, San Carlos, Melbourne, Dubai
  - Growing employee base and user count; 54+ nationalities represented

## Competitive Advantages
- **AI-first approach**: Bynder’s “human-led AI Agents” differentiate from traditional DAM by offering intelligent automation for enrichment, governance, and personalization.
- **Deep integration ecosystem**: 155+ integrations make Bynder the system of record for marketing content across a company’s MarTech stack.
- **Enterprise pedigree**: Proven with large, complex organizations (20% of Fortune 500) and strong analyst recognition (Forrester Wave leader).
- **User experience focus**: Intuitive interface designed for non-technical marketing teams, reducing adoption friction.

## Strategic Focus
- **AI Innovation**: Expanding AI capabilities (AI Agents, face recognition, analytics) to drive content automation and personalization.
- **Platform stickiness**: Deepening integrations and becoming the central hub (system of record) for digital content.
- **Global scale**: Continuing to grow headcount and office footprint to serve a large, distributed customer base.
- **Customer success**: Emphasizing onboarding, customer success management, and partnership to ensure high retention and expansion.

## Why Work Here
- **Culture**: “Bynder Love” culture that values individuality, inclusion, and collaboration. Emphasizes being “unapologetically you” and fostering a safe environment for diverse perspectives.
- **Hybrid work**: Bynder has supported flexible and remote working since 2018. Most roles are hybrid, with in-office collaboration balanced with remote flexibility. Ergonomic home office setup support provided.
- **Perks & benefits** (varies by location):
  - Unlimited holidays
  - Comprehensive health plans
  - Generous parental and family leave
  - Pension/401(k)
  - Travel allowance
  - Learning & development budget through Bynder Academy (monthly workshops, mentorship program, leadership academy, certifications)
  - StrengthsFinder coaching and tailored learning plans
- **Growth culture**: Continuous feedback culture (weekly 1:1s), mentoring, career development programs, and a focus on building skills for career progression.
- **Diversity**: 54+ nationalities, offices in 9 cities globally, inclusive environment.
- **Fun**: Social events and office culture that encourages connection.

## Sources
1. [Bynder Careers](https://careers.bynder.com/)
2. [Bynder About Us](https://www.bynder.com/en/about-us/)
3. [Bynder Homepage](https://www.bynder.com/en/)
4. [Life at Bynder](https://careers.bynder.com/life-at-bynder/)
5. [Open Positions](https://careers.bynder.com/openings/)

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