---
title: 'Lifecycle & Campaigns Specialist (Partner Retention) at Gen Digital Inc.'
canonical: 'https://feeny.ai/job/lifecycle-campaigns-specialist-partner-retention-gen-digital-inc-prague-qcx4cpmhza5j'
type: 'job'
last_seen: '2026-10-15'
---

# Lifecycle & Campaigns Specialist (Partner Retention) at Gen Digital Inc.

- **Company:** [Gen Digital Inc.](https://feeny.ai/companies/gen-digital-inc)
- **Location:** Prague, Czech Republic
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.ashbyhq.com/gen-digital/b01846e7-ccd1-40f0-95d3-a68ed00b399c

## Job description

Build partner campaigns that keep customers engaged

Gen helps nearly 500 million people around the world protect their digital lives and improve their financial wellbeing. Through trusted brands including Norton, Avast, and LifeLock, we deliver cybersecurity, online privacy, identity protection, and financial wellness solutions at global scale.

We believe the best ideas come from curious, collaborative teams with different perspectives. At Gen, you will have room to experiment, grow your impact, and do your best work, with flexible work options, competitive compensation, and comprehensive benefits.

## About the team

Join our Customer Success Management organization, where we help customers get value from our products, stay engaged, and choose to stay with us. The team brings deep expertise in email, in-product messaging, and campaign design.

Within our Partner CSM program, you will adapt proven lifecycle strategies, including activation and win-back, for partners with their own brands, customer data, and needs. You will work closely with CSM leaders and colleagues to turn successful retention approaches into scalable partner campaigns while maintaining a consistently high standard.

## The Role

As our partner ecosystem grows, you will shape the campaigns that welcome new customers, help them get started, and encourage them to stay. You will create reusable email templates, test and improve campaign performance, and build practical playbooks that help us deliver successful programs across a diverse group of partners.

This is an opportunity to combine creativity with data, take ownership of meaningful customer journeys, and help build a repeatable approach to partner lifecycle marketing.

What Will Be Your Responsibility?

- Design and optimize partner welcome, activation, and retention email campaigns.
- Create reusable templates that can be tailored to different partner brands and customer needs.
- Analyze campaign results, run A/B tests, and use insights to improve performance.
- Document successful approaches and turn them into scalable campaign playbooks.
- Work with partners and internal teams to gather requirements, refine campaign plans, and deliver effective communications.

What Do We Expect?

- Three to five years of experience in email marketing, campaign management, or lifecycle marketing.
- Experience with marketing automation platforms such as Salesforce Marketing Cloud or HubSpot.

## Skills

- Strong data analysis skills and the ability to use performance metrics and testing to guide decisions.
- Ability to create reusable campaign templates, processes, or playbooks.
- Clear communication skills and a collaborative approach to working across teams and with partners.

Why Is It Exciting to Be Part of This?

- Make a visible contribution to customer activation, engagement, and retention across our partner ecosystem.
- Own campaigns from planning and testing through analysis and improvement.
- Help create the templates and playbooks that make successful campaigns easier to scale.
- Work with a knowledgeable, collaborative team and gain visibility with CSM leadership.
- Receive competitive compensation and comprehensive benefits.

## About Gen Digital Inc.

## Company Overview
- **One-liner**: Gen is a global leader in Cyber Safety, powering Digital Freedom through its trusted consumer brands Norton, Avast, LifeLock, and MoneyLion.
- **Entity Type**: Public (ticker not confirmed in provided sources; refer to SEC filings)
- **Headquarters**: Dual headquarters in Tempe, Arizona, United States, and Prague, Czech Republic
- **Founded**: Not explicitly disclosed; the merged entity (Gen) was formed in 2022 following the combination of NortonLifeLock and Avast
- **Founders**: Not publicly available for the merged company; predecessor brands were founded by Peter Norton (Norton) and Pavel Baudiš & Eduard Kučera (Avast)

## Core Business
- **Primary industry**: Cybersecurity (Cyber Safety), digital privacy, identity protection, and financial wellness
- **Target customers**: B2C (individuals and families), with some B2B2C offerings for enterprises and institutions (breach response, employee benefits)
- **Mission or purpose statement**: “Powering Digital Freedom” – giving people the confidence, tools, and insights to control, manage, and grow their digital and financial lives

## Products & Services
- **Norton**: Award-winning cybersecurity, online privacy, and device protection for individuals and families (SaaS security suites, VPN, password manager, etc.)
- **Avast**: AI-powered threat detection and digital security products focused on malware, privacy, and real-time protection (freemium model, top-ranked by industry experts)
- **LifeLock**: Identity theft protection with proactive monitoring, alerts, and dedicated Identity Restoration Specialists (U.S. leader)
- **MoneyLion**: Digital financial wellness platform offering Instacash, RoarMoney, Credit Builder Plus, and a marketplace for financial products (B2C and B2B2C)

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a publicly traded company, refer to SEC filings for current market cap
- **Key Metric**: Nearly 500 million global users across the brand ecosystem; MoneyLion has processed $7.5B+ in transaction volume and served 81M+ users since launch
- **Notable Investors/Partners**: No specific investors cited; the company partners with leading institutions for breach response, employee benefits, and identity protection
- **Growth Signals**: 
  - Total cyberattacks blocked in 2024 is a key metric (exact number not shared)
  - MoneyLion’s rapid growth in transaction volume and user base
  - Expanding from protection into financial wellness and AI-driven personalization

## Competitive Advantages
- Family of trusted, globally recognized consumer brands (Norton #1 top-of-mind Cyber Safety brand, LifeLock leader in identity protection)
- Deep visibility into a vast threat network (machine learning and AI across ~500M users) enables superior threat detection and personalization
- Unique platform combining cybersecurity, privacy, identity restoration, and financial wellness – a “trust layer” for the digital economy
- Dual HQ presence (U.S. and Europe) provides diverse talent and regulatory insight

## Strategic Focus
- Building a unified AI-powered platform that delivers personalized, proactive, and automated Cyber Safety and financial empowerment
- Deepening leadership in Cyber Safety while extending into financial wellness to compound lifetime customer value
- Positioning Gen as the “trust layer” for the AI economy – bridging what AI can do and what consumers trust it to do
- Expanding B2B2C partnerships (breach response, employee benefits, identity protection for institutions)

## Why Work Here
- **Culture**: Emphasizes collaboration, innovation, a giving mindset, and customer obsession. Values include “Think Big. Be Bold.”, “Be Scrappy. Make it Happen.”, and “Play to Win. Together.”
- **Work model**: Hybrid – choose which days to be in the office with an expectation of three days per week; unlimited paid time off; recognized holidays; parental leave and leaves of absence
- **Benefits**: 
  - Employee Stock Purchase Plan (ESPP) 
  - Performance-based bonuses
  - Learning & development (Learn@Gen, mentorship, degree/certification reimbursement, 24/7 eLearning)
  - Wellness: virtual fitness, on-site gyms, Employee Assistance Program (EAP) extending to dependents
  - Adoption, foster care, fertility, and surrogacy benefits in 15+ countries
  - Global recognition program (“Inspire”) and diverse employee communities
- **Interview process**: Transparent – 15-30 min recruiter chat, 2-3 skill/team interviews (may include a task), then offer. Reflects the company’s collaborative culture.

## Sources
1. [gendigital.com](https://www.gendigital.com/us/en/) – Company overview, brand family, mission, and metrics
2. [gendigital.com](https://www.gendigital.com/us/en/who-we-are/) – Who We Are, strategy, and solution details
3. [gendigital.com](https://www.gendigital.com/us/en/life-gen/) – Careers page with culture, values, and interview process
4. [gendigital.com](https://www.gendigital.com/us/en/life-gen/jobs/) – Open roles listing
5. [gendigital.com](https://www.gendigital.com/us/en/benefits/) – Benefits overview (hybrid work, wellness, learning, compensation)

## Other roles at Gen Digital Inc.

- [Staff Product Designer](https://feeny.ai/job/staff-product-designer-gen-digital-inc-london-6cztgra31q85) — London, United Kingdom
- [Director of Product, Enterprise Content Hub](https://feeny.ai/job/director-of-product-enterprise-content-hub-gen-digital-inc-united-states-new-snzjqdqjmzm7) — United States / New York, NY
- [Director of Product, Web Experiences](https://feeny.ai/job/director-of-product-web-experiences-gen-digital-inc-united-states-new-york-ny-cxa9cgvq56xg) — United States / New York, NY
- [Integrated GTM & Product Marketing Lead](https://feeny.ai/job/integrated-gtm-product-marketing-lead-gen-digital-inc-united-states-new-york-ny-mrgmgazvajfd) — United States / New York, NY
- [USXS Manager, Partner Programs](https://feeny.ai/job/usxs-manager-partner-programs-gen-digital-inc-prague-q2ms73whxr1w) — Prague, Czech Republic
- [Senior Data Platform Engineer](https://feeny.ai/job/senior-data-platform-engineer-gen-digital-inc-chennai-mcngpnykcrye) — Chennai, India
- [Data Engineer - MoneyLion](https://feeny.ai/job/data-engineer-moneylion-gen-digital-inc-kuala-lumpur-bt0nmf04740g) — Kuala Lumpur, Malaysia
- [Senior Digital Workplace Engineer - AI & Collaboration](https://feeny.ai/job/senior-digital-workplace-engineer-ai-collaboration-gen-digital-inc-united-j4sjnvybejsm) — United States / Tempe, AZ
- [Customer Service Identity Alerts Representative](https://feeny.ai/job/customer-service-identity-alerts-representative-gen-digital-inc-united-states-13wthv3nnrrk) — United States / Tempe, AZ
- [Senior Director of Insurance Demand](https://feeny.ai/job/senior-director-of-insurance-demand-gen-digital-inc-united-states-22jzcx8zzqnh) — United States