---
title: 'Lifecycle Marketing Manager, Campaign Strategy & Execution at Notion'
canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-campaign-strategy-execution-notion-san-francisco-n65f29yq348t'
type: 'job'
last_seen: '2026-11-11'
---

# Lifecycle Marketing Manager, Campaign Strategy & Execution at Notion

- **Company:** [Notion](https://feeny.ai/companies/notion)
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-11-11
- **Apply:** https://jobs.ashbyhq.com/notion/576401b9-66e7-4407-a9e2-8aafaa590082

## Job description

## Who We Are

Notion is the collaborative AI workspace where teams and agents [think together](https://www.youtube.com/watch?v=vkpYpWfEK5s). We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion.

Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work.

About the Role: Notion is looking for an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion. You'll own campaigns end to end: translating business and customer opportunities into clear strategies, defining audiences and journeys, coordinating creative and technical production, launching across email and in-product channels, and measuring incremental impact. This role combines strategic judgment with hands-on execution. You'll partner closely with Lifecycle Marketing, Product Marketing, Product Growth, Data Science, Marketing Operations, and creative partners. You should be equally comfortable shaping a campaign brief, building a journey in [Customer.io](http://Customer.io), resolving execution details, and interpreting results. Scope guardrails: this role owns campaign strategy, hands-on execution, cross-functional delivery, and performance analysis. It is not the primary [Customer.io](http://Customer.io) architect or incident-response owner, a general intake coordinator, or a production-only role receiving prewritten briefs. The person should operate as an independent campaign owner who can take work from an ambiguous opportunity to a high-quality, measured launch. This role may be based in either our San Francisco or New York City offices. We work from our offices on Mondays, Tuesdays and Thursdays (our Anchor Days) because we do our best thinking and building together in person. We’re looking for someone who’s excited to work alongside the team during those days.

What You'll Achieve:

- Own the campaign portfolio. Independently lead a portfolio of launch, one-off, and evergreen lifecycle campaigns with clear prioritization and predictable delivery.
- Turn opportunities into strategies. Translate product launches, lifecycle moments, and business priorities into clear objectives, audiences, journeys, channel plans, and success metrics.
- Build high-impact lifecycle programs. Develop campaigns across onboarding, activation, adoption, collaboration, monetization, retention, and resurrection.
- Execute from brief to measurement. Own audience creation, build, QA, localization, launch readiness, and post-campaign analysis across email and in-product messaging.
- Improve foundational journeys. Audit existing programs and recommend which should be maintained, improved, rebuilt, or retired; lead the rebuild of priority onboarding or adoption journeys.
- Raise the experimentation bar. Develop testable hypotheses and use segmentation, personalization, holdouts, and A/B tests to understand incremental impact.
- Measure customer and business outcomes. Connect campaigns to activation, product adoption, collaboration, conversion, retention, or qualified sales outcomes—not only opens and clicks.
- Lead cross-functional delivery. Coordinate dependencies across Product, Engineering, Data Science, Product Marketing, Marketing Operations, Demand Generation, Sales, and external partners.
- Create repeatable systems. Turn recurring campaign work into templates, playbooks, and reusable operating patterns that improve quality and velocity.
- Enable safe self-service. Help cross-functional partners execute effectively while maintaining Lifecycle's strategic, customer-experience, and quality standards.

Skills You'll Need to Bring:

- Significant experience owning lifecycle, CRM, growth, or product-marketing campaigns from strategy through execution.
- A track record of independently leading complex, cross-functional campaigns at meaningful scale.
- Strong customer-journey thinking across activation, adoption, engagement, conversion, and retention.
- Hands-on experience with a lifecycle platform such as [Customer.io](http://Customer.io), Braze, Iterable, or Salesforce Marketing Cloud.
- Strong audience segmentation, personalization, experimentation, and campaign-measurement skills.
- Ability to use data to prioritize opportunities, evaluate results, and change strategy; working knowledge of SQL or self-serve analytics is a plus.
- Excellent project leadership: clear briefs, dependable execution, proactive risk management, and crisp stakeholder communication.
- Strong editorial and customer judgment—you care about sending useful, relevant messages rather than maximizing message volume.
- Comfort operating in a product-led, highly cross-functional environment with incomplete information.
- Experience with B2B or product-led growth, product telemetry, in-product messaging, or AI-assisted campaign workflows is a plus.
- 8+ total years relevant + transferrable experience.

What Success Looks Like in the First Six Months:

- Establish a clear operating rhythm for launch, one-off, and evergreen campaigns.
- Independently own a meaningful portfolio from strategy through performance analysis.
- Launch a materially improved onboarding, activation, or adoption journey with a defined experiment and measurement plan.
- Establish consistent briefs, segmentation standards, QA, launch-readiness checks, and post-campaign readouts.
- Demonstrate credible incremental movement in a product or business outcome.
- Create meaningful capacity for senior Lifecycle teammates to focus on systems architecture, journey strategy, personalization, and modernization.

Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided below. For roles based in San Francisco or New York City, the estimated base salary range for this role is $150,000 – $220,000 per year.

By clicking “Submit Application”, I understand and agree that Notion and its affiliates and subsidiaries will collect and process my information in accordance with Notion’s [Global Recruiting Privacy Policy](https://notion.notion.site/Notion-Global-Recruiting-Privacy-Policy-fc3eb4e829354a26a2bb6fd5e289b550?pvs=74) and [NYLL 144](https://notion.notion.site/Ashby-AI-Bias-Audit-2b0efdeead05803bbbfae159ec86c528).

#LI-Onsite

A Note on AI You don’t need deep AI expertise for every role, but we do expect every Notino to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement — when that’s the case, we'll say so explicitly in the qualifications. People who thrive here don’t treat AI as a novelty. They use it to think better, and make their work easier for others to build on.

## Equal Opportunity & Accommodations

We hire talented people from a wide range of backgrounds. If you’re excited about this role but don’t meet every bullet, we still encourage you to apply. Notion is an equal opportunity employer and does not discriminate on the basis of any legally protected characteristic. Consistent with applicable law, we will consider for employment qualified applicants with arrest and conviction records. Notion provides reasonable accommodations during the application process; if you need one, please let your recruiter know.

Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

## About Notion

## Company Overview
- **One-liner**: Notion is an all-in-one AI workspace that combines documents, databases, wikis, and project management into a single customizable platform.
- **Entity Type**: Private (late-stage; last valuation $11B via secondary tender in January 2026)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2013
- **Founders**: Ivan Zhao (CEO), Simon Last (CTO)

## Core Business
- **Primary industry**: Productivity software / AI workspace
- **Target customers**: B2B and B2C – freelancers, small teams, mid-market, and enterprise organizations
- **Mission**: “Make it possible for everyone to shape the tools that shape their lives.”

## Products & Services
- **Notion (Core Workspace)**: A flexible SaaS platform that replaces separate tools for notes, docs, knowledge bases, project tracking, and databases. Highly customizable with templates and integrations.
- **Notion AI**: Integrated AI assistant for writing, summarizing, brainstorming, and automating workflows within the workspace.
- **Notion API & Integrations**: Allows developers to build custom automations and connect Notion with other tools (Slack, Google Drive, Jira, etc.).
- **Notion Mail (in development)**: An AI-powered email client that rethinks inbox management, currently in beta.

## Market Standing
- **Valuation**: $11 billion (set in a January 2026 secondary tender offer)
- **Key Metric**: Total funding approximately $347M (Series D in 2021 at $10B valuation); annual revenue not publicly disclosed
- **Notable Investors/Partners**: Index Ventures, Sequoia Capital, Coatue Management, Tiger Global, CRV (past rounds); strategic partnerships with companies like Slack and Google.
- **Growth Signals**: Headcount grew from ~800 (2024) to ~1,000 (2026); 148 open roles as of April 2026; global expansion with offices in San Francisco, New York, Dublin, Tokyo, Seoul, Hyderabad, Sydney, and more; heavy investment in AI features and enterprise sales.

## Competitive Advantages
- **All-in-one flexibility**: Replaces multiple point solutions (Confluence, Evernote, Trello, etc.) with a single, highly customizable workspace.
- **Strong brand loyalty**: High NPS and 4.3/5 Glassdoor rating; 89% of employees would recommend working there.
- **AI-native integration**: Notion AI is deeply embedded into the core product, not a bolt-on, giving it an edge over legacy tools.
- **Engineering-driven culture**: CEO Ivan Zhao is deeply involved in product details, fostering a craft-obsessed engineering culture.

## Strategic Focus
- **AI leadership**: Expanding AI capabilities (AI Capture, AI Workflows, Agentic Search) to make Notion the central hub for both human and AI agent collaboration.
- **Enterprise adoption**: Building out sales, customer success, and security features to win larger accounts.
- **Global hiring**: Opening new offices in APAC and Europe to support international growth and talent acquisition.
- **Product expansion**: Developing new surfaces like Notion Mail and deepening integrations to increase stickiness.

## Why Work Here
- **Culture**: Engineering-driven, transparent, and kind. Values include “Customer in every room,” “Own the outcome,” “Why not today?,” and “Direct and kind.”
- **Work policy**: Hybrid – required in-office Monday, Tuesday, Thursday; remote flexibility the other two days. Offices in major global cities.
- **Compensation**: Competitive – median engineer total compensation ~$330K, top-end ~$735K (2026 data). Includes equity, bonuses, and benefits.
- **Benefits**: Fully covered medical/dental/vision, flexible PTO, paid parental leave, mental health services (therapy, coaching), family-forming/fertility support, monthly lifestyle stipend, learning & development funds, commuter benefits, retirement plan with match, and more.
- **Growth**: 148 open roles across engineering, product, design, sales, customer experience, and more – strong signal of active scaling.
- **Diversity & Inclusion**: Explicit DEI programs, gender affirmation funds, and a commitment to building a diverse team.

## Sources
1. [Notion Careers Page](https://www.notion.com/careers)
2. [Notion Open Positions (Ashby)](https://jobs.ashbyhq.com/notion)
3. [JobsByCulture – Working at Notion in 2026](https://jobsbyculture.com/blog/working-at-notion-2026)
4. [Built In – Notion Company Profile](https://builtin.com/company/notion)
5. [Notion Homepage](https://www.notion.com/)

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