---
title: 'Lifecycle / CRM Marketer (Email, SMS & Retention) at Breakmark'
canonical: 'https://feeny.ai/job/lifecycle-crm-marketer-email-sms-retention-breakmark-in-latin-pvq4zk85qa6f'
type: 'job'
last_seen: '2026-11-06'
---

# Lifecycle / CRM Marketer (Email, SMS & Retention) at Breakmark

- **Company:** Breakmark
- **Location:** IN Latin, United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.ashbyhq.com/breakmark/43f7f27d-83ef-4238-9c38-ac42596a8e3b

## Job description

## About the job

Company Overview Our client is an early-stage, fast-growing beauty brand redefining the nail care category with high-performance skincare for nails. Founded by seasoned beauty and consumer leaders, including the former CEO of a global beauty brand and the founder of a category-defining DTC consumer brand, the company sells across its own DTC e-commerce channel, national retail partners in the US, TikTok Shop, and Amazon. Its products are designed as daily self-care rituals with a natural replenishment cycle, and the company is now building a dedicated in-house retention function to turn first-time buyers into loyal brand advocates.

## About the Role

Maybe you've been running email and SMS for a DTC brand and want to build a retention program from the ground up rather than inherit someone else's. Or maybe you've been executing flows and campaigns inside a bigger team and want to own the whole channel: strategy, builds, testing, and results. In this role you won't be one of several people sharing a send calendar. You'll be the primary retention specialist, owning email and SMS end to end and the repeat-purchase number that comes with them.

## What You Will Do

This is a hands-on, execution-oriented role for a data-driven marketer who is as comfortable analyzing cohort repeat rates as building a flow in Klaviyo. Nail care is a daily ritual with a natural replenishment cycle, so the goal is clear: maximize LTV, repeat purchase velocity, and list health, and prove it with data. You will design, configure, and launch automated customer journeys in Klaviyo, including Welcome series, Browse and Cart Abandonment, Post-Purchase Education, Replenishment Reminders, and Winbacks. You will manage the SMS program, from broadcast schedules and subscriber acquisition pop-ups to targeted text sequences, in compliance with carrier and TCPA guidelines. You will segment customer lists by purchase history, product preferences, engagement recency, and retail vs. DTC behavior to protect inbox placement and domain health. You will partner with the Senior Graphic Designer and copywriters to produce high-converting, on-brand email assets. You will analyze cohort repeat rates, churn indicators, and channel revenue attribution, and present key retention metrics in weekly cross-functional readouts. You will also use AI tools to generate subject line variants, test multivariate body copy, and streamline QA.

## Why Join

You'll join a fast-growing brand at an early stage, backed by founders with deep beauty and consumer experience. You'll have real ownership: the send calendar, the flow architecture, and a retention function built around your work, with direct collaboration across performance, design, and community. The role is fully remote and works with a US-based team.

## Who You Are

- Retention Experience: 2+ years managing email and SMS retention marketing end-to-end for a fast-moving DTC consumer goods brand.
- Platform Expertise: Advanced hands-on proficiency with Klaviyo (or equivalent enterprise retention platforms) and Shopify.
- Replenishment Model Acumen: Clear understanding of repeat-purchase mechanics, replenishment cycles, and customer cohort segmentation.
- Data & Testing Rigor: Experience structuring controlled A/B tests (send time, subject line, layout, incentive) and translating performance data into iterative wins.
- Autonomous Execution: Ability to take complete ownership of the send calendar and flow builds with minimal oversight.
- Language & Alignment: Strong written English; fully aligned with US Eastern working hours.

## Nice to Have

- Experience in beauty, personal care, or CPG, especially replenishable or subscription-style products
- Hands-on experience with dedicated SMS platforms (e.g., Postscript, Attentive) and TCPA compliance
- Experience building retention programs that account for both DTC and retail customers
- Familiarity with attribution and analytics tools (e.g., Triple Whale, GA4) for retention reporting
- Familiarity with AI tools and workflow automation for copy testing and QA

📍 Remote, LATAM-based | Contractor | US Eastern hours | Part time

## About Breakmark

## Company Overview
- **One-liner**: Breakmark is a People Architecture firm that partners with fast-growing startups to design scalable HR strategy, global hiring infrastructure, and talent acquisition processes.
- **Entity Type**: Private (bootstrapped, no funding rounds disclosed)
- **Headquarters**: New York, United States (with team presence in Argentina, Spain, and Ecuador)
- **Founded**: 2025
- **Founders**: Angie Udry (Founder & CEO)

## Core Business
- **Primary industry/industries**: Human Resources Services, HR Technology & Advisory
- **Target customers**: B2B; early-stage to mid-growth startups and scaleups (primarily in technology, fintech, AI, SaaS, and marketplace sectors)
- **Mission or purpose statement**: To help companies build the people systems they need to scale — from first hire to global expansion.

## Products & Services
- **Fractional CHRO / HR Strategy & Advisory**: Senior-level HR thinking (organizational design, compensation frameworks, culture definition, performance management) delivered on a fractional basis.
- **Employer of Record (EOR)**: Allows startups to hire employees internationally without setting up a legal entity; handles payroll, taxes, benefits, and compliance.
- **Contractor of Record (COR)**: Compliant engagement of independent contractors across any jurisdiction, including contracts, payments, and risk mitigation.
- **Talent Acquisition (RPO & Executive Search)**: Full-cycle recruitment, sourcing strategy, executive headhunting, interview frameworks, and offer management for technical and leadership roles.
- **HR Compliance & Policy**: Labor law audits, policy design, and ongoing regulatory protection across jurisdictions.
- **People Operations**: Day-to-day HR support – onboarding, performance management, employee experience.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private, no reported funding)
- **Key Metric**: Total funding — none public; estimated employee headcount of 4 (per LinkedIn)
- **Notable Investors/Partners**: Not disclosed; clients are high-growth startups across LatAm, Europe, US, APAC, and MENA
- **Growth Signals**: LinkedIn following of 6,276 (as of mid-2026); monthly employee growth of +25%; active job postings for roles such as Talent Acquisition Consultant, CEO Office Associate, Engineering Manager, and Financial Controller

## Competitive Advantages
- **Startup-Native**: Built specifically for companies that are still figuring things out and moving fast, unlike traditional HR firms serving large enterprises.
- **Senior-Level Expertise**: Clients work directly with experienced HR professionals (no junior consultants) who have built people programs at high-growth companies.
- **Global Reach with Compliance**: EOR and COR services eliminate legal and administrative barriers to hiring globally, with fast setup (days, not weeks) and full misclassification risk protection.
- **People-First Philosophy**: Recommendations grounded in what is genuinely best for the team, not cookie-cutter solutions.
- **Agile & Scalable**: Adapts as fast as the startup pivots or scales headcount, offering flexible engagement models from fractional CHRO to full RPO.

## Strategic Focus
- **Current priorities**: Expanding global EOR/COR capabilities; deepening talent acquisition offerings for technical and leadership roles; building a remote-first team across the Americas and Europe to serve a diverse international clientele.
- **Direction for growth**: Scaling the People Architecture model to become the go-to HR partner for startups moving from first hire to hundreds of employees, with a particular focus on cross-border expansion.

## Why Work Here
- **Culture highlights**: Collaborative, entrepreneurial, and high-performance culture; opportunity to work directly with founders and executive teams of fast-growing startups.
- **Remote/hybrid/office policy**: Fully remote work environment (as stated in job postings for Talent Acquisition Consultant).
- **Notable perks or engineering culture**: Exposure to some of the fastest-growing startups globally; international and diverse client portfolio; significant professional growth and development opportunities; a chance to shape the people foundations of emerging tech companies.

## Sources
1. [breakmarkhr.com](https://www.breakmarkhr.com/) – Company services, team, and value proposition.
2. [linkedin.com](https://www.linkedin.com/company/breakmarkhr) – Company details, employee count, growth, and recent updates.
3. [tealhq.com](https://www.tealhq.com/job/talent-acquisition-consultant_7ea1a74581f12858fc3a18fcc6b03244a91dc) – Job posting with benefits and role description.
4. [linkedin.com](https://linkedin.com/in/angieudry) – Founder profile and background.
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/breakmark) – Active job postings.

## Other roles at Breakmark

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- [Content & Community Manager (Social Media & Brand Advocacy)](https://feeny.ai/job/content-community-manager-social-media-brand-advocacy-breakmark-in-latin-3ppq64v1mcv5) — IN Latin, United States
- [Performance Marketer](https://feeny.ai/job/performance-marketer-breakmark-in-latin-d38y3a4qx04y) — IN Latin, United States
- [Growth Marketing Manager](https://feeny.ai/job/growth-marketing-manager-breakmark-in-latin-qp5j2fa00ntj) — IN Latin, United States
- [Talent Acquisition Consultant](https://feeny.ai/job/talent-acquisition-consultant-breakmark-argentina-ke24x9pm753k) — Argentina
- [Forward Deploy Engineer](https://feeny.ai/job/forward-deploy-engineer-breakmark-bogota-7nvj1s73rys0) — Bogotá, Colombia
- [Forward Deploy Engineer Guatemala](https://feeny.ai/job/forward-deploy-engineer-guatemala-breakmark-new-york-btyxkdn00483) — New York, NY
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