---
title: 'Lifecycle Marketing Lead at OpenArt AI'
canonical: 'https://feeny.ai/job/lifecycle-marketing-lead-openart-ai-san-carlos-k4kqfhjshc7n'
type: 'job'
last_seen: '2026-10-31'
---

# Lifecycle Marketing Lead at OpenArt AI

- **Company:** OpenArt AI
- **Location:** San Carlos, CA
- **Compensation:** $200k–$250k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-26
- **Last confirmed live:** 2026-10-31
- **Apply:** https://jobs.ashbyhq.com/openart/7d2aba44-d825-44b9-bb64-36ad8b9e5aaa

## Job description

Lifecycle Marketing Lead

Location: San Francisco Bay Area - onsite preferred Type: Full-time Experience: 7+ years in lifecycle, CRM, retention, or growth marketing; 4+ years owning B2C or self-serve programs; B2B experience strongly preferred Language: Fluent English, written and spoken

🎨 About OpenArt OpenArt helps millions of creators turn ideas into images, videos, stories, and ads with AI. We’re a small, fast-moving team building for people who have a vision but not a studio. OpenArt is #12 on a16z’s Top 50 Consumer AI Apps by Monthly Revenue, one of five companies in the 2026 Disney Accelerator, and part of Notable Capital’s Prosumer AI 40. [Explore OpenArt](https://openart.ai/)

🚀 Why Join OpenArt

- Own a core growth function and see its impact on activation, paid conversion, and retention.
- Work closely with Product, Growth, Data, and Creative to shape how creators experience OpenArt.

🎯 About the Role We’re looking for a Lifecycle Marketing Lead to help creators reach a first successful creation, come back, discover more of the product, and get lasting value from a subscription. You’ll build adaptive journeys across email and, with Product, in-app channels, while nurturing enterprise prospects from initial interest through sales handoff. This is a hands-on role: find opportunities in user behavior, write the messages, build and QA campaigns, and measure whether they change outcomes. The product and its audiences move quickly, so you should be comfortable working without a fixed playbook and improving the system as you learn. You’ll work closely with the Growth team, Data, and Marketing.

🛠 What You’ll Do

- Map the journey from signup through activation, repeat creation, conversion, retention, and reactivation; prioritize the highest-impact gaps.
- Build behavior-triggered onboarding, education, upgrade, and win-back journeys. Decide who to message, when, through which channel, and when to stop.
- Build B2B nurture for new accounts, including event and webinar follow-up, lead signals, and sales handoffs; partner with Enterprise GTM and RevOps.
- Write clear email and in-app copy; build and QA campaigns, personalization, frequency limits, and suppression rules.
- Partner with the Growth PM, engineers, and Data on product events, in-app opportunities, and experiments. Use A/B tests or holdouts where feasible to measure incremental impact.
- Work with Product Marketing on launch messaging and with Growth Marketing on shared activation and conversion goals.
- Own lifecycle tooling, deliverability, and reporting; use results to improve journeys as the product and user behavior change.

What Success Looks Like

- Measurable improvement in activation, repeat use, paid conversion, retention, or qualified enterprise lead progression attributable to lifecycle programs.
- Creators receive timely, relevant guidance that helps them make more with OpenArt.

🔎 What We’re Looking For Required

- 7+ years in lifecycle, CRM, retention, or growth marketing, including 4+ years owning B2C subscription or self-serve lifecycle programs.
- 3+ years hands-on with a platform such as [Customer.io](http://Customer.io), Braze, or Iterable. You have personally built event-triggered journeys, segments, and personalized campaigns.
- Working knowledge of templating and email production, such as Liquid and email HTML/CSS, and experience with email plus at least one other owned channel.
- A measurable record of improving activation, conversion, engagement, or retention; fluency with cohorts, A/B tests, and campaign and product analytics.
- Strong copywriting and editing skills, with sound judgment on deliverability, consent, QA, and message frequency.
- Comfort with ambiguity: you can turn incomplete data and a changing product into a practical plan, ship it, and improve it with evidence.

Strong Plus

- Hands-on B2B or enterprise lifecycle experience, including lead nurture, event follow-up, and sales handoffs.
- Experience building a lifecycle program from an early stage, including its operating model and team as it scaled.
- SQL or experience with CDPs, event pipelines, and product analytics tools.
- Experience with creator tools, AI products, international audiences, or localization.

💰 Compensation

- Total compensation: $200,000–$250,000, including base salary, bonus, and equity.
- Final package will depend on experience and scope.

🌍 Work Setup

- San Francisco Bay Area; onsite preferred.
- Full-time role with close collaboration across product, growth, data, and creative teams.

## About OpenArt AI

## Company Overview
- **One-liner**: OpenArt is an all-in-one AI creative platform that enables users to generate, edit, and remix images, videos, characters, audio, and 3D worlds through a single interface.
- **Entity Type**: Private (Series A)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2022
- **Founders**: Coco Mao (CEO), John Qiao (CTO) – both former Google engineers

## Core Business
- Primary Industry: Technology, Information and Internet; AI‑powered creative tools
- Target Customers: B2C (millions of individual creators) and B2B (brands, studios, content teams)
- Mission Statement: “Build the future of storytelling with AI.”

## Products & Services
- **Image Generation & Editing** – Generate images using models like GPT Image 2, Nano Banana Pro, Seedream 5.0, and edit within the same canvas (erase, expand, restyle, upscale to 4K).
- **Video Generation** – Create videos up to 15 seconds at up to 4K resolution, choosing from models such as Veo 3.1, Seedance 2.0, Kling 3.0 Omni, and Sora 2. Refine or edit each generation.
- **Character Builder** – Build consistent characters using reference images or text; characters can be reused across images, scenes, and videos with the same face and style.
- **World** – Generate persistent, navigable 3D spatial environments from a single prompt or reference images; add characters, place objects, take still photos, or export to 3D tools.
- **Audio** – AI voiceovers in 30+ languages with lip‑sync, original music generation, and sound effects (footsteps, rain, etc.). Export as WAV or MP3 timed to video.
- **OpenArt Director** – Storyboard and refine video sequences using natural‑language chat for granular shot‑by‑shot control.
- **Smart Shot** – Convert a single prompt into 3–5 cinematic cuts with varied angles, camera moves, and visual consistency.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metrics**:
  - **Annual Recurring Revenue**: Grew from $10.5 M to over $70 M in 2025 (7× growth) [[openart.ai/blog]](https://openart.ai/blog/the-openart-story/)
  - **Monthly Active Users**: 8 million+ [[openart.ai/blog]](https://openart.ai/blog/the-openart-story/)
- **Total Funding**: $40 M+ across three rounds:
  - Seed (June 2023): $5 M led by DCM Ventures and CapitalOven [[tracxn.com]](https://tracxn.com/d/companies/openart/__rGLZ4jZtTKFqOnIFJpVIpXqrPEtJHfzKwCfxXxYFnns)
  - Venture Round (Aug 2025): $5 M [[linkedin.com]](https://www.linkedin.com/company/openart-ai)
  - Series A (2026–Q1): $30 M – $35 M (conflicting reports) led by Canaan Partners [[openart.ai/blog]](https://openart.ai/blog/the-openart-story/)
- **Notable Investors/Partners**: Canaan Partners, DCM Ventures, CapitalOven; partnerships with leading AI model providers (Seedream, Google Veo, Kling, etc.)
- **Growth Signals**:
  - Employee headcount: 67 (1,172.7% YoY growth; 29.6% monthly growth) [[linkedin.com]](https://www.linkedin.com/company/openart-ai)
  - Presence in 17 countries across North America, Asia, and Europe
  - Hosted the world’s first AI Influencer Summit and produced “Bot House,” the first AI reality TV show

## Competitive Advantages
- **All‑in‑one platform**: Instead of juggling separate tools (Midjourney for images, Runway/Sora for video, etc.), users access images, video, characters, audio, and 3D worlds under a single subscription.
- **Character consistency**: A core differentiator – one character can be reused across images, scenes, and videos with the same look, enabling storytelling and AI influencers.
- **Model agnosticism**: The platform bundles multiple top‑tier AI models (Seedream, Veo, GPT Image, Kling, Sora, etc.), letting users pick the best option per project without paying multiple subscriptions.
- **Strong retention driven by storytelling**: The metric most watched is not ARR but how often creators return to deepen characters and expand universes.

## Strategic Focus
- Continue building the end‑to‑end creative platform for storytellers (characters, worlds, long‑form video)
- Expand the AI influencer and brand‑mascot market (e.g., AI Influencer Summit, Bot House reality show)
- Deepen integration of audio and video editing for professional studios
- Grow the engineering and product teams – “We’ve nearly doubled in size this year, and the pace isn’t slowing down.” [[openart.ai/blog]](https://openart.ai/blog/the-openart-story/)

## Why Work Here
- **Culture**: Fast‑moving, lean team that “move[s] fast, over‑communicate[s], and put[s] storytelling at the heart of everything.” [[openart.ai/blog]](https://openart.ai/blog/the-openart-story/)
- **Growth trajectory**: Company experienced 7× ARR growth in one year and is actively hiring across departments (engineering, design, product, marketing)
- **Founders**: Ex‑Google (Coco Mao, John Qiao) with a track record of launching products at scale (short‑form video platform acquired by Google Search)
- **Work model**: Hybrid / office presence in San Francisco (HQ) and Redwood City; no formal remote‑first policy stated
- **Notable**: Free trial available for users; employees have backgrounds from top AI companies (Stability AI, Invideo, ImagineArt, etc.)

## Sources
1. [linkedin.com](https://www.linkedin.com/company/openart-ai)
2. [openart.ai](https://openart.ai/)
3. [openart.ai/blog](https://openart.ai/blog/the-openart-story/)
4. [tracxn.com](https://tracxn.com/d/companies/openart/__rGLZ4jZtTKFqOnIFJpVIpXqrPEtJHfzKwCfxXxYFnns)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/openart)

## Other roles at OpenArt AI

- [Regional Marketing & Growth Manager, LatAm](https://feeny.ai/job/regional-marketing-growth-manager-latam-openart-ai-san-francisco-4xb0txevrkyd) — San Francisco, CA
- [B2B Product Marketing Lead](https://feeny.ai/job/b2b-product-marketing-lead-openart-ai-san-carlos-sy4bwxgmt7zt) — San Carlos, CA
- [Regional Marketing & Growth Manager](https://feeny.ai/job/regional-marketing-growth-manager-openart-ai-japan-nbg8h3353jhb) — Japan
- [B2B Lifecycle Marketing Manager](https://feeny.ai/job/b2b-lifecycle-marketing-manager-openart-ai-san-carlos-h0s1y3ng4hg6) — San Carlos, CA
- [HR Generalist](https://feeny.ai/job/hr-generalist-openart-ai-san-francisco-m9mm6cawtsfg) — San Francisco, CA
- [Senior Software Engineer, GTM](https://feeny.ai/job/senior-software-engineer-gtm-openart-ai-san-carlos-0ff9nz008q7z) — San Carlos, CA
- [Software Engineer, GTM](https://feeny.ai/job/software-engineer-gtm-openart-ai-san-carlos-m5mvtt5x9tzy) — San Carlos, CA
- [Creative Technologist (AI Design Engineer)](https://feeny.ai/job/creative-technologist-ai-design-engineer-openart-ai-san-carlos-j6dp1m2a016y) — San Carlos, CA
- [Model Partnerships Manager](https://feeny.ai/job/model-partnerships-manager-openart-ai-san-carlos-h11pj2t9595z) — San Carlos, CA
- [Early Adopter & Product Builder Intern, Creative AI](https://feeny.ai/job/early-adopter-product-builder-intern-creative-ai-openart-ai-san-carlos-gf778xq1w33f) — San Carlos, CA