---
title: 'Lifecycle Marketing Lead at Public'
canonical: 'https://feeny.ai/job/lifecycle-marketing-lead-public-new-york-hw1kpcsxyr39'
type: 'job'
last_seen: '2026-09-08'
---

# Lifecycle Marketing Lead at Public

- **Company:** Public
- **Location:** New York, NY
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/public/jobs/7970574003

## Job description

About Us:

Public is building the Agentic Brokerage. Focused on serious investors who use AI and a vast variety of asset classes, from stocks and bonds to crypto and options, to build their portfolios. Launched in 2019, Public has been trusted with billions of assets from retail investors.

About the Role:

We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will focus on driving new user conversion and early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle. The ideal candidate will be an expert in lifecycle marketing strategy, combining analytical storytelling with creative problem solving. This is a highly visible, cross-functional role that partners closely with product, engineering, data, and brand to build, test, and optimize lifecycle programs.

This role is based in NYC and will be onsite Monday through Thursday.

Key Responsibilities:

- Lead and execute lifecycle strategy for active traders, optimizing for first-time investments and multi-product adoption.
- Own the strategy, messaging, and technical success of all active trader messaging.
- Build and maintain Braze canvasses, emails, push notifications, and deep in-app integrations, with regular reports on your results to executive leadership.
- Collaborate with product, brand, and data to identify new opportunities to improve conversion rates and channel performance.
- Analyze performance, leveraging Mixpanel, Looker, and other analytics tools to identify trends and performance optimization opportunities
- Drive experimentation and A/B testing to iterate and refine messages, improving conversion rates and LTV.
- Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of lifecycle marketing innovations.

What We’re Looking For:

- 4+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail
- Expertise in lifecycle marketing tools, preferably Braze
- Comfortable writing HTML, CSS, and Liquid or similar templating language
- SQL, JSON, and webhook expertise a bonus
- Excellent writing skills and deep knowledge of email design best practices
- Experience running successful A/B tests optimizing new user conversion.
- Strong understanding of attribution models, incrementality testing, and marketing analytics.
- Proven ability to optimize funnel conversion, retention, user engagement, and LTV
- Proficiency with marketing and product analytics tools (Mixpanel, Looker, etc.).
- Strong analytical skills, comfortable making data-driven decisions.
- A proactive and entrepreneurial mindset, with a passion for testing and learning.
- Strong preference for candidates with experience in fintech.

Benefits:

- Competitive salary and equity
- Comprehensive health, dental, and vision plans
- Generous PTO and parental leave policy
- 401(k) plan with company match
- Opportunities for career growth and professional development

Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type.  We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression. The compensation range for this role is $160K-$190K based on skills and experience.

## About Public

## Company Overview
- **One-liner**: Public is an AI-powered multi-asset investing platform that offers stocks, bonds, crypto, options, ETFs, and alternative assets, with a mission to make wealth building accessible to everyone.
- **Entity Type**: Private (Venture-backed, $444.5M total funding)
- **Headquarters**: New York, New York, United States
- **Founded**: 2019
- **Founders**: Leif Abraham, Jannick Malling

## Core Business
- **Primary industry**: Financial Services – Retail Investing / Brokerage
- **Target customers**: B2C (individual retail investors, from beginners to active traders), with additional offerings for high-net-worth individuals ($500k+ accounts)
- **Mission statement**: "We exist to give people every opportunity to grow their wealth."

## Products & Services
- **Stocks, Bonds, Treasuries, ETFs**: Fractional and full-share trading with access to major US-listed securities.
- **Crypto & Crypto IRAs**: Buy and sell cryptocurrencies; tax-advantaged retirement accounts for crypto holdings.
- **Options Trading**: Options contracts with rebates ($0.06–$0.18 per contract based on volume).
- **Direct Indexing**: Customizable index investing with tax-loss harvesting, starting at $1,000.
- **AI Agents (Agentic Brokerage)**: Automated portfolio management and investing via AI agents that act on the user's behalf.
- **AI Research Assistant**: Ask questions about any stock to get real-time and historical insights, financials, earnings, and analyst ratings.
- **AI-Generated Assets**: Create investable indices from natural language prompts, backtested against the S&P 500.
- **Earnings Hub**: AI-generated earnings call summaries, key moments, and KPIs.
- **Market Briefing**: Daily AI-summarized market developments.
- **Income Hub**: Monthly breakdown of earnings from income-generating assets and forward-looking forecasts.
- **Public API**: Programmatic trading with real-time market data, trade automation, and rebates on options contracts.
- **High-Yield Cash Account**: FDIC-insured up to $5M.
- **Margin Trading**: Base margin rate of 5.65% (lowest among leading brokerages).
- **Queue**: Batch order placement for equities and options with live price editing.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total funding of $444.5M (as of latest round); estimated annual revenue of $157.1M (LinkedIn estimate).
- **Notable Investors/Partners**: Accel, Tiger Global, Will Smith (Dreamers VC), Maria Sharapova, Tony Hawk, The Chainsmokers’ Mantis VC, J.J. Watt, Scott Galloway, Dick Parsons, Shari Redstone’s Advancit Capital.
- **Growth Signals**: 215 employees (+25.5% YoY); 99.994% platform uptime in 2024; operations in 39 countries; continuous product expansion (AI agents, API, direct indexing, crypto IRAs).

## Competitive Advantages
- **First agentic brokerage**: AI agents that automate and manage portfolios on behalf of users.
- **Lowest margin rates**: Base rate of 5.65% among leading brokerages.
- **Options rebates**: Only platform offering $0.06–$0.18 per contract rebates.
- **AI-native investing experience**: Integrated research assistant, earnings summaries, generated assets, and market briefings.
- **Multi-asset in one place**: Stocks, bonds, crypto, options, ETFs, treasuries, alternative assets, direct indexing.
- **Fractional investing pioneer**: Democratized access to high-priced stocks.
- **Security**: AES 256-bit encryption, TLS 1.2+, two-factor authentication, SIPC insurance up to $500k, FDIC up to $5M.

## Strategic Focus
- Deepening AI integration across the entire investing experience (agents, research, portfolio generation).
- Expanding multi-asset offerings (treasuries, bonds, alternative assets like music royalties).
- Growing Crypto IRAs and tax-advantaged investing features.
- Enhancing active trading tools (Queue, margin, options rebates, API).
- Scaling the platform for high-net-worth clients with concierge services.

## Why Work Here
- **Culture**: "Deliver our highest standard of work at incredible speed" – a dynamic, fast-paced environment that values diverse perspectives and continuous improvement.
- **Remote/Hybrid policy**: Some roles are US Remote (e.g., Concierge, Member Support), while others are based in New York City office (Director of Concierge & Sales, etc.).
- **Benefits** (per careers page):
  - Fully paid health, dental, vision premiums for all plans.
  - 401(k) matching (4% company match).
  - Paid parental leave (up to 3 months).
  - Generous paid time off + sick leave.
  - In-office meals (daily lunch from curated restaurants).
  - Citi Bike membership.
  - Free parking on premises.
  - Phone and internet stipend.
  - Fitness membership.
  - Equipment stipend.
  - Flexible spending account (FSA).
  - $5,000 travel stipend for reproductive care if unavailable locally.
  - Pension plan (4% monthly contribution).
- **Engineering culture**: Modern tech stack, opportunity to build AI-first financial products, direct impact on millions of users.

## Sources
1. [public.com](https://public.com)
2. [public.com/about-us](https://public.com/about-us)
3. [public.com/careers](https://public.com/careers)
4. [job-boards.greenhouse.io/public](https://job-boards.greenhouse.io/public)
5. [linkedin.com/company/publichello](https://www.linkedin.com/company/publichello)

## Other roles at Public

- [Active Trader Sales: Options Lead](https://feeny.ai/job/active-trader-sales-options-lead-public-new-york-city-or-32t3m87p55xr) — New York City OR, United States
- [Senior Product Manager - Growth & Engagement](https://feeny.ai/job/senior-product-manager-growth-engagement-public-new-york-city-or-byw28mh54sws) — New York City OR, United States
- [Senior Product Manager](https://feeny.ai/job/senior-product-manager-public-new-york-city-or-67gv3kjh4vzd) — New York City OR, United States
- [Lifecycle Marketing Lead](https://feeny.ai/job/lifecycle-marketing-lead-mirage-new-york-e9aahmweppwt) — New York, NY
- [Lifecycle Marketing Lead](https://feeny.ai/job/lifecycle-marketing-lead-possible-finance-seattle-xj5gx6jsjfnz) — Seattle, WA
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