---
title: 'Lifecycle Marketing Associate at Joyrideautos'
canonical: 'https://feeny.ai/job/lifecycle-marketing-associate-joyrideautos-united-states-gzj88sheendc'
type: 'job'
last_seen: '2026-09-09'
---

# Lifecycle Marketing Associate at Joyrideautos

- **Company:** Joyrideautos
- **Location:** United States
- **Employment:** full-time
- **Posted:** 2021-11-22
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.lever.co/joyrideautos/7b288fee-de9f-47db-a428-213d43d20a96

## Job description

Joyride is a new marketplace in one of the few overlooked segments left in the automotive industry, unclaimed vehicle auctions. Started by a team of successful entrepreneurs, a few car aficionados, and a talented development team, they had the vision to create the industry-leading online auction platform to make it easy and safe to buy and sell unclaimed vehicles.

Joyride launched in April 2020 after a year of laser-focused brand creation and product development. We are now successfully executing regular online unclaimed vehicle auctions in major U.S. cities and expanding into new markets. We are a lean, yet impactful team composed of motivated, positive, and collaborative individuals dedicated to making Joyride the leading unclaimed vehicle auction platform.

About the role: We are looking for a Marketing Associate to lead customer engagement across the lifecycle of Joyride buyers and sellers. You will be responsible for developing marketing campaigns that drive business outcomes (activation, retention, revenue, and winback). The successful candidate will be an incredible project manager and methodical thinker with the ability to execute processes across cross-functional teams. Responsibilities will include Marketing Communications (owned channels), Social Media Management, Digital Advertising, User Journey Design, Measurement & Attribution,  and Project Management of product improvements related to marketing.

About you: -You’ve successfully executed lifecycle/CRM marketing programs for an early-stage business. -You are passionate about forming a deep understanding of users and can create personalized experiences to improve activation and retention. -You are creative, analytical, and enjoy getting to the lowest level of detail to identify engagement opportunities. -You have a bias to action and proactively identify areas for growth, owning the outcome.

What you’ll do: -Maintain marketplace demand for the Joyride business by effectively engaging users through owned and paid channels. -Develop and execute new user onboarding, retention, and winback strategies. -Manage day-to-day marketing communications (email, social media, texting, and more) -Work collaboratively with product and analytics to implement new features. -Identify and develop new user engagement opportunities through rigorous testing -Quickly catch bugs/issues and act urgently to address

Qualifications: -1-3 years of experience in email marketing, CRM, or lifecycle marketing for a consumer-facing business ideally in Automotive -Proven ability to prioritize and execute tasks in a fast-paced environment -Demonstrated aptitude in building user empathy and crafting highly personalized messaging -Technical ability to leverage analytics and work with complex datasets to understand performance, drive decision-making, and measure outcomes -Experience with email marketing or CRM software - bonus points for Constant Contact, Zendesk Sell -A positive, upbeat attitude

## About Joyrideautos

## Company Overview
- **One-liner**: Joyride Autos operates an online auction platform for unclaimed, abandoned, and salvage vehicles, connecting buyers (dealers, dismantlers) with sellers (impound lots, insurers, lenders).
- **Entity Type**: Private (revenue-positive, likely bootstrapped or early-stage funded)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2020
- **Founders**: A team of entrepreneurs, car enthusiasts, and technologists (individual names not publicly disclosed)

## Core Business
- **Primary industry**: Automotive – online vehicle marketplace and auction services
- **Target customers**: B2B – auto dealers, salvage yards, fleet operators, banks, auto lenders, insurers, and impound lots; also serves dismantlers and recyclers
- **Mission/purpose**: To create the industry-leading online auction platform that makes it easy and safe to buy and sell unclaimed vehicles, extending vehicle life and supporting sustainable fleet reuse.

## Products & Services
- **[Joyride Autos Auction Platform]**: A web-based SaaS marketplace for listing, bidding, and purchasing unclaimed, abandoned, and salvage vehicles. Features include vehicle valuation, inspection reports, logistics coordination, and payment processing.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Estimated annual revenue in the $1M–$10M range (as of mid-2026); company is revenue-positive with strong unit economics.
- **Notable Investors/Partners**: Target partnerships include banks, auto lenders, auto insurers, salvage yards, dealerships, and fleet operators. No named institutional investors in public records.
- **Growth Signals**: Expanded from launch in California, Texas, Indiana, and Nevada to nine major U.S. cities; lean team of ~13 employees across 3 continents (North America, Europe, Asia); active hiring for engineering and operations roles.

## Competitive Advantages
- **Niche focus on undervalued/aging vehicles**: Specializes in a segment underserved by traditional auction platforms (unclaimed, abandoned, salvage), reducing competition.
- **Sustainability angle**: Extends vehicle life amid aging fleets and parts shortages, creating alignment with recyclers, insurers, and parts suppliers.
- **Lean, tech-forward model**: Uses AWS, Google Cloud, React, and Cloudflare to keep overhead low and scale quickly; potential to monetize data insights and API integrations.
- **First-mover in unclaimed vehicle e-commerce**: Established processes for valuation, inspection, logistics, and payments that competitors lack.

## Strategic Focus
- **Geographic expansion**: Scaling into additional high-volume U.S. markets and exploring cross-border demand (e.g., Philippines Super Taxi initiative).
- **Partnership development**: Deepening relationships with lenders, insurers, salvage networks, and fleet operators to increase auction volume.
- **Platform enhancement**: Building API integrations and data monetization features to serve enterprise customers and streamline buyer/seller onboarding.

## Why Work Here
- **Culture**: Described as a lean, impactful team of motivated, positive, and collaborative individuals. Emphasizes ownership and direct impact on product growth.
- **Remote/Hybrid**: Team spans three continents – likely supports remote work with some in-person coordination in San Francisco.
- **Notable perks**: Early-stage environment with opportunity to shape the platform; strong unit economics suggest stability and growth potential.
- **Engineering culture**: Tech stack includes modern web technologies (React, AWS Lambda, Cloudflare) – appealing for engineers who want to work on real-world marketplace problems.

## Sources
1. [leadiq.com](https://leadiq.com/c/joyride-autos/5f4ccd191ecba4fee3006ef7)
2. [cbinsights.com](https://www.cbinsights.com/company/joyride-3)
3. [theorg.com](https://theorg.com/org/joyride-autos)
4. [jobs.dou.ua](https://jobs.dou.ua/companies/joyride-auto-auctions/)
5. [jobs.lever.co](https://jobs.lever.co/joyrideautos)

## Other roles at Joyrideautos

- [Account Executive, SoCal](https://feeny.ai/job/account-executive-socal-joyrideautos-united-states-6myqcftw23rd) — United States
- [Account Executive, Texas](https://feeny.ai/job/account-executive-texas-joyrideautos-united-states-grd412eaf4xh) — United States
- [Growth Marketing](https://feeny.ai/job/growth-marketing-joyrideautos-united-states-df8hhem0kbvp) — United States
- [Head of Sales](https://feeny.ai/job/head-of-sales-joyrideautos-united-states-1cr3mc39nwbb) — United States
- [Recruiter](https://feeny.ai/job/recruiter-joyrideautos-united-states-crfstj0xz3rn) — United States
- [Operations Associate, Texas](https://feeny.ai/job/operations-associate-texas-joyrideautos-united-states-shq77mq9m956) — United States
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-joyrideautos-united-states-jc9x9ft96f34) — United States
- [Software Engineer](https://feeny.ai/job/software-engineer-joyrideautos-ukraine-c9rsgfdxf4de) — Ukraine