---
title: 'Lifecycle Marketing Manager at DeleteMe'
canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-deleteme-united-states-c1msm177qf0s'
type: 'job'
last_seen: '2026-09-10'
---

# Lifecycle Marketing Manager at DeleteMe

- **Company:** DeleteMe
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2025-05-15
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/deleteme/bcaed1bf-d74b-477d-919f-b472ae2a25d7

## Job description

About DeleteMe:

DeleteMe is the leader in proactive privacy protection. We help security teams reduce their human attack surface by continuously monitoring and removing exposed personal data (PII) from the open web — the very data threat actors use to launch social engineering, phishing, Gen-AI deepfake, doxxing campaigns, physical threats, and identity fraud.

Operating as a fast-paced, global SaaS company, DeleteMe serves both consumers and enterprises. DeleteMe has completed over 100 million opt-out removals, helping customers reduce risks associated with identity theft, spam, doxxing, and other cybersecurity threats. We deliver detailed privacy reports, continuous monitoring, and expert support to ensure ongoing protection.

DeleteMe acts as a scalable, managed defense layer for your most vulnerable attack vector: your people. That’s why 30% of the Fortune 100, top tech firms, major banks, federal agencies, and U.S. states rely on DeleteMe to protect their workforce.

DeleteMe is led by a passionate and experienced team and driven by a powerful mission to empower consumers with privacy.

Job Summary:

We’re looking for a Lifecycle Marketing Manager to lead our consumer retention and engagement programs across the full customer lifecycle. This role goes beyond managing emails—it’s about building a product-integrated lifecycle engine that drives real behavioral change: more usage, more upgrades, and higher retention.

You’ll work closely with Product, Engineering, and Data teams to create high-impact lifecycle touchpoints, tackle churn with precision, and ensure that our messaging not only reaches the inbox—but drives action.

This is a strategic, hands-on role for someone who thrives at the intersection of marketing and product.

Job Responsibilities:

- Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS.
- Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes.
- Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience.
- Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards.
- Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time.
- Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers.
- Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention.
- Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions.
- Report on lifecycle KPIs and build dashboards to track performance over time.

Job Requirements:

- Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses.
- Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing.
- Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR).
- Experience managing customer journeys in tools like Braze, Iterable, [Customer.io](http://Customer.io), or similar.
- Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy).
- Exceptional communicator and project manager with a bias for action.
- Passion for online privacy, consumer protection, and making the web safer for everyone.
- This role may require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy.

What We Offer:

Benefits and eligibility may vary based on role, location, employment status, and other factors.

- Comprehensive health benefits - Medical, Vision, Dental
- 401k retirement plan
- Paid Parental Leave
- 20 days of Paid Time Off
- 11 Company-Paid Holidays
- Birthday Off
- Work From Home Stipend
- Cell Phone Reimbursement
- Fitness Membership Reimbursement
- Child Care Reimbursement
- DeleteMe Gold Membership
- Discounted DM Plans for Friends and Family

## About DeleteMe

## Company Overview
- **One-liner**: DeleteMe removes personal information from data broker sites and search engines to help individuals and organizations protect their privacy and reduce identity theft, spam, stalking, and cybersecurity threats.
- **Entity Type**: Private (Series A)
- **Headquarters**: Boston, Massachusetts, United States
- **Founded**: 2010
- **Founders**: Rob Shavell, Eugene Kuznetsov, Andrew Sudbury

## Core Business
- **Primary industries**: Data Privacy, Personal Data Removal, Cybersecurity
- **Target customers**: B2B (enterprises, public sector, SMBs) and B2C (individuals)
- **Mission**: “To provide everyone with the power to control their digital identity.”

## Products & Services
- **[DeleteMe Service](https://joindeleteme.com/)**: A subscription-based service that continuously scans data broker sites and search engines to remove personally identifiable information (PII). Customers submit their details, and DeleteMe’s privacy experts and proprietary technology handle opt-outs and removals year-round.
- **DeleteMe Business Solutions**: Enterprise and public sector plans for organizations to protect executives, employees, and customers from data exposure, identity theft, and targeted harassment.
- **Privacy Advisor Services**: Expert-led removal management and reporting, with detailed reports delivered to customers within seven days of enrollment.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total funding $6.5 M (Series A, July 2011)
- **Notable Investors**: Not disclosed (2 investors participated in Series A)
- **Growth Signals**: 
  - 159 employees (+30.8% year-over-year, +57 people)
  - Over 141 M successful opt-out removals completed
  - Remote-first workforce across 8 countries (US, India, Colombia, Dominican Republic, Spain, Portugal, Mexico, Ireland)
  - Headcount growth of 30.8% YoY; LinkedIn followers up 49.2% annually

## Competitive Advantages
- **Category leader**: Longest-running dedicated personal data removal service (since 2010); market-defining reputation
- **Hybrid approach**: Combines proprietary scanning technology with a team of trained Privacy Advisors, enabling comprehensive and manual opt-outs beyond automated tools
- **Proven scale**: Over 100 M listings removed; average exposure reduced substantially over a 2-year subscription
- **Remote-first global team**: Access to diverse talent and 24/7 coverage across time zones

## Strategic Focus
- **Expanding public sector and enterprise sales**: Active job postings for Public Sector Account Executives (SLED) and Enterprise Account Executives
- **Continuous innovation**: Investing in technology to evolve with digital tracking and data broker tactics; adding roles in security engineering, product management, and lifecycle marketing
- **Deepening business solutions**: Targeting organizations beyond individual consumers, with dedicated enterprise offerings

## Why Work Here
- **Culture**: Remote-only, collaborative, globally distributed workforce; passion for privacy and empowering users
- **Remote/Hybrid**: Fully remote (some roles have an in-office option in Boston, MA)
- **Perks & Benefits** (from [Careers page](https://joindeleteme.com/careers/)):
  - Comprehensive health, vision, dental insurance
  - 401k retirement plan
  - Paid parental leave
  - 20 days PTO + 11 company-paid holidays + birthday off
  - Work-from-home stipend, cell phone reimbursement, fitness membership reimbursement
  - Free DeleteMe Gold membership for employees and discounted plans for friends/family
- **Engineering culture**: Emphasis on security (hiring Security Engineer for SIEM platform), product management, and software engineering

## Sources
1. [joindeleteme.com/careers](https://joindeleteme.com/careers/)
2. [joindeleteme.com/about-us](https://joindeleteme.com/about-us/)
3. [linkedin.com/company/deleteme](https://linkedin.com/company/deleteme)
4. [joindeleteme.com](https://joindeleteme.com/)
5. [builtin.com/company/deleteme](https://builtin.com/company/deleteme)

## Other roles at DeleteMe

- [Event Operations Coordinator](https://feeny.ai/job/event-operations-coordinator-deleteme-medellin-a6ty91m3hxyt) — Medellín, Colombia
- [Enterprise, Customer Success Manager](https://feeny.ai/job/enterprise-customer-success-manager-deleteme-united-states-4txre2qf0j5d) — United States
- [Associate Customer Support Representative](https://feeny.ai/job/associate-customer-support-representative-deleteme-bengaluru-g0m6tg6acj8p) — Bengaluru, India
- [Director, Growth](https://feeny.ai/job/director-growth-deleteme-united-states-81apn9waf2h1) — United States
- [Marketing Specialist, Public Sector (Federal + SLED)](https://feeny.ai/job/marketing-specialist-public-sector-federal-sled-deleteme-united-states-zxx57kpd9pm8) — United States
- [Public Sector Account Executive, SLED - New York](https://feeny.ai/job/public-sector-account-executive-sled-new-york-deleteme-united-states-d26pfdc99qxy) — United States
- [Devops Team Lead](https://feeny.ai/job/devops-team-lead-deleteme-boston-pq1m90sbexy3) — Boston, MA
- [Product Manager, Cybersecurity](https://feeny.ai/job/product-manager-cybersecurity-deleteme-boston-7gbd15mp2qag) — Boston, MA
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-deleteme-boston-hw427dpgf3ax) — Boston, MA
- [Privacy Advisor](https://feeny.ai/job/privacy-advisor-deleteme-boston-918b67b47m3d) — Boston, MA