---
title: 'Lifecycle Marketing Manager at Color Health'
canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-color-health-south-san-francisco-fw2np3x0m8bt'
type: 'job'
last_seen: '2026-09-13'
---

# Lifecycle Marketing Manager at Color Health

- **Company:** Color Health
- **Location:** South San Francisco, CA
- **Employment:** full-time
- **Posted:** 2026-09-10
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/color-health/23c5b258-8b1e-4d89-b7c4-afc6f0b63389

## Job description

Color is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys. Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply! About the Role: Color's ASCO Certified oncology care programs are designed for one of the most complex and human moments in healthcare: helping people through an active cancer diagnosis, through treatment, and through the years that follow. The Engagement Marketing team is seeking a results-driven Lifecycle Marketing Manager to take full ownership of the end-to-end experience for these members, including cancer survivors and the family members and caregivers supporting them. This role requires someone who can hold two things at once: rigorous analytical judgment and genuine care for an audience navigating the hardest moment of their lives. You will own how these members first learn that Color can help them, how they experience their earliest interactions with our program, and how that relationship deepens over months and years. You will design across the full set of touchpoints that shape that experience, including digital, but thinking beyond digital to the creative, human spaces. You will partner closely with our product, design, and clinical teams, working alongside Color Medical Group to ensure every touchpoint is clinically sound, appropriately timed, and worthy of the moment it meets someone in. You will also work with customer success and our commercial teams to bring this experience to employers and health plans in a way they can see and understand. This is a data-forward role. You will be expected to answer your own questions with data rather than waiting for someone else to answer them for you. This role reports to the Director of Engagement Marketing and offers meaningful ownership in a growing and deeply impactful area of Color's business. Our Ideal Candidate Will Have:

- 5+ years in lifecycle or member experience marketing, with direct ownership of enrollment or engagement performance.
- Strong analytical fluency and comfort working independently in the data.
- Experience designing lifecycle experiences beyond digital channels, including direct mail, printed materials, and touchpoints delivered by people rather than systems
- Deep hands-on expertise in Braze, with the ability to build complex multi-channel journeys independently.
- Comfort designing and interpreting experiments in small populations, where traditional testing approaches do not always apply.
- Exceptional writing skills and the judgment to communicate with people navigating a cancer diagnosis clearly and warmly.
- A bias toward action in ambiguous, fast-moving work. This program is still taking shape, and you will build the path as you go rather than inherit one.
- Proven ability to move work forward with product, design, and clinical partners, including within a medical review process.

Our Ideal Candidate Will Have:

- Experience marketing to or building programs for people managing a cancer diagnosis, a chronic condition, or another serious health situation.
- Experience with claims-based marketing.
- Background in behavioral science, nudge theory, or applied experimentation.
- Experience with long-horizon programs where the relationship is measured in years and re-engagement matters as much as onboarding.
- Comfortability with metabase and building/analyzing queries.
- Comfortability using AI to work faster on analysis and operations.

What We Offer:

- 💰 Competitive salary
- ✨ Comprehensive medical, dental, vision, life, and disability benefits
- 📈 401k match
- 📝 Monthly phone and wifi stipend for employees, annual ergonomic stipend
- 🏝 Generous vacation policy, paid holidays and company-wide recharge days
- 🍼 Equal paid parental leave for birthing and non-birthing parents
- Free cancer screening and prevention resources for employees and their adult dependents

Base Salary Range:$/year The actual base pay is dependent upon many factors, such as: work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for equity and benefits. Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.

## About Color Health

## Company Overview
- **One-liner**: Color Health operates the only nationwide, oncologist-led Virtual Cancer Clinic, delivering high-quality, technology-enabled cancer care from prevention through survivorship.
- **Entity Type**: Private (funding stage not disclosed in available sources)
- **Headquarters**: South San Francisco, California, USA
- **Founded**: 2015
- **Founders**: Othman Laraki (CEO)

## Core Business
- **Primary industry**: Healthcare – cancer care, virtual clinical services, genetic testing, and population health management.
- **Target customers**: B2B – employers, unions, health plans, and public sector organizations; also serves individual patients through these partnerships.
- **Mission**: To expand access to high-quality, equitable cancer care by combining oncologist-led clinical care with technology and AI, improving outcomes and controlling costs.

## Products & Services
- **Virtual Cancer Clinic**: A comprehensive, ASCO Certified virtual center of excellence covering the full cancer journey. Services include:
  - **Prevention, Early Detection & Diagnosis**: At-home cancer screening and genetic testing, risk identification, fast clinical follow-up on abnormal results.
  - **Planning & Active Treatment**: Oncologist-led care team (board-certified oncologists) that reviews diagnoses, collaborates with local treating providers, and manages symptoms 24/7.
  - **Survivorship Care & Return to Work**: Monitoring for recurrence, long-term health support, and assistance with returning to work after treatment.
- **Genetic Testing (legacy)**: Originally launched in 2015 with affordable, comprehensive genetic testing for cancer risk (BRCA1/2, etc.), including genetic counseling and at-home sample collection.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company).
- **Key Metric**: Serves over 2,000 patients through its Virtual Cancer Clinic; has delivered more than 7 million healthcare interventions and supported over 26 million individuals across partner organizations (employer, health plan, union, public sector).
- **Notable Investors/Partners**: 
  - American Cancer Society (joint cancer screening and prevention program, launched 2023)
  - National Institutes of Health (NIH) – funded Color as one of three genome centers for the All of Us Research Program (in partnership with Broad Institute of MIT and Harvard)
  - ASCO (American Society of Clinical Oncology) – certified the Virtual Cancer Clinic
- **Growth Signals**: 
  - Achieved ASCO Certification (2025), validating quality standards equivalent to top cancer centers.
  - Expanded from genetic testing to a full virtual cancer clinic model, now licensed in all 50 states.
  - Partnerships with major employers and health plans driving adoption.

## Competitive Advantages
- **Nationwide virtual model**: The only oncologist-led Virtual Cancer Clinic operating across all 50 states, breaking geographic barriers to specialized cancer care.
- **ASCO Certification**: Meets rigorous quality and safety standards, independently validating a technology-enabled care model.
- **Speed and direct clinical care**: Faster diagnosis (66% faster diagnosis cited), 100% follow-up on abnormal results, and oncologist-led care (not just navigation) with 24/7 access.
- **Integrated continuum**: Covers the entire cancer journey from screening to survivorship, reducing fragmentation and improving outcomes (2.8:1 ROI reported, $23,000 saved per patient, $6,000 saved per survivor).
- **Technology and AI backbone**: Combines clinical expertise with advanced lab automation (CAP-accredited, CLIA-certified), AI, and population-scale data.

## Strategic Focus
- Deepening the virtual cancer clinic model to improve outcomes and reduce costs for employer, health plan, and public sector populations.
- Expanding partnerships with large organizations to close cancer care gaps and drive early detection.
- Leveraging AI and technology to accelerate diagnosis, streamline care coordination, and scale clinical capacity.
- Continuing to build out survivorship and return-to-work services as a differentiator.

## Why Work Here
- **Mission-driven culture**: “Do your life’s most meaningful work” – employees directly impact cancer patients’ lives across detection, treatment, and survivorship.
- **Remote & hybrid flexibility**: Many roles are remote (USA); some positions are hybrid in South San Francisco. The company values adaptability and resourcefulness.
- **Interdisciplinary environment**: Engineering, design, science, and clinical expertise collaborate on every step of the care journey.
- **Growth opportunity**: As a fast-growing private company with a proven model and national reach, employees can shape the future of cancer care.
- **Notable perks**: Not explicitly listed, but the focus on employee impact and flexibility suggests a supportive, modern work environment.

## Sources
1. [Color Health Home](https://www.color.com/)
2. [Color Health About Us](https://www.color.com/about-us)
3. [Color Health Careers](https://www.color.com/careers)
4. [Color Health Leadership](https://www.color.com/leadership/)
5. [Color Health Talent Pool (Lever)](https://jobs.lever.co/color/8d9c106b-4dc9-4af3-a64b-b0633c034781)

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