---
title: 'Lifecycle & Email Marketing Manager at Fresh Prints'
canonical: 'https://feeny.ai/job/lifecycle-email-marketing-manager-fresh-prints-remote-vwfzm2hyaf6f'
type: 'job'
last_seen: '2026-09-21'
---

# Lifecycle & Email Marketing Manager at Fresh Prints

- **Company:** Fresh Prints
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-06-25
- **Last confirmed live:** 2026-09-21
- **Apply:** https://job-boards.greenhouse.io/freshprints/jobs/6101312004

## Job description

Lifecycle & Email Marketing Manager

[Fresh Prints](https://www.freshprints.com/)' email channel is our oldest and highest-potential channel — and the one we've leveraged the least. We've built a strong technical foundation, but we're missing the layer that actually makes email work: content. Emails that land at the right moment, in the right way, and create real value for the people on our list.

We're looking for someone who is first and foremost a great marketer — someone who understands what makes an email get opened, get read, and drive a click. You'll own both our campaign email and our full lifecycle program, and you'll extend that same craft into SMS as we build it into a real channel.

This isn't a role where you inherit a machine and keep it running. You're building the content engine on top of the plumbing we already have. If you've been waiting for a channel with this much upside and this little baggage, this is it.

This role is about:

- Owning every word that goes out — subject lines, body, CTAs — across email and SMS
- Turning a solid technical setup into a channel people actually look forward to hearing from
- Building lifecycle flows that feel like a conversation, not a drip someone got trapped in
- Writing for a college-age audience in a voice that feels made for them, not blasted at them
- Bringing a real point of view on performance — not just reading the numbers, but knowing what they're telling you to do next

## What You'll Own

Campaign Email & SMS Content

- Own email and SMS conceptualization — final say on subject lines, preview text, headers, body, and CTAs across all of Fresh Prints' major marketing moments
- Work with our brand and creative teams on design and copy so every send feels on-brand
- Develop a campaign content calendar that ladders into the broader marketing calendar, so email and SMS amplify the right message at the right time
- Own A/B testing for subject lines, content approaches, and CTAs — with the discipline to learn from the results and apply them
- Write messages that resonate with a college-age audience: content that feels like it's actually written for them, not generic marketing

Lifecycle Program (Email & SMS)

- Own the strategy and content for Fresh Prints' lifecycle flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back — across email and SMS
- Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table
- Own segmentation: define the audiences and journey logic that decide who gets what, when
- Write and test improved lifecycle content, and build flows that feel like a conversation with the customer, not a sequence they got dropped into for checking a box

Deliverability & Performance

- Monitor deliverability and engagement metrics — open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates — and maintain a healthy sender reputation
- Follow email and SMS deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management, and compliance
- Report on performance on a regular cadence — what's working, what isn't, and what you're changing based on the data
- Bring a point of view: not just "open rate was 28%," but "here's what that tells us about the subject-line approach, and here's what I'm testing next"

## Who You Are

- You're a strong marketer, and you know it. Your subject lines get opened. Your body copy gets read. Your CTAs get clicked. You have a feel for what makes someone actually engage with a message rather than glance at it before archiving.
- You understand lifecycle marketing at a real level — you know the difference between a nurture message and a conversion message, and you write them differently.
- You're fluent in email (and increasingly SMS) as a channel: you know what deliverability means, you care about list health, and you can look at an open rate and know whether it's a subject-line problem or a segmentation problem.
- You own your own output. Nobody has to check your sends before they go — you hold the standard yourself, and it stings when something ships with a mistake.
- You work well with technical partners, brand, and creative, and you can translate what Fresh Prints' audience cares about into messaging that lands.
- You're comfortable with data and let it sharpen your instincts rather than replace them.

## Requirements

- 4-8 years of experience in email, lifecycle, or CRM marketing, or a closely related role where writing was a primary responsibility
- Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar); SMS platform experience a plus
- Demonstrated understanding of lifecycle programs: welcome series, post-purchase flows, re-engagement, cart abandonment, and the segmentation logic behind them
- Comfort with email/SMS performance metrics — open rate, CTR, unsubscribe rate, deliverability indicators — and the ability to draw real insight from them
- Basic HTML/CSS comfort for email (able to troubleshoot and adjust templates)
- Strong written communication — you write clearly and with personality, not in marketing speak
- Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise

Details and other benefits

- Work From Home / Remote
- Competitive annual salary
- Learning opportunities
- Working in a great culture
- At Fresh Prints, we deeply value the long-term contributions of our team. To recognize and celebrate that commitment, we offer a 2-month paid Sabbatical to eligible employees

Fresh Prints is an equal employment opportunity employer and promotes diversity, actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.

## About Fresh Prints

## Company Overview
- **One-liner**: Fresh Prints is a custom apparel company that designs and prints merchandise for collegiate organizations, schools, and businesses, operating through a network of student campus managers.
- **Entity Type**: Private (bootstrapped, acquired by founders for $16,000)
- **Headquarters**: New York, NY, USA (with offices in Manila, Philippines and Hyderabad, India)
- **Founded**: 2009
- **Founders**: Originally co-founded by Jason Israel and Sasha Sherman; later acquired and led by Jacob Goodman, Josh Arbit (CEO), and Jolijt Tamanaha (co-owner)

## Core Business
- **Primary industry**: Custom apparel / collegiate merchandise
- **Target customers**: B2B (Greek organizations, student clubs, university departments, companies) and B2C (through campus managers)
- **Mission or purpose statement**: Not publicly stated, but the company emphasizes "living and working with purpose," meritocracy, and investing in individual development.

## Products & Services
- **Custom Apparel**: T-shirts, sweatshirts, sweatpants, bottles, hats, and other merchandise – designed and printed for student organizations, Greek societies, corporate clients, and events. (Service-oriented, design + printing)
- **In-House Apparel Line**: Launched in 2021, a matching sweat set (sweatshirt and sweatpants) sold directly. (Retail product)
- **Campus Manager Program**: A network of student representatives (380+ active) who sell to their campus communities, supported by training, design tools, and order financing. (Sales channel / internship program)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Revenue reported as $40 million (2022) per Wikipedia; LinkedIn estimates $6.3M (possibly a different calculation). Conflicting reports – both cited.
- **Notable Investors/Partners**: Bootstrapped; no external investors. Licensed vendor for Affinity Licensing (Greek organizations) and Collegiate Licensing Company (universities).
- **Growth Signals**: 
  - 380+ active campus managers, up from 120 in 2016 and 625 in 2022 (Wikipedia).
  - 400+ total team members, 928 employees on LinkedIn (including campus managers?).
  - Expanded into new verticals via "Frontier" division (real estate, luxury travel, jewelry, fintech).
  - Operating in 486+ schools, 16,566,500+ orders placed.

## Competitive Advantages
- **Unique sales model**: A distributed network of college students (Campus Managers) who act as local brand ambassadors – low cost, high-touch, and scalable.
- **Meritocracy**: Promotes a culture where "your voice is as loud as the quality of your input, not your title."
- **Vertical integration**: In-house design, printing, and logistics across multiple countries.
- **Strong brand affinity**: Trusted by major universities (e.g., University of Virginia, University of Florida, University of Pennsylvania).

## Strategic Focus
- **Diversification beyond apparel**: The "Frontier" division is building new businesses in travel, real estate, jewelry, banking, and fintech staffing.
- **Global expansion**: Operations in the US, India, and Philippines – with remote-first roles across these hubs.
- **Talent development**: Heavy investment in internal training and career growth; 99% of campus managers say Fresh Prints helped them get jobs, and 87% say skills developed helped their career grow.

## Why Work Here
- **Culture**: Meritocratic, purpose-driven, with a focus on individual development. The company values "ambitious" people who want to "live and work with purpose."
- **Remote/Hybrid policy**: Multiple roles are remote (India, Philippines, US), though New York HQ is in Manhattan. Offices in Hyderabad and Manila.
- **Perks**: Not detailed, but the company offers scholarships and a strong emphasis on growth and ownership.
- **Engineering culture**: Growing tech team (Full Stack Engineer, ML Engineer, etc.) working on internal tools, signal processing, and e-commerce support.

## Sources
1. [freshprints.com](https://www.freshprints.com/about-us)
2. [greenhouse.io](http://job-boards.greenhouse.io/freshprints)
3. [wikipedia.org](https://en.wikipedia.org/wiki/Fresh_Prints)
4. [linkedin.com](https://www.linkedin.com/company/fresh-prints)
5. [apply.freshprints.com](https://apply.freshprints.com/careers-page/)

## Other roles at Fresh Prints

- [Accounts Payable Associate](https://feeny.ai/job/accounts-payable-associate-fresh-prints-philippines-zrv6e01pre2n) — Philippines
- [Accounts Payable Associate](https://feeny.ai/job/accounts-payable-associate-fresh-prints-india-9jba31pnn0yw) — India
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-fresh-prints-philippines-c37w251t8gj1) — Philippines
- [Jr. Licensing Associate](https://feeny.ai/job/jr-licensing-associate-fresh-prints-philippines-cmtcs3wwtd7w) — Philippines
- [Instructional Designer](https://feeny.ai/job/instructional-designer-fresh-prints-philippines-q0vft1z95kyd) — Philippines
- [Customer Service Manager](https://feeny.ai/job/customer-service-manager-fresh-prints-philippines-5z53sexyg4pm) — Philippines
- [Merchant Support Specialist (Shopify)](https://feeny.ai/job/merchant-support-specialist-shopify-fresh-prints-philippines-j10bbgvc4hs8) — Philippines
- [Customer Success Manager (Jewelry Industry)](https://feeny.ai/job/customer-success-manager-jewelry-industry-fresh-prints-south-africa-7z3egmqzb3xs) — South Africa
- [Customer Service Associate](https://feeny.ai/job/customer-service-associate-fresh-prints-philippines-kbjpn4ntbgyk) — Philippines
- [Sales Operations Coordinator](https://feeny.ai/job/sales-operations-coordinator-fresh-prints-india-philippines-vzw9an53frbc) — India / Philippines