--- title: 'Lifecycle and Customer Marketing Manager at Anrok' canonical: 'https://feeny.ai/job/lifecycle-and-customer-marketing-manager-anrok-san-francisco-nq2xz3atqmkx' type: 'job' last_seen: '2026-09-13' --- # Lifecycle and Customer Marketing Manager at Anrok - **Company:** Anrok - **Location:** San Francisco, CA - **Compensation:** $111k–$150k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-07-17 - **Last confirmed live:** 2026-09-13 - **Apply:** https://jobs.ashbyhq.com/anrok/be5a1621-0da8-4ceb-b30e-8a1e39e7a74e ## Job description Anrok is the leading tax automation platform enabling businesses to expand globally without compliance complexity. As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere. Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever-changing maze of tax laws at municipal, state, and federal levels—so companies can focus on growth, not compliance. Our customers include: - 40% of Forbes Top 50 AI companies - 20% of Forbes Top 100 Cloud companies - Top companies like Notion, Anthropic, and Cursor We're making compliant digital commerce a reality for companies big and small, backed by over $100M from leading investors including Sequoia, Index, and Khosla Ventures. We are seeking a data-driven Lifecycle and Customer Marketing Manager to own our customer marketing strategy and lifecycle optimization. This role is critical to nurturing and converting prospects, and driving customer engagement, retention, and expansion through strategic marketing programs. In this role, you will - Own lifecycle marketing strategy and execution, including auditing current campaigns, aligning cross-functional stakeholders on A/B test roadmaps, executing tests, and reporting on performance. - Develop outbound marketing programs to engage prospective customers with targeted messages based on their engagement with our website and marketing materials as well as in collaboration with sales AEs. - Co-develop comprehensive customer marketing programs to drive engagement and advocacy, including educational webinars, community events, case study development, referral campaigns, and customer recognition initiatives. - Co-own customer retention by working with sales activation and account management teams to map ideal customer onboarding journeys, identify pain points and opportunities, own improvement roadmaps, and project manage cross-team implementations. - Own HubSpot as the primary marketing automation platform, designing email campaigns, building workflows, and managing customer segmentation. Align cross-functional teams on customer segments and maintain differentiated communication strategies for each segment. - Track key customer metrics including churn rate, and align with cross-functional stakeholders to introduce new metrics such as customer satisfaction, NPS, etc. Own our online community presence with platforms such as G2 to help grow our total reviews and improve our rating/score. - Create customer-centric content and advocacy programs that turn satisfied customers into brand advocates and drive organic growth. What excites us - 5+ years of B2B SaaS marketing experience with focus on lifecycle marketing, customer marketing, or growth marketing. - Proven track record of improving customer retention and driving revenue expansion through strategic marketing programs. - Hands-on experience with HubSpot including segmentation, automation, A/B testing, and performance analytics. - Strong analytical skills with experience tracking customer metrics, cohort analysis, and campaign performance. - Excellent project management skills with experience leading multi-stakeholder initiatives. - Strong communication skills and data-driven approach to marketing optimization. ## What we offer - The equity upside of an early-stage startup with the product-market fit of a later-stage company. - Daily lunch and snacks for those working out of our office hubs. - Medical, dental, and vision insurance covered 100%. - One Medical membership covered, flexible sick benefits, and more. - Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with. - Annual team off-sites and in-person opportunities around our growing Anrok hubs. - Home office setup stipend to ensure you have the equipment you need to thrive at work. At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs - San Francisco, New York City, and Salt Lake City where we collaborate in-person 3 days per week. Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Anrok recruiters will only reach out via LinkedIn or email with an [anrok.com](http://anrok.com) domain. Any outreach claiming to be from Anrok via other sources should be ignored. ## About Anrok ## Company Overview - **One-liner**: Anrok provides an AI-powered global sales tax and VAT compliance platform that automates calculation, filing, and remittance for modern businesses. - **Entity Type**: Private (Series C) - **Headquarters**: San Francisco, California, USA - **Founded**: 2020 - **Founders**: Michelle Valentine and Kannan Goundan ## Core Business - **Primary industry/industries**: Tax compliance software, Fintech / Regtech - **Target customers**: B2B; software companies, digital service providers, and increasingly businesses selling physical goods; finance and operations teams at companies like Anthropic, Cursor, and Notion. - **Mission or purpose statement**: To make global commerce easy by handling sales tax and VAT execution in a single AI-enabled platform, allowing companies to focus on growth. ## Products & Services - **Anrok Platform**: End-to-end global sales tax and VAT compliance, including real-time tax calculation across 100+ countries, nexus monitoring, automated filing, remittance, and reconciliation. - **Anrok Atlas**: AI-native tax interface that proactively catches problems, answers questions with reasoning backed by in-house expertise and Big 4 accountants. - **Integrations**: Connects with billing, payment, HR, and accounting systems (e.g., Stripe, Netsuite) for automated data sync. ## Market Standing - **Valuation**: $250 million as of October 2025 ([bloomberg.com](https://www.bloomberg.com/news/articles/2025-10-21/spark-khosla-sequoia-back-startup-bringing-ai-to-tax-collection) – conflicting reports; Tracxn does not disclose latest figure) - **Key Metric**: Annual Revenue of ~$26M (2026 estimate, LinkedIn) and Total Funding of $109.3M. - **Notable Investors/Partners**: Sequoia Capital, Index Ventures, Khosla Ventures, Spark Capital (led Series C of $55M in November 2025). - **Growth Signals**: 132 employees (+75.3% YoY), 46 open positions, expansion into physical goods compliance (March 2025), and adoption by nearly half of Forbes Top AI companies. ## Competitive Advantages - AI-native platform purpose-built for modern software billing models (subscriptions, digital services), remote-team nexus tracking, and real-time rate updates. - End-to-end automation (calculation → filing → remittance) reduces manual work and compliance risk. - Backed by top-tier venture capital and audited by Big 4 accountants. ## Strategic Focus - Expanding compliance support to physical goods (hardware, IoT, AI infrastructure products). - Deepening agentic AI capabilities (Anrok Atlas) to proactively manage tax obligations. - Scaling integrations with financial stacks to serve larger enterprises and global markets. ## Why Work Here - **Culture**: “First-principled thinkers, forever learners, and customer-centric builders.” AI is embedded in daily work, not a side project. Strong emphasis on ownership, impact, and co-building with customers. - **Work model**: HQ in San Francisco (Embarcadero) with hubs in New York and Salt Lake City. Remote flexibility for technical team members outside hub cities. - **Perks**: Competitive equity, generous parental leave, learning & development stipend, 100% paid medical/dental/vision, One Medical membership, WFH stipend, home internet reimbursement, wellness program. - **Engineering culture**: Teams built by alumni from Airtable, Airbnb, Asana, Coinbase, Dropbox, GitHub, Stripe; strong focus on shipping fast and learning rapidly. ## Sources 1. [anrok.com](https://www.anrok.com/) 2. [anrok.com/about](https://www.anrok.com/about) 3. [anrok.com/careers](https://www.anrok.com/careers) 4. [linkedin.com/company/anrok](https://www.linkedin.com/company/anrok) 5. [tracxn.com](https://tracxn.com/d/companies/anrok/__biBDVpFxiP48kV8vNd95aWL6LlWqJjhhd0NQFw7f0WA) ## Other roles at Anrok - [Paid Marketing Manager](https://feeny.ai/job/paid-marketing-manager-anrok-san-francisco-y7z61kjkrhbk) — San Francisco, CA - [Executive Assistant & Office Coordinator](https://feeny.ai/job/executive-assistant-office-coordinator-anrok-san-francisco-98ba84bj5gga) — San Francisco, CA - [Deal Desk Manager](https://feeny.ai/job/deal-desk-manager-anrok-san-francisco-txjfsqyc4gn2) — San Francisco, CA - [Onboarding Manager](https://feeny.ai/job/onboarding-manager-anrok-new-york-hbmgj08fymdx) — New York, NY - [Corporate Finance Manager](https://feeny.ai/job/corporate-finance-manager-anrok-san-francisco-3mht85qv0dg7) — San Francisco, CA - [GTM Systems Manager](https://feeny.ai/job/gtm-systems-manager-anrok-san-francisco-sm2tw1mye0h8) — San Francisco, CA - [GTM Strategy and Operations Manager, Post Sales](https://feeny.ai/job/gtm-strategy-and-operations-manager-post-sales-anrok-san-francisco-6qck7nj0hc6m) — San Francisco, CA - [Senior Accountant](https://feeny.ai/job/senior-accountant-anrok-san-francisco-2ap7qaa8mg37) — San Francisco, CA - [Technical Support Specialist](https://feeny.ai/job/technical-support-specialist-anrok-san-francisco-gfy7b4fzwctq) — San Francisco, CA - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-anrok-san-francisco-c67v3yna639w) — San Francisco, CA