---
title: 'Lifecycle Marketing Manager at Coast'
canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-coast-new-york-4f0dj009nkks'
type: 'job'
last_seen: '2026-09-11'
---

# Lifecycle Marketing Manager at Coast

- **Company:** Coast
- **Location:** New York, NY
- **Posted:** 2026-07-17
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/coast/jobs/6119202004

## Job description

What is Coast

Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country's 500,000 commercial fleets, 40 million commercial vehicles, and many millions of commercial drivers. The incumbent technologies that cater to these customers are decades old, and businesses with fleets increasingly demand modern digital experiences and transparent financial services products. Coast's mission is to deliver this at a transformational scale, beginning with the Coast Fleet and Fuel Card built on a cutting-edge spend management platform.

## About the Role

We're looking for a Lifecycle Marketing Manager to own how Coast activates, retains, and grows every customer after they sign. Our fuel card is the first product customers get from Coast and our lifecycle marketing motion is how we turn this wedge into a lasting, multi-product relationship—moving a business that only uses Coast for fuel spending into a customer that lives their entire financial life through Coast. This expansion is key to Coast and it happens through the programs you'll build.

You'll develop deep expertise on our customers, our products, and the moments that matter across their journey. With that knowledge you will build, run, and own the automated programs that carry them from first touch to an activated, engaged, expanding customer. This is a full-funnel lifecycle across our owned channels and covers everything from lead nurture, onboarding, activation, cross-sell, retention, and winback.

This is a hands-on role with real ownership. You'll be making strategic choices yourself and building journeys in Braze as you write our lifecycle playbook in real time.

## What You'll Do

- Own full-funnel lifecycle journeys end-to-end
- Build and run nurture, onboarding, activation, engagement, retention, and winback programs in Braze across email, in-app, push, and SMS
- Use behavioral and product data to trigger the right message, at the right moment, for the right persona
- Drive fuel → non-fuel expansion through owned channels
- Own the lifecycle motion that moves fuel customers onto corporate cards, Bill Pay, and more — Coast's single biggest growth lever
- Partner with Product Marketing and Growth teams on the narrative, offers, and timing that get customers to adopt more
- Turn new signups into activated, transacting customers
- Design onboarding journeys that get a new fleet issuing cards, setting controls, and transacting fast
- Identify drop-off points and partner with Product, Sales, and Customer Success to close them
- Partner cross-functionally to build the system
- Work with Growth Engineering on the data, events, and integrations that power triggered journeys
- Work with Revenue Operations, Sales, and CS to time lifecycle touches around the sales cycle and each customer's real activity
- Own measurement and experimentation
- Own the metrics for every program — deliverability, engagement, activation rate, attach rate, retention
- Run a real testing cadence, report what's working, kill what isn't, and use results to influence our overall GTM motion

What Success Looks Like

In your first year, you'll be successful if you:

- Ship a reliable full-funnel lifecycle program in Braze — onboarding, activation, expansion, retention, winback — that beats the baseline it replaces
- Lift new-customer activation rate and shorten time to first transaction
- Grow non-fuel attach (corporate card and Bill Pay) across the fuel base through owned-channel journeys
- Reduce churn with early-warning triggers and re-engagement that measurably keep more customers
- Recover a meaningful share of abandoned credit applications and accelerate growth of qualified opportunities with nurture journeys

## Requirements

- 4+ years in lifecycle, CRM, product marketing, or marketing ops/analytics
- Hands-on mastery of a modern lifecycle platform; direct Braze experience is a strong plus
- AI-native mindset: you're already using AI tools in your daily work and you're excited to push further
- Strong analytical instincts: comfortable pulling and interpreting metrics yourself, designing clean A/B tests, and translating data into decisions
- Excellent written and verbal communication, including strong copy instincts (you can write a subject line and a lifecycle email that drive action)
- Bias to action, strong agency, comfort with ambiguity, and propensity for first principles systems thinking: you don't wait for someone to hand you a playbook
- Experience in B2B fintech, payments, financial services, or SaaS strongly preferred
- Salt Lake City or New York City based - we are in office 3+ days/week

## Compensation and Benefits

Our salary ranges are based on paying competitively for our size and industry, and are one part of our total compensation package that also includes benefits, signing bonus, and equity. Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Coast employees. We expect the majority of candidates who are offered roles at Coast to fall healthily within the range based on these factors.

Salary range: $140,000 – $180,000 annually

Equity Grant: Meaningful potential upside given Coast's early-stage trajectory

Benefits Overview:

- Medical, dental and vision insurance
- Flexible paid time off (vacation, personal well being, paid holidays)
- Tools to help manage your financial wellness, including webinars, access to an equity tax advisory service, and company-sponsored 401(k)
- Paid parental leave
- $400 accessories allowance (a keyboard, mouse, headphones, etc.)
- Education stipend
- Free lunch every Friday

Coast is committed to diversity, equity, and inclusion. We are building a diverse and inclusive environment, so we encourage people of all backgrounds to apply. We're an Equal Opportunity Employer and do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.

Check out the latest podcast interview on[Fintech Layer Cake with Coast Founder Daniel Simon](https://fintechlayercake.buzzsprout.com/1985266/14997028-fleet-card-masterclass-with-coast-founder-daniel-simon)!

## About Coast

## Company Overview
- **One-liner**: Coast provides a Visa fleet fuel and gas card combined with an expense management platform to help trades and transportation businesses control, track, and simplify spending on fuel and other fleet expenses.
- **Entity Type**: Private (Series B)
- **Headquarters**: New York, New York, United States
- **Founded**: 2020
- **Founders**: Daniel Simon (CEO)

## Core Business
- **Primary industry**: Financial technology (fintech) for fleet management
- **Target customers**: B2B – small to medium-sized businesses in the trades (e.g., construction, plumbing, HVAC) and transportation sectors.
- **Mission statement**: “Drive fleets forward with smart financial tools to empower everyday businesses.”

## Products & Services
- **[Coast Fleet Card](https://coastpay.com/)**: A Visa commercial card (physical and virtual) for fuel, maintenance, and other fleet expenses, with real-time spend controls and GPS-linked fraud detection.
- **[Expense Management Platform](https://coastpay.com/)**: A SaaS dashboard that automates expense categorization, integrates with telematics providers, and provides visibility into fleet spending.
- **[Fraud Protection](https://coastpay.com/)**: A $25,000 fuel fraud guarantee and advanced security features such as transaction alerts based on GPS location and suspicious activity patterns.
- **[Integrations](https://coastpay.com/)**: Seamless connections with telematics and fleet management systems (e.g., GPS tracking, fuel card networks) to consolidate data.

## Market Standing
- **Valuation / Total Funding**: $165.5 million raised across multiple rounds.
  - **Series B (July 2024)**: $40 million led by ICONIQ Growth.
  - **Debt Financing (March 2024)**: $67 million.
  - **Series A (February 2022)**: $27.5 million led by Insight Partners and Accel.
  - **Seed Round (July 2021)**: $6 million led by Better Tomorrow Ventures.
- **Key Metric**: Employee headcount of 118 (as of mid-2025), representing ~30% year-over-year growth.
- **Notable Investors**: ICONIQ Growth, Accel, Insight Partners, Better Tomorrow Ventures, Avid Ventures, Bessemer Venture Partners, BoxGroup, Foundation Capital, Greycroft, Colle, and angel investors including founders of Affirm, Marqeta, Plaid, and Flexport.
- **Growth Signals**: Expanded headcount by 40 people in the last year; active job postings for engineering, sales, and product roles; presence in New York City and Salt Lake City.

## Competitive Advantages
- **Niche focus on trades & transportation**: Unlike general corporate cards, Coast tailors its product to the specific needs of fleets (fuel, maintenance, telematics integration).
- **Fraud guarantee**: The $25,000 fuel fraud guarantee provides strong risk mitigation for businesses.
- **Simple pricing**: A flat $4 per active user per month with no annual fees, making cost predictable.
- **Deep telematics integrations**: Partnerships with GPS and fleet tracking providers allow automatic expense reconciliation.

## Strategic Focus
- **Expand customer base in the trades vertical**: Target small fleets that still rely on manual processes or legacy fuel cards.
- **Deepen product capabilities**: Add more automation, controls, and analytics to the expense management platform.
- **Strengthen partnerships**: Build more integrations with telematics and fleet management systems to increase stickiness and data richness.

## Why Work Here
- **Culture & values**: Emphasis on collaboration, ownership, transparency, speed, and customer obsession. Described as “ambitious and dedicated” with a supportive, vibrant office atmosphere.
- **Work policy**: Office-first culture – employees are expected to be in the office most days of the week. Locations in New York, NY (HQ) and Salt Lake City, UT.
- **Perks & benefits**: Health, dental, and vision with options for 100% premium coverage; stock options; flexible vacation; free Friday lunches; parental leave; commuter benefits; $400 tech and desk stipend.
- **Engineering culture**: Teams are empowered to move fast, own outcomes, and work cross-functionally. High technical standards with a bias for action.
- **Growth trajectory**: Backed by top-tier investors and scaling rapidly, offering career growth in a high-visibility fintech startup.

## Sources
1. [coastpay.com/careers/](https://coastpay.com/careers/)
2. [coastpay.com](https://coastpay.com/)
3. [linkedin.com/company/coastpay](https://www.linkedin.com/company/coastpay)
4. [job-boards.greenhouse.io/coast](https://job-boards.greenhouse.io/coast/jobs/5544756004)
5. [coastpay.com/about/](https://coastpay.com/about/)

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