---
title: 'Lifecycle & CRM Specialist (Remote EMEA) at Pragmatike'
canonical: 'https://feeny.ai/job/lifecycle-crm-specialist-remote-emea-pragmatike-ukraine-90de9vbdhf66'
type: 'job'
last_seen: '2026-11-08'
---

# Lifecycle & CRM Specialist (Remote EMEA) at Pragmatike

- **Company:** Pragmatike
- **Location:** Ukraine
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.ashbyhq.com/pragmatike/ade2d10e-3f06-45db-b629-965ae325d5ba

## Job description

Location: Fully Remote (CET) Start Date: ASAP Language: Fluent English required Type: Full-time (Contractor) – 3-month contract to start, with the opportunity to extend

## About the Opportunity

Pragmatike is recruiting on behalf of a fast-growing AI consumer technology company seeking a Lifecycle & CRM Specialist to build and optimize customer communication strategies across the entire user journey. You'll own lifecycle marketing initiatives designed to improve user activation, subscription conversion, retention, and re-engagement. Working closely with product, marketing, and data teams, you'll develop automated communication flows, audience segments, and personalized campaigns across email, in-app messaging, and push notifications. This is a hands-on role for someone who combines strong CRM expertise, analytical thinking, and an understanding of consumer subscription products, with the ability to build and execute lifecycle strategies independently.

## What You'll Do

- Develop and manage lifecycle marketing programs covering onboarding, activation, subscription conversion, renewals, and win-back campaigns.
- Build automated email journeys and personalized communication flows across the customer lifecycle.
- Identify opportunities to convert free users into paying subscribers through targeted messaging and offers.
- Develop re-engagement campaigns to reactivate inactive users and existing customer segments.
- Create audience segments using behavioral, product, and subscription data.
- Collaborate with product and marketing teams to optimize in-app messaging, push notifications, and other communication channels.
- Design and run A/B tests to optimize messaging, timing, offers, and channel performance.
- Monitor campaign performance, deliverability, and customer engagement metrics.
- Analyze results and connect lifecycle initiatives to revenue, conversion, and retention outcomes.
- Ensure communication strategies comply with applicable privacy regulations and consent requirements.

## What We're Looking For

- Proven experience in lifecycle marketing, CRM, or retention marketing, ideally within a consumer subscription business.
- Hands-on experience building automated campaigns and customer journeys using platforms such as Braze, Customer.io, Iterable, or Klaviyo.
- Strong understanding of customer segmentation, personalization, and lifecycle automation.
- Analytical mindset with the ability to independently build segments, analyze campaign results, and optimize performance.
- Experience managing email deliverability, list health, and campaign performance.
- Understanding of GDPR, CAN-SPAM, consent management, and international communication requirements.
- Strong copywriting skills and the ability to create or refine effective customer communications.
- Ability to develop strategy and independently execute campaigns.
- Excellent written English.

## Nice to Have

- Experience with in-app messaging and push notifications across iOS and Android.
- Knowledge of email deliverability, domain reputation, and reactivation of dormant mailing lists.
- Familiarity with subscription billing platforms and associated customer lifecycle events.
- Experience working with consumer applications where customer trust and communication tone are particularly important.
- Experience optimizing subscription revenue and customer lifetime value.

Why Join? This is an opportunity to build and own the lifecycle marketing strategy of an innovative AI consumer product used by millions of people worldwide. You'll have the autonomy to develop new communication programs, experiment with different approaches, and directly influence subscription growth and long-term customer retention. The company offers flexible working hours, generous vacation policies, a fully remote work environment, and the opportunity to influence the future of AI-powered consumer experiences. Pragmatike is committed to a fair, transparent, and inclusive recruitment process. We do not discriminate based on age, disability, gender, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. In accordance with GDPR, your personal data will be processed lawfully, fairly, and securely, and used solely for recruitment purposes, including sharing it with our client(s) for employment consideration. You may request access, correction, or deletion of your data at any time. We are committed to maintaining the confidentiality and security of your information throughout the recruitment process.

## About Pragmatike

## Company Overview
- **One-liner**: Pragmatike is a remote tech recruitment platform that connects businesses with vetted software engineers, data specialists, and IT professionals across 60+ countries, promising hires within 48 hours.
- **Entity Type**: Private (bootstrapped/early-stage; no disclosed funding rounds)
- **Headquarters**: Paris, France (with offices in San Francisco, CA, USA and presence in UAE, Armenia, Turkey)
- **Founded**: 2022
- **Founders**: Grégoire Clement (Co-Founder & CEO), Mathias Guigui (COO & Co-Founder)

## Core Business
- **Primary industry**: IT Services and IT Consulting / Talent Recruitment
- **Target customers**: Remote-first companies of all sizes – from startups and scaleups to large enterprises – primarily in SaaS and Fintech, but open to all industries (excluding defense, medical, weaponry)
- **Mission or purpose statement**: “Simplify IT talent recruitment … score top remote developers and tech professionals. Easy peasy!”

## Products & Services
- **Recruitment-as-a-Service**: End-to-end hiring process with human-picked vetting (no AI screening). Clients submit requirements, get matched within 48 hours, and receive a dedicated personal manager for the duration of the engagement.
- **International Payroll & Compliance Management**: Handles contracts, IP protection, and local labor law compliance for remote hires across 100+ countries.
- **Talent Pool Access**: Database of 50K+ candidates globally; specializes in niche technologies (AS400, Erlang, Scala, Elixir, cybersecurity, IoT, ML) as well as standard stacks (React, Node, Python, Swift, etc.).
- **Roles Covered**: Full-stack developers, data engineers, mobile developers, DevOps, product managers, marketing, finance, sales – all fully remote.

## Market Standing
- **Valuation**: Not publicly available
- **Key Metric**: Reports 10,000+ vetted specialists in network; trusted by 50+ brands; currently posting 283 active job openings
- **Notable Investors/Partners**: No investors disclosed; client logos not individually named but described as “unicorns, small businesses, large enterprises”
- **Growth Signals**:
  - Year-over-year job postings growth: **+1079.2%**
  - Operates in 60+ countries
  - Stages talent in 2 offices (Paris, San Francisco) with remote workforce spanning 20+ locations

## Competitive Advantages
- **100% Remote DNA**: The company was built for remote hiring, focusing on international talent – unlike traditional local staffing agencies.
- **Human Vetting, No Fake AI**: Claims a rigorous human selection process (communication, English proficiency, technical test, client validation) rather than automated screening.
- **Speed**: Guaranteed match within 48 hours; trial period offered at €0.
- **Cost Advantage**: 30–50% cheaper than local market rates for freelance developers, with no hidden fees.
- **Flexible, Project-Based Pricing**: No subscriptions or packages; pricing per hour (€31–€59) tailored to client budget.
- **Niche Expertise**: Able to source rare specialists (AS400, Erlang, etc.) often inaccessible via traditional channels.

## Strategic Focus
- **Global Expansion**: Growing presence in EMEA, UAE, and Americas; actively posting jobs across time zones.
- **Quality Over Quantity**: Emphasizes human-curated matches over automated algorithms.
- **SaaS & Fintech Concentration**: Primary verticals, while remaining industry-agnostic for broader reach.
- **Cost Leadership**: Maintaining price advantage to undercut larger competitors like Toptal or Upwork.

## Why Work Here
- **Culture**: Described as a “young startup” that “pampers clients like bees nurturing honey” – high-touch, service-oriented environment.
- **Remote/Hybrid Policy**: Fully remote operations; employees work from physical offices in Paris or San Francisco as needed, but the company is built for remote work.
- **Team**: Small team of ~7 employees (down 25% YoY, likely due to strategic refocus), with HR as the largest department (33%).
- **Growth Opportunity**: Working at a fast-growing platform that tripled job postings in a year offers exposure to global tech talent markets and recruitment ops.
- **Perks**: Not explicitly listed, but flexible, project-based environment with international exposure.

## Sources
1. [pragmatike.com](https://www.pragmatike.com/)
2. [linkedin.com](https://www.linkedin.com/company/pragmatikee)
3. [builtin.com](https://builtin.com/company/pragmatike)
4. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/pragmatike)
5. [pragmatike.com/business](https://www.pragmatike.com/business)

## Other roles at Pragmatike

- [ASO Specialist (Remote EMEA)](https://feeny.ai/job/aso-specialist-remote-emea-pragmatike-ukraine-2eybgj6x0edt) — Ukraine
- [Product Designer (Remote EMEA)](https://feeny.ai/job/product-designer-remote-emea-pragmatike-ukraine-wprz3repsf1g) — Ukraine
- [Technical SEO & GEO Specialist (Remote EMEA)](https://feeny.ai/job/technical-seo-geo-specialist-remote-emea-pragmatike-ukraine-v0z8aa4x7j3k) — Ukraine
- [Social Media Manager (Remote EMEA)](https://feeny.ai/job/social-media-manager-remote-emea-pragmatike-ukraine-0xe636rp7r58) — Ukraine
- [Content Writer (Remote EMEA)](https://feeny.ai/job/content-writer-remote-emea-pragmatike-ukraine-fzz5p6pxm4z8) — Ukraine
- [Storage & Backup Engineer (Remote)](https://feeny.ai/job/storage-backup-engineer-remote-pragmatike-armenia-8pz2tk4qhajk) — Armenia
- [Product Manager – Growth (Remote)](https://feeny.ai/job/product-manager-growth-remote-pragmatike-ukraine-6mvfpxgr5gve) — Ukraine
- [IT & Security Team Lead (EMEA Remote)](https://feeny.ai/job/it-security-team-lead-emea-remote-pragmatike-albania-1s11d01dmxh6) — Albania
- [Virtualization Administrator (Remote)](https://feeny.ai/job/virtualization-administrator-remote-pragmatike-armenia-sxak7x3ym0nw) — Armenia
- [Solutions Engineer – Enterprise Compute](https://feeny.ai/job/solutions-engineer-enterprise-compute-pragmatike-lyon-wx713gfbwdeg) — Lyon, France