---
title: 'Lifecycle & CRM Marketing Manager at Study.com'
canonical: 'https://feeny.ai/job/lifecycle-crm-marketing-manager-study-com-mountain-view-gzrncg09ywp2'
type: 'job'
last_seen: '2026-09-09'
---

# Lifecycle & CRM Marketing Manager at Study.com

- **Company:** Study.com
- **Location:** Mountain View, CA
- **Posted:** 2026-03-10
- **Last confirmed live:** 2026-09-09
- **Apply:** https://study.com/pages/jobApplication.html/?gh_jid=5148749008

## Job description

Our mission is to open the door to the life-changing impact of education. We build market-leading, online college credit and test-preparation solutions that help working adults earn their degrees, advance their careers, and achieve economic mobility. Recognized by Fast Company and GSV 150 as one of the world’s most innovative education companies, we are also at the forefront of AI-first learning, combining artificial intelligence with the latest learning science to improve access and outcomes at scale.

Our product is our impact. Through our Keys to College and Keys to the Classroom initiatives, we have saved students over $700 million in tuition and enabled hundreds of thousands of learners to pursue and succeed in careers across nursing, teaching, counseling, business, and other high-demand fields. We are deeply focused on measurable outcomes and building products that create meaningful, lasting change in people’s lives.

## About the Role

Study.com is seeking a hands-on, strategic Manager to build and scale consumer lifecycle programs across email and SMS. This is a chance to set the strategy, and shape what it grows into. You’ll design genuinely intelligent systems — personalization that adapts to the individual and workflows that learn from behavior — backed by dedicated AI technical resources, a modern data stack, and a team that moves fast.

Lifecycle marketing is yours to shape — first hello to win-back. You'll set strategy and stay hands-on, backed by AI engineers, contractors, and tooling that turn one idea into ten shipped experiments. Alongside Growth, Product, Content, Creative, and Data Science. Based in our Mountain View, CA office; hybrid Mondays, Wednesdays, and Thursdays.

This role is based in our Mountain View, CA office and is hybrid in office Mondays, Wednesdays, and Thursdays.

## What You’ll Do

- Own the end-to-end email and SMS lifecycle strategy, including segmentation, personalization, journey mapping, and continuous optimization.
- Develop AI-powered, behavior-driven customer journeys and automated workflows that improve acquisition, engagement, retention, and customer lifetime value.
- Partner with AI, Product, BI, and Engineering teams to build intelligent segmentation, event-based triggers, predictive analytics, and cross-channel campaigns.
- Lead A/B testing, cohort analysis, and KPI reporting to continuously optimize lifecycle marketing performance.
- Leverage AI tools and contractor resources to scale campaign execution while maintaining quality, speed, and efficiency.
- Present performance insights, forecasts, and strategic recommendations to leadership, aligning lifecycle initiatives with business goals.

## What You’ll Bring To The Role

- Experience in lifecycle or retention marketing with a strong track record in email, or SMS.
- Expertise in behavioral segmentation, event-based triggers, funnel design, and journey automation for individual consumers — not just account-level workflows.
- A knack for messaging that connects emotionally — the motivations, anxieties, and aspirations behind enrollment and retention.

## Nice To Have

- Prior work in edtech, consumer SaaS, or mission-driven technology companies

The salary range for this position is $130,000 - $160,000 per year. Pay is dependent upon factors including skills, work experience, business needs, and market demands.

At [Study.com](http://study.com/), we know that strong communities are built on the power of our diversity, and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including:

- Inc. Best Place to Work
- Fortune Great Places to Work – Best Workplaces in the Bay Area
- Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
- San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work

[Study.com](http://study.com/) provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements.

[Study.com](http://study.com/) complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.

## About Study.com

## Company Overview
- **One-liner**: Study.com is an AI-powered online learning platform that helps over 30 million learners per month earn college credit, certifications, and workforce-aligned degrees.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Mountain View, California, United States
- **Founded**: 2015
- **Founders**: Adrián Ridner and Ben Wilson

## Core Business
- **Primary industry**: EdTech / Online Learning
- **Target customers**: B2C (individual learners of all ages), B2B (over 11,000 U.S. school districts, colleges, and employers), and B2B2C (institutional partners supporting student success)
- **Mission statement**: "Make high-quality, affordable education accessible to everyone" — rooted in the belief that education is the ultimate equalizer and key to upward mobility.

## Products & Services
- **[College Accelerator]**: Accelerated pathway to a bachelor's degree, designed to save students money (collectively saved over $200 million in tuition). Includes Working Scholars® program for flexible, low-debt degree completion.
- **[Certification Preparation]**: Courses and exam prep for professional certifications, including teacher certification (Keys to the Classroom), nursing (Nurses Now), and others.
- **[K-12 & Institutional Solutions]**: AI-powered tools, video lessons, lesson plans, and adaptive diagnostics for school districts and colleges.
- **[Study.com Platform]**: Over 2 million learning resources (micro-lessons, videos, flashcards, lesson plans, worksheets) leveraging AI-powered diagnostics and adaptive learning technology.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (privately held, bootstrapped)
- **Key Metric**: Over 30 million monthly learners; 707 employees (+8.5% YoY)
- **Notable Investors/Partners**: Bootstrapped (no external venture capital); works with over 11,000 institutional partners including school districts, colleges, and employers.
- **Growth Signals**: 2,421 total employees across 2 offices; 9 active job postings (as of 2026); recognized as a top workplace by Inc., Fortune, and FastCompany; launched social impact initiatives (Working Scholars, Keys to the Classroom, Keys to College) with a goal to save students $1 billion in tuition.

## Competitive Advantages
- **AI-Powered Personalization**: Proprietary AI diagnostics that tailor learning paths and content to individual strengths/weaknesses — a core differentiator from traditional online learning.
- **Scale & Content Moat**: 2 million+ learning resources created by a network of instructors, SMEs, and video editors, making it one of the largest curated libraries in EdTech.
- **Institutional Reach**: Direct partnerships with over 11,000 U.S. school districts, colleges, and employers — a deep moat in the K-12 and higher ed B2B market.
- **Bootstrapped Financial Discipline**: No external VC funding forces sustainable, long-term thinking and reinvestment into product and impact — not driven by hypergrowth burn.
- **Social Impact & Brand Trust**: Donated over $25 million in-kind value through social impact programs, including scholarships and direct donations to schools — builds loyalty with educators and learners.

## Strategic Focus
- **AI-First Product Development**: Heavy investment in AI initiatives to improve student outcomes and team productivity, overseen by the COO who drives AI strategy.
- **Workforce-Aligned Pathways**: Expanding degree and certification programs that directly tie to in-demand careers (teaching, nursing, tech) to address labor shortages.
- **Community & Impact Scaling**: Growing impact initiatives (Working Scholars, Keys to the Classroom) to achieve $1 billion in tuition savings for learners.
- **Institutional Expansion**: Deepening relationships with school districts and colleges to embed Study.com as a core learning infrastructure.

## Why Work Here
- **Culture & Work Environment**: Described as "culture-first" with a small, start-up atmosphere, no red tape, and an emphasis on agile development. Team members are smart, creative, and passionate about education — no egos or office politics.
- **Ownership & Impact**: Engineers and team members are encouraged to make decisions, take ownership, and work on a wide variety of projects. "Rockethons" (24-hour innovation events) allow anyone to experiment.
- **Location**: Downtown Mountain View, CA, across from the Caltrain station and near US 101. Free Caltrain passes and easy commute options.
- **Perks**: Comprehensive medical/dental/vision, strong 401(k), flexible time off, free gym memberships, fully-stocked kitchen with free snacks, catered lunch every Wednesday, weekly "beer cart" deliveries, frequent team events (holiday party, beach day, baseball outings, bowling, volleyball, book club).
- **Recognition**: Named to Inc. Best Place to Work, FastCompany Most Innovative Company, Fortune Great Places to Work (Best Workplaces in the Bay Area), and Golden Bridge Awards for Social Responsibility.
- **Remote/Hybrid**: Not explicitly stated, but HQ office in Mountain View with flexible time off suggests a hybrid-friendly culture.

## Sources
1. [Study.com Careers](https://study.com/pages/Employment.html)
2. [Study.com About Us](https://study.com/pages/About_Us.html)
3. [Study.com Leadership](https://study.com/pages/vision-and-team.html)
4. [Built In: Study.com](https://builtin.com/company/studycom)
5. [LinkedIn: Study.com](https://www.linkedin.com/company/studydotcom)

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