---
title: 'Lifecycle Marketing & Automation Manager at MyFunded Futures'
canonical: 'https://feeny.ai/job/lifecycle-marketing-automation-manager-myfunded-futures-plano-sxnq3r7vdm58'
type: 'job'
last_seen: '2026-11-03'
---

# Lifecycle Marketing & Automation Manager at MyFunded Futures

- **Company:** MyFunded Futures
- **Location:** Plano, TX
- **Posted:** 2026-07-15
- **Last confirmed live:** 2026-11-03
- **Apply:** https://job-boards.greenhouse.io/myfundedfutures/jobs/4317574009

## Job description

At My Funded Futures, we’re transforming the world of proprietary trading by giving traders the capital, tools, and community they need to succeed.

We blend innovation, transparency, and performance to create opportunity — helping traders scale faster and smarter. If you’re passionate about fintech, financial markets, and data-driven growth, you’ll fit right in.

Explore our open roles below and see how you can help us shape the future of funded trading.

Position Summary MyFundedFutures is seeking a Lifecycle Marketing & Automation Manager to help us build smarter, more connected, and more effective marketing experiences across the customer lifecycle.

This role combines lifecycle marketing, marketing automation, loyalty program management, and marketing technology expertise. You’ll own the hands-on execution of lifecycle campaigns and loyalty initiatives, while proactively identifying opportunities to improve customer engagement, retention, and operational efficiency through automation, segmentation, and connected marketing systems.

We’re looking for someone who understands both the marketing strategy behind a campaign and the technical execution required to bring it to life. You should be comfortable developing ideas, recommending solutions, connecting platforms, and independently building and optimizing campaigns—not simply following a set of instructions.

Strong, hands-on HubSpot experience is essential, but your ability to think strategically about how marketing technology can drive better business outcomes is just as important.

## Key Responsibilities

Lifecycle Marketing & Automation

- Build, execute, and optimize lifecycle marketing campaigns across email and other relevant customer communication channels.
- Develop automated customer journeys supporting onboarding, activation, engagement, retention, loyalty, and re-engagement.
- Proactively identify opportunities to improve customer experiences and marketing performance through behavioral triggers, personalization, segmentation, and automation.
- Collaborate with marketing leadership to translate business objectives into actionable lifecycle campaigns and programs.
- Monitor campaign performance and recommend improvements based on customer behavior, engagement, and business results.

Loyalty Program Management

- Own the day-to-day marketing execution and operational management of our customer loyalty program.
- Develop and manage loyalty communications, reward campaigns, automated journeys, and member engagement initiatives.
- Partner with Product and other internal teams to support loyalty program functionality, integrations, and new initiatives.
- Identify opportunities to increase loyalty participation, reward redemption, customer engagement, and retention.
- Track program performance and recommend improvements to the member experience and overall effectiveness.

Marketing Technology & Integrations

- Serve as a primary marketing owner and hands-on administrator of HubSpot, including Marketing Hub configuration, workflows, segmentation, email, and reporting.
- Manage and optimize connections between HubSpot and other marketing platforms, customer data sources, and internal systems.
- Proactively identify opportunities to connect tools, leverage customer data, and automate processes across the marketing technology stack.
- Partner with Product, Engineering, and BI teams to scope, implement, and troubleshoot integrations and data flows.
- Maintain data quality, automation logic, and marketing system configurations to support accurate and reliable campaign execution.
- Evaluate new platform capabilities, tools, and automation opportunities that could improve marketing effectiveness or efficiency.

Campaign Execution, Reporting & Optimization

- Independently build, test, launch, and manage marketing campaigns and automated workflows.
- Own campaign setup, audience segmentation, scheduling, personalization, and quality assurance.
- Develop and maintain reporting on lifecycle campaign performance, automation effectiveness, and loyalty program engagement.
- Use performance data and testing to identify opportunities for continuous improvement.
- Establish scalable processes and documentation that support reliable execution as the business grows.

Required Qualifications

- 3–5+ years of experience in lifecycle marketing, marketing automation, CRM marketing, or marketing operations.
- Strong, hands-on experience with HubSpot Marketing Hub, including campaign execution, workflows, automation, segmentation, and reporting.
- Demonstrated experience developing and managing automated customer journeys across multiple lifecycle stages.
- Experience working with marketing technology integrations, customer data flows, and connected platforms.
- Strong understanding of email marketing, audience segmentation, personalization, and customer engagement strategies.
- Ability to independently translate business objectives into marketing campaigns, automation workflows, and technical solutions.
- Analytical mindset with experience evaluating campaign performance and identifying optimization opportunities.
- Excellent attention to detail, problem-solving skills, and ability to manage multiple priorities in a fast-paced environment.
- Comfortable collaborating across Marketing, Product, Engineering, and Analytics teams.

## Preferred

- Experience managing or supporting customer loyalty, rewards, or retention programs.
- HubSpot Marketing Hub or Marketing Software certifications.
- Experience with APIs, webhooks, integration platforms, or marketing data synchronization.
- Familiarity with additional marketing platforms such as Braze, SendGrid, or similar tools.
- Experience with GA4, marketing attribution, and customer behavior analytics.
- Background in B2C, e-commerce, fintech, subscription, or other high-volume digital businesses.

What Success Looks Like

- Lifecycle campaigns and automated customer journeys are consistently executed, monitored, and improved.
- Our loyalty program is actively managed, with initiatives that increase customer participation, engagement, and retention.
- HubSpot and connected marketing platforms operate as an integrated, reliable marketing ecosystem.
- New opportunities for automation, personalization, and customer engagement are proactively identified and implemented.
- Marketing campaigns are launched accurately and efficiently, with clear performance visibility and minimal rework.
- The team benefits from a marketing automation expert who can independently recommend and execute solutions—not just complete assigned tasks.

## EEO Statement

## Equal Employment Opportunity

My Funded Futures is an equal opportunity employer. We believe that diversity drives innovation and success. We are committed to building an inclusive environment where every team member feels valued, respected, and supported—regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic.

Pay Transparency

In compliance with pay transparency laws, My Funded Futures provides compensation ranges in job postings where required. Final compensation may vary based on experience, qualifications, and location. We also offer comprehensive benefits and performance-based incentives.

Accessibility / Accommodation Statement

If you require assistance or an accommodation during the application process, please contact our HR team at careers@myfundedfutures.com.

Work Authorization

Applicants must be authorized to work in the applicable country without employer sponsorship. The Company does not offer visa sponsorship or immigration assistance for this position.

## About MyFunded Futures

## Company Overview
- **One-liner**: MyFundedFutures is a proprietary trading firm that provides traders with sim-funded capital, evaluation programs, and a community platform to access funded trading in futures markets.
- **Entity Type**: Private (no disclosed funding rounds)
- **Headquarters**: Dover, Delaware, United States
- **Founded**: 2023
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry/industries**: Financial Services – Futures Proprietary Trading (prop firm)
- **Target customers**: B2C – retail and experienced futures traders seeking funded accounts
- **Mission or purpose statement**: “Empowering traders by providing capital, tools, and community to scale beyond limits.”

## Products & Services
- **Futures Trader Evaluation Program**: A simple, two-step evaluation process (simulated environment) to assess trading skill. Traders can pass in as little as 2 days and receive a simulated-funded account.
- **Sim-Funded Accounts**: Traders receive capital to trade futures with no daily loss limits or consistency rules. Profit split up to 80% for the trader.
- **Payout System**: Request withdrawals in as fast as 2 days (sometimes 1 minute), with scale-up options to $100K+ in cumulative payouts based on performance.
- **Community & Discord**: Active community (72K+ active users, 15 channels) for sharing strategies, wins, and lessons.
- **Flex Plan (announced 2026)**: A simplified, improved Core offering with a single plan structure.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: 72K+ active users; 231 employees (+106% YoY headcount growth); annual visitors to website ~1.1M (monthly)
- **Notable Investors/Partners**: No institutional investors disclosed. Key executives include Matthew Leech (CEO), Charlie Jacobson (VP Trading), Katherine Kaye (VP Finance), Juan Bautista Lurbe (Head of Risk), Divyam Arora (Founding Frontend Developer)
- **Growth Signals**: Rapid headcount growth from ~25 (2023) to 231 (2026); expansion across 38 countries; active hiring across engineering, compliance, marketing, risk, and operations; introduction of the Flex plan in early 2026

## Competitive Advantages
- **No daily loss limits or consistency rules** on funded accounts – a differentiator that appeals to experienced traders
- **Fastest path to payouts** in the prop firm space (as little as 2 days, sometimes 1 minute)
- **Transparent payout track record** with public terms and conditions
- **Scale-up potential** to $100K+ in cumulative payouts
- **Strong community** (72K+ users, active Discord) driving engagement and retention
- **Use of popular trading platforms** (integration with major futures platforms)

## Strategic Focus
- **Scaling operations and talent**: Adding headcount in engineering, platform, risk, compliance, marketing, and finance to support growth
- **Product simplification**: Consolidating Core offerings into a single Flex plan to improve clarity and onboarding
- **International expansion**: Operating in 38 countries, with significant hiring in US, India, Canada, UK, Singapore, Morocco, and France
- **Building a robust technology platform**: Hiring senior platform engineers (Django, Go, React, C#) and a Product Manager Lead for trading platforms
- **Compliance and risk infrastructure**: Adding compliance officers and risk management roles as the firm scales

## Why Work Here
- **Culture**: Described as “flat, fast, and purposeful” – blending financial insight, algorithmic innovation, and a drive to push boundaries
- **Remote/Hybrid/Office policy**: Many roles offer remote or hybrid options; headquarters in Dover, DE, with significant presence in Dallas/Fort Worth, Plano, TX, Chicago, Detroit, and Columbus, OH
- **Growth trajectory**: High-growth fintech (headcount +106% YoY) – opportunities for career advancement in a scaling company
- **Cross-functional collaboration**: Flat structure allows visibility into leadership decisions; roles work closely with VP of Finance, VP of Engineering, and other C-level executives
- **Benefits**: Pay transparency with ranges in job postings; performance-based incentives; equal opportunity employer
- **Engineering culture**: Emphasis on building scalable systems; current openings for senior platform engineers, UX designers, and QA engineers
- **Diversity and inclusion**: Committed to building an inclusive environment; accommodations available during application process
- **Work authorization**: Applicants must be authorized to work in the applicable country without employer sponsorship (no visa sponsorship for most roles)

## Sources
1. [myfundedfutures.com – Homepage](https://myfundedfutures.com/?gad_campaignid=22823176955)
2. [myfundedfutures.com – Careers page](https://myfundedfutures.com/careers)
3. [LinkedIn – MyFundedFutures company page](https://www.linkedin.com/company/myfundedfutures)
4. [Greenhouse – MyFunded Futures job board](https://job-boards.greenhouse.io/myfundedfutures/jobs/4183174009)
5. [Greenhouse – FP&A Analyst job posting](https://myfundedfutures.com/careers/fpa-analyst-)

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