--- title: 'Lifecycle Marketing Manager at Abacum' canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-abacum-new-york-hfjnjned5703' type: 'job' last_seen: '2026-09-15' --- # Lifecycle Marketing Manager at Abacum - **Company:** Abacum - **Location:** New York, NY - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-09-11 - **Last confirmed live:** 2026-09-15 - **Apply:** https://jobs.ashbyhq.com/abacum/408dd688-e20e-4e6d-bdc6-665b94f2bed3/application **Skills:** HubSpot, Framer, PostHog, Google Analytics 4, SEO, AEO, Email Marketing, Content Production, Website Management, CRM, Analytics, Blog Writing, Editing, Semrush, Screaming Frog, Ahrefs, Stape, GTM, Chili Piper, LeanData > This role serves as the engine room for the marketing team, managing content production, distribution, and marketing operations. Responsibilities include overseeing the editorial calendar, SEO/AEO execution, email lifecycle workflows, and HubSpot operations to ensure efficient content delivery and pipeline tracking. ## Job description ## About Abacum Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions. Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more. We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch. Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning! ## About the role You own lifecycle marketing at Abacum: the path a lead takes from first interest through high intent to conversion, and the programs that carry them along it. You will design the nurture tracks, the segmentation and the scoring that decide what a lead sees next, and you will own the numbers that say whether any of it worked. This is a build role. You are the first person here dedicated to this surface, so the programs, the measurement and the handoff to sales are yours to design rather than inherit. That means real latitude over what gets built first, and real accountability for the result. ## What you will do - Own the lifecycle programs that carry a lead from first interest through to a sales conversation. - Design nurture tracks that match where someone is in their evaluation - Define what makes a lead ready for sales and where it routes once it is. - Connect account-level engagement signals to the follow-up programs that act on them. - Run the marketing automation stack day to day, including flows, lists, data hygiene and deliverability. - Report on conversion between lifecycle stages so the team can see which programs are producing pipeline. - Test offers, timing and audience cuts continuously so the program mix keeps improving. ## What you bring - Lifecycle marketing expert with hands on experience: You have run lifecycle marketing at a seed to Series B B2B company where you were both the strategy and the execution. - Or marketing ops that grew into it: You came from marketing with analytical acumen, so you understand the data model underneath the programs and not only the campaign layer. - Hands on the tools: You have five to six years of experience building Hubspot flows yourself rather than briefing someone else to build them. - Not specialised away from execution: You want the whole lifecycle surface rather than one slice of it divided between an email team, an ops team and an agency. - Conversion as the measure: You judge your own work on stage-to-stage conversion and contribution to pipeline. - Clear about the handoff: You have worked closely enough with sales to know that a lead marketing calls ready and a lead a rep calls ready are not always the same thing. - Based in New York: You are in NYC and want to work hybrid alongside the rest of the marketing team. Bonus points - You have marketed to finance teams or another technical buyer where credibility matters more than volume. - You can write SQL or work directly in a data warehouse to answer your own questions about funnel performance. ## Benefits - Competitive compensation including equity package - Competitive vacation policy - Medical Insurance - L&D budget - Access to Meditopia (wellbeing platform) - Language courses (English / Spanish) ## Our Values Customer Obsession: We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end. Audacious Ambition: We dream big and embrace discomfort. We assume risks, make on-time mistakes and learn how to methodically accomplish our goals. Good People: We are self-reflective and praise diversity of thought. We don't justify the end with the means and know where to draw the line. We have fun every day. Tough Love: We truly care for everyone in the team and embrace honest feedback and radical candor as ways to genuinely help each other. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. ## About Abacum ## Company Overview - **One-liner**: Abacum is an AI-native FP&A platform that automates financial planning, reporting, and forecasting for high-growth and scaling enterprises. - **Entity Type**: Private (Series B, $100M total funding) - **Headquarters**: New York City, USA (with offices in Barcelona, Spain and London, UK) - **Founded**: Not publicly available - **Founders**: Julio Martinez and Jorge Lluch (former CFOs) ## Core Business - Primary industry: Financial Planning & Analysis (FP&A) software - Target customers: B2B, mid-market to large enterprises - Mission: “Empower finance teams to work smarter, make better decisions, and accelerate their companies’ success.” ## Products & Services - **[Abacum Platform]**: Cloud-based, AI-native FP&A suite covering budgeting & forecasting, headcount planning, revenue planning, scenario planning, investor reporting, consolidated P&L/Balance Sheet/Cash Flow reporting, and multi-entity roll-ups. Includes AI features such as anomaly detection, data cleaning, data classification, modeling, and forecasting. Supports 700+ integrations with common business systems (ERP, HR, CRM, etc.). ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Total funding raised – $100M (includes $60M Series B announced June 11, 2025) - **Notable Investors/Partners**: Y Combinator (early backer); customer logos include CoreWeave, Strava, Replit, Abridge, BetterUp, Placer.ai, Kajabi, Aiven, and Dish Networks - **Growth Signals**: Team headcount of 125; Series B raise in 2025; #1 rated FP&A solution on G2 with a 4.8/5 score; hundreds of 5-star reviews ## Competitive Advantages - AI-native architecture that automates data trust, model maintenance, and scenario planning - Finance-owned platform that reduces reliance on external consultants or IT tickets - Self-service, scalable design with 700+ pre-built integrations - Collaborative workflows that keep planning aligned with fast-moving business decisions - “Best FP&A solution for mid-market companies” per G2 reviews ## Strategic Focus - Continue expanding AI capabilities (e.g., backsolving, scenario intelligence) - Scale go-to-market across the US, EU, and LATAM (remote hiring) - Deepen product adoption beyond finance teams into broader business planning - Maintain leadership in the mid-market segment while moving upmarket ## Why Work Here - **Culture**: Values include “Tough Love” (radical transparency and honest feedback). Emphasis on making finance teams strategic heroes. - **Work Model**: Remote-friendly across the EU and LATAM; hub offices in New York City, Barcelona, and London. In-person off-sites and virtual gatherings. - **Perks**: Competitive compensation, private health insurance, generous PTO, parental leave, mental health & wellness benefits, personal development & language courses, work-from-home stipend, relocation allowance where applicable. - **Engineering Culture**: Roles like AI Engineer, Senior Back End Engineer (Integrations), and Solutions Architect indicate a strong product & engineering focus. Team size ~125. ## Sources 1. [abacum.ai (Career Page)](https://www.abacum.ai/company/careers) 2. [abacum.ai (Main Site)](https://www.abacum.ai/) 3. [abacum.ai (About)](https://www.abacum.ai/company/about) 4. 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