--- title: 'Lifecycle & CRM Lead at Felix Technologies, Inc.' canonical: 'https://feeny.ai/job/lifecycle-crm-lead-felix-technologies-inc-mexico-city-y4vjpjg94qpw' type: 'job' last_seen: '2026-10-19' --- # Lifecycle & CRM Lead at Felix Technologies, Inc. - **Company:** Felix Technologies, Inc. - **Location:** Mexico City, Mexico - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-09-25 - **Last confirmed live:** 2026-10-19 - **Apply:** https://jobs.gem.com/felix/am9icG9zdDrwFs0mWfQ_EtZp7pcyxuA0 ## Job description ## About Us At [Félix](https://felixpago.com/), we are building the indispensable financial companion for Latinos in the US. We combine an AI-powered, conversational-first interface with real-time financial infrastructure to make cross-border money movement as easy as sending a text. Starting with fast, affordable remittances powered by AI and crypto rails, we are expanding into credit, savings, and wallet services to support the complete immigrant financial journey. Our ambition is to deliver a white-glove financial experience with the simplicity of a conversation to a community the traditional financial system has historically overlooked. We are a hyper-growth Series C company, backed by over $300 million in funding from top-tier global investors, including Andreessen Horowitz, QED, Castle Island, Switch Ventures, HTwenty, Monashees, General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, Félix was selected as an “Endeavour Entrepreneur” and was a recipient of the CrossTech Fintech Startups Award. Joining Félix means you will be part of a team building a legacy, a company that will outlive us all. This is a rare opportunity to apply your skills to a deeply meaningful mission—serving a community that has been underserved for too long because we are obsessed with our customers. We get things done with urgency and focus, driven by extreme ownership over our impact. We collaborate without ego, fostering radical transparency and fierce loyalty so we can grow together. Because we aim for insanely great rather than just good enough, we stay insatiably curious—always experimenting, building the future today, and delivering a product that truly makes our users' lives better. ## About the role We are looking for someone to lead Lifecycle & CRM at Félix, build and manage the team, and own how we engage with users throughout their relationship with Félix. The role has three core mandates: grow LTV while effectively managing our incentives budget, generate customer insights, and identify opportunities to make Félix more relevant to our users. That means continuing to grow our core remittance business through activation, frequency, retention, and reactivation, while increasingly driving adoption of new products and expanding share of wallet. This person will also own the governance of our user touchpoints across WhatsApp, primarily post-transaction, email, and app push. User attention is limited real estate, so they will define clear rules around communication frequency, post-transaction messaging, channel selection, and prioritization, ensuring every communication has a clear objective and that the highest-value message reaches the right user at the right moment. They will build and continuously optimize a structured portfolio of lifecycle communications against each objective, rigorously measuring incrementality through control groups. They will also determine not only what we should communicate, but where it should live: what deserves a CRM touchpoint versus what should become part of the product experience, such as the chatbot or main menu. The role will work closely with Product, Growth, Brand, Data, Operations, and regional teams, turning CRM into both a measurable growth lever and one of Félix’s strongest sources of customer intelligence. ## Responsibilities - Own the lifecycle strategy end to end, from signup and first transaction through repeat usage, activation,  retention, reactivation, cross-sell, and long-term customer value. - Grow LTV across the customer base, identifying the highest-leverage opportunities to increase transaction frequency, retention, product adoption, and share of wallet. - Own the incentives strategy and budget, determining where incentives create true incremental behavior versus subsidizing activity that would have happened anyway. - Build a rigorous experimentation engine across the lifecycle, using control groups, holdouts, segmentation, and incremental measurement to understand the true impact of campaigns and incentives. - Build and manage the Lifecycle & CRM team, establishing clear ownership, operating rhythms, standards, and a roadmap tied to measurable business outcomes. - Own Félix’s communication governance, defining how often we contact users, through which channels, for what purposes, and how competing messages are prioritized. - Manage the portfolio of lifecycle communications across WhatsApp, email, push notifications, and other relevant channels, ensuring every touchpoint has a clear objective and measurable value. - Develop increasingly sophisticated segmentation and personalization, using customer behavior, transaction history, lifecycle stage, geography, product usage, and other signals to make communications more relevant. - Partner closely with Product to determine when a customer need should be addressed through CRM versus becoming part of the product experience itself. - Drive adoption of new products and use cases, helping Félix expand from remittances into a broader financial relationship with its users. - Build a strong customer intelligence function in close partnership with the Data team, systematically extracting insights from behavioral data, campaign performance, customer conversations, research, and qualitative feedback. - Turn customer insights into action, identifying unmet needs, friction points, new product opportunities, and ways Félix can become more useful and relevant in customers’ everyday financial lives. - Create closed feedback loops across teams, ensuring insights from Lifecycle & CRM inform Product, Growth, Brand, Operations, and regional strategy. - Build the reporting and operating framework for Lifecycle, making performance, experiments, learnings, and opportunities visible across the company. ## Requirements - Strong experience leading Lifecycle, CRM, Retention, or Customer Growth in a consumer business, ideally with high transaction frequency or recurring usage. - Strong business judgment, with the ability to prioritize opportunities based on expected customer impact, incremental value, cost, and scalability - Proven track record driving incremental growth across activation, repeat usage, retention, reactivation, and cross-sell. - Strong understanding of incrementality and experimentation, including control groups, holdouts, uplift measurement, and causal thinking. - Experience managing incentives and promotional budgets, with the ability to distinguish true incremental behavior from subsidized activity. - Deep expertise in segmentation, personalization, and lifecycle journey design across channels such as WhatsApp, email, push notifications, and in-product surfaces. - Strong analytical mindset and experience working closely with Data teams to define audiences, measurement frameworks, customer insights, and opportunities. - Experience identifying and driving multi-product adoption, including second-product conversion, cross-sell, and increasing products per active user. - Strong understanding of churn, retention, and reactivation dynamics, with experience building programs to prevent churn and recover inactive users. - Ability to turn behavioral data, campaign performance, customer research, and qualitative feedback into clear product and growth opportunities. - Strong product judgment, with the ability to determine when a customer need should be addressed through CRM versus becoming part of the product experience. - Experience building and managing high-performing teams, establishing clear ownership, operating rhythms, and a high bar for execution. - Ability to work closely with Product, Growth, Data, Brand, and Operations, influencing priorities and turning customer insights into action. These are the applicable requisites, although equivalent competencies in any of the above will also be considered. ## Key Metrics - Incremental Transactions - Incremental Users - Cost per Incremental User (CPiU) - Cost per Incremental Transaction (CPiT) - Transaction Volume / TPV Growth - Retention & Reactivation Lift - Share of Wallet Growth - Customer LTV - Incremental Multi-Product Users - Multi-Product Adoption Rate (cross-selling) - Incremental ROI on CRM & Incentives This Role Works Well If You… - You think of Lifecycle & CRM as a growth and customer strategy function, not a campaign calendar or messaging operation. - You are commercially minded and naturally prioritize based on incremental impact, economics, and scalability rather than activity or vanity metrics. - You are obsessed with understanding what actually changes customer behavior, and you want to prove it through experimentation rather than correlation. - You are comfortable asking “Would this have happened anyway?” before taking credit for a transaction, retained user, or successful promotion. - You treat incentives as an investment, not just a marketing expense, and are disciplined about where and when Félix should spend to influence behavior. - You combine strong analytical thinking with customer intuition, moving comfortably between cohorts, experiments, behavioral data, customer research, and qualitative feedback. - You think beyond individual campaigns and build systems, journeys, and portfolios of interventions that compound over time. - You believe user attention is scarce, and that sending fewer, more relevant messages can be more valuable than maximizing communication volume. - You have strong product judgment and are comfortable deciding that the best CRM idea should actually become a product experience. - You naturally look for opportunities to increase the depth of the customer relationship, from greater frequency and retention to new use cases, products, and share of wallet. - You are comfortable operating with high ownership and ambiguity, building the team, processes, measurement frameworks, and operating model as Félix continues to scale. - You enjoy working at the intersection of Growth, Product, Data, and Customer Insights, and can turn what you learn about customers into concrete actions across the company. ## What We Offer - Competitive salary - Initial stock options grant - Annual performance bonus - Health, dental, and vision plans - Work model: currently fully remote, with a future transition to a hybrid set up - Continuous learning opportunities - Unlimited PTO - Paid parental leave - Empowering opportunities for growth in a dynamic entrepreneurial environment ## Equal Opportunity Employer At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination. Want to learn more about our privacy practices? Check out our [Privacy Policy](https://www.felixpago.com/en/legal). ## About Felix Technologies, Inc. ## Company Overview - **One-liner**: Félix is an AI-powered financial services platform that enables Latino immigrants in the U.S. to send money to Latin America via WhatsApp and is expanding into broader cross-border financial products. - **Entity Type**: Private (Series B) - **Headquarters**: San Francisco, California, United States (also operates with a remote HQ model) - **Founded**: 2021 - **Founders**: Manuel J Godoy (Co-Founder & CEO), Bernardo Garcia (Co-Founder) ## Core Business - **Primary Industry**: Financial Services – Remittances and cross-border payments. - **Target Customers**: B2C – Latino immigrants in the United States sending money to family in Latin America (Mexico, Guatemala, Honduras, El Salvador, Colombia, Ecuador, Peru, and more). - **Mission / Purpose**: To build the financial companion for Latino immigrants in the United States, starting with remittances and expanding into the broader financial life that follows. ## Products & Services - **Félix WhatsApp Chatbot**: Core product – an AI-powered chatbot integrated into WhatsApp that allows users to send money to Latin America in three steps. No app download required. Supports payments via credit/debit card or cash, with recipients receiving funds in bank accounts or via store pickup. - **Broader Financial Services (in development)**: Félix is expanding beyond remittances into additional financial services for Latino immigrants, including managing money across borders with trust, speed, and simplicity. ## Market Standing - **Valuation**: Not publicly disclosed. - **Key Metric**: Total Funding – $99.5M (as of May 2025) across six rounds (Pre-Seed, Seed, Series A, Series B). Annual Revenue reported at $1.5M. - **Notable Investors/Partners**: QED Investors (led Series B), Castle Island Ventures (led Series A), Switch Ventures (led Pre-Seed), HTwenty, Monashees, General Catalyst Customer Value Fund. - **Growth Signals**: - Processed over $6B in transactions since inception. - Headcount grew ~99.2% year-over-year to 261 employees (across 15 countries). - Expanded services to Guatemala and Honduras after initial focus on Mexico. - 93 active job postings (as of late 2025/early 2026), with yearly job posting growth of +389.5%. ## Competitive Advantages - **Deeply integrated with WhatsApp**: Users can send money without leaving a chat app they already use, lowering barriers to adoption. - **Latino-built, culturally tailored**: Team understands the financial, cultural, and emotional reality of sending money home; support in Spanish, 24/7. - **Technology stack**: Combines AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible. - **Top-tier investor backing**: Over $100M from respected global fintech and crypto investors, validating the model. ## Strategic Focus - **Expansion into full financial services**: Moving beyond remittances to become the financial companion for Latino immigrants (e.g., savings, lending, credit). - **Geographic growth**: Adding new sending corridors (e.g., El Salvador, Colombia, Ecuador, Peru) and recipient countries. - **Product development**: Leveraging AI and chat-based interfaces to simplify more financial tasks. ## Why Work Here - **Culture**: Described as a hyper-growth Series B company with a “legendary” mission – a group of high-performers united by an obsession with customer empowerment. Values include inclusion, speed, and impact. - **Remote/hybrid policy**: Remote-first HQ in San Francisco, with offices in SF and distributed across 15 countries (including Mexico, Argentina, Brazil, Colombia, etc.). Offers flexibility. - **Engineering & growth**: Strong emphasis on tech (101 employees in technical roles). Active hiring for senior software engineers, data analysts, credit risk analysts, fraud specialists, and product managers. - **Notable perks**: Backed by top investors; opportunity to work on cutting-edge AI, blockchain, and stablecoin technology for a mission-driven product that serves an underserved market. ## Sources 1. [jobs.gem.com](https://jobs.gem.com/felix) – Career page and company data 2. [linkedin.com](https://linkedin.com/company/felix-pago) – Company details, workforce, and financials 3. [felixpago.com](https://www.felixpago.com/en/what-is-felix) – Product description and service regions 4. 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