---
title: 'Lifecycle Marketer, Enterprise at Lovable'
canonical: 'https://feeny.ai/job/lifecycle-marketer-enterprise-lovable-boston-y88bgey9v92a'
type: 'job'
last_seen: '2026-09-11'
---

# Lifecycle Marketer, Enterprise at Lovable

- **Company:** Lovable
- **Location:** Boston, MA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-14
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/lovable/5535f584-03e8-4f33-8504-21d272e44714

## Job description

TL;DR - You’ll own and operate demand-gen nurture flows for net-new prospects, lifecycle programs for customers (upsell/expansion), partnerships and ad-hoc one-off sends, increasingly driven by AI-enabled personalization. This is a high-impact, hands-on role shaping how B2B users experience Lovable every day.

Why Lovable? Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started. We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world. Lovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software.

## What we’re looking for

- 8+ years of experience in B2B lifecycle / CRM marketing, growth, or a related discipline
- 3+ years of deep, hands-on expertise with tools such as HubSpot
- Proven experience with email deliverability, list hygiene, and sender reputation
- Strong analytical instincts and comfort using data to drive prioritization and decision-making
- Experience building adaptive, evolving lifecycle systems, not just static journeys
- Hands-on experience applying AI and automation to:
- Content creation
- Personalization
- Segmentation
- Decisioning logic
- Comfort operating in ambiguity and designing systems that improve over time
- Excellent content craft

## What you’ll do

- Operate lifecycle marketing across activation, engagement, upsell retention and expansion for enterprise prospects & customers
- Execute ad-hoc and one-off lifecycle sends (product launches, experiments, GTM moments)
- Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide:
- Who to message
- When to message
- Where to message (email, push, emerging CRM channels)
- What content to send based on behavior and context
- Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot
- Build experimentation frameworks that measure true incremental impact and avoid over-attribution
- Partner closely with Data, GTM, and Product teams to ensure lifecycle messaging feels native, timely, and valuable
- Ensure every piece of lifecycle marketing we send is positively adding to our brand

What Success Looks Like

- We measure lift vs goal metrics from lifecycle marketing you’re operating
- Users experience Lovable’s lifecycle messaging as remarkably relevant, well-timed, and valuable - not noisy or generic

## About your application

Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join. We treat all candidates equally - if you’re interested, please apply through our careers portal.

## About Lovable

## Company Overview
- **One-liner**: Lovable provides an AI-powered platform that enables users to build apps, websites, and digital products through natural language prompts, automating the software development process.
- **Entity Type**: Private (Series B)
- **Headquarters**: Stockholm, Sweden
- **Founded**: 2023
- **Founders**: Anton Osika (CEO), Fabian Hedin (CTO)

## Core Business
- **Primary industry/industries**: Software Development, AI-Powered Development Tools
- **Target customers**: B2B, B2C, Enterprise, SMB, individual builders and developers
- **Mission or purpose statement**: Democratizing software creation by allowing anyone to build apps and websites by simply describing what they want.

## Products & Services
- **Lovable Platform (AI App Builder)**: A no-code, AI-powered platform where users describe an app or website idea, drop in screenshots or docs, and the AI builds a working prototype in real-time. Users can then refine and deploy with simple feedback and one-click deployment. Type: SaaS / AI Platform.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding of $553.5M USD (as of latest round). Annual Revenue estimated between $100M-$500M USD. Annual Recurring Revenue surged by more than 30% in a single month earlier in 2026.
- **Notable Investors/Partners**: Menlo Ventures (led Series B), Creandum (led Seed Round), byFounders, Hummingbird Ventures. Investors include 15 in Series B and 25 in Series A.
- **Growth Signals**: Explosive headcount growth of +646.1% year-over-year to 524 employees. Operates in 56 countries. Acquired Molnett. Active job postings at 115. Millions of projects built on the platform.

## Competitive Advantages
- **Speed of Development**: Allows users to go from idea to working prototype in minutes, dramatically faster than traditional coding.
- **Low Barrier to Entry**: Requires no deep coding skills, opening software creation to a massive audience of non-developers.
- **"Founder DNA" Culture**: The company actively hires for and rewards an ownership mindset, autonomy, and the ability to move fast—traits often found in founders. This creates a high-performance, low-ambiguity environment.
- **Transparent Decision-Making**: Uses a simple "IPS" (Issue and Proposed Solution) framework for decisions, made in writing and shared publicly across the company, enabling speed and clarity across time zones.

## Strategic Focus
- **Rapid Scaling**: Focused on growing the team to around 400 employees globally (from 146 in early March 2026), prioritizing engineering, product, and design.
- **Go-to-Market Expansion**: Building out sales, customer success, and marketing functions to support its rapid revenue growth.
- **Platform Development**: Continuing to enhance the AI app builder's capabilities, reliability, and enterprise features (as evidenced by a Product Manager (Enterprise) role).

## Why Work Here
- **Culture of Ownership & Impact**: The company explicitly seeks "founder-types" who take ownership, ship meaningful work from day one, and are comfortable with autonomy and ambiguity.
- **High-Growth Environment**: Being part of a company that is scaling revenue and headcount at an explosive rate offers significant career growth opportunities.
- **Global & Remote-First**: With offices in Stockholm, San Francisco, London, and Boston, and a remote-friendly policy, the team is distributed globally.
- **Comprehensive Benefits**: Includes unlimited AI access, meaningful equity, paid parental leave, wellness & health budget, and relocation support.
- **Engineering & Product Focus**: The culture emphasizes speed, results, and tight feedback loops over rigid process, which is attractive for builders who want to move fast.

## Sources
1. [lovable.dev](https://lovable.dev/)
2. [Lovable Careers Page](https://lovable.dev/careers)
3. [LinkedIn - Lovable](https://www.linkedin.com/company/lovable-dev)
4. [Business Insider - Lovable Hiring Strategy](https://www.businessinsider.com/lovable-hiring-strategy-founder-dna-structure-vibe-coding-2026-3)
5. [Jobs.ashbyhq.com - Lovable](https://jobs.ashbyhq.com/lovable)

## Other roles at Lovable

- [Corporate Communications & Public Affairs (Europe)](https://feeny.ai/job/corporate-communications-public-affairs-europe-lovable-stockholm-jct65524fywy) — Stockholm, Sweden
- [Growth Creative Strategist](https://feeny.ai/job/growth-creative-strategist-lovable-london-1vy5y3pr4dd8) — London, United Kingdom
- [Mid-Market Account Executive, Nordics](https://feeny.ai/job/mid-market-account-executive-nordics-lovable-stockholm-7j9v7fy18bc6) — Stockholm, Sweden
- [IT Specialist](https://feeny.ai/job/it-specialist-lovable-stockholm-ga64k7mncepa) — Stockholm, Sweden
- [Finance & BizOps, Marketing](https://feeny.ai/job/finance-bizops-marketing-lovable-london-n1vvanp95nkb) — London, United Kingdom
- [Transformation Lead](https://feeny.ai/job/transformation-lead-lovable-new-york-7qn1f98pk2td) — New York, NY
- [Product Partnership Engineer](https://feeny.ai/job/product-partnership-engineer-lovable-san-francisco-63mdymvkzfg8) — San Francisco, CA
- [Internal Communications Lead](https://feeny.ai/job/internal-communications-lead-lovable-stockholm-xs8d8zppv4qh) — Stockholm, Sweden
- [Tech Procurement Specialist](https://feeny.ai/job/tech-procurement-specialist-lovable-stockholm-t5jdmz45csed) — Stockholm, Sweden
- [Trust & Safety Engineer](https://feeny.ai/job/trust-safety-engineer-lovable-stockholm-q2n6a2avm2y9) — Stockholm, Sweden