---
title: 'Lifecycle Marketing Lead at Mirage'
canonical: 'https://feeny.ai/job/lifecycle-marketing-lead-mirage-new-york-aw404vx5ypxr'
type: 'job'
last_seen: '2026-10-20'
---

# Lifecycle Marketing Lead at Mirage

- **Company:** Mirage
- **Location:** New York, NY
- **Employment:** full-time
- **Posted:** 2026-10-02
- **Last confirmed live:** 2026-10-20
- **Apply:** https://jobs.ashbyhq.com/mirage/27fba0a7-695d-4aba-9fe6-2de8215314b6

## Job description

Mirage is an AI video company focused on making creation dramatically easier. Our team tackles some of the hardest creative and technical challenges in generative media.

We get to rethink how people collaborate with AI that can actually do creative work with them—defining entirely new interaction paradigms for AI-native video tools. We make that possible by building multimodal agents that turn creative direction into edits, rendering engines that composite multiple layers of video and graphics, and generative video models trained from the ground up that create new media when needed.

All of this comes together in Captions, our creative workspace for generating, editing, and designing video. The technology behind Captions is now available more broadly: Tesseract gives any AI agent native video-editing capabilities, while developers can integrate our models into their own products through APIs.

Explore our work [Captions](https://apps.apple.com/us/app/captions-ai-edits-your-video/id1541407007) — Our flagship creative workspace [Tesseract](https://x.com/trymirage/status/2102429594804429138) — Our professional video engine for AI agents [Research](https://mirage.app/research?utm_source=chatgpt.com) — The foundation models we build in-house [Updates](https://x.com/trymirage) — The latest from Mirage [TechCrunch](https://techcrunch.com/2026/03/24/mirage-raises-75m-to-continue-building-models-for-its-ai-video-editing-app-captions/), [Forbes](https://www.forbes.com/companies/captions/?list=ai50), [Fast Company](https://www.fastcompany.com/91270234/video-most-innovative-companies-fast-company-2025-youtube-roku-tubi-vimeo-captions-descript-cour-procreate-synthesia-beeble) — Press

Our Investors We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more. Please note that most of our roles will require you to be in-person at our NYC HQ (located in Union Square)

## About the Role

We’re looking for a Lifecycle Marketing Lead to own the end-to-end customer journey across Captions’ products. In this role, you’ll build and scale lifecycle programs that drive onboarding, conversion, retention, and winback across iOS, Android, and web. You’ll own both strategy and execution: defining the lifecycle roadmap, building campaigns, and continuously optimizing performance across email, push, and in-app channels. You’ll partner closely with our product, engineering, data science, and creative teams to deliver the right message to the right customer at the right time. The programs you build will directly impact core company metrics and shape how customers experience and engage with Captions. This role is ideal for someone excited to get hands-on while setting a clear vision for lifecycle marketing at scale. Work location: For this role, we’re open to either fully in-person work at our NYC headquarters in Union Square or full-time remote work for candidates whose primary residence is more than 50 miles from our office. Candidates living within that radius are expected to work in person. Reasonable accommodations will be considered in accordance with applicable law.

## Key Responsibilities

- Own the full customer lifecycle, from onboarding and activation to conversion, retention, and winback
- Define and execute a lifecycle marketing roadmap aligned with company goals and product priorities
- Build, launch, and optimize cross-channel campaigns across email, push, in-app, and SMS
- Design and run experiments to improve key subscription metrics such as trial conversion, churn, reactivation, and LTV
- Partner closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences
- Leverage data and insights to continuously improve performance and inform lifecycle strategy
- Use AI tools to accelerate execution, improve copy, and support analysis and experimentation

## Requirements

- Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
- Proven track record of building lifecycle programs from early foundations, not just optimizing mature systems
- Expert-level proficiency in Iterable (required), including building complex journeys and running experiments
- Experience across the full lifecycle with a strong understanding of subscription metrics and how lifecycle programs move them
- Strong mobile experience driving engagement across iOS and Android, with comfort owning cross-channel strategies
- Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality
- Collaborative approach and excitement about partnering cross-functionally

Bonus Points

- You have a strong understanding of the creator economy and the end-to-end content creation process
- You’ve worked in a product-led growth or self-serve funnel environment
- You have experience with mobile measurement, attribution, or analytics platforms such as Amplitude or Mixpanel

Benefits:

- Comprehensive medical, dental, and vision plans
- 401K with employer match
- Commuter Benefits
- Catered lunch multiple days per week
- Dinner stipend every night if you're working late and want a bite!
- Grubhub subscription
- Health & Wellness Perks
- Multiple team offsites per year with team events every month
- Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Please note benefits apply to full time employees only.

## About Mirage

## Company Overview
- **One-liner**: Mirage builds full-stack AI foundation models and products that turn voice and language into photorealistic video, empowering creators and businesses to produce high-quality video content instantly.
- **Entity Type**: Private (Series D, total funding $175M)
- **Headquarters**: New York, United States
- **Founded**: 2021
- **Founders**: Gaurav Misra (CEO) and Dwight Churchill (COO)

## Core Business
- **Primary industries**: AI video generation, generative media, software development
- **Target customers**: Content creators, businesses, marketing teams, enterprises (B2B and B2C)
- **Mission**: To close the gap between idea and video, making video creation as fast and intuitive as thought.

## Products & Services
- **Captions**: An all-in-one AI video editor and generator for iOS and web. Users can create footage with AI avatars or digital twins, generate videos from text prompts, and add automated captions, visuals, and audio.  
- **Mirage API**: Enables bulk video generation and captioning, allowing developers to integrate state-of-the-art video intelligence into their own workflows.  
- **Mirage Foundation Models**: Proprietary multimodal models that produce A-roll footage with natural lip movement, eye contact, and emotional expression from voice and language input.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Tracxn lists a current valuation but masks the figure)  
- **Key Metric**: Total funding of $175M across 5 rounds (Seed, Series A, B, C, and debt financing)  
- **Notable Investors/Partners**: Andreessen Horowitz, Sequoia Capital, Kleiner Perkins, Index Ventures, General Catalyst, plus angel investors Kevin Systrom, Mike Krieger, Lenny Rachitsky, Julie Zhuo, Ben Rubin, Nico Wittenborn, Jared Leto, and others.  
- **Growth Signals**: 
  - 20M+ creators and businesses use Captions  
  - 3M+ monthly videos created  
  - 100K+ daily active users (estimated)  
  - Headcount grew 12.9% year-over-year to 59 employees  
  - Acquired AlpacaML (Nov 2024) to expand capabilities  
  - Presence in Germany, Austria, and Philippines alongside US headquarters

## Competitive Advantages
- **Full-stack foundation models**: Mirage owns the entire stack from model training to consumer and enterprise products, giving them tight integration and rapid iteration.  
- **Multimodal realism**: Their models synchronize speech with natural lip movement, eye contact, and emotional expression, creating highly believable AI-generated video.  
- **Product ecosystem**: A single platform (Captions) plus an API and model licensing enables both direct consumer use and B2B integration.  
- **Talent density**: Team includes alumni from Google DeepMind, Snap, Instagram, Palantir, and other top AI/tech companies.

## Strategic Focus
- Continue scaling Captions as the go-to AI video editor for creators and businesses  
- Expand the Mirage API to power video generation at scale for enterprise customers  
- Advance foundation model research to improve realism, speed, and multilingual support  
- Grow headcount selectively (19 open roles as of mid-2026) with emphasis on engineering, AI research, and marketing

## Why Work Here
- **Culture**: Early-stage environment where employees have outsized impact on product and company direction. Emphasis on craft, technical excellence, and creative problem-solving.  
- **Team**: Small (59 people) but highly skilled, with many hires from top AI labs and consumer tech companies.  
- **Work model**: Headquarters in New York City (177 Huntington Ave); hybrid/remote policy not explicitly stated but likely flexible given global team.  
- **Perks**: Not detailed, but the company’s rapid growth and strong funding suggest competitive compensation and equity.  
- **Mission**: Opportunity to shape the future of AI-generated video at a company that is redefining how people create and communicate.

## Sources
1. [mirage.app](https://mirage.app/about-us)  
2. [mirage.app](https://website.mirage.app/)  
3. [linkedin.com](https://www.linkedin.com/company/trymirage)  
4. [tracxn.com](https://tracxn.com/d/companies/mirage/__AVHAd-QsYzzkaex-b7taDC1oRlTkqQfUOGstLg-OGAQ)  
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/mirage)

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