--- title: 'Lifecycle Marketing Manager at Baselane' canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-baselane-toronto-p1qnz1t3nrfd' type: 'job' last_seen: '2026-11-11' --- # Lifecycle Marketing Manager at Baselane - **Company:** Baselane - **Location:** Toronto, Canada - **Compensation:** $120k–$160k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-11-11 - **Last confirmed live:** 2026-11-11 - **Apply:** https://jobs.lever.co/baselane/436ae8aa-3411-4aa9-9ffe-c75059f53075 ## Job description ## About Baselane Baselane is a fast-growing Series B fintech company building the financial operating system for America’s independent real estate investors and operators. Our market spans long-term residential, short-term/vacation rentals, and commercial properties, and encompasses millions of owners and operators across those segments. Baselane offers banking, payments, analytics, and financing in one platform. We are backed by leading fintech investors including Matrix Partners, Activant Capital, Diagram Ventures, and Thomvest Ventures. We move fast. We hold a high bar. We build for the long term. ## About The Role The Lifecycle Marketing Manager is a key member of the Growth Marketing team and owns the programs that drive customer lifetime value - from activation through engagement to revenue expansion. You will build and run campaigns across email, push notifications, in-app messaging, and SMS, with a sharp focus on engaging and growing Baselane’s highest-value customer segments. You’ll use Baselane’s unique data to activate new customers from day one and unlock deeper value from our existing customer base. This role is the connective tissue across Baselane’s unified go-to-market motion. You will orchestrate across product, performance marketing, sales, account management, and customer support to ensure the right customers get the right message at the right moment, and hold yourself accountable to clear outcomes: activation rates, engagement depth, and ARPU growth. We’re looking for someone who is highly motivated and deeply curious — someone who leans into complexity, finds the problem behind the problem, and drives things to completion without waiting to be told. You’ll maintain the voice of the customer across every touchpoint and hold a high bar for quality in everything you ship. This is a hybrid role, which requires two days a week in our downtown Toronto office. ## What You'll Do - Own the full lifecycle marketing motion. From strategy through execution, across new customer activation, engagement, and revenue expansion. - Build and run multi-channel campaigns. Across email, push notifications, SMS, and in-app messaging. - Drive retargeting. Identify where customers get stuck, define the audience, and partner with Performance Marketing to execute retargeting across paid channels. - Orchestrate across go-to-market. Work across product, sales, account management, and customer support to deliver coordinated, high-impact customer journeys. - Own high-value user segmentation. Identify and prioritize Baselane’s highest-value customers across segments and drive messaging accordingly. - Create automated workflows. Build and maintain nurture sequences and lifecycle programs in Braze. - Work smarter with AI and automation. Proactively use AI and automation to accelerate analysis, asset development, and experience launches. Identify repetitive workflows that can be automated so you and the broader team can spend more time solving meaningful problems. - Maintain a high bar. Ensure quality, accuracy, and brand consistency across all deliverables. - Drive results. Own activation rates, engagement depth, and ARPU growth, sharing learnings and making clear data-driven recommendations. ## What You’ll Bring - 4+ years of lifecycle marketing experience. At a high-growth technology company - Proven track record. Building and scaling lifecycle marketing programs that drive measurable business outcomes - Business owner mindset. You understand how lifecycle programs connect to revenue, translate business objectives into actionable marketing programs, and prioritize your time accordingly. - Deep analytical skills. Strong understanding of customer segmentation, behavioral analytics, and how to translate data into prioritized, high-impact programs - Marketing automation expertise. Deep proficiency in platforms like Braze, Iterable, HubSpot, or similar (ideally Braze) - Data self-sufficiency. You use data-driven decision-making to explain your impact, and can independently pull and interpret data in product analytics tools to get there - An AI-first, hands-on approach. You default to AI tools to move faster, think bigger, and do more with less - Strong cross-functional instincts. Comfortable owning outcomes across sales, product, support, and performance marketing - Excellent written communication. You can write compelling customer-facing copy and maintain brand voice across every touchpoint - High attention to detail. Excellent organizational skills and a high bar for quality ## Nice to Have - Familiarity with product analytics tools like Mixpanel, Sigma, Mode, or Tableau - Technical proficiency in SQL, HTML or marketing automation languages like Liquid - Experience in fintech, real estate, or other complex financial or SaaS products ## About Baselane ## Company Overview - **One-liner**: Baselane provides an all-in-one banking and financial management platform purpose-built for real estate investors and landlords. - **Entity Type**: Private (Series B) - **Headquarters**: New York City, New York, USA (85 Fifth Ave, Floor 7) - **Founded**: 2020 - **Founders**: Mathias Korder (CEO), Thorben Scheidegger (COO), Jad Yaghi (CTO) ## Core Business - **Primary industry**: Financial technology (Fintech) serving the residential real estate investment market. - **Target customers**: B2B – Landlords, real estate investors, and property operators who own and manage multiple properties. - **Mission / purpose**: “Banking that moves real estate forward” – giving investors the financial clarity and control to run their business without cognitive load. ## Products & Services - **Baselane Banking**: Unlimited property-specific checking accounts with no monthly fees, FDIC insurance (via Thread Bank), and high-yield interest. (Banking service) - **Baselane Books**: AI-powered automated bookkeeping that tags transactions to the correct entity, property, and tax category for instant cash flow insights and year-end reports. (SaaS / integrated software) - **Rent Collection**: Automatic invoicing and reminders for rent, deposits, and late fees; online payment processing. (Service) - **Tenant Screening**: Background checks and credit reports for prospective tenants. (Service) - **Real Estate Investment Loans**: Financing options for real estate investors. (Lending product) - **Payment Automation**: Automate bill payments, disbursements, and balance top-ups to prevent overdrafts. (Feature) ## Market Standing - **Valuation / Market Cap**: Not disclosed. - **Key Metric**: Total funding raised ~$44M (as of Sep 2026 per company site; CB Insights reports $42.4M). - **Notable Investors/Partners**: - Matrix Partners - Diagram Ventures - Thomvest Ventures - Activant Capital - Starwood Capital Group - Thread Bank (banking partner) - **Growth Signals**: - Series B round of $20M raised ~1 year ago. - Rapid scaling across revenue, team size, and product surface area. - Expanding hybrid team presence in New York City and Toronto. - Building a dedicated engineering and product organization to dominate the intersection of real estate and financial services. ## Competitive Advantages - **Vertical-specific depth**: Unlike generic banking or accounting tools, Baselane is built from the ground up for multi-property investors, solving workflows that legacy systems ignore. - **All-in-one integration**: Combines banking, bookkeeping, rent collection, tenant screening, and lending – reducing the need for multiple vendors. - **AI-first automation**: Automatically categorizes transactions with AI, eliminating manual data entry and providing real-time financial visibility. - **User experience**: Rejects the “steep learning curve” of traditional property management software; aims for powerful but intuitive design. - **FDIC insurance**: Pass-through deposit insurance coverage via Thread Bank up to standard limits. ## Strategic Focus - Continue to expand the platform’s “banking, accounting, and operations” capabilities for real estate investors. - Deepen domain expertise and product surface area to become the single financial operating system for the $4T real estate investment industry. - Scale the team while preserving a culture of high agency, extreme collaboration, and relentless execution. ## Why Work Here - **Culture**: High agency, ambitious goals, data-driven decision making, direct feedback, no politics – values include “relentless execution,” “extreme collaboration,” and “domain obsession.” - **Work model**: Hybrid – primarily in New York City and Toronto offices. - **Impact**: Opportunity to reshape how a massive, underserved industry operates; team is growing quickly across revenue, product, and headcount. - **Engineering culture**: Trust-based, with a focus on shipping products that are “exponentially better” than competitors; strong emphasis on quality and customer obsession. - **Perks**: Not detailed, but the career page highlights bold targets, support for growth, and a team that cares about getting it right. ## Sources 1. [baselane.com/careers](https://www.baselane.com/careers) 2. [baselane.com/about](https://www.baselane.com/about) 3. [baselane.com](https://www.baselane.com/) 4. 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