---
title: 'Lifecycle Marketing Coordinator, CRM at Instacart'
canonical: 'https://feeny.ai/job/lifecycle-marketing-coordinator-crm-instacart-canada-rva3jrsbj8c8'
type: 'job'
last_seen: '2026-11-08'
---

# Lifecycle Marketing Coordinator, CRM at Instacart

- **Company:** Instacart
- **Location:** Canada
- **Compensation:** $86k–$91k
- **Work type:** remote
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-08
- **Apply:** https://instacart.careers/job/?gh_jid=8355992

## Job description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. [Learn more about our flexible approach to where we work.](https://www.instacart.careers/flex-first)

## Why this role is on the menu

Instacart's Consumer CRM team delivers billions of messages a year across email, push, SMS, and in-app, and Q4 is our busiest stretch of the year. We're hiring a Lifecycle Marketing Coordinator to be the execution backbone of our CRM programs, building, QA'ing, and launching campaigns accurately and on time so Lifecycle Managers can focus on strategy and experimentation. This role sits at the intersection of hands-on campaign production and cross-functional coordination, and the person who fills it will see how their work shapes the customer journey and drives growth. A year from now, the team will launch more priority campaigns and run more experiments because this person is in the seat.

What you'll cook up in your first year

- Created more capacity for growth by taking meaningful execution work off Lifecycle Managers' plates, enabling the team to launch more priority campaigns and experiments.
- Made campaign delivery more dependable by consistently shipping accurate campaigns on time, with fewer avoidable errors and less rework.
- Improved operational efficiency by simplifying recurring workflows, reducing manual effort and turnaround time while maintaining quality.
- Strengthened the customer experience by surfacing and helping resolve outdated content, broken links, and targeting or personalization issues across live programs.
- Turned campaign learnings into business improvements by spotting opportunities in results and execution insights, helping the team fix underperforming campaigns, expand what works, and prioritize work with greater impact.

The secret ingredients we're looking for

You take pride in delivering accurate, effective campaigns and genuinely enjoy the hands-on work of building and launching them. You're technically curious, quick to learn new tools, and bring an analytical mindset: you ask thoughtful questions about what drives campaign performance and want to learn how to turn results into improvements. You communicate proactively, keep many moving pieces on track, and flag blockers early.

Must-have pantry staples (Minimum Qualifications)

- Hands-on CRM execution experience (typically 1–3 years), including personally building, QA'ing, and launching campaigns in an email service provider (ESP) or marketing automation platform
- Strong attention to detail, with a thorough approach to checking campaign content, links, targeting, and setup
- Organization and follow-through, with the ability to manage multiple projects and deadlines at once and keep work moving
- Proactive communication: clear status updates, coordination with partners, and early flagging of blockers
- Technical curiosity and analytical thinking, including comfort learning new tools, troubleshooting issues, and asking questions about campaign performance

Optional garnishes (Preferred Qualifications)

- Braze experience, helping you ramp quickly on our platform
- Exposure to segmentation, personalization, and A/B testing, plus basic campaign reporting and interpreting results to identify improvements
- Experience supporting automated lifecycle journeys (onboarding, retention, win-back), ideally in a consumer app or e-commerce business with recurring customer engagement
- Examples of improving workflows or using AI tools to reduce manual work, strengthen QA, or simplify documentation

#LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy [here](https://instacart.careers/flex-first/). Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings [here](https://instacart.careers/taste-of-instacart/).

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN $86,000—$90,500 CAD

## About Instacart

## Company Overview
- **One-liner**: Instacart is the leading online grocery platform in North America, offering same-day delivery and pickup services from over 700 retail partners.
- **Entity Type**: Private (venture-backed)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2012
- **Founders**: Max Mullen (co-founder) [instacart.careers](https://www.instacart.careers/flex-first)

## Core Business
- Primary industries: Online grocery delivery, internet & web services
- Target customers: B2C consumers; also B2B partnerships with retailers and brands
- Mission: “Our mission is to create a world where everyone has access to the food they love and more time to enjoy it together.” [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm)

## Products & Services
- **Instacart Platform**: Same-day delivery and pickup from grocery stores, superstores, and local shops. Customers order via mobile app or website.
- **Instacart+**: Premium membership offering reduced delivery fees, lower service fees, and special perks.
- **Retail Partnerships**: Instacart powers e‑commerce and fulfillment for over 700 retailers across the U.S. and Canada.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company).
- **Key Metric**: Annual revenue not disclosed; employee count between 1,001 and 5,000 per Glassdoor. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm)
- **Notable Investors/Partners**: Not listed in provided sources – state “Not publicly available” per search results.
- **Growth Signals**: 47% of job seekers rate their interview experience positively; 59% of employees would recommend the company. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm) The company highlights a “high-impact environment” where you can “do in two years what might take five at another company.” [instacart.careers](https://www.instacart.careers/taste-of-instacart)

## Competitive Advantages
- **Network effects**: Largest online grocery platform in North America with deep integrations across major retailers.
- **Scale & brand recognition**: Highly trusted name in grocery delivery, with a large base of both consumers and shoppers.
- **Flex First model**: A remote-friendly culture that allows hiring top talent across the U.S. and Canada, reducing geographic constraints.

## Strategic Focus
- **Flex First & distributed work**: Empowering employees to work from home or offices, with periodic “Team Jams” for in‑person collaboration. [instacart.careers](https://www.instacart.careers/flex-first)
- **Continued platform growth**: Expanding retailer partnerships and improving the shopping experience for customers, shoppers, and brands.
- **Employee experience**: Investing in learning & development, wellness, and community impact programs to attract and retain talent.

## Why Work Here
- **Flex First philosophy**: Employees can work remotely from anywhere in the U.S. (excluding Alaska and territories) or Canada (Ontario, Alberta, British Columbia) with no mandatory return-to-office date. Offices remain open for optional use. [instacart.careers](https://www.instacart.careers/flex-first)
- **Comprehensive benefits** (from the “Taste of Instacart” page): [instacart.careers](https://www.instacart.careers/taste-of-instacart)
  - Flexible time off and “Four Year Fill‑Up” (four consecutive weeks of leave around the 4‑year mark)
  - Family‑building benefits (fertility, adoption, surrogacy support)
  - Learning & development programs with an annual allowance
  - 401(k) matching in the U.S. / RRSP in Canada, student loan assistance, financial planning
  - Work‑from‑home stipend and internet reimbursement
  - Monthly “Treat Yourself” stipend for wellness or personal care
  - Mental and physical wellness programs, medical/dental/vision coverage
  - Free Instacart+ membership
  - Community volunteer programs (Instacart Serves, donation matching, “Carrot Credits”)
- **Culture**: 59% of employees on Glassdoor would recommend the company; Glassdoor ratings show 3.5★ overall, with 3.3★ for culture & values and 3.6★ for career opportunities. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm) The company describes itself as a place where you can “shape the career that nourishes you.”

## Sources
1. [Glassdoor – Instacart Overview](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm)
2. [Instacart Careers – Home](https://www.instacart.careers/)
3. [Instacart Careers – Flex First](https://www.instacart.careers/flex-first)
4. [Instacart Careers – Taste of Instacart](https://www.instacart.careers/taste-of-instacart)

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